Martin Hernani-Merino

La presente investigación tiene por objetivo analizar el estado actual del conocimiento sobre la capacidad de marketing en Latinoamérica. Para ello, el método usado fue la revisión sistemática de literatura en tres bases de datos (Scopus, Web of Science y ScienceDirect). Después de aplicar un conjunto de criterios de inclusión y exclusión, se seleccionaron 18 estudios. Las contribuciones de este estudio son cuatro. Primero, se analizó la evolución de este campo de investigación, identificando su frecuencia de publicación, la procedencia de los autores y las revistas utilizadas. La segunda contribución fue la identificación de las bases teóricas de administración que han guiado el estudio de la capacidad de marketing en Latinoamérica, siendo estas: visión basada en recursos, capacidades dinámicas, teoría institucional, teoría ambidiestra y teoría de la convergencia-divergencia. La tercera contribución fue la identificación de cinco dimensiones usadas para medir la capacidad de marketing en Latinoamérica: eficiencia, planeamiento, proceso de preventa del producto, proceso de venta del producto y proceso posventa del producto. La cuarta contribución fue la presentación de una agenda de investigación.

Institutions play a vital role in restricting or encouraging the performance of any economic agent. In this context, fintechs represent a vector of exponential change in the global financial system and its institutions. However, despite the existing relationship between fintechs and institutions, there is a need for more studies exploring the connections between them. Beginning with a framework that integrates aspects of the relation between fintechs and institutions in the financial system, the objective of this article is to empirically demonstrate the interaction between fintechs and financial system institutions in an emerging country. To do so, the chosen research method was an embedded case study, which involved documental analysis and semi-structured interviews conducted with different agents in the Brazilian financial system, belonging to the following categories: technology providers, fintechs, regulatory institutions, financial institutions, and consumers. The findings validate the applicability of the theoretical framework, highlighting that fintechs drive institutional changes across stakeholders with different characteristic traits. Based on these results, we created theoretical propositions that guide future studies on the topic of fintechs and institutions. This study’s contributions provide valuable insights for financial policymakers, regulators, and technology providers, particularly regarding the adaptation of regulatory frameworks and technological infrastructures in emerging economies. For policymakers, this study suggests guidelines to foster financial inclusion through fintech initiatives, while managers are encouraged to develop strategies that reduce operational gaps in digital financial services.

Teachers are an important source of inspiration for their students. Although educational research considers inspiration to be an important motivational construct that generates positive results for students, the different conceptual interpretations of the construct have made its study difficult. This situation is accentuated in the context of Latin America, due to the scarcity of empirical studies that contribute to its understanding. Considering the teacher as a source of inspiration and based on the inspiration model of Thrash & Elliot (2003, 2004), this study seeks to understand how students experience inspiration. Twenty university students were interviewed about their experiences of inspiration about their professors. The interviews were evaluated through thematic analysis. The results revealed 5 themes that highlight the characteristics of the inspiring teacher. Additionally, the thematic analyzes verified the existence of the three characteristics of the inspiration model (evocation: 1 theme, transcendence: 3 themes, and motivation: 4 themes). The study contributes by laying the foundations for formulating a guide that characterizes the inspiring teacher. As well as formulate positive insights focused on the characteristics of inspiration that allow students to transcend professionally through their university studies.

Purpose: This study investigates impulse buying as a consumer behaviour outcome in omnichannel retail through the stimulus-organism-response (S-O-R) theory. For such, the authors addressed convenience and channel integration as the stimuli, the relationship among consumer empowerment, trust, satisfaction, and perceived value as the organism, and impulse buying as the response.Design/methodology/approach: An online survey was conducted with 229 customers of a Brazilian retailer that adopts the omnichannel strategy. Data were analysed by partial least squares structural equation modelling (PLS-SEM).Findings: Channel integration and convenience had a positive influence on consumer empowerment which, in turn, influenced customer satisfaction and trust, producing direct and indirect effects on their perception of value relative to the retailer. In addition, impulsive buying was significantly influenced by perceived value.Practical implications: The results indicate that retailers that use the omnichannel strategy need to be alert to the factors mentioned above. The study empirically demonstrates that investing in channel integration increases customer empowerment, which will significantly improve customer trust and satisfaction and, eventually, customer impulse buying from the retailer.Originality/value: This work contributes to the literature on marketing and consumer behaviour by identifying factors that influence consumers' impulse buying behaviour in the context of omnichannel retail. It suggests that impulse buying may be a relevant variable to understand the reaction of consumers empowered by the integration of the marketing channels and the convenience offered to them in an omnichannel retail environment.

The growth of fintechs has exponentially modified the international financial system. These changes affect social mechanisms that regulate the performance of economic agents, generating the need to modify the current role played by institutions. Despite the clear relationship that exists between fintechs and institutions, studies exploring the details of this relationship are still scarce. The objective of this article is to propose a review and analysis of the current state of research on fintechs and institutions. To achieve this goal, a systematic literature review was conducted, with the selection and analysis of 123 documents published which were based on preestablished inclusion and exclusion criteria. The main results show the development of a framework that allows us to increase our understanding of fintechs and institutions; the identification of three propositions that serve as a guide to the institutional landscape in which fintechs operate; and finally the recognition of a research agenda.

Purpose: Companies that wish to market a global brand need to develop a greater understanding of consumers' and potential consumers' susceptibility to global consumer culture (SGCC) with a view to standardizing/adapting their brand according to the desires and preferences of the consumers who belong to specific segments of global consumers. Thus, the aim of the study is to fill a joint segmentation research gap within and between countries based on seven dimensions of SGCC while classifying consumers according to the degree of belonging to specific and hybrid (global citizenship) segments.Design/methodology/approach: A questionnaire was applied online in English in five countries across the Americas and Europe resulting in a sample of 412 consumers. Based on the fuzzy C-means cluster analysis, the study segments the sample of consumers according to the degree of belonging to specific and global citizenship segments.Findings: Analysis of survey results show three groups; two distinct groups and a third with features of both, a distinct intersection group. These findings suggest that consumers in different countries develop beliefs and attitudes about global citizenship, and this perspective coincides with the characteristics of the intersection group. Consequently, the study shows that fragmentation of the needs of consumers exists within and between countries.Originality/value: This study contributes to the concept of global citizenship, helping managers of global brands improve their marketing strategy decisions by implementing strategies that are standardized or adapted to specific hybrid segments of consumers that transcend national borders. This study used a statistical method to measure the degree of belonging to each segment.

Purpose: The aim of this study is to identify and analyze empirical evidence, which verifies the existence of the transactional capability construct in firms of financial systems in two different countries. Design/methodology/approach: This study investigates how the dimensions, and sub dimensions, of the transactional capability construct are reflected in the design of contracts. When analyzing the information from personal consumption loan contracts of nine Spanish firms and ten Peruvian firms in the financial system of each country, generalizable evidence of the transactional capability can be identified. Findings: The main result of this study is the identification of empirical evidence that proves the existence of transactional capability in financial markets with different characteristics. Research limitations/implications: This study was limited by a lack of similar research, which hampered the task of identifying and defining the dimensions that form the transactional capability construct. Originality/value: The identification of transactional capability was based on the analysis of contracts of personal credit consumption in the Peruvian and Spanish financial systems.