Alice Donat Trindade

Now and at the Hour of our Death, by Portuguese journalist Susana Moreira Marques, immerses readers in the intricacies of palliative care in Portugal’s remote, mountainous region of Trás-os-Montes. Through intimate narratives, vivid descriptions and a blend of journalistic observation and personal reflection, Marques captures the complexity of emotions, relationships and ethical dilemmas inherent in end-of-life situations. The intersection of literary journalism with palliative care offers a powerful means of exploring the multidimensional aspects of end-of-life experiences. The book goes beyond factual reporting to humanise patients, families and healthcare professionals and to foster empathy and reflection on the dignity of life, death and dying. By bridging death and storytelling, this narrative enriches understanding, encourages empathy and prompts critical reflection. The book underscores the significance of recognising patients’ humanity, listening to their stories and carefully considering the broader implications of healthcare practices. Written in a sensitive and literary style, it offers a fresh way to contemplate or face death. Marques leads us to face our own mortality and question what is important. Translated into English, French and Spanish, it shows how Portuguese literary journalism presents this most fragile subject.

Neste artigo, pretende-se compreender como os videojogos online gratuitos podem beneficiar da comunicação de marketing para atrair gamers. Recorreu-se à análise de conteúdos digitais de websites de produtoras e de fóruns online de videojogos, bem como a entrevistas semiestruturadas a gamers. Conclui-se que, embora as produtoras de videojogos utilizem uma variedade de técnicas de comunicação, sobretudo digitais, tiram principalmente partido de fenómenos comunicacionais gerados na própria comunidade gamer, como o electronic-word-of-mouth e o user-generated-content, nos quais os líderes de opinião online adquirem um papel preponderante. Sugere-se maior investigação destes fenómenos para potencial aplicação a outras áreas de negócio.

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Periodismo literario, derechos humanos e integración: un caso portugués