Pilar Buil

The Sustainable Development Goals (SDGs) are at the heart of the management of public and private enterprises. Organizations have incorporated the SDGs into their business strategy by developing actions that they disseminate in their reports. In the last decade, academic research has paid special attention to this development, publishing a growing number of studies on the subject with the emergence of a specific line of research in the area of sustainability: sustainability reporting. In this context, this paper aims to show a methodology that serves as a tool to analyze the disclosure of SDGs in the sustainability reports. This methodology has three stages. First, a lexicographic analysis of sustainability reports has been carried out, second, a correspondence analysis, and third, outlining through “guided questions” how the information obtained can be useful to analyze SDG communication strategy. For further illustration the methodology has been applied to a company in the Spanish agri-food sector: Ebro Foods. This work has both academic and professional implications by providing a guideline for SDG dissemination analysis in sustainability reports and, on the other hand, by providing the business world with an analysis tool that serves to improve communication strategies in the field of sustainability.

This study aims to examine the category of regional quality public brands in the agri-food sector in the 17 autonomous communities in Spain. Moreover, some proposals of direct application for companies in the agri-food sector and Regional governments are made to build strong brands. These findings are particularly relevant, considering the context of “España vaciada”, to make up the identity of the public quality brand and to strengthen their impact.

Early childhood education on sustainability has been an issue of high relevance in the last decade. In Spain, many different efforts have been made to increase children’s knowledge, skills, and awareness related to sustainability issues. However, uncertainty about the effectiveness of education on sustainable development exists. This research reports on an exploratory study organized by the association that promotes aluminum packaging recycling in Spain (Arpal). Seven teachers were trained on sustainability in general and on aluminum packaging recycling in particular. These teachers defined and implemented a teaching unit with active learning activities that involved three preschools. Fifty-four children under 6 years of age, mainly 2 and 3 years old, along with their parents, participated in the teaching unit. Qualitative and quantitative methods (questionnaires, in-depth interviews, and focus groups) were carried out to assess the impact. The results proved that different partners, such as children, parents, teachers, managers, and associations, can work together with the common goal of improving education on sustainable development in early childhood, and all of them benefit from this collaboration. Moreover, this study confirmed that education on sustainability should be embedded in the daily routine of preschools. Furthermore, after the exploratory study, the teaching unit was implemented in 29 Andalusian preschools.

The European circular economy action plan, launched in 2015 includes a group of measures aligned with the 3r principles. To meet recycling goals, valuable materials such as aluminium must have packaging that helps to increase their recycling rate above the current 45.6%. This recycling rate could be improved with the help of current consumers and the education of future generations. In this way, the aim of this study is to prove the positive effects of childhood education in the circular economy by teaching sustainable practices in the case of aluminium packaging recycling. The study was conducted in the form of a survey, with data being gathered via questionnaires carried out “pre” and “post” workshop in schools of different regions of Spain in students between 8 and 12 years old. This study provides an exciting opportunity to advance our knowledge of the use of workshops to increase children’s knowledge, awareness, and intention of recycling.

Los juegos de azar online son una actividad muy popular entre los adolescentes. Sin embargo, desde hace un tiempo se ha observado un incremento notable del número de jóvenes que sufren o están al borde de la ludopatía. En este artículo revisamos el impacto de estas prácticas sobre los jóvenes y discutimos la conveniencia de promover un concepto de “juego responsable” que permita alertar de sus riesgos e impida eficazmente el acceso a los menores de edad. Los principales factores asociados al juego problemático son la edad de inicio, el entorno familiar, la influencia de la publicidad, el consumo de sustancias estimulantes y las actitudes del grupo de iguales. Los poderes públicos y la misma industria del juego deben considerar estos factores y concretar el desarrollo de planes que promuevan un modelo de juego seguro y controlado. La publicidad debe tener en cuenta criterios de protección de los consumidores sabiendo que, aun cuando les está prohibido, los menores acceden con facilidad al juego de azar online. Las Administraciones Públicas deben establecer políticas y sensibilizar a la sociedad. Los agentes sociales implicados deben aportar mecanismos de prevención y sensibilización hacia un problema del que existe aún poca conciencia social y una excesiva despreocupación.

Este trabajo estudia la actual regulación que existe en materia de publicidad de los juegos de azar online en España, con el fin de valorar si consigue una protección real al menor. En los últimos años, se ha producido un aumento en el consumo de juegos de azar online por parte de los menores. A través de la publicidad, las empresas proveedoras de juegos de azar incitan y motivan a esta actividad. Debido a que el menor de edad es un público que por sus características de inmadurez, credulidad y facilidad de persuasión resulta especialmente vulnerable frente a la publicidad, y debido al riesgo de adicción que contiene esta práctica, se debe procurar un marco regulatorio que proteja al menor. Los resultados de este estudio demuestran que si bien por voluntad de la ley se limita la posibilidad de participar de los menores en los juegos de azar online, la publicidad está influyendo en su valoración, normalizando esta práctica y haciéndola atractiva. Asimismo muestran que el marco jurídico actual presenta carencias que permiten concluir que existe una efectiva desprotección del menor.

This article examines the online gambling advertising regulations in Spain currently in effect to assess the actual protection of underage youth. In recent years, online gambling among youth has increased. Through advertising, online gambling companies incite and encourage an involvement that can be harmful for vulnerable audiences. Some studies have demonstrated that advertising influences youths' assessment of gambling by increasing its appeal. We demonstrate that the shortcomings of the legal framework in force results in effective vulnerability of minors. We claim that society should seek to implement a regulatory framework to protect children from the risk of developing an addiction.