János Csapó

Purpose: This paper reconceptualises climate change not merely as a universal threat, but as a driver of competitive realignment in global tourism. It introduces the concept of climate-strategic tourism to capture how climatic shifts create both opportunities and vulnerabilities, generating asymmetrical patterns of advantage across destinations. Design/methodology/approach: The paper develops a conceptual framework integrating three perspectives: destination competitiveness, political economy and climate justice. This model is illustrated through six regional cases – the Arctic, Northern and Western Europe, North America, Asia–Pacific, the Mediterranean and small island developing states (SIDS)/coral reef economies – to demonstrate how climate-induced advantage and disadvantage evolve under different geographic, economic and institutional conditions. Findings: Climate change is producing structural asymmetries in tourism, creating new “winners” and “losers.” Existing governance models, focused primarily on resilience, overlook the strategic management and redistribution of climatic advantage. The paper introduces the concept of benefit justice to address this normative gap. Research limitations/implications: As a conceptual study, the analysis is based on secondary literature. Future research should model climate advantage empirically and assess governance mechanisms for equitable adaptation. Practical implications: Destination managers are encouraged to develop ethical branding, climate-sensitive strategies and adaptive infrastructure to manage emerging advantages responsibly. Social implications: Equitable redistribution of climate benefits can reduce global tourism inequality and support solidarity between advantaged and vulnerable destinations, aligning with SDG 13 (Climate Action) and SDG 10 (Reduced Inequalities). Originality/value: The study pioneers the theorisation of climate-strategic tourism and introduces benefit justice as a governance principle, offering a forward-looking framework for tourism's unequal climate future.

Turisztikai és Vidékfejlesztési Tanulmányok Folyóirat

Accessible tourism has historically been an under-researched area within tourism studies. However, over the past decade, growing recognition of its importance and the diverse range of stakeholders involved has led to a significant shift. As a ...

Purpose: The objective of this study is to rectify a notable methodological shortcoming in dark tourism research, which has predominantly depended on self-reported experiences, interviews and qualitative analyses. It advocates for an interdisciplinary methodology that combines eye-tracking technology and netnography to produce empirical, behaviour-oriented insights regarding visitor engagement and digital memory practices. Hungary serves as a case study to illustrate how these methodologies can improve ethical interpretation, display design and visitor experience management. Design/methodology/approach: A systematic literature analysis underscores the deficiencies of existing approaches in accurately capturing real-time cognitive and emotional responses of visitors. The research examines how eye-tracking measures visual attention and emotional arousal, whereas netnography analyses digital discourse and online memorial practices. A complete methodology is proposed to evaluate both on-site involvement and post-visit digital reflection through the integration of both methodologies. Findings: Despite increasing scholarly interest, dark tourism research seldom employs biometric or digital ethnographic methodologies. This study illustrates that their combination provides a more profound comprehension of cognitive load, emotional responses and ethical discourse. Hungarian instances, such as the House of Terror Museum and the Holocaust Memorial Center, underscore the framework’s practical and ethical significance. Practical implications: The results provide pragmatic insights for site managers, curators and tourist experts. Eye-tracking enhances exhibit design by discerning attention patterns and emotional reactions, whereas netnography uncovers public mood and commemorative trends, so facilitating more ethical and engaging interpretative tactics. Originality/value: This study presents an innovative, transportable methodological framework that transitions dark tourism research from historical narratives to real-time behavioural and digital analysis, enhancing both academic comprehension and site management strategies.

A nemzetközi utazási és turisztikai szektor válaszúthoz érkezett. Olyan korszakban élünk, amelyet gazdasági instabilitás, geopolitikai átalakulások, technológiai fejlődés és környezeti kihívások jellemeznek – mindezek közepette a reziliencia és az inkluzivitás iránti igény példátlan mértékűvé vált. A konferencia célja ismét az volt, hogy összefogja a jövőbe látó gondolkodókat, iparági vezetőket és tudományos szakértőket annak érdekében, hogy a turizmust a pozitív változás hajtóerejévé formáljuk. A „smart tourism” (okos turizmus), az inkluzív szemléletmód és módszertan, valamint a felelős innováció előtérbe helyezésével egy olyan jövő irányába kívánunk elmozdulni, amely biztosítja: a turizmus mindenki számára elérhető legyen, miközben korunk egyedi kihívásaira is választ ad.

The objective of this research is to investigate the travel patterns, motivations and choices of people with disabilities (PwD) in Hungary, with a particular emphasis on engaging in active and health-related tourism. The study's aim is to determine the degree to which goals related to health and physical activity impact the related individuals’ travel behaviour. In fall 2023, a questionnaire survey was carried out in Hungary, specifically targeting PwD (n = 320). The survey, accessible via both online and in-person methods, gathered data on the frequency of travel, reasons for travelling and demographic characteristics. The data were analysed using descriptive statistics and Chi-square tests, with a specific emphasis on identifying the travel habits of PwD in health and active (cycling, hiking, walking, etc.) tourism. The research indicates that PwD in Hungary commonly engage in domestic travel, but their foreign travel is restricted. The primary incentives for travel are nature visits and sightseeing, whereas health and wellness tourism, while notable, is less widespread. The findings suggest that older persons with disabilities are primarily driven by health-related travel, whereas younger individuals exhibit a higher level of enthusiasm for extreme sports and nature excursions. The results further emphasize the beneficial influence of tourism on the quality of life and subjective well-being of PwD, affirming the idea that inclusive tourist services might augment their overall quality of life. The study’s limitations include a comparatively limited sample size (the sample is not representative, but the number of respondents can be considered high due to the very specific social segment), possible biases in responses and a concentration on locomotory disability, which might restrict the applicability of the results. Subsequent investigations should prioritize the inclusion of bigger and more varied participant pools, include numerous nations and investigate the impact of new technology on improving travel accessibility for different disability populations. This study offers useful insights into the relatively unexplored domain of travel behaviours and motives of PwD, specifically in the context of active and health tourism. It enhances comprehension of inclusive tourism and emphasizes the significance of accessible tourist services in enhancing the quality of life for PwD.

Ova studija istražuje ponašanja na putovanju, motivacije i izazove osoba s invaliditetom (OSI) u Mađarskoj te pruža empirijske uvide u njihova iskustva turizma. Cilj ovog rada je identificirati ključne čimbenike koji utječu na ponašanje OSI na putova...

Jelen kutatás a Z-generáció fogyasztói attitűdjét vizsgálja a sötét turizmus kontextusában, a neuromarketing területén népszerűvé vált szemkamerás módszer alkalmazásával. A kutatás célja feltárni, hogy Vajdahunyadi vár, mint népszerű erdélyi desztináció sötét turisztikai kínálatának mely elemei keltik fel a Z-generáció, mint potenciális fogyasztók figyelmét, milyen érzelmi asszociációkat társítanak ezekhez a sötét kínálati elemekhez, illetve hatással van-e a sötét kínálatban megjelenő emberi jelenlét az érzelmi asszociációk minőségére. A kutatás eredményei rávilágítanak arra, hogy a résztevők túlnyomó része negatív érzelmeket társít a vár sötét kínálati elemeihez. Ugyanakkor megfigyelhető, hogy a fogyasztói percepció érzékenyebb az emberi jelenléthez köthető sötét tárgyi elemek vizualizációja esetében, ahol statisztikailag igazolhatóan magasabb a negatív és alacsonyabb a pozitív és semleges érzelmek aránya. Tekintve, hogy a szerzők és a rendelkezésre álló tudományos adatbázisok szerint a hazai és nemzetközi turisztikai szakirodalomban még nem jelent meg hasonló témát és módszert egyszerre ötvöző tudományos munka, jelen kutatás indokoltsága megalapozott, illetve hiánypótlónak tekinthető.

Purpose: This study aims to explore the trends and topics in destination branding research, with a specific focus on destination brand equity (DBE). Using topic modelling analysis, the study identifies key research themes and evaluates their evolution over time, assessing whether DBE is among the trending topics. Methods: The research analyses 1,143 article abstracts retrieved from the WoS Core Collection, covering publications from 2001 to 2022. A text-mining approach using MALLET Latent Dirichlet Allocation (LDA) was employed to identify 50 distinct topics within the corpus. Data were visualized using Pivot Tables, Excel, and VOSviewer to analyse topic trends and distributions. Results: The analysis revealed that DBE is a steady and prominent topic in destination branding research, along with city branding and social media marketing, while topics like website content and marketing concepts are declining. The study categorizes topics into popular, under-researched, and emerging areas based on their proportions and trends. Implications: The findings highlight the importance of integrating DBE with emerging digital trends to enhance destination branding strategies. Future research should explore cross-cultural comparisons and apply DBE models to diverse geographic contexts. This study offers insights for academics and practitioners to guide future studies and destination branding initiatives.