Sungsik Yoon
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Sungsik Yoon has a total of 2 co-authors. Here are the top co-authors by number of shared publications:
- Dina Marie V. Zemke
Department of Applied Business Studies, Miller College of Business, Ball State University
1 shared publication - Jungsun (Sunny) Kim
William F. Harrah College of Hospitality University of Nevada, Las Vegas Las Vegas Nevada USA
1 shared publication
Latest Publications
- 2 October 2017
- Published by Emerald Publishing in Journal of Hospitality and Tourism Technology
- Vol. 8 (3) , 337-356
Factors affecting customers’ intention to use of location-based services (LBS) in the lodging industry
Purpose: The purpose of this study is to investigate the determinants of customers’ intentions to use location-based services (LBS) offered by a hotel. The study examined whether hotel customers’ coupon proneness, trust, privacy concerns and familiarity with LBS are significant determinants of their intentions to use LBS. Design/methodology/approach: An online survey using a scenario-based narrative was administered to collect data from participants who have smartphones and have stayed at a full-service hotel within the previous 12 months. A research model tested data collected from 402 hotel customers, using confirmatory factor analysis and structural equation modeling. Findings: Three proposed determinants (i.e. familiarity, coupon proneness and trust) positively influenced customers’ intentions to use LBS. Out of the four dimensions of privacy concerns (concerns of collection, error, unauthorized secondary use and improper access), only concerns about data collection negatively influenced customers’ intentions to use a hotel’s LBS. Originality/value: This study extends the literature on LBS adoption and other technology with privacy issues by modifying existing models and empirically testing it in the new context of hotels.
- 2 October 2017
- Published by Emerald Publishing in Journal of Hospitality and Tourism Technology
- Vol. 8 (3) , 337-356
Factors affecting customers’ intention to use of location-based services (LBS) in the lodging industry
Purpose: The purpose of this study is to investigate the determinants of customers’ intentions to use location-based services (LBS) offered by a hotel. The study examined whether hotel customers’ coupon proneness, trust, privacy concerns and familiarity with LBS are significant determinants of their intentions to use LBS. Design/methodology/approach: An online survey using a scenario-based narrative was administered to collect data from participants who have smartphones and have stayed at a full-service hotel within the previous 12 months. A research model tested data collected from 402 hotel customers, using confirmatory factor analysis and structural equation modeling. Findings: Three proposed determinants (i.e. familiarity, coupon proneness and trust) positively influenced customers’ intentions to use LBS. Out of the four dimensions of privacy concerns (concerns of collection, error, unauthorized secondary use and improper access), only concerns about data collection negatively influenced customers’ intentions to use a hotel’s LBS. Originality/value: This study extends the literature on LBS adoption and other technology with privacy issues by modifying existing models and empirically testing it in the new context of hotels.