Giuseppe Festa

Purpose: This research aims to identify the main international marketing opportunities for rosé wines, in terms of Blue Ocean and Red Ocean Strategies, given the increasing relevance of this segment of the wine market. Design/methodology/approach: We adopt an exploratory approach by obtaining secondary data from an International Organisation of Vine and Wine (OIV) study, classifying wine production and consumption by colour, with subsequent visualisations showing evidence of international markets, in terms of Blue and Red Ocean Strategies. Findings: Among the ten major countries producing and consuming rosé wines, France, the United States of America and Italy can be classified as Red Oceans, while the Netherlands, Belgium and (especially) the United Kingdom can be classified as Blue Oceans. Such evidence can support appropriate strategies, especially in terms of marketing mix, for wineries aiming to export rosé wines. Originality/value: This investigation offers two key contributions. First, the opportunity for conducting an exploratory analysis, starting from the secondary data of the OIV study by colours and adopting the Blue Ocean strategy, to construct an agile wine marketing intelligence tool (after detecting a scientific and/or managerial gap in wine marketing intelligence when specifically connected to the rosé wine business). Second, the evidence resulting from this approach can be used for subsequent applications to other segments and/or strategies in the wine business and not only about the current hypothesis of rosé wines. The evolution of the wine business will require continuous innovation, especially in terms of wine marketing mix (considering the impetuous dynamics of the wine sector at a global level).

Purpose: Artificial intelligence (AI) is vastly impacting the digital transformation of societies, economies, businesses, markets and enterprises, at a very fast pace, mostly after the global success of the generative algorithms. In this respect, this study, with an exploratory intention, aims to provide evidence about the fundamental issues of AI, particularly if generative, when adapted to humanism, with a specific focus on the wine business. Design/methodology/approach: An exploratory analysis, conducted on a convenience sample of wine business operators, has been performed to investigate AI applications when connected with the conceptual platform of the “Industry 5.0” framework. Findings: The results of the survey provide evidence about the success of AI in the wine business. Specifically, the research outcomes highlight that the interviewees (wine business operators) recognized the high relevance of the potential use of AI in the strategic and operating management of wine firms. Originality/value: This study aims to provide new empirical evidence with regard to the application of AI in real business contexts. More specifically, in this exploratory investigation, a potential interaction between AI and sustainability has been highlighted in the wine industry, especially from an environmental point of view, i.e. for respectfully governing and managing the business impact on the planet and also for increasing the general efficiency of the process, with peculiar applications on the managerial, economic and financial side of the wine business.

Purpose: The aim of this study is to investigate potential relationships between the corporate governance system and the innovation development process, with a specific focus on the agri-food sector in the Tunisian context. Design/methodology/approach: Most studies on innovation management have shown the collective nature of the innovation process, resulting from the multiple interactions that can be established between various actors, internal and external to the enterprise perimeter, which is increasingly digitally open, especially in the COVID-19 era. More specifically, the implementation of an innovation strategy is a risky issue for businesses, most of all when considering its financial requirements and impacts, and thus, appropriate management plays a relevant role in this respect. Findings: Statistical tests, operated on a sample of 80 Tunisian companies, show that the style of management and the concentration of ownership exert significant influence on the dynamism of technological innovation in the agri-food sector. Originality/value: The involvement and the commitment of institutional investors can contribute to stimulate the innovation process in the agri-food sector, providing related implications with significant impact, at the scientific and managerial level.

In the banking literature, investigating banking risk and its determinants is a key topic, especially since the global financial crisis that emerged from 2007. However, it seems that scientific research in this field has so far focused its attention mainly on the macro determinants of banking risk. Using a sample of Italian banks over the period 2013–2020, and adopting a microfoundations perspective, this study investigates the relationship between gender diversity in top management positions and bank risk, with a special focus on the mediation mechanisms behind this relationship. Our results demonstrate that the presence of females in top positions increases bank stability via intense employee training. The research findings provide novel insights into the determinants of bank risk from a microlevel perspective, with subsequent theoretical and managerial implications regarding the potential of gender diversity in top management positions and the attention to employee training. These aspects complement the banks' sustainability strategies and will therefore receive increasing attention from the market.