Sunil Kumar Jauhar

Optimizing costs and profits while meeting customer demand is a critical challenge in the development of perishable supply chains. Customer-centric demand forecasting addresses this challenge by considering customer characteristics when determining inventory levels. This study proposes a solution framework comprising two steps: (a) segmentation using customer characteristics and (b) demand forecasting for each segment using transparent and responsible artificial intelligence techniques. We employed k-means, hierarchical clustering, and explainable AI (XAI) to segment, model, and compare several machine-learning techniques for demand forecasting. The results showed that support vector regression outperformed the autoregressive models. The results also showed that the two-step segmentation and demand forecasting process using hierarchical clustering and LSTM outperforms (Weighted average RMSE across segments = 61.57) the conventional single-step unsegmented forecasting process (RMSE overall data = 238.18). The main implication of this study is the demonstration of XAI in enhancing transparency in machine learning and an improved method for reducing forecasting errors in practice, which can strengthen the supply chain resilience for perishable products.

Purpose: As e-commerce has expanded rapidly, online shopping platforms have become widespread in India and throughout the world. Product return, which has a negative effect on the E-Commerce Industry's economic and ecological sustainability, is one of the E-Commerce Industry's greatest challenges in light of the substantial increase in online transactions. The authors have analyzed the purchasing patterns of the customers to better comprehend their product purchase and return patterns.Design/methodology/approach: The authors utilized digital transformation techniques-based recency, frequency and monetary models to better understand and segment potential customers in order to address personalized strategies to increase sales, and the authors performed seller clustering using k-means and hierarchical clustering to determine why some sellers have the most sales and what products they offer that entice customers to purchase.Findings: The authors discovered, through the application of digital transformation models to customer segmentation, that over 61.15% of consumers are likely to purchase, loyal customers and utilize firm service, whereas approximately 35% of customers have either stopped purchasing or have relatively low spending. To retain these consumer segments, special consideration and an enticing offer are required. As the authors dug deeper into the seller clustering, we discovered that the maximum number of clusters is six, while certain clusters indicate that prompt delivery of the goods plays a crucial role in customer feedback and high sales volume.Originality/value: This is one of the rare study that develops a seller segmentation strategy by utilizing digital transformation-based methods in order to achieve seller group division.