Flávio Santino Bizarrias

This study maps the literature on Knowledge Transfer (KT) within Project Management (PM) and analyses the evolution of their discussions. To examine the intersection of these two constructs, we conducted a Systematic Literature Review (SLR) using Rayyan for screening and ATLAS.ti for coding, grouping and categorisation. The review addresses the question of how KT and PM themes interrelate and how their discussions have evolved over time. The SLR reveals a prevalence of quantitative studies and case-based research, and synthesises the evidence into five interconnected research fields: consultants, project managers and project teams; learning; innovation; Project-Based Organisations (PBOs) and Performance. Across these fields, the findings converge on the view that KT effectiveness is not a technology issue alone, but a sociotechnical governance challenge shaped by the interdependence among structural arrangements, human dynamics and enabling technologies. Building on this synthesis, the study advances an integrative sociotechnical framework in which KT effectiveness emerges from the configurational alignment among governance architecture, organisational structuring mechanisms (including PBO arrangements and the Project Management Office’s (PMO) mediating role) and behavioural–relational conditions (such as trust and psychological safety). The framework also highlights recursive reinforcement, whereby successful reuse and learning strengthen governance routines and relational norms, increasing future transfer capacity across project cycles. The paper contributes by consolidating a categorised knowledge base and by providing actionable implications: project managers and organisations should invest in social capital and re-evaluate the PMO as an active knowledge broker to improve knowledge utilisation and achieve superior transfer effectiveness in subsequent projects.

Purpose: This study aims to develop and empirically evaluate a conceptual framework that investigates the impact of organizational transformation on transformational projects, with mediating effects of transformational approach, focus and barriers. Design/methodology/approach: Drawing on a sample of project professionals, this study leverages structural equation modelling, mediation analysis and necessary conditions analysis to uncover the complex interplay between organizational transformation, transformational projects and their key mediating factors. Findings: The findings of this study reveal that transformational focus serves as a full mediator in the occurrence of transformational projects, while approach and barriers function as partial mediators and organizational transformation and all as necessary conditions at varying levels, shaping transformation projects and implementation dynamics. Research limitations/implications: This study presents a novel approach to measuring transformational projects, addressing a critical gap in the literature by introducing a more comprehensive model that integrates additional key variables. Practical implications: The proposed framework provides practitioners with a structured approach to managing transformational projects by identifying critical factors and necessary conditions at different stages, enabling more effective decision-making and implementation strategies. Originality/value: This study offers a novel framework for measuring and understanding transformational projects, bridging a critical gap in the literature by integrating multiple influencing factors and conditions to provide a more comprehensive analytical perspective.

This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation Modeling combined with Necessary Condition Analysis (Study 2, N = 521), and two Experimental manipulations of escapism, flow, and autonomy (Studies 3 and 4, N = 314, and N = 320), the research delineates the conditions under which escapism transitions from maladaptive avoidance to growth‐oriented behavior. Results indicate that while avoidance‐focused escapism may hinder self‐reflection, it facilitates coping and self‐awareness when it shifts into flow states, particularly under conditions of perceived high autonomy. Ultimately, the findings reposition escapism as a self‐regulatory process, with flow and autonomy serving as critical boundary conditions that transform psychological relief into opportunities for personal development.

Visually impaired individuals represent a sizable segment of the global population but remain underrepresented in consumer research. Existing literature mainly frames visually impaired consumers (VICs) through a vulnerability lens, focusing on shopping barriers and assistive remedies. While valuable insights into retail accessibility and inclusion have emerged, little attention has been given to the product development stage, psychological processes, or retail strategies regarding choice. Across three controlled experiments, we examined how limited access to visual information affects product evaluation. Study 1 used a choice‐based conjoint method for attribute evaluation; Study 2 tested psychological boundary conditions for variations in control and trust; and Study 3 established causal effects for utilitarian product and promotion type choices, showing that VICs prefer informative promotional appeals. Findings indicate that VICs rely on a narrower set of aesthetic signals and prioritize utilitarian attributes and information that reduce ambiguity. Conversely, sighted consumers respond more to hedonic features.

The use of Large Language Models (LLMs) in organizational contexts has grown rapidly, particularly in project management activities. Despite this expansion, a relevant methodological gap can be observed in the literature: the absence of psychometrically validated instruments capable of measuring the acceptability of these technologies prior to their effective adoption, especially in project-oriented governance contexts. Traditional technology adoption models predominantly focus on a posteriori assessment of individual use, providing limited support for prospective analyses that inform strategic decision-making and organizational coordination mechanisms. In response to this gap, this study aims to develop and validate a psychometric scale to indirectly measure the acceptability, through outcome beliefs and with behavioral predispositions serving as structural proxies of the latent construct of LLM use by project management teams, with a focus on a priori judgments that precede the effective adoption of the technology. The initial scale, composed of 17 items, underwent content validation and was administered to a sample of 154 project management professionals. The latent structure was examined through Exploratory and Confirmatory Factor Analyses, resulting in the refinement of the instrument to 13 items distributed across two correlated factors. The results indicate that LLM acceptability is adequately represented by a bidimensional structure comprising the dimensions Intention/Predisposition and Trust/Perceived Benefit, both demonstrating high internal consistency and good statistical fit, and nomological validity evidenced by significant associations with respondents’ self-reported LLM usage frequency. These findings reinforce the conceptualization of acceptability as a prospective and multidimensional construct, relevant for supporting governance decisions and the adoption of artificial intelligence-based technologies in project-oriented organizational systems. The indirect measurement approach adopted here is theoretically grounded in the premise that a priori acceptability is not directly observable but is constituted by cognitive and dispositional beliefs formed prior to use.

Objetivo – Este estudo teve como objetivo identificar os fatores que tornam as lojas físicas relevantes para a geração Z, contribuindo para ressignificar esse modelo de operação estratégico na geração de emprego e renda no Brasil. Design / Metodologia / Abordagem – Utilizou-se uma abordagem qualitativa exploratória, fundamentada no modelo EKB. Foram realizadas entrevistas em profundidade com representantes da geração Z, e os dados foram analisados por meio de análise de conteúdo. Relevância – O avanço tecnológico tem transformado a interação entre consumidores e marcas, desafiando os canais físicos a se adaptarem. A geração Z, nativa digital, apresenta uma nova relação com o varejo físico, que exige maior compreensão, especialmente em países emergentes e no cenário pós-covid-19. Embora a literatura aponte a interação social e a experiência sensorial como principais atrativos das lojas físicas, há escassez de estudos focados nessa geração e nesse contexto. Resultados – Os achados indicam a relevância das lojas físicas em três etapas do processo de compra: (1) avaliação de alternativas, motivada pela necessidade de sentir o produto; (2) compra, influenciada pelo efeito de transbordamento da etapa anterior; e (3) pós-compra, em que a loja física demonstrou ser parcialmente relevante, relacionada à eficiência no atendimento. Implicações – Como recomendações práticas e estratégicas, este estudo propõe reposicionar a loja como espaço de experiência sensorial e emocional, ampliar o acesso à informação sobre os produtos e serviços dentro da loja física, trabalhar a personalização como alavanca de valor, atuar sobre o preço com inteligência de canal, integrar a etapa de pós-compra de forma fluida entre canais e aproximar influenciadores digitais do ambiente físico. Limitações – O estudo reflete percepções individuais dos participantes em um contexto brasileiro específico, portanto não representa toda a geração Z, nem pode ser generalizado para outros segmentos ou mercados. Originalidade – O estudo é original ao investigar o papel das lojas físicas para a geração Z, mesmo diante da proeminência do digital, em um contexto de mercado emergente e pós-pandemia, lacuna pouco abordada em pesquisas anteriores.

Purpose: Value creation is a key aspect of project management and emerges from the benefits derived from the project deliverable in the long term. However, value has different meanings depending on the stakeholder considered. This aspect challenges managers when integrating value management into business practices. The origins of value perception differences among senior management, project manager, project teams and end-users are investigated, revealing how mental models impact these views. The mental model’s theory explores how individuals’ internal representations shape their understanding of the external world. Design/methodology/approach: A series of multivariate statistical techniques was applied to a sample of 183 respondents. A multidimensional scale of project success was adopted as a proxy to evaluate how different stakeholders perceive the value created by the project's deliverable. Findings: This study confirmed that different groups of stakeholders perceive the value of a project in a distinct way, depending on their position in the project. Short-term value perceptions align but diverge 12 months after project completion. We also found that project end-users perceive greater value than other stakeholders. Mental models shape stakeholders’ differing value perceptions, influenced by cognition and context. A theoretical framework to manage different perceptions of value in project management is proposed aiming to help project managers balance diverse value expectations and prioritize stakeholder benefits, accounting for changing value perceptions. Originality/value: This study’s main contribution lies in applying mental models theory to explain why stakeholders perceive project value differently over time. By linking individual cognition to project value realization, the research offers a novel framework that highlights how stakeholders’ internal representations shape their evaluation of project outcomes. It also suggests that shared mental models, especially in agile environments, can reduce value perception gaps and foster alignment among stakeholder groups, considering senior management, project manager, project core team, to project end-users.

Objetivo: Analisar o papel mediador da atitude dos consumidores na relação entre marketing verde e intenção de compra, bem como investigar como a exposição a informações ambientais e estratégias promocionais voltadas à sustentabilidade afetam a decisão de compra. Referencial teórico: O estudo fundamenta-se em teorias sobre a formação de atitudes e intenção de compra, explorando a relação entre marketing verde, percepção do consumidor e tomada de decisão no consumo sustentável. Método: Foi adotado um estudo quantitativo operacionalizado por meio de um survey. Os dados coletados foram analisados por meio de modelagem de equações estruturais, permitindo avaliar as relações entre atitude, intenção de compra e percepção dos consumidores. Resultados e conclusão: Os achados revelam que a atitude desempenha um papel mediador significativo entre percepção e intenção de compra, tornando-se um fator central no consumo sustentável. Além disso, verificou-se que avaliações positivas sobre consumo sustentável aumentam a predisposição ao consumo consciente. No entanto, a intenção de compra é menos influenciada do que a atitude, sugerindo que apenas fornecer informações sobre sustentabilidade não é suficiente para impulsionar esse comportamento. Implicações da pesquisa: Evidencia-se a necessidade de estratégias de marketing que priorizem a formação de atitudes favoráveis e incentivem a percepção de valor no consumo sustentável, fortalecendo a confiança do consumidor. Originalidade/valor: O estudo contribui para o entendimento do comportamento sustentável, destacando o papel fundamental das atitudes na intenção de compra e sugerindo que campanhas educativas voltadas ao desenvolvimento dessas atitudes podem ser mais eficazes do que a simples disseminação de informações sobre sustentabilidade.

Purpose: This article aims to introduce Jamovi, a free and open-source statistical analysis software based on the R language, highlighting its functionalities, accessibility, and potential applications in academic and professional environments. Design/Methodology/Approach: The study adopts a descriptive and applied approach, presenting a comparative review of Jamovi's core features in relation to traditional software such as SPSS and SAS. It also includes a practical tutorial demonstrating data import, execution of statistical tests, and interpretation of results using Jamovi’s graphical interface. Findings: Jamovi stands out for its intuitive usability, cross-platform compatibility, and seamless integration with R. Its modular structure and real-time feedback facilitate both basic and advanced analyses without requiring extensive programming knowledge. The active developer community ensures frequent updates and a growing repository of analytical modules. Practical Implications: Jamovi offers a cost-effective and pedagogically efficient tool for researchers, instructors, and students. It contributes to reducing financial and technical barriers in statistical education and promotes statistical literacy. Originality/Value: The article highlights the relevance of Jamovi as an inclusive and adaptable platform for quantitative research, especially in contexts demanding accessible and open-source solutions.