Katarzyna Liczmańska-Kopcewicz

Research background: Research on Green Consumer Purchasing Behavior (GCPB) has been conducted in many product contexts. However, even though the role of green non-food products and the bioeconomy is significant and continuously expanding with the growing demand for non-food (nF), bio-based products, GCPB analyses in these sectors remain fragmented and require systematization to effectively utilize existing knowledge. The COM-B (capability, opportunity, and motivation) model provides an interesting framework for such research. Purpose of the article: The purpose of this paper is to map research tendencies and systematically analyze and synthesize existing research on the factors influencing GCPB-nF to provide a comprehensive understanding of the drivers of sustainable consumption and to offer foundation for building conceptual structural model as well multi-research - grounded justification for practical implications. Methods: A systematic literature review (SLR) and bibliometric analysis were conducted on 199 peer-reviewed articles sourced from the Scopus database. The selection followed rigorous criteria, including article quality, relevance, and methodological clarity. The Antecedents-Decisions-Outcomes (ADO) and COM-B model were utilized as frameworks. Findings & value added: The study offers a comprehensive synthesis of green consumer purchasing behavior (GCPB) in the non-food sector (nF), revealing that psychological capabilities, particularly environmental knowledge or reflective motivation including green attitude are well-established predictors, whereas physical capabilities and automatic motivations remain underexplored. Importantly, the analysis underscores that external opportunities, such as social norms, green branding, and credible communication substantially influence consumer decision-making. The proposed integrated structural model, grounded in the COM-B and ADO frameworks, systematically maps key behavioral drivers and their interrelations. This framework not only contributes to theory-building by unifying fragmented insights, but also provides a robust theoretical foundation for future structural modeling, hypothesis formulation, and necessary condition analysis (NCA). The findings generate actionable implications for marketers aiming to promote sustainable consumption and enable researchers to test causal mechanisms driving green behavior in the bio-based non-food product domain.

Znaczenie komponentów zrównoważonej wartości konsumenckiej dla intencji behawioralnych – porównanie rezultatów wielorakiej regresji liniowej

In this paper, we attempt to better understand concerns, needs and expectations of European consumers towards the use of intelligent packaging technologies as this topic appears to need further investigation from a marketing point of view. Thus, this study contributes to the currently limited body of research on the application of smart tag technologies on food packaging by exploring information benefits to consumers and by providing insights for marketers on how these technologies could be further employed to create value for consumers, manufacturers and regulatory bodies.A qualitative user‐centred approach was employed to get insights about consumers' shared views on future packaging solutions that could be introduced by European stakeholders of the food industry using different smart labels. Focus group discussions (FGDs) were conducted online in five European countries: United Kingdom, Finland, Spain, Poland and Iceland.Respondents indicated that food safety and quality were the most important issues connected to the food value chain. Participants also identified and expressed their preferences for information that stakeholders of the food industry should deliver with smart tag labels. Smart tag labels should inform consumers about ingredients, food storage, food preparation, shelf life, health, real‐time freshness, recycling and personalised deals. In terms of preferences for different smart labels, participants indicated quick response (QR) codes and freshness indicators to be the technologies of the future for stakeholders of the food industry.

The purpose of this study is to explain the determinants of the process of investing in renewable energy sources (RES) from the perspective of enterprises, with particular emphasis on the strength of their orientation on such strategic issues as sustainable development, orientation towards innovation, as well as the level of maturity of their partnership with the client. The research method was carried out on a sample of 157 industrial enterprises in the food industry. The research process was conducted with the consideration of making these decisions dependent on the strength of companies’ commitment to several strategic issues: sustainable development, innovation orientation, and the maturity of their partnership with the customer. The results of the data analysis collected during the quantitative research show a strong correlation between the level of openness of the organization of the IR 4.0 era to RES and (a) orientation towards sustainable development, (b) orientation towards intelligence, and (c) maturity of strategic partnering with customers.

Developing countries, including Pakistan, need a considerable effort to withstand economic growth; however, these countries have to cope with greenhouse gases emission and other environmental concerns. Financial advancement gives rise to modern, sometimes even innovative and energy-efficient technologies and, thus, contributes to a decline in energy usage among market entities: organizations and households. The current study explores the nonlinear asymmetric relationship between economic growth (Y) and the selected exogenous variables in Pakistan by incorporating time series data spanning from 1971 to 2016. Economic growth was considered as a target variable, while energy consumption (EC), electric power consumption (EPC), financial development (FD), and energy imports (EM) were considered independent variables. To investigate cointegration among the given variables, a nonlinear ARDL bound testing approach was employed. BDS independence test was used to check the nonlinearity, and a structural break unit root test was used for testing data stationarity. The findings confirm the presence of co-integration in the selected variables. A symmetric unidirectional significant causality exists running from EPC to Y, while a bidirectional symmetric causality was found between FD and Y. In contrast, any negative shocks in EPC, FD, and EM were found to have a positive asymmetric effect on Y. Meanwhile, a neutral effect was found between EC and Y. The outcomes of this study can provide guidelines for future researchers and policymakers.

Recently, sustainable economic growth has taken the front line of the global development agenda. The common dependency on fossil fuel energy, greenhouse gas (GHG) emissions and the continuous rising demands for energy have posed challenges that put the world in a climate change trap. This work empirically analyzes the effect of innovation, oil price, oil price volatility and economic growth on GHG emissions over the period of 1991–2015. The study compares the emission level between European Union countries (EU) (26), oil-producing countries (22), China and the United States of America (USA) using the Driscoll–Kraay model. The main empirical finding points to a positive effect of innovation on GHG emission reduction initiatives in oil-importing economies. Particularly, EU countries significantly minimized emissions due to innovation, followed by China and the USA. Contrarily, the effect of innovation increases GHG emission in oil-exporting economies. The results also indicate broader significant effects of oil price and oil price volatility on GHG emission. Interestingly, the effect of oil price on GHG emission is asymmetrical between oil-exporting and -importing economies. Oil price increases in oil-importing countries decrease GHG emission; contrarily, its effect increases emissions in oil-exporting countries. Thus, oil-exporting countries lack motivation to decrease emission levels due to oil price escalation. Unlike the oil price, oil price volatility comparably decreases GHG emissions in oil-exporting and -importing economies. Thus, one might be tempted to take oil price volatility and the future uncertainty of oil price as a virtuous instance rather than oil price increment. Thus, policymakers need to pay attention to market forces and policy measures to monitor GHG emissions due to economic activities. The results are also robust under the alternative econometrics estimation model of generalized method of moments (GMM)-Differenced.

Investments in renewable energy sources are an important direction in the development of modern economies. Motivating organizations to include appropriate investments in their development strategies becomes an essential issue. It seems clear that organizations need to see the long-term benefits of such investments in order to follow this trend. This article presents a thesis that assumes that from the microeconomic perspective, such investments are conducive to the implementation of various goals of the organization, causing the phenomenon of resonance in spheres such as the implementation of the sustainable development strategy, the level of innovation in the organization, brand image, and brand equity. The survey method was carried out on a sample of 143 industrial companies in the food industry in order to verify the hypotheses based on previous examples. Among the most important findings, it should be noted that investments in renewable energy sources make a significant contribution to building the market position of enterprises, in particular, to the level of innovation, creating value in a sustainable enterprise, and achieving goals in the area of creating a positive brand image and brand equity. The findings show that investing in renewable energy is compatible with the organization’s different goals.