Montserrat Yepes-Baldó
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Montserrat Yepes-Baldó has a total of 120 co-authors. Here are the top co-authors by number of shared publications:
- Marina Romeo
Universitat de Barcelona
32 shared publications - Rita Berger
University of Barcelona
11 shared publications Marina Romeo
Universitat de Barcelona
8 shared publications- Sefa Boria-Reverter
Universitat de Barcelona
6 shared publications - Kristina Westerberg
Department of Psychology, Umeå University, Umeå, Sweden
5 shared publications - Maria Nordin
Department of Psychology, Umeå University, Umeå, Sweden
4 shared publications
Latest Publications
- 7 September 2026
- Published by Emerald Publishing in International Journal of Sustainability in Higher Education
- p. 1-23
Assessing the impact of SDG education on university students’ benevolence and universalism values
Purpose: The 2030 Agenda establishes 17 sustainable development goals (SDGs) that require coordinated local and global action. The university is a strategic agent for the promotion of values aligned with sustainable development. This study aims to identify if specific activities related to SDGs in university influence not only knowledge but also benevolence and universalism values of Schwartz’s Theory of Basic Values. Design/methodology/approach: Data were collected following a pretest-posttest design, at the beginning and end of the 2023–2024 academic year, using an online questionnaire based on Schwartz’s Theory. Between both measurements, professors carried out specific activities related to SGDs. A total of 490 university students participated voluntarily in T1 and 297 in T2. The final sample included 143 students who responded to T1 and T2 (77.6% women, average age: 20.9). Findings: Educational interventions linked to the SDGs have a statistically significant impact on specific university students’ values. Specifically, a positive evolution has been found regarding the values of benevolence and universalism of “unity with nature” and “sense of belonging”, while “wisdom” and “meaning in life” showed slight decreases. Concurrently, a reduction of the gender gap in the benevolence dimension was observed. Originality/value: This article provides an innovative fit in the field of research as it combines Schwartz’s Theory of Basic Values with educational interventions linked to the SDGs. Such an approach allows a broad view of university education as a setting for ethical and social transformation.
- 7 September 2026
- Published by Emerald Publishing in International Journal of Sustainability in Higher Education
- p. 1-23
Assessing the impact of SDG education on university students’ benevolence and universalism values
Purpose: The 2030 Agenda establishes 17 sustainable development goals (SDGs) that require coordinated local and global action. The university is a strategic agent for the promotion of values aligned with sustainable development. This study aims to identify if specific activities related to SDGs in university influence not only knowledge but also benevolence and universalism values of Schwartz’s Theory of Basic Values. Design/methodology/approach: Data were collected following a pretest-posttest design, at the beginning and end of the 2023–2024 academic year, using an online questionnaire based on Schwartz’s Theory. Between both measurements, professors carried out specific activities related to SGDs. A total of 490 university students participated voluntarily in T1 and 297 in T2. The final sample included 143 students who responded to T1 and T2 (77.6% women, average age: 20.9). Findings: Educational interventions linked to the SDGs have a statistically significant impact on specific university students’ values. Specifically, a positive evolution has been found regarding the values of benevolence and universalism of “unity with nature” and “sense of belonging”, while “wisdom” and “meaning in life” showed slight decreases. Concurrently, a reduction of the gender gap in the benevolence dimension was observed. Originality/value: This article provides an innovative fit in the field of research as it combines Schwartz’s Theory of Basic Values with educational interventions linked to the SDGs. Such an approach allows a broad view of university education as a setting for ethical and social transformation.
- 1 August 2026
- Published by Bristol University Press in International Journal of Care and Caring
- Vol. 10 (3) , 528-542
Overcommitment and employee outcomes in Swedish eldercare: the buffering effects of role clarity and leader support
Poor working conditions and high employee turnover in eldercare have frequently been addressed over the years. The aim of the study is to examine the relation between work overcommitment and employee well-being and turnover intentions in eldercare and whether leader support and role clarity moderate the relation between overcommitment and employee outcomes. A questionnaire was distributed to workplaces in eight Swedish municipalities. The results show that overcommitment was related to employees’ impaired well-being, as well as to their turnover intentions. We also found that leader support buffered the negative effects of overcommitment. The role clarity was quite high; however, it did not have a moderating effect.
- 1 August 2026
- Published by Bristol University Press in International Journal of Care and Caring
- Vol. 10 (3) , 528-542
Overcommitment and employee outcomes in Swedish eldercare: the buffering effects of role clarity and leader support
Poor working conditions and high employee turnover in eldercare have frequently been addressed over the years. The aim of the study is to examine the relation between work overcommitment and employee well-being and turnover intentions in eldercare and whether leader support and role clarity moderate the relation between overcommitment and employee outcomes. A questionnaire was distributed to workplaces in eight Swedish municipalities. The results show that overcommitment was related to employees’ impaired well-being, as well as to their turnover intentions. We also found that leader support buffered the negative effects of overcommitment. The role clarity was quite high; however, it did not have a moderating effect.
- 15 June 2026
- Published by Universitat Politecnica de Valencia
Motivation, Absenteeism, and Academic Performance
This study examines how motivational profiles and absenteeism patterns jointly predict academic performance in higher education. Using an intensive 14‑week longitudinal design, we measured multiple forms of academic motivation (intrinsic, identified, introjected, extrinsic, and amotivation), combined self‑reported and QR‑based attendance, and tracked perceived performance throughout the semester. Longitudinal k‑means clustering yielded two robust profiles: a group with higher intrinsic and internalized extrinsic motivation and a more amotivated group. Compared with amotivated students, motivated students consistently reported higher perceived performance and lower absenteeism, although no significant differences emerged in final grades. Findings support the value of person‑centered, longitudinal approaches for understanding academic behaviour and informing targeted interventions on attendance and motivation.
- 15 June 2026
- Published by Universitat Politecnica de Valencia
Motivation, Absenteeism, and Academic Performance
This study examines how motivational profiles and absenteeism patterns jointly predict academic performance in higher education. Using an intensive 14‑week longitudinal design, we measured multiple forms of academic motivation (intrinsic, identified, introjected, extrinsic, and amotivation), combined self‑reported and QR‑based attendance, and tracked perceived performance throughout the semester. Longitudinal k‑means clustering yielded two robust profiles: a group with higher intrinsic and internalized extrinsic motivation and a more amotivated group. Compared with amotivated students, motivated students consistently reported higher perceived performance and lower absenteeism, although no significant differences emerged in final grades. Findings support the value of person‑centered, longitudinal approaches for understanding academic behaviour and informing targeted interventions on attendance and motivation.
- 9 December 2025
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 44 (4) , 774-796
Influence of cultural dimensions on ESG performance in the banking sector
Purpose: This study aims to examine the indirect influence of national cultural dimensions on environmental, social and governance (ESG) engagement among publicly listed European banks. It highlights the critical role of cultural context in shaping responsible financial practices and supports the design of culturally informed marketing strategies that foster genuine sustainability in the financial sector. Design/methodology/approach: The analysis covers 174 banks from 14 European countries, using data from the ORBIS database (2019–2023) for firms classified under NACE code 6419. It employs the forgotten effects methodology, a quantitative approach rooted in the mathematics of uncertainty, to assess the indirect impacts of Hofstede's national cultural dimensions on ESG criteria. Findings: The results reveal significant indirect effects of cultural dimensions on ESG criteria that have been previously underestimated. Power distance and masculinity exhibit strong second-order impacts on governance and social aspects of ESG, respectively. Long-term orientation and uncertainty avoidance emerge as critical amplifiers of these indirect effects, underscoring the complexity of cultural influences on corporate sustainability. Practical implications: These findings underscore the importance of incorporating cultural context into ESG marketing strategies. Banks and policymakers should consider national cultural profiles to enhance the effectiveness and customer acceptance of sustainability initiatives, improving both brand loyalty and competitive positioning. Originality/value: This research introduces a novel perspective by integrating cultural analysis with the forgotten effects methodology, providing fresh insights into the overlooked role of indirect cultural influences on ESG performance. It bridges the gap between cultural context and financial marketing, highlighting the need for culturally sensitive ESG strategies.
- 9 December 2025
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 44 (4) , 774-796
Influence of cultural dimensions on ESG performance in the banking sector
Purpose: This study aims to examine the indirect influence of national cultural dimensions on environmental, social and governance (ESG) engagement among publicly listed European banks. It highlights the critical role of cultural context in shaping responsible financial practices and supports the design of culturally informed marketing strategies that foster genuine sustainability in the financial sector. Design/methodology/approach: The analysis covers 174 banks from 14 European countries, using data from the ORBIS database (2019–2023) for firms classified under NACE code 6419. It employs the forgotten effects methodology, a quantitative approach rooted in the mathematics of uncertainty, to assess the indirect impacts of Hofstede's national cultural dimensions on ESG criteria. Findings: The results reveal significant indirect effects of cultural dimensions on ESG criteria that have been previously underestimated. Power distance and masculinity exhibit strong second-order impacts on governance and social aspects of ESG, respectively. Long-term orientation and uncertainty avoidance emerge as critical amplifiers of these indirect effects, underscoring the complexity of cultural influences on corporate sustainability. Practical implications: These findings underscore the importance of incorporating cultural context into ESG marketing strategies. Banks and policymakers should consider national cultural profiles to enhance the effectiveness and customer acceptance of sustainability initiatives, improving both brand loyalty and competitive positioning. Originality/value: This research introduces a novel perspective by integrating cultural analysis with the forgotten effects methodology, providing fresh insights into the overlooked role of indirect cultural influences on ESG performance. It bridges the gap between cultural context and financial marketing, highlighting the need for culturally sensitive ESG strategies.
- Open Access
- 1 October 2025
- Published by SAGE Publications in Sage Open
- Vol. 15 (4)
Understanding Gendered Employment Dynamics: Demographic Profiles and Characteristics of Individuals With Disabilities in Spain
This research investigates the employment challenges faced by individuals with disabilities in Spain, with a specific focus on gender-based disparities. Despite a higher poverty rate among women with disabilities, they receive disproportionately less government assistance compared to their male counterparts. The study draws on data from the 2020 Disability, Personal Autonomy, and Dependency Situations Survey, employing classification and regression trees (CART) to analyze key demographic characteristics associated with employment status, active job seeking, and labor inactivity among this population. The CART model identifies specific terminal nodes that capture profiles of individuals who are employed, with fewer nodes highlighting those actively seeking work. These nodes reveal distinct demographic patterns and employment outcomes, offering insights into the factors that contribute to labor market inclusion or exclusion for people with disabilities. Importantly, gender-specific nodes provide nuanced profiles, indicating that women and men with disabilities face different barriers and opportunities in the labor market. This highlights the need for gender-sensitive approaches to policy and support mechanisms. In addition to gender, factors such as age, health status, and the nature of the disability play significant roles in shaping employment outcomes. The research emphasizes the importance of tailored interventions that address the diverse needs of subgroups within the disability community. By identifying distinct patterns in employment activity and job-seeking behavior, the findings call for targeted policies aimed at improving labor market access and support for individuals with disabilities, particularly for women who face compounded disadvantages.
- 1 October 2025
- Published by SAGE Publications in Sage Open
- Vol. 15 (4)
Open AccessUnderstanding Gendered Employment Dynamics: Demographic Profiles and Characteristics of Individuals With Disabilities in Spain
This research investigates the employment challenges faced by individuals with disabilities in Spain, with a specific focus on gender-based disparities. Despite a higher poverty rate among women with disabilities, they receive disproportionately less government assistance compared to their male counterparts. The study draws on data from the 2020 Disability, Personal Autonomy, and Dependency Situations Survey, employing classification and regression trees (CART) to analyze key demographic characteristics associated with employment status, active job seeking, and labor inactivity among this population. The CART model identifies specific terminal nodes that capture profiles of individuals who are employed, with fewer nodes highlighting those actively seeking work. These nodes reveal distinct demographic patterns and employment outcomes, offering insights into the factors that contribute to labor market inclusion or exclusion for people with disabilities. Importantly, gender-specific nodes provide nuanced profiles, indicating that women and men with disabilities face different barriers and opportunities in the labor market. This highlights the need for gender-sensitive approaches to policy and support mechanisms. In addition to gender, factors such as age, health status, and the nature of the disability play significant roles in shaping employment outcomes. The research emphasizes the importance of tailored interventions that address the diverse needs of subgroups within the disability community. By identifying distinct patterns in employment activity and job-seeking behavior, the findings call for targeted policies aimed at improving labor market access and support for individuals with disabilities, particularly for women who face compounded disadvantages.
- Open Access
- 1 July 2025
- Published by Universidad de Alicante Servicio de Publicaciones in Alternativas. Cuadernos de Trabajo Social
- Vol. 32 (2) , 273-295
Perfiles de familias monomarentales y nucleares extensas en situación de sinhogarismo en Barcelona (España)
Introducción. Las dificultades de acceso y mantenimiento de la vivienda generada por la crisis económica del 2008 junto con el impacto producido por la pandemia del COVID-19, coloca a las familias en situaciones de extrema dificultad como el sinhogarismo. La situación socioeconómica actual y la falta de políticas orientadas a proporcionar una vivienda digna incrementa sus riesgos. Estas situaciones, que se enmarcan en el llamado sinhogarismo encubierto, están vinculadas a la pobreza severa y la exclusión residencial. Debido a la escasez de estudios sobre esta amplia y compleja situación se articula esta investigación conjunta con las entidades sociales que acompañan a las familias sin hogar. El principal objetivo de esta investigación es describir los perfiles de familias en situación de sinhogarismo en la ciudad de Barcelona (España) y comparar las diferencias entre monomarentales y el resto de familias. Metodología. Se han realizado un análisis documental de los datos secundarios existentes en las memorias anuales de las entidades y servicios participantes que ha permitido la realización de un posterior protocolo estandarizado de vaciado de las bases de datos de las entidades. Con posterioridad se realiza un recuento de familias atendidas y la elaboración de una tipología de las mismas. Finalmente, se compara la situación de las familias monomarentales con la de nucleares y extensas. Resultados. A través de esta metodología se han contabilizado 991 familias con niños y niñas (categorías ETHOS 2, 3 y 4) de un total de 12 entidades y servicios públicos y privados de la ciudad. Los resultados nos informan que el grupo con mayor riesgo de pobreza está formado por familias monomarentales encabezadas por mujeres. Los efectos de las desigualdades de género, la discriminación interseccional, la falta de políticas familiares y de vivienda motivan la perpetuación de la pobreza. Los resultados también nos aproximan a las dificultades asociadas a las situaciones de sinhogarismo de las familias, entre las que destacan la violencia de género, el cuidado a la infancia, las adicciones y la salud mental, así como otras situaciones sociales vinculadas a la migración, la prostitución y/o la explotación sexual. Nuestros resultados proporcionan una perspectiva real del problema, destacando las particulares diferencias y dificultades de las familias monomarentales. Discusión. Los resultados obtenidos coinciden con otros estudios, reafirmando el incremento de familias sin hogar provocado por la crisis económica y sanitaria del COVID-19 y las limitadas respuestas de las políticas que garanticen el derecho a una vivienda digna y adecuada. El impacto en las desigualdades de género tiene una especial relevancia en las familias monomarentales. Conclusiones. Este estudio pretende aportar datos a una realidad invisible que permita incrementar el compromiso tanto de las organizaciones públicas como privadas en el cuidado de las familias más vulnerables de la ciudad de Barcelona.
- 1 July 2025
- Published by Universidad de Alicante Servicio de Publicaciones in Alternativas. Cuadernos de Trabajo Social
- Vol. 32 (2) , 273-295
Open AccessPerfiles de familias monomarentales y nucleares extensas en situación de sinhogarismo en Barcelona (España)
Introducción. Las dificultades de acceso y mantenimiento de la vivienda generada por la crisis económica del 2008 junto con el impacto producido por la pandemia del COVID-19, coloca a las familias en situaciones de extrema dificultad como el sinhogarismo. La situación socioeconómica actual y la falta de políticas orientadas a proporcionar una vivienda digna incrementa sus riesgos. Estas situaciones, que se enmarcan en el llamado sinhogarismo encubierto, están vinculadas a la pobreza severa y la exclusión residencial. Debido a la escasez de estudios sobre esta amplia y compleja situación se articula esta investigación conjunta con las entidades sociales que acompañan a las familias sin hogar. El principal objetivo de esta investigación es describir los perfiles de familias en situación de sinhogarismo en la ciudad de Barcelona (España) y comparar las diferencias entre monomarentales y el resto de familias. Metodología. Se han realizado un análisis documental de los datos secundarios existentes en las memorias anuales de las entidades y servicios participantes que ha permitido la realización de un posterior protocolo estandarizado de vaciado de las bases de datos de las entidades. Con posterioridad se realiza un recuento de familias atendidas y la elaboración de una tipología de las mismas. Finalmente, se compara la situación de las familias monomarentales con la de nucleares y extensas. Resultados. A través de esta metodología se han contabilizado 991 familias con niños y niñas (categorías ETHOS 2, 3 y 4) de un total de 12 entidades y servicios públicos y privados de la ciudad. Los resultados nos informan que el grupo con mayor riesgo de pobreza está formado por familias monomarentales encabezadas por mujeres. Los efectos de las desigualdades de género, la discriminación interseccional, la falta de políticas familiares y de vivienda motivan la perpetuación de la pobreza. Los resultados también nos aproximan a las dificultades asociadas a las situaciones de sinhogarismo de las familias, entre las que destacan la violencia de género, el cuidado a la infancia, las adicciones y la salud mental, así como otras situaciones sociales vinculadas a la migración, la prostitución y/o la explotación sexual. Nuestros resultados proporcionan una perspectiva real del problema, destacando las particulares diferencias y dificultades de las familias monomarentales. Discusión. Los resultados obtenidos coinciden con otros estudios, reafirmando el incremento de familias sin hogar provocado por la crisis económica y sanitaria del COVID-19 y las limitadas respuestas de las políticas que garanticen el derecho a una vivienda digna y adecuada. El impacto en las desigualdades de género tiene una especial relevancia en las familias monomarentales. Conclusiones. Este estudio pretende aportar datos a una realidad invisible que permita incrementar el compromiso tanto de las organizaciones públicas como privadas en el cuidado de las familias más vulnerables de la ciudad de Barcelona.
- Open Access
- 17 January 2025
- Published by Frontiers Media SA in Frontiers in Public Health
- Vol. 12, 1492229
Stress sources and symptoms: the role of gender in a Brazilian university medical school
Introduction: The main objective of this research was to identify the sources and symptoms of occupational stress among Brazilian university professors and examine the impact of gender on this relationship.Methods: A total of 81 university professors from a Brazilian Federal University Medical School answered a questionnaire that collected demographic and occupational data, lifestyle information, health issues, and stress symptoms originating from work and personal factors. Univariate statistics, Spearman correlation and the forgotten effects theory were used to analyze the data.Results: Participants experienced medium-high stress levels from individual factors and low stress levels from work-related factors. Common stress symptoms included fatigue and nervousness. There was a significant correlation between stress sources from work and individual factors, with different symptoms linked to each source. Gender moderated the relationship between work-related stress sources and symptoms and the forgotten effects theory revealed overlooked but significant cause-and-effect relationships.Discussion: Universities should implement supportive measures and policies that consider the unique challenges faced by faculty, particularly related to gender. These initiatives can create a healthier and more productive work environment for professors and benefit both faculty members and students alike.
- 17 January 2025
- Published by Frontiers Media SA in Frontiers in Public Health
- Vol. 12, 1492229
Open AccessStress sources and symptoms: the role of gender in a Brazilian university medical school
Introduction: The main objective of this research was to identify the sources and symptoms of occupational stress among Brazilian university professors and examine the impact of gender on this relationship.Methods: A total of 81 university professors from a Brazilian Federal University Medical School answered a questionnaire that collected demographic and occupational data, lifestyle information, health issues, and stress symptoms originating from work and personal factors. Univariate statistics, Spearman correlation and the forgotten effects theory were used to analyze the data.Results: Participants experienced medium-high stress levels from individual factors and low stress levels from work-related factors. Common stress symptoms included fatigue and nervousness. There was a significant correlation between stress sources from work and individual factors, with different symptoms linked to each source. Gender moderated the relationship between work-related stress sources and symptoms and the forgotten effects theory revealed overlooked but significant cause-and-effect relationships.Discussion: Universities should implement supportive measures and policies that consider the unique challenges faced by faculty, particularly related to gender. These initiatives can create a healthier and more productive work environment for professors and benefit both faculty members and students alike.
- Open Access
- 1 January 2025
- Published by Edicions A Peticio
Flores de asfalto
Vivim en un context en què la pobresa extrema i l’exclusió social continuen afectant profundament milers de persones, i, entre elles, les dones que experimenten situacions de sensellarisme, que afronten realitats especialment complexes, marcades per múltiples eixos de discriminació i vulnerabilitat. Les dones en situació de sensellarisme han estat invisibilitzades dins les estadístiques, els discursos públics i, massa sovint, també en el disseny de les polítiques socials. Aquesta obra no pretén obrir els ulls a ningú. La gent ja els té oberts; el que passa és que mira cap a una altra banda. La nostra intenció és cridar l’atenció, amb paraules clares, alçant la veu escrita, movent les mans i les cames com a nàufrags al pas dels vaixells per l’horitzó, amb l’esperança que ens (les) vegeu.
- 1 January 2025
- Published by Edicions A Peticio
Open AccessFlores de asfalto
Vivim en un context en què la pobresa extrema i l’exclusió social continuen afectant profundament milers de persones, i, entre elles, les dones que experimenten situacions de sensellarisme, que afronten realitats especialment complexes, marcades per múltiples eixos de discriminació i vulnerabilitat. Les dones en situació de sensellarisme han estat invisibilitzades dins les estadístiques, els discursos públics i, massa sovint, també en el disseny de les polítiques socials. Aquesta obra no pretén obrir els ulls a ningú. La gent ja els té oberts; el que passa és que mira cap a una altra banda. La nostra intenció és cridar l’atenció, amb paraules clares, alçant la veu escrita, movent les mans i les cames com a nàufrags al pas dels vaixells per l’horitzó, amb l’esperança que ens (les) vegeu.
- 11 December 2024
- Published by Wiley in Journal of Applied Research in Intellectual Disabilities
- Vol. 38 (1) , e13333
Adapting a Self‐Concept Questionnaire for Students With Intellectual Disabilities: An Inclusive Research Approach
Background: Given the significant gap in tailored assessment tools, this research seeks to adapt the Self‐concept (Form 5‐AF5) questionnaire for young students with intellectual disabilities, employing an inclusive approach.Method: Twenty‐three disability experts initially assessed questionnaire suitability, leading to revisions for clarity. Cognitive interviews with eight students with intellectual disabilities clarified questions, and both original and adapted questionnaires were administered to students with and without intellectual disabilities for equivalence verification.Results: The adapted scale showed good internal consistency. The correlation between scores of students without intellectual disabilities on original and adapted questionnaires exceeded 0.70. Students with intellectual disabilities reported higher levels of academic self‐concept than their peers without intellectual disabilities.Conclusions: The adaptation of the Self‐concept (Form 5‐AF5) questionnaire in this research facilitates the comparison of diverse student populations, as demonstrated by the alignment of results between the original and adapted questionnaires in the general student population.
- 11 December 2024
- Published by Wiley in Journal of Applied Research in Intellectual Disabilities
- Vol. 38 (1) , e13333
Adapting a Self‐Concept Questionnaire for Students With Intellectual Disabilities: An Inclusive Research Approach
Background: Given the significant gap in tailored assessment tools, this research seeks to adapt the Self‐concept (Form 5‐AF5) questionnaire for young students with intellectual disabilities, employing an inclusive approach.Method: Twenty‐three disability experts initially assessed questionnaire suitability, leading to revisions for clarity. Cognitive interviews with eight students with intellectual disabilities clarified questions, and both original and adapted questionnaires were administered to students with and without intellectual disabilities for equivalence verification.Results: The adapted scale showed good internal consistency. The correlation between scores of students without intellectual disabilities on original and adapted questionnaires exceeded 0.70. Students with intellectual disabilities reported higher levels of academic self‐concept than their peers without intellectual disabilities.Conclusions: The adaptation of the Self‐concept (Form 5‐AF5) questionnaire in this research facilitates the comparison of diverse student populations, as demonstrated by the alignment of results between the original and adapted questionnaires in the general student population.
- 12 February 2024
- Published by Emerald Publishing in Employee Relations: The International Journal
- Vol. 46 (2) , 432-451
Evaluating the employer branding mix model: a study in the Spanish healthcare sector
Purpose: This research examines the applicability of the Employer Branding (EB) Mix model developed by Rayón et al. (2022), one of the few empirically validated models, to promote organizational commitment within the context of the Spanish healthcare sector.Design/methodology/approach: A questionnaire was administered to 310 employees of a national company in the Spanish healthcare sector. Several multiple regression models were run between the EB dimensions and those of employees’ organizational commitment.Findings: The results show that the elements of the EB Mix model have a positive relationship with employee’s commitment, especially affective and value commitment.Research limitations/implications: The existence of causality cannot be affirmed, in view of the sectional design with a single sample taken from the Spanish private healthcare sector. Additionally, it would be worth extending the analysis of the effect of the EB Mix model on the behavior of potential employees.Practical implications: This research is extremely relevant, given that it can help organizations in the health sector to implement EB programs. The model is an effective tool for retaining human talent and can generate a competitive advantage for organizations that use it.Originality/value: The EB Mix model presents a conceptually-based and empirically validated model that incorporates the perception of employees as co-creators of the internal brand, which promotes the democratization of organizations and includes the four Ps of the marketing mix.
- 12 February 2024
- Published by Emerald Publishing in Employee Relations: The International Journal
- Vol. 46 (2) , 432-451
Evaluating the employer branding mix model: a study in the Spanish healthcare sector
Purpose: This research examines the applicability of the Employer Branding (EB) Mix model developed by Rayón et al. (2022), one of the few empirically validated models, to promote organizational commitment within the context of the Spanish healthcare sector.Design/methodology/approach: A questionnaire was administered to 310 employees of a national company in the Spanish healthcare sector. Several multiple regression models were run between the EB dimensions and those of employees’ organizational commitment.Findings: The results show that the elements of the EB Mix model have a positive relationship with employee’s commitment, especially affective and value commitment.Research limitations/implications: The existence of causality cannot be affirmed, in view of the sectional design with a single sample taken from the Spanish private healthcare sector. Additionally, it would be worth extending the analysis of the effect of the EB Mix model on the behavior of potential employees.Practical implications: This research is extremely relevant, given that it can help organizations in the health sector to implement EB programs. The model is an effective tool for retaining human talent and can generate a competitive advantage for organizations that use it.Originality/value: The EB Mix model presents a conceptually-based and empirically validated model that incorporates the perception of employees as co-creators of the internal brand, which promotes the democratization of organizations and includes the four Ps of the marketing mix.