Evo Sampetua Hariandja

This study addresses the rapid growth of live-streaming commerce in Indonesia and its impact on impulse buying behavior within emerging digital economies. Integrating the Stimulus–Organism–Response (S-O-R) framework with Socio-Technical Systems (STS) theory, this research aims to examine how socio technical stimuli streamer factors, platform affordances, and perceived brand value, influence consumers’ emotional (shopping happiness) and cognitive (ongoing trust) states, which subsequently drive impulse buying. A quantitative approach was employed using survey data from 300 consumers who purchased local fashion products via Shopee Live and TikTok Shop. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess measurement validity and structural relationships. The results indicate that all hypothesized relationships are statistically significant. Socio-technical stimuli significantly influence both shopping happiness and ongoing trust, which in turn positively affect impulse buying, with shopping happiness emerging as the strongest predictor. This study contributes by offering an integrated socio-technical perspective on consumer behavior in live commerce and provides practical implications for enhancing engagement and trust. It also supports the Sustainable Development Goals (SDGs), particularly SDG 8 and SDG 9, by promoting sustainable digital commerce and empowering local fashion businesses through technology-driven innovation.

Type of the article: Research ArticleAbstractOmnichannel research emphasizes channel integration but gives limited attention to how customers maintain experiential continuity across digital and physical touchpoints. This study examines hybrid-experience fluency as a customer-side mechanism linking omnichannel system conditions to customer outcomes. Data from 575 consumers in Indonesia who recently completed a shopping episode involving the same retailer’s digital platform and physical store were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample covered grocery, fashion, electronics, and home goods. Channel transition smoothness (β = 0.311), cognitive load management (β = 0.281), and temporal synchronicity (β = 0.370) positively influenced hybrid-experience fluency, whereas technological friction negatively influenced it (β = −0.227; all p < 0.001). Hybrid-experience fluency positively influenced customer satisfaction (β = 0.408), behavioral intentions (β = 0.670), and brand loyalty (β = 0.638; all p < 0.001). Shopping involvement weakened the relationship between hybrid-experience fluency and customer satisfaction (β = −0.145, p < 0.001), but strengthened its relationships with behavioral intentions (β = 0.052, p = 0.006) and brand loyalty (β = 0.061, p = 0.007). These findings position hybrid-experience fluency as an experiential mechanism connecting omnichannel system conditions with customer responses and demonstrate that shopping involvement shapes these relationships differently. The study extends omnichannel research beyond structural integration by highlighting customers’ capacity to sustain experiential continuity within hybrid shopping episodes. For retailers, the findings emphasize smoother channel transitions, reduced cognitive demands and technological friction, and synchronized interactions across digital and physical channels to improve customer satisfaction, behavioral intentions, and brand loyalty.AcknowledgmentThe authors express gratitude to the Faculty of Economics and Business Universitas Pelita Harapan Tangerang, Indonesia, for supporting this research.

Type of the article: Research ArticleAbstractIndonesia’s star-rated hotel industry has become increasingly competitive, placing pressure on hotels to adapt to rising guest expectations. This paper examines how perceived dynamic capability and perceived guest-centric strategic agility jointly enhance guest outcomes (satisfaction, loyalty, and advocacy) in the hotel industry using remains underexplored. Data were collected through an online questionnaire using purposive non-probability sampling to Indonesian guests (Gen X, Gen Y, and Gen Z) who stayed in three-star to five-star hotels within the past twelve months in 2025. This segment was selected because upper-tier hotels tend to implement adaptive service practices that are perceivable to guests. A total of 324 valid responses were analyzed using PLS-SEM with SmartPLS 4. The results revealed that perceived dynamic capability positively and significantly influenced both perceived guest-centric strategic agility and guest outcome. There was also a significant mediating effect of perceived guest-centric strategic agility on the relationship between perceived dynamic capability and guest outcome, indicating partial mediation. Age and income showed no significant effects, confirming the main model’s robustness across demographic groups. The findings suggest that hotels can enhance guest satisfaction, loyalty and advocacy by developing guest-perceivable dynamic capabilities and translating them into agile service delivery to sustain competitive positioning in a dynamic hospitality environment.AcknowledgmentConflict of interest: The authors declare that there are no conflicts of interest related to this study.

Type of the article: Research ArticleAbstractDue to intense competition and rapidly changing customer needs, hospitality firms are forced to develop their capabilities, specifically dynamic marketing capabilities and service innovation capabilities․ The current research seeks to study the moderated mediation impact of brand identity on the relationship between dynamic marketing capability, service innovation capability, and hotel performance through service excellence․ To test the mediation and moderation hypotheses, we surveyed 450 senior hotel managers in the Indonesian setting․ Dynamic marketing capabilities (β = 0.420, p < 0․001) and service innovation capabilities (β = 0․380, p < 0․001) were found to have a positive effect on service excellence․ Meanwhile, service excellence also positively influences hotel performance (β = 0․560, p < 0․001)․ The results show that service excellence fully mediates the relationship between dynamic marketing capability and hotel performance (α = 0․281)․ Service excellence also partially mediates the relationship between service innovation capability and hotel performance (α = 0․278)․ Besides, brand identity positively moderates the relationship between dynamic marketing capability and service excellence (β = 0․354) and the relationship between service innovation capability and service excellence (β = 0․317)․ The findings advance the understanding of how hospitality companies can not only develop these capabilities but also deliver and develop service excellence in order to achieve good hotel performance, particularly with strong brand identity․AcknowledgmentThe authors express gratitude to the Faculty of Economics and Business Universitas Pelita Harapan Tangerang, Indonesia, for supporting this research.

Type of the article: Research ArticleAbstractOrganizational agility and service innovation have become critical strategies for strengthening customer-based brand equity in highly competitive hospitality markets. However, how customers perceive firms’ dynamic capabilities and how such perceptions translate into brand-related outcomes remains insufficiently understood. Drawing on perception-based extensions of dynamic capabilities theory, this study examines the direct and indirect effects of customer-perceived dynamic capabilities on customer-based brand equity, with customer-perceived service innovation as a mediating mechanism, in the Indonesian hotel industry. Data were collected from 340 customers who stayed at three- to five-star hotels in Indonesia between June and August 2024 using a structured questionnaire. Two-stage Structural Equation Modelling (SEM) approach was employed to test the proposed relationships. The results indicate that customer-perceived dynamic capabilities have a significant positive effect on customer-based brand equity (β = 0.389, p < 0.001) and on customer-perceived service innovation (β = 0.768, p < 0.001). Customer-perceived service innovation positively influences customer-based brand equity (β = 0.309, p < 0.001) and partially mediates the relationship between dynamic capabilities and brand equity. Existing brand strength positively moderates the relationship between customer-perceived dynamic capabilities and perceived service innovation (β = 0.109, p < 0.001), while no moderating effect is observed between service innovation and brand equity. The model explains 77.78% of the variance in customer-based brand equity and 68.10% of the variance in customer-perceived service innovation. These findings demonstrate that dynamic capabilities contribute to brand equity not only through innovation outcomes but also as customer-recognized signals of organizational adaptability in service-intensive contexts.AcknowledgmentThe authors declare that there is no conflict of interest. The study received no external funding. All authors contributed equally to the conceptualization, analysis, and writing of this paper. 

This study analyzes the influence of three key factors: speed of innovation, innovation capability, and marketing capability on service excellence and hotel performance, with a specific focus on the mediating role of brand communication capability. A quantitative research design was employed, and data were collected from September to October 2024 in Indonesia through electronic surveys distributed via Google Forms. The sample comprises 440 respondents, consisting of hotel staff and guests who have stayed in 3- to 5-star hotels in Indonesia. These respondents were selected for their firsthand knowledge and experience with hotel services and marketing practices, ensuring the relevance of insights into the studied variables. The data were analyzed using SmartPLS version 4.1.0.8, applying the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results reveal that the speed of innovation significantly affects both innovation capability (β = 0.551) and marketing capability (β = 0.413). Innovation capability (β = 0.327) and marketing capability (β = 0.432) positively influence brand communication capability, which in turn affects service excellence (β = 0.534) and hotel performance (β = 0.621). The model explains 28.6% of the variance in service excellence and 38.6% in hotel performance. These findings underscore the strategic value of integrating innovation and marketing efforts, with brand communication capability serving as a key lever for enhancing service excellence and performance in the hospitality industry. Hospitality businesses should invest in speeding up innovation processes and refining marketing practices, as these efforts significantly enhance brand communication capability, leading to improved service quality and competitive performance in the market.

This systematic literature review (SLR) aims to identify the key determinants influencing corporate sustainability in the energy sector. The review synthesizes findings from 54 peer-reviewed articles sourced from the Scopus database. The study adopts the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework, ensuring a rigorous methodological process through clearly defined inclusion criteria, comprehensive database searches, and systematic screening and selection of relevant studies. The review reveals that corporate sustainability in the energy sector is driven by both external and internal factors. Key external determinants include climate change awareness, regulatory compliance, stakeholder pressure, sustainability reporting quality, risk perception, market and competition dynamics, and government support. Internal factors consist of technology adoption, strong leadership, top management support, business transformation, firm size, human resource management, organizational culture, service delivery, service innovation capability, and dynamic capability. This review contributes to the understanding of corporate sustainability in the energy sector by offering practical implications for industry stakeholders and policymakers, supporting the development of sustainable practices and long-term sustainability strategies.

In today's dynamic and competitive business environment, organizations must continuously adapt to external and internal changes to achieve corporate sustainability. This study examines the influence of Business Transformation (BT), Service Innovation Capability (SIC), and Service Delivery (SD) on Corporate Sustainability (CS), with Dynamic Capability (DC) as a mediating variable and Digital Transformation (DT) as a moderate factor. Employing Resource-Based View (RBV) and Market-Based View (MBV) theories, this study aims to explore how firms leverage internal capabilities and external market factors to drive long-term sustainability. A quantitative research design was applied, utilizing "This study employed Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses, utilizing data collected from 400 managers." and executives in the energy sector, with a focus on PT PLN (Persero). The findings confirm that BT, SIC, and SD positively influence CS, both directly and indirectly through DC. Furthermore, DT significantly moderates the relationships between BT, SIC, and SD with DC, indicating that digital adoption enhances firms' ability to adapt and reconfigure resources. The mediating role of DC was also supported, reinforcing its importance in linking strategic initiatives to sustainability outcomes. This study contributes to strategic management literature by integrating RBV and MBV perspectives while providing empirical evidence on DT as a catalyst for corporate sustainability. Practically, the results highlight the importance of firms investing in digital capabilities.", service innovation, and dynamic adaptation strategies to remain competitive. Future research should explore longitudinal effects and industry variations in digital transformation and sustainability practices.

Improving human capital through education is considered an investment decision. In Indonesia, the interest of non-academics in pursuing doctoral programs is increasingly widespread. The purpose of this study is to explore the dynamics of strategic choices in doctoral education and dynamic managerial capabilities on executive performance. The data analysis process includes a crucial stage of data coding, following Yin's approach for case studies as the research method of this study. By employing unstructured techniques with five executives, it gathered the unique insights of each participant, enabling a deeper understanding of the phenomenon. The conceptual framework of the results of the study shows the findings of conditions where dynamic managerial capabilities support executive performance and the interaction of dynamic managerial capabilities and strategic choices in doctoral education supports executive performance. The strategic choice of doctoral education supports executive performance for two informants. Instead, three informants do not support it directly because external conditions require time to be overcome or because of the motive for doctoral education itself. The practical implication provides insight into the diverse motives and levels of relevance of educational programs that provide managerial capabilities to adapt to dynamic business practices.

This study aims to examine the effect of cloud computing on the business performance of Small and Medium Enterprises (SMEs) in Indonesia post-adoption and highlights the mediating role of organizational learning. Based on the Technology–Organization–Environment (TOE) framework, the study investigates the relationship between internal and external drivers of cloud adoption and the subsequent impact of cloud adoption on the learning processes and business performance at organizations. The research uses a hypothesized model framework to develop a quantitative study using CB-SEM with survey data from 315 SMEs using cloud computing as an ICT for more than a year. This means high management support and competitive pressure are potential motivators, whereas external support, regulatory support, and technology readiness do not significantly influence the adoption of the cloud. Results reveal the positive effect of cloud adoption on both organizational learning and firm performance. Additionally, organizational learning only partially mediates the relationship between cloud computing adoption and performance, thereby indicating the role of internal knowledge processes in converting technological investments into performance. These results show that the effectiveness of the cloud is magnified in the presence of learning at the organizational level. The study provides important insights for practitioners and policymakers seeking to enhance digitization efforts in the SME context.