Current Organizations / Institutes

The organizations/institutes from the scholar's latest article


German Gemar has a total of 53 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Entender las elecciones de localización de “scaleups” en las ciudades europeas: un análisis empírico

    by Virginia Pérez-Benítez, Pablo Gemar, German Gemar

    Este estudio investiga los factores que influyen en la elección de la ubicación de las scaleups en las ciudades europeas utilizando un conjunto de datos diverso y técnicas estadísticas como PLS-SEM. Según la literatura, una scaleup es una nueva empresa, de hasta 10 años de antigüedad, que ha alcanzado un ritmo de crecimiento estable y constante. Los resultados ponen de relieve la existencia de relaciones significativas entre la elección de la ubicación de las scaleups y factores como el clima de la ciudad, el entorno laboral, el desarrollo tecnológico y el nivel educativo. Un modelo secuencial muestra el efecto directo y positivo de la educación en la elección de la localización de las scaleups, al tiempo que revela relaciones entre el clima de la ciudad, el entorno laboral y la tecnología. La investigación ofrece valiosas ideas a los responsables políticos y a los empresarios que buscan mejorar el atractivo de las ciudades para este tipo de empresas. El fomento de un ecosistema empresarial propicio, la promoción del desarrollo tecnológico y la mejora del entorno laboral se perfilan como estrategias clave para atraer y retener a las empresas scaleup en las ciudades europeas. Este estudio contribuye a la literatura sobre emprendimiento urbano y desarrollo regional explorando el impacto de nuevas variables y examinando el papel del ecosistema empresarial.

  • Open Access

    Entender las elecciones de localización de “scaleups” en las ciudades europeas: un análisis empírico

    by Virginia Pérez-Benítez, Pablo Gemar, German Gemar

    Este estudio investiga los factores que influyen en la elección de la ubicación de las scaleups en las ciudades europeas utilizando un conjunto de datos diverso y técnicas estadísticas como PLS-SEM. Según la literatura, una scaleup es una nueva empresa, de hasta 10 años de antigüedad, que ha alcanzado un ritmo de crecimiento estable y constante. Los resultados ponen de relieve la existencia de relaciones significativas entre la elección de la ubicación de las scaleups y factores como el clima de la ciudad, el entorno laboral, el desarrollo tecnológico y el nivel educativo. Un modelo secuencial muestra el efecto directo y positivo de la educación en la elección de la localización de las scaleups, al tiempo que revela relaciones entre el clima de la ciudad, el entorno laboral y la tecnología. La investigación ofrece valiosas ideas a los responsables políticos y a los empresarios que buscan mejorar el atractivo de las ciudades para este tipo de empresas. El fomento de un ecosistema empresarial propicio, la promoción del desarrollo tecnológico y la mejora del entorno laboral se perfilan como estrategias clave para atraer y retener a las empresas scaleup en las ciudades europeas. Este estudio contribuye a la literatura sobre emprendimiento urbano y desarrollo regional explorando el impacto de nuevas variables y examinando el papel del ecosistema empresarial.

  • Open Access

    Survival analysis for predicting bankruptcy in small and medium-sized enterprises (SMEs): A case study approach

    by David Mena-Siles, German Gemar

    This study investigates the determinants of small and medium-sized enterprise (SME) survival through a quantitative analysis of financial and managerial factors. Using a dataset of SMEs observed over a ten-year period, the research applies survival analysis techniques based on the nonparametric Kaplan–Meier estimator and complementary log–log regression to identify predictors of business insolvency. The results show that firm survival is positively influenced by financial structure, return on assets, EBITDA, and human capital productivity, whereas excessive working capital is negatively associated with longevity. By incorporating underexplored variables such as financial results and employee productivity, this study broadens the empirical scope of survival analysis beyond traditional financial ratios. The findings contribute to the strategic management literature by identifying measurable financial and operational indicators that can serve as early warning signals of business failure. Although the data are drawn from a regional sample, the managerial implications are broadly applicable to SMEs operating across diverse economic and institutional contexts.


  • Open Access

    Review of Business Location Research: a Bibliometric Analysis from 1968 to 2022

    by German Gemar, Virginia Pérez-Benítez

    This research presents the results of a bibliometric analysis of academic research published on the topic of business location during the period from 1968 to 2022. Specifically, it seeks to identify, from a longitudinal perspective over time, the relationships between past and current topics, as well as to predict emerging trends in this field of research. The analysis has been conducted using SciMAT software, through which strategic diagrams and thematic networks based on the co-occurrence of keywords are obtained. A total of 509 documents from 1138 authors and 1799 keyword clusters have been processed. The results show that the main topics within the area of business location in the last five years are “Foreign direct investment”, “Perspective”, “Growth” and “Decisions”.

  • Open Access

    Exploring the impacts of local development initiatives on tourism: A case study analysis

    by German Gemar, Ismael P. Soler, Laura Moniche


  • Open Access

    Factors determining cultural city tourists' length of stay

    by German Gemar, Eva María Sánchez-Teba, Ismael P. Soler


  • Open Access

    Multi-Criteria Analysis for Business Location Decisions

    by Virginia Perez-Benitez, German Gemar, Mónica Hernández

    Choosing the physical place in which to locate a company or make investments is a strategic decision that managers must make when their business activities begin and as they expand. These decisions are key to firms’ survival. This study sought to shed light on this decision problem and assist managers in making these decisions. The first research objective was to examine the different dimensions that decision makers should consider regarding locations. The second objective was to test the efficacy of multi-criteria analysis methods regarding this decision problem. More specifically, this study applied a combination of the preference ranking organization method for enrichment of evaluations and the geometric analysis for interactive aid method, complemented by the analytical hierarchy process. The last objective was to rank major European cities on their suitability as business locations. The results include a preferential ranking of 66 European cities. London is the best positioned in all dimensions, followed by Paris and Barcelona. The findings’ originality comes from the inclusion of dimensions such as climate, security, and technology, which are given little weight in other similar indices, as well as the fresh approach to this decision problem from a business perspective and the combination of methodologies.


  • Open Access

    Waste Management: Valorisation Is the Way

    by German Gemar, Ismael P. Soler, Eva M. Sánchez-Teba

    Waste management is one of the great problems in the world today. This study aims to analyse how scientific research has evolved in recent years in the field of waste management and what will be the key issues in the coming years, mainly in terms of recovery. The methodology used was longitudinal bibliometric analysis through scientific mapping using strategic maps and thematic networks. Among the findings, it was confirmed that the concept of incineration is fading due to social opposition and is changing to a much broader concept that encompasses it, such as valorisation. Being able to create a circular economy without waste should be the goal of policy makers. To achieve this, the waste hierarchy must be respected, which indicates that waste must be managed in this order: prevention, minimisation, reuse, valorisation, recovery and elimination.