Yang Yang
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Research Subjects
Yang Yang has a total of 157 co-authors. Here are the top co-authors by number of shared publications:
- Honglei Zhang
Nanjing University
7 shared publications Jie Zhang
6 shared publicationsHao Luo
5 shared publicationsLan Jiang
Florida Gulf Coast University
5 shared publicationsZhenxing (Eddie) Mao
California State Polytechnic University
5 shared publicationsFengjun Tian
Jiangxi University of Finance and Economics
4 shared publications
Latest Publications
- 15 October 2026
- Published by SAGE Publications in Tourism Economics
Poetry attention–adjusted endowment and tourism demand
This study examines how historical poetry heritage affects tourism demand when activated by contemporary cultural attention. We propose Poetry Attention-Adjusted Endowment (PAE), conceptualizing poetry heritage as a latent cultural asset whose economic relevance depends on time-varying societal attention. Using panel data for 337 Chinese cities from 2007 to 2019 and more than 1.1 million geolocated poems spanning Chinese history, we estimate two-way fixed-effects models of domestic and inbound tourism demand. PAE significantly increases domestic tourism arrivals and revenue and inbound tourist arrivals. An extended stability analysis using available data through 2024 provides partial evidence that the attention-activation mechanism persists in the post-pandemic period. The impact of poetry heritage varies across historical periods, with stronger domestic tourism effects associated with the earliest and most recent periods. Overall, the findings highlight the dynamic and conditional economic role of poetry heritage in tourism development.
- 15 October 2026
- Published by SAGE Publications in Tourism Economics
Poetry attention–adjusted endowment and tourism demand
This study examines how historical poetry heritage affects tourism demand when activated by contemporary cultural attention. We propose Poetry Attention-Adjusted Endowment (PAE), conceptualizing poetry heritage as a latent cultural asset whose economic relevance depends on time-varying societal attention. Using panel data for 337 Chinese cities from 2007 to 2019 and more than 1.1 million geolocated poems spanning Chinese history, we estimate two-way fixed-effects models of domestic and inbound tourism demand. PAE significantly increases domestic tourism arrivals and revenue and inbound tourist arrivals. An extended stability analysis using available data through 2024 provides partial evidence that the attention-activation mechanism persists in the post-pandemic period. The impact of poetry heritage varies across historical periods, with stronger domestic tourism effects associated with the earliest and most recent periods. Overall, the findings highlight the dynamic and conditional economic role of poetry heritage in tourism development.
- 16 September 2026
- Published by Elsevier in Tourism Management
- Vol. 119
When crowds converge: Link between events and crime
- 16 September 2026
- Published by Elsevier in Tourism Management
- Vol. 119
When crowds converge: Link between events and crime
- 6 August 2026
- Published by Elsevier in Tourism Management
- Vol. 118
Clouds and crowds: A meta-analysis of air pollution and tourism demand-experience dynamics
- 6 August 2026
- Published by Elsevier in Tourism Management
- Vol. 118
Clouds and crowds: A meta-analysis of air pollution and tourism demand-experience dynamics
- Open Access
- 3 August 2026
- Published by SAGE Publications in Tourism Economics
Elevating excellence: Examining the effects of spatial competition on hotel quality
This study investigates how spatial competition influences the quality of hotel properties in the lodging market. We collected hotel characteristics and online rating data for 3,443 properties in Texas, USA, spanning from 2010 to 2019. A two-way fixed-effects panel data model indicated that spatial competition improved hotel quality in the vicinity. Specifically, a 10% increase in spatial competition led to a 0.56% increase in hotel quality, as reflected in a 5-point online rating scale. Drawing from institutional theory and resource dependence theory, we further explored how hotel characteristics related to customer expectations and available resources moderated this relationship. Higher customer expectations, as evidenced by hotels’ relative quality and guest portfolios, intensified competitive pressure; hotel resources, such as class and employee wage levels, enhanced the positive impact of competition. Our findings’ practical and theoretical implications are summarized in the closing section.
- 3 August 2026
- Published by SAGE Publications in Tourism Economics
Open AccessElevating excellence: Examining the effects of spatial competition on hotel quality
This study investigates how spatial competition influences the quality of hotel properties in the lodging market. We collected hotel characteristics and online rating data for 3,443 properties in Texas, USA, spanning from 2010 to 2019. A two-way fixed-effects panel data model indicated that spatial competition improved hotel quality in the vicinity. Specifically, a 10% increase in spatial competition led to a 0.56% increase in hotel quality, as reflected in a 5-point online rating scale. Drawing from institutional theory and resource dependence theory, we further explored how hotel characteristics related to customer expectations and available resources moderated this relationship. Higher customer expectations, as evidenced by hotels’ relative quality and guest portfolios, intensified competitive pressure; hotel resources, such as class and employee wage levels, enhanced the positive impact of competition. Our findings’ practical and theoretical implications are summarized in the closing section.
- 12 February 2026
- Published by Taylor & Francis in Journal of Travel & Tourism Marketing
- Vol. 43 (2) , 292-308
In sync, in satisfaction: experience congruence effects
In recent years, many tourist destinations have gained global attention not through government-led campaigns or formal marketing efforts, but through user-generated content (UGC). For example, Selj...
- 12 February 2026
- Published by Taylor & Francis in Journal of Travel & Tourism Marketing
- Vol. 43 (2) , 292-308
In sync, in satisfaction: experience congruence effects
In recent years, many tourist destinations have gained global attention not through government-led campaigns or formal marketing efforts, but through user-generated content (UGC). For example, Selj...
- 29 January 2026
- Published by SAGE Publications in Journal of Travel Research
Unpacking Innovation Incentives in Rural Tourism: A Simulation of Policy Impacts and Regional Heterogeneity
Rural accommodation businesses are essential to rural tourism, where innovation is critical for maintaining competitiveness in a challenging market. This study developed a model of rural accommodation systems within an evolutionary economic geography framework, focusing on dynamic interactions among diverse agents. The model was implemented as a validated simulation through agent-based modeling to assess the impact of innovation incentive policies on rural accommodation practices. Findings demonstrated that innovation incentives enhance business performance, with effects varying across regions. This regional heterogeneity was attributed to the policy’s dual effects: fostering elite business clusters in high-demand areas and generating innovation spillovers in lower-demand regions. It also revealed that business performance was positively affected by entrepreneurial ability and market demand. By providing a novel perspective on the nonlinear dynamics of heterogeneous characteristics in tourism practices, this study advances the integration of tourism research and computational simulation.
- 29 January 2026
- Published by SAGE Publications in Journal of Travel Research
Unpacking Innovation Incentives in Rural Tourism: A Simulation of Policy Impacts and Regional Heterogeneity
Rural accommodation businesses are essential to rural tourism, where innovation is critical for maintaining competitiveness in a challenging market. This study developed a model of rural accommodation systems within an evolutionary economic geography framework, focusing on dynamic interactions among diverse agents. The model was implemented as a validated simulation through agent-based modeling to assess the impact of innovation incentive policies on rural accommodation practices. Findings demonstrated that innovation incentives enhance business performance, with effects varying across regions. This regional heterogeneity was attributed to the policy’s dual effects: fostering elite business clusters in high-demand areas and generating innovation spillovers in lower-demand regions. It also revealed that business performance was positively affected by entrepreneurial ability and market demand. By providing a novel perspective on the nonlinear dynamics of heterogeneous characteristics in tourism practices, this study advances the integration of tourism research and computational simulation.
- 18 November 2025
- Published by Taylor & Francis in Asia Pacific Journal of Tourism Research
- Vol. 31 (9) , 1-21
Jetlagged and overlooked: how social jetlag shapes the perceived helpfulness of tourist reviews?
- 18 November 2025
- Published by Taylor & Francis in Asia Pacific Journal of Tourism Research
- Vol. 31 (9) , 1-21
Jetlagged and overlooked: how social jetlag shapes the perceived helpfulness of tourist reviews?
- 18 September 2025
- Published by Elsevier in International Journal of Hospitality Management
- Vol. 133
Together through thick and thin: How does the survival of neighboring restaurants matter?
- 18 September 2025
- Published by Elsevier in International Journal of Hospitality Management
- Vol. 133
Together through thick and thin: How does the survival of neighboring restaurants matter?
- 17 September 2025
- Published by SAGE Publications in Tourism Economics
- Vol. 31 (7) , 1329-1349
Does participation in domestic and international tourism activities affect life happiness? Evidence from the U.S. counties
This study investigates the influence of domestic and international tourism participation on life happiness over an extended period. Employing a panel dataset encompassing 3,128 U.S. counties from 2011 to 2019, we conduct an econometric analysis to elucidate this impact and explore moderating factors. The findings reveal that domestic tourism participation significantly enhances residents’ life happiness, while international tourism participation exhibits statistical insignificance. Furthermore, housing costs, educational attainment, and leisure participation emerge as moderators influencing this effect. Notably, the impact of domestic tourism participation is more pronounced in counties with higher housing costs, elevated educational attainment, and lower leisure participation rates. Our results are substantiated through various robustness checks, reinforcing their general validity. Lastly, we discuss the implications of these findings.
- 17 September 2025
- Published by SAGE Publications in Tourism Economics
- Vol. 31 (7) , 1329-1349
Does participation in domestic and international tourism activities affect life happiness? Evidence from the U.S. counties
This study investigates the influence of domestic and international tourism participation on life happiness over an extended period. Employing a panel dataset encompassing 3,128 U.S. counties from 2011 to 2019, we conduct an econometric analysis to elucidate this impact and explore moderating factors. The findings reveal that domestic tourism participation significantly enhances residents’ life happiness, while international tourism participation exhibits statistical insignificance. Furthermore, housing costs, educational attainment, and leisure participation emerge as moderators influencing this effect. Notably, the impact of domestic tourism participation is more pronounced in counties with higher housing costs, elevated educational attainment, and lower leisure participation rates. Our results are substantiated through various robustness checks, reinforcing their general validity. Lastly, we discuss the implications of these findings.