Sri Gunawan
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Sri Gunawan has a total of 22 co-authors. Here are the top co-authors by number of shared publications:
Chich-Jen Shieh
Institutes of Quantitative Economics, Huaqiao University, Quanzhou 362021, Fujian, China
4 shared publications- Ririn Tri Ratnasari
Universitas Airlangga
2 shared publications - Tanti Handriana
Department of Management, Airlangga University
2 shared publications - Zainul Wasik
Department of Management, Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia
2 shared publications - Anwar Allah Pitchay
Universiti Sains Malaysia, Malaysia
1 shared publication - Azhar Alam
Universitas Muhammadiyah Surakarta
1 shared publication
Latest Publications
- Open Access
- 10 November 2024
- Published by Creative Publishing House in Journal of Ecohumanism
- Vol. 3 (8)
Blue Economy and the Impact of Industrialisation on Sustainable Livelihoods: A Case Study of Fisheries in the North Coastal Region of Java
This research explores the impacts of the blue economy and industrialisation on sustainable livelihoods in the coastal areas of the North Coast of Java, with a particular focus on the fisheries sector.The main objective of this research is to analyse how changes in blue economy practices, which include sustainable marine resource management approaches, interact with industrialisation processes and their impact on the survival of local fishing communities.The research method used was qualitative with a case study approach, where data was collected through in-depth interviews with fishermen, government officials, and relevant stakeholders, as well as direct observation in the field. Data analysis was conducted using thematic analysis techniques to identify patterns and significant relationships between the factors involved.The results of this study show that industrialisation in the coastal areas of Java's North Coast has vital and complex impacts on the sustainable livelihoods of local fishing communities. On the one hand, industrialisation provides new economic opportunities, such as jobs in the fishing and manufacturing sectors, which can increase community income. However, on the other hand, negative impacts on the aquatic environment due to industrial activities and overexploitation of natural resources threaten the sustainability of the marine ecosystem, which is the main source of livelihood for fishermen.The managerial implications of these findings emphasise the need to integrate blue economy policies with the maturity of sustainable industrial development planning. Policy development that accommodates the needs of local ecosystems and fishing communities, with a pattern of regulating marine protected zones and supporting the shift to environmentally friendly fisheries practices, is key to ensuring the sustainability of fishers' livelihoods and healthy coastal ecosystems. This research provides important insights for policy makers and practitioners involved in marine fisheries resource management and industry development in coastal areas.
- 10 November 2024
- Published by Creative Publishing House in Journal of Ecohumanism
- Vol. 3 (8)
Open AccessBlue Economy and the Impact of Industrialisation on Sustainable Livelihoods: A Case Study of Fisheries in the North Coastal Region of Java
This research explores the impacts of the blue economy and industrialisation on sustainable livelihoods in the coastal areas of the North Coast of Java, with a particular focus on the fisheries sector.The main objective of this research is to analyse how changes in blue economy practices, which include sustainable marine resource management approaches, interact with industrialisation processes and their impact on the survival of local fishing communities.The research method used was qualitative with a case study approach, where data was collected through in-depth interviews with fishermen, government officials, and relevant stakeholders, as well as direct observation in the field. Data analysis was conducted using thematic analysis techniques to identify patterns and significant relationships between the factors involved.The results of this study show that industrialisation in the coastal areas of Java's North Coast has vital and complex impacts on the sustainable livelihoods of local fishing communities. On the one hand, industrialisation provides new economic opportunities, such as jobs in the fishing and manufacturing sectors, which can increase community income. However, on the other hand, negative impacts on the aquatic environment due to industrial activities and overexploitation of natural resources threaten the sustainability of the marine ecosystem, which is the main source of livelihood for fishermen.The managerial implications of these findings emphasise the need to integrate blue economy policies with the maturity of sustainable industrial development planning. Policy development that accommodates the needs of local ecosystems and fishing communities, with a pattern of regulating marine protected zones and supporting the shift to environmentally friendly fisheries practices, is key to ensuring the sustainability of fishers' livelihoods and healthy coastal ecosystems. This research provides important insights for policy makers and practitioners involved in marine fisheries resource management and industry development in coastal areas.
- Open Access
- 5 September 2024
- Published by RGSA- Revista de Gestao Social e Ambiental in Revista de Gestão Social e Ambiental
- Vol. 18 (10) , e08316
Post - Pandemic Crisis Consumption Practices to Frozen Food Products in Indonesia
Purpose: The objective of this study are to describe the pattern of consumption of frozen food participants from time to time (before, during, and after the pandemic) and to explore reasons participants consume frozen food from time to time (before and after when pandemic) and to predict the pattern of consumption of frozen food post-pandemic based on condition actual practice consumption participants. Theoritical Reference: Product trends frozen experienced enhancement during the covid pandemic; however, conditions were assumed to be different when situation post-pandemic. In its most recent developments. Method: Research in a manner qualitative use method studies case (case study) with Multiple Case Study Design with 1 unit analysis for 90 people (cases) customers product frozen food in Indonesia (West et al. regions, 30 people each). Originality/ Value: To reach the objective study, this illustration was used Yin's approach with positivism to understand what already happened or reality (condition practice natural) related consumption product frozen food. Result and Conclusion: The results of this study indicate that customers still have an attraction to consume frozen products food even though there is no pandemic. Implication of Research: During the post-pandemic period, the Frozen Food business is still promising and promising so it can be developed on a broader scale.
- 5 September 2024
- Published by RGSA- Revista de Gestao Social e Ambiental in Revista de Gestão Social e Ambiental
- Vol. 18 (10) , e08316
Open AccessPost - Pandemic Crisis Consumption Practices to Frozen Food Products in Indonesia
Purpose: The objective of this study are to describe the pattern of consumption of frozen food participants from time to time (before, during, and after the pandemic) and to explore reasons participants consume frozen food from time to time (before and after when pandemic) and to predict the pattern of consumption of frozen food post-pandemic based on condition actual practice consumption participants. Theoritical Reference: Product trends frozen experienced enhancement during the covid pandemic; however, conditions were assumed to be different when situation post-pandemic. In its most recent developments. Method: Research in a manner qualitative use method studies case (case study) with Multiple Case Study Design with 1 unit analysis for 90 people (cases) customers product frozen food in Indonesia (West et al. regions, 30 people each). Originality/ Value: To reach the objective study, this illustration was used Yin's approach with positivism to understand what already happened or reality (condition practice natural) related consumption product frozen food. Result and Conclusion: The results of this study indicate that customers still have an attraction to consume frozen products food even though there is no pandemic. Implication of Research: During the post-pandemic period, the Frozen Food business is still promising and promising so it can be developed on a broader scale.
- Open Access
- 1 October 2023
- Published by Bastas Publications in Contemporary Educational Technology
- Vol. 15 (4) , ep470
Enhancing business students’ self-efficacy and learning outcomes: A multiple intelligences and technology approach
This research investigates the effect of multiple intelligences (MIs) teaching strategy with technology-enriched environments on business administration students’ self-efficacy, confidence, and learning outcomes. The study involved 276 participants from a university’s business administration department, undergoing an international business course. A range of technology-based activities incorporating MI strategies was employed, exploring key topics such as globalization, corporate social responsibility, and market segmentation. Hypothesis testing revealed that high expectations and changes in viewpoints positively impacted self-concept, ability, and motivation, contributing to improved learning outcomes. The integration of technology in teaching facilitated these transformations, demonstrating how digital tools like virtual reality, interactive platforms, and online tutorials can enhance learning experiences. However, the effect on learning gain varied when viewpoints changed, indicating a need for further research into the differential impact of technology on learning outcomes. Despite some limitations, the study offers compelling evidence supporting the integration of MIs teaching strategy with technology-enriched environments in business administration education. Future studies should further explore the role of emerging technologies in this context.
- 1 October 2023
- Published by Bastas Publications in Contemporary Educational Technology
- Vol. 15 (4) , ep470
Open AccessEnhancing business students’ self-efficacy and learning outcomes: A multiple intelligences and technology approach
This research investigates the effect of multiple intelligences (MIs) teaching strategy with technology-enriched environments on business administration students’ self-efficacy, confidence, and learning outcomes. The study involved 276 participants from a university’s business administration department, undergoing an international business course. A range of technology-based activities incorporating MI strategies was employed, exploring key topics such as globalization, corporate social responsibility, and market segmentation. Hypothesis testing revealed that high expectations and changes in viewpoints positively impacted self-concept, ability, and motivation, contributing to improved learning outcomes. The integration of technology in teaching facilitated these transformations, demonstrating how digital tools like virtual reality, interactive platforms, and online tutorials can enhance learning experiences. However, the effect on learning gain varied when viewpoints changed, indicating a need for further research into the differential impact of technology on learning outcomes. Despite some limitations, the study offers compelling evidence supporting the integration of MIs teaching strategy with technology-enriched environments in business administration education. Future studies should further explore the role of emerging technologies in this context.
- Open Access
- 30 September 2023
- Published by Expert Projects in Revista de Cercetare si Interventie Sociala
- Vol. 82, 78-91
Sentimental Value on Medical Tourism: A Social Congruence Theory Perspective
- 30 September 2023
- Published by Expert Projects in Revista de Cercetare si Interventie Sociala
- Vol. 82, 78-91
Open AccessSentimental Value on Medical Tourism: A Social Congruence Theory Perspective
- Open Access
- 14 February 2023
- Published by Taylor & Francis in Cogent Business & Management
- Vol. 10 (1)
Orchestration to improve the performance and sustainability of family companies
The purpose of this study is to identify the efforts made by family businesses to develop knowledge resources in order to improve innovative performance and market adaptability. This study employs a single case study exploratory design, with “indepth interviews” conducted with 9 participants from three companies in one group in Indonesia. The findings revealed a process of developing human and social capital resources to expand the company’s knowledge resources. Other findings identified the critical processes of empowerment and authority coordination. It was used to establish a family business that encourages generational involvement and is capable of supporting the process of increasing knowledge resources. It was used to establish a family business that encourages generational involvement and is capable of supporting the process of increasing knowledge resources. Furthermore, this research can be a foundation for encouraging resource orchestration in family businesses to increase sustainability. It is one of the studies that integrate resource orchestration theory with management knowledge and explains the importance of creating a conducive family business for sustainability due to generational involvement.
- 14 February 2023
- Published by Taylor & Francis in Cogent Business & Management
- Vol. 10 (1)
Open AccessOrchestration to improve the performance and sustainability of family companies
The purpose of this study is to identify the efforts made by family businesses to develop knowledge resources in order to improve innovative performance and market adaptability. This study employs a single case study exploratory design, with “indepth interviews” conducted with 9 participants from three companies in one group in Indonesia. The findings revealed a process of developing human and social capital resources to expand the company’s knowledge resources. Other findings identified the critical processes of empowerment and authority coordination. It was used to establish a family business that encourages generational involvement and is capable of supporting the process of increasing knowledge resources. It was used to establish a family business that encourages generational involvement and is capable of supporting the process of increasing knowledge resources. Furthermore, this research can be a foundation for encouraging resource orchestration in family businesses to increase sustainability. It is one of the studies that integrate resource orchestration theory with management knowledge and explains the importance of creating a conducive family business for sustainability due to generational involvement.
- 23 January 2021
- Published by Taylor & Francis in International Journal of Healthcare Management
- Vol. 15 (3) , 220-229
Sustainable medical tourism: Investigating health-care travel in Indonesia and Malaysia
Medical tourism has developed rapidly and international health care has become a global industry. Indonesia has a great opportunity in the field of medical tourism, but Malaysia still ranks more highly in credibility by domestic and foreign residents in checking their health. The purpose of this study is to identify potential development of medical services with the concept of medical tourism in Indonesia by comparing with Malaysia. This study uses combination of quantitative and qualitative approaches. In the initial stage, an explorative quantitative study was conducted and processed using factor analysis. Respondents consisted of 200 patients both from Indonesia and Malaysia who had studied medical tourism. To identify obstacles and solutions in implementing medical tourism-based medical services, researchers used descriptive qualitative research, in-depth interviews are conducted to obtain more detailed information, involving 11 informants from both the medical providers (general practitioners, specialist doctors, nurses, Indonesian Doctors Association Management, Health Services) and patients. The results showed that the perception of patients using health services regarding medical tourism services based on medical tourism in Indonesia and Malaysia demonstrates: trust, communication interactions, excellent service, affordable medical costs, modern medical technology, holistic service, increased patient expectations, short distances, and an Interesting Tourism object.
- 23 January 2021
- Published by Taylor & Francis in International Journal of Healthcare Management
- Vol. 15 (3) , 220-229
Sustainable medical tourism: Investigating health-care travel in Indonesia and Malaysia
Medical tourism has developed rapidly and international health care has become a global industry. Indonesia has a great opportunity in the field of medical tourism, but Malaysia still ranks more highly in credibility by domestic and foreign residents in checking their health. The purpose of this study is to identify potential development of medical services with the concept of medical tourism in Indonesia by comparing with Malaysia. This study uses combination of quantitative and qualitative approaches. In the initial stage, an explorative quantitative study was conducted and processed using factor analysis. Respondents consisted of 200 patients both from Indonesia and Malaysia who had studied medical tourism. To identify obstacles and solutions in implementing medical tourism-based medical services, researchers used descriptive qualitative research, in-depth interviews are conducted to obtain more detailed information, involving 11 informants from both the medical providers (general practitioners, specialist doctors, nurses, Indonesian Doctors Association Management, Health Services) and patients. The results showed that the perception of patients using health services regarding medical tourism services based on medical tourism in Indonesia and Malaysia demonstrates: trust, communication interactions, excellent service, affordable medical costs, modern medical technology, holistic service, increased patient expectations, short distances, and an Interesting Tourism object.
- Open Access
- 8 October 2020
- Published by Bastas Publications in Contemporary Educational Technology
- Vol. 12 (2) , ep279
Effects of the Application of STEM Curriculum Integration Model to Living Technology Teaching on Business School Students’ Learning Effectiveness
Learning area integrated teaching, teaching unit topics and the contents of various subjects with team teaching and cooperative learning to have students learn better integrated concepts, is emphasized domestically. Nevertheless, it is discovered that subject-specific teaching is still used in living technology teaching area. The integration and application of knowledge content learned in classes could enhance the problem solving opportunity. To effectively achieve research objectives and test research hypotheses, nonequivalent test experimental design is applied to the experimental research in this study. Aiming at 312 business school students of Parahyangan Catholic University (UNPAR), Indonesia, as the experimental objects, the research results are summarized as below. 1. STEM curriculum integration model presents significant effects on learning effect. 2. STEM curriculum integration model shows remarkable effects on learning gain. 3. Living technology teaching reveals notable effects on learning effect. 4. Living technology teaching appears significant effects on learning gain. 5. STEM curriculum integration model integrated living technology teaching presents remarkable effects on learning effect. 6. STEM curriculum integration model integrated living technology teaching shows notable effects on the promotion of learning gain. According to the results to propose suggestions, it is expected to have students analyze problems from more aspects and develop diverse solving strategies to effectively enhance living technology learning effectiveness.
- 8 October 2020
- Published by Bastas Publications in Contemporary Educational Technology
- Vol. 12 (2) , ep279
Open AccessEffects of the Application of STEM Curriculum Integration Model to Living Technology Teaching on Business School Students’ Learning Effectiveness
Learning area integrated teaching, teaching unit topics and the contents of various subjects with team teaching and cooperative learning to have students learn better integrated concepts, is emphasized domestically. Nevertheless, it is discovered that subject-specific teaching is still used in living technology teaching area. The integration and application of knowledge content learned in classes could enhance the problem solving opportunity. To effectively achieve research objectives and test research hypotheses, nonequivalent test experimental design is applied to the experimental research in this study. Aiming at 312 business school students of Parahyangan Catholic University (UNPAR), Indonesia, as the experimental objects, the research results are summarized as below. 1. STEM curriculum integration model presents significant effects on learning effect. 2. STEM curriculum integration model shows remarkable effects on learning gain. 3. Living technology teaching reveals notable effects on learning effect. 4. Living technology teaching appears significant effects on learning gain. 5. STEM curriculum integration model integrated living technology teaching presents remarkable effects on learning effect. 6. STEM curriculum integration model integrated living technology teaching shows notable effects on the promotion of learning gain. According to the results to propose suggestions, it is expected to have students analyze problems from more aspects and develop diverse solving strategies to effectively enhance living technology learning effectiveness.
- Open Access
- 18 September 2020
- Published by MDPI AG in Journal of Open Innovation: Technology, Market, and Complexity
- Vol. 6 (3) , 90
Managing Knowledge, Dynamic Capabilities, Innovative Performance, and Creating Sustainable Competitive Advantage in Family Companies: A Case Study of a Family Company in Indonesia
Family businesses often face significant challenges while trying to develop and increase their sustainability throughout generations. This is often due to their inability to properly manage the knowledge required to develop their resources to increase sustainability. Therefore, this study examines the relationship between processes of managing knowledge, dynamic capabilities, and innovative performance in an Indonesian family company in order to improve business performance. This is qualitative research with a single case study used to obtain data from nineparticipants in an Indonesian family company (“Ardiles”) that focuses on footwear. The findings showed that a family company that mobilizes knowledge can improve its members’ dynamic capabilities for proper business management and growth. Furthermore, the frequent process of mobilizing knowledge improves family members’ dynamic capabilities to create new ideas. This creative process helps to improve its innovative performance, thereby creating a sustainable competitive advantage among family companies.
- 18 September 2020
- Published by MDPI AG in Journal of Open Innovation: Technology, Market, and Complexity
- Vol. 6 (3) , 90
Open AccessManaging Knowledge, Dynamic Capabilities, Innovative Performance, and Creating Sustainable Competitive Advantage in Family Companies: A Case Study of a Family Company in Indonesia
Family businesses often face significant challenges while trying to develop and increase their sustainability throughout generations. This is often due to their inability to properly manage the knowledge required to develop their resources to increase sustainability. Therefore, this study examines the relationship between processes of managing knowledge, dynamic capabilities, and innovative performance in an Indonesian family company in order to improve business performance. This is qualitative research with a single case study used to obtain data from nineparticipants in an Indonesian family company (“Ardiles”) that focuses on footwear. The findings showed that a family company that mobilizes knowledge can improve its members’ dynamic capabilities for proper business management and growth. Furthermore, the frequent process of mobilizing knowledge improves family members’ dynamic capabilities to create new ideas. This creative process helps to improve its innovative performance, thereby creating a sustainable competitive advantage among family companies.
- 1 May 2020
- Published by Emerald Publishing in Journal of Islamic Marketing
- Vol. 12 (4) , 864-881
Emotional experience on behavioral intention for halal tourism
Purpose: The purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention. Design/methodology/approach: This study uses a quantitative survey approach to 400 respondents consisting of Muslim foreign and domestic tourists who had visited Lombok in the past three years. The sampling technique is by purposive sampling. The analysis technique used in this study is structural equation modeling-partial least square (SEM-PLS). Findings: The findings showed that halal certification has no effect on customer satisfaction but on influenced behavioral intention, destination brand of Lombok had no effect on customer satisfaction; customer satisfaction influenced behavioral intention and emotional experiences affected customer satisfaction and behavioral intention. Research limitations/implications: This study collects data from respondents both domestic and foreign tourists simultaneously. However, the data acquisition of respondents and foreign tourists is not balanced. Thus, this study analyzes tourists in general, not distinguished between foreign and domestic tourists. Practical implications: The government and tourism organizers in Lombok need to provide socialization for domestic and foreign tourists on the need to choose halal-certified food and drinks to ensure halal and hygiene. In addition, so that the destination image of Lombok can provide a beautiful experience that becomes a moment of the truth, then the local government should improve its service strategy holistically. Social implications: Destination image needs to be improved. This requires holistic tourism quality services so that the social community knows that Indonesia has a halal tourism destination that exists as tourists come from the airport to the hotel and enjoy food in restaurants and tourist attractions that are Muslim friendly. Originality/value: This paper contributes to filling the void in the literature related to tourism management that is linked to tourism in the aftermath of natural disasters, where empirical studies on halal tourism are on the rise. Therefore, respondents in the study were specific, that is, those who had traveled. To the best of the authors’ knowledge, this study is the first of a kind that includes behavioral intention in tourist destinations after natural disasters in the Indonesian context.
- 1 May 2020
- Published by Emerald Publishing in Journal of Islamic Marketing
- Vol. 12 (4) , 864-881
Emotional experience on behavioral intention for halal tourism
Purpose: The purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention. Design/methodology/approach: This study uses a quantitative survey approach to 400 respondents consisting of Muslim foreign and domestic tourists who had visited Lombok in the past three years. The sampling technique is by purposive sampling. The analysis technique used in this study is structural equation modeling-partial least square (SEM-PLS). Findings: The findings showed that halal certification has no effect on customer satisfaction but on influenced behavioral intention, destination brand of Lombok had no effect on customer satisfaction; customer satisfaction influenced behavioral intention and emotional experiences affected customer satisfaction and behavioral intention. Research limitations/implications: This study collects data from respondents both domestic and foreign tourists simultaneously. However, the data acquisition of respondents and foreign tourists is not balanced. Thus, this study analyzes tourists in general, not distinguished between foreign and domestic tourists. Practical implications: The government and tourism organizers in Lombok need to provide socialization for domestic and foreign tourists on the need to choose halal-certified food and drinks to ensure halal and hygiene. In addition, so that the destination image of Lombok can provide a beautiful experience that becomes a moment of the truth, then the local government should improve its service strategy holistically. Social implications: Destination image needs to be improved. This requires holistic tourism quality services so that the social community knows that Indonesia has a halal tourism destination that exists as tourists come from the airport to the hotel and enjoy food in restaurants and tourist attractions that are Muslim friendly. Originality/value: This paper contributes to filling the void in the literature related to tourism management that is linked to tourism in the aftermath of natural disasters, where empirical studies on halal tourism are on the rise. Therefore, respondents in the study were specific, that is, those who had traveled. To the best of the authors’ knowledge, this study is the first of a kind that includes behavioral intention in tourist destinations after natural disasters in the Indonesian context.
- Open Access
- 1 January 2020
- Published by Taylor & Francis in Cogent Business & Management
- Vol. 7 (1)
Authenticity as a corporate social responsibility platform for building customer loyalty
Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty.
- 1 January 2020
- Published by Taylor & Francis in Cogent Business & Management
- Vol. 7 (1)
Open AccessAuthenticity as a corporate social responsibility platform for building customer loyalty
Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty.