Aldo Bertazzoli

Farmers’ markets (FMs) represent a crucial player in urban food systems, being the interconnection of local agricultural production and consumption, and serving as spaces for both economic exchange and community building. Despite their transformative potential, there is a scarcity of research that comprehensively investigates the dynamics of FMs network structure and the influence of the actors shaping FMs. The present article delves into the network of relationships within FMs in the Italian city of Bologna. This study adopts the Social Network Analysis (SNA) methodology applied with the Net-Map tool. The research objectives are to visualise the underlying network structure, map the dynamics, and identify the key actors who play pivotal roles in Bologna’s FMs and their level of influence. The research carried out interviews with ten FMs stakeholders, revealing the network of relationships between 54 actors, divided into three categories—civil society, food economy and public administration. Actors were linked by a total of 428 relationships across three types of networks: support, economic, and hindering. Findings indicate a strong support network structure characterised by varying degrees of centrality among different actors. Farmers emerge as a central node due to their pivotal role in providing fresh, local produce. Additionally, local institutions contribute significantly to FMs resilience and growth. Our research demonstrates the importance of recognising the embeddedness of FMs within the local context. By understanding the network structure and influential actors in FMs, policymakers can devise more effective policies for promoting local agriculture, and enhancing the sustainability of urban–rural exchanges. In conclusion, the present study offers valuable insights into the network dynamics of FMs, highlighting their crucial role in the sustainable development of urban and local food systems.

The use of digital technologies in the agro-food sector is growing worldwide, and applications in the urban and regional food systems represent a relevant segment of such growth. The present paper aims at reviewing the literature on which and how digital technologies support urban and regional agro-food purchasing and consumption, as well as their characteristics. Data collection was performed on Scopus and Web of Science. Articles were selected using a research string and according to specific inclusion and exclusion criteria. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flow approach was adopted to explain data screening and selection. The 57 resulting studies were included in the final qualitative analysis, which explored the characteristics of the research studies and of the digital technologies analysed. Most of the studies analysed concerned the implications of digital technologies on local food consumption, especially focusing on consumption, primary production and hotel-restaurant-café-catering sector (HORECA), and to a limited extent on the retail sector. Consumers and farmers are the main targets of Information and Communications Technology (ICT) tools, whose principal aims are providing information on agro-food products and enhancing networking along the food supply chain. Analysing digital technologies allows a better understanding of their most popular features in order to support their spread among citizens. Digital technologies, and particularly Apps, can be a valuable instrument to strengthen agro-food chain actor relations and to promote urban and regional food systems.

Purpose: Healthy food sales have increased in recent decades. Retailers are widening their marketing management approach, including the use of social media to communicate with consumers and to promote healthy food. The purpose of this paper is to investigate European retailers’ social media communication content used to promote healthy food products, by analysing retailers’ Twitter messages and accounts characteristics, retailers’ Twitter messages content on healthy food and retailers’ Twitter accounts orientation on healthy food. Design/methodology/approach: Data include approximately 74,000 tweets sent in 2016 from 90 corporate and brand accounts. The tweets were sent by the top 36 European retailers. Data elaboration includes quantitative content analysis of Twitter messages, which is used to identify healthy food categories’ occurrences and co-occurrences. Then, multiple multivariate-linear regression analyses explore the relation between retailers’ characteristics and healthy food messaging and between the overall content of retailer accounts and a healthy food focus. Findings: The vast majority of retailers’ tweets on healthy food issues mainly address general health and sustainability issues. Tweets about food health and nutrition refer to food types, meals or consumer segments. Tweets about food sustainability refer to general issues. Analysis of retailer accounts shows that the larger the retailer is, the lower the relevance of healthy food. Retailers with high numbers of tweets and followers tend to decrease their attention to healthy food promotion. Compared to retailers with lower revenues, retailers with higher revenues tend to send a higher number of tweets that focus on healthy food but the incidence is lower compared to the overall accounts’ messaging. Research limitations/implications: As the study focuses on a single category of food products, further research into other categories of retail products may contribute to a wider perspective. Future research may include graphical content/emoticons and extend the analysis to other social media platforms. Finally, social media data allow studies to cover a wide geographical area. However, in order to also value non-English written messaging, this research introduces some approximations in language interpretation. Practical implications: The research provides insights into how retailers use social media and provides an overview of how retailers manage their social media communication in one of the most promising food product categories. Retailers manage social media communication content cautiously to minimise controversial issues. This study provides insights into the need to more effectively target the increasing number of social media users. Originality/value: The research approach and findings of this study extend prior research on retailers’ communication management by improving the understanding of retailers’ use of social media and marketing communication content for their key products, focusing on healthy food.

Malnutrition, obesity, type 2 diabetes, micronutrient deficiencies, and the increase in non-communicable diseases are among the future European key challenges in health and welfare. Agriculture and rural development policies can positively contribute to a healthier and nutritious supply of food. The objective of the research is to analyze to what extent European 2007–2013 and 2014–2020 rural development programmes address the nexus between agriculture, food, health, and nutrition to respond to the evolving dietary needs. The research carries out a quali-quantitative content analysis on all 210 European rural development programmes. Results show that the interconnection between agriculture, food, health, and nutrition is present, with differences in the European agricultural and rural policy programming periods. The main interlinking issues of the nexus are food safety, food quality, diseases, nutritional aspect, animal health and welfare, plant health, and environmental health. Healthier and nutritious food-related issues are emerging, addressing dietary needs, and sustaining consumer food trends. Healthy and nutritious food is pursued by combating foodborne communicable diseases and non-communicable diseases. The future Common Agricultural Policy, including its rural dimensions, should support the consumption of healthy foods produced in ways that are environmentally and economically sustainable.

Productivity analysis is a frequent topic on the agenda for many researchers, whose efforts are focused on establishing adequate measurement criteria and then applying them to specific case studies. Based on accountancy micro-data for 2000 to 2009 for a group of fruit-growing farms, the purpose of this study was to verify the similarity between two methods of productivity measurement: the total factor productivity (TFP) index and the Malmquist index. The results broadly confirm the substantial congruence of the two indices and show an increase in the productivity of fruit farms in the Emilia-Romagna region of Italy. However, the results should be carefully interpreted, since the productivity fluctuations during the decade suggest that this kind of analysis should be conducted using medium to long-term time-series data. Furthermore, the TFP index seems to be generally higher than the Malmquist index, implying that these measures are suitable for an overview of trends rather than exact measures of productivity.