Olena Chygryn

The challenges posed by climate change and limited natural resources have significantly transformed traditional approaches to assessing the competitiveness of the national economy. In this context, the concept of green competitiveness has emerged as an important analytical framework that integrates economic performance with environmental sustainability and efficient resource use. At the same time, global environmental and socio-economic shocks have highlighted the importance of resilience as a key factor ensuring the stability and adaptability of national economies. This study aims to analyse the evolution of green competitiveness of the national economy in the context of sustainability and resilience, and to identify the main research trends in this field. The study is based on a combination of literature review and bibliometric analysis of scientific publications indexed in the Scopus database. The methodological approach includes keyword co-occurrence analysis and the visualisation of bibliometric networks using VOSviewer. This approach enables the identification of dominant research directions, thematic clusters, and relationships among key concepts in the scientific literature. The results demonstrate that the concept of competitiveness has gradually evolved from a purely economic interpretation toward a more comprehensive framework that incorporates environmental sustainability and social stability. The analysis of bibliometric maps reveals that studies on competitiveness are closely interconnected with sustainable development, environmental innovation, green economy, and climate policy. At the same time, recent research increasingly integrates the concept of social resilience, emphasising the capacity of economic systems to adapt to environmental and socio-economic shocks. The findings confirm that green competitiveness is becoming an important component of sustainable economic development and long-term national competitiveness.

Introduction. Green branding is becoming an essential component of corporate strategy in the context of contemporary environmental and economic challenges. In response to the growing environmental awareness among consumers, companies are actively seeking ways to demonstrate their responsibility through environmentally oriented practices. This involves not only reducing their environmental footprint but also adopting innovative technologies and processes that contribute to sustainable development. The significance of this topic is further amplified by global issues such as climate change and the depletion of natural resources, which require businesses to swiftly adapt to evolving environmental norms and standards. Purpose. The purpose of this study is to examine the core principles and tools of green branding, particularly how companies can leverage environmentally sustainable practices to enhance their competitiveness, influence consumer behaviour, and reinforce their ecological responsibility. Additionally, the research seeks to analyse the impact of environmental certifications on brand reputation and explore strategic approaches to reducing environmental impact. Methods. To achieve the stated objective, the study employed a comprehensive analysis of academic publications and existing research in the field of green branding. It also involved the examination of successful practices adopted by companies that actively implement environmentally oriented strategies. Furthermore, content analysis was conducted on organizations that demonstrate leadership in sustainability and ecological responsibility. Results. The study revealed that companies actively implementing green branding strategies gain a significant competitive advantage by attracting environmentally conscious consumers. Key elements contributing to this success include the use of renewable energy sources, the application of environmentally friendly materials, and the optimisation of production processes to reduce CO2 emissions. Additionally, it was found that environmental certifications, such as ISO 14001, substantially increase consumer trust and contribute to the enhancement of corporate reputation. Prospects. To further enhance the effectiveness of green branding, future studies should focus on exploring the relationship between environmental initiatives and companies’ financial performance. Promising directions also include the development of new methods to motivate consumers to choose environmentally responsible brands, as well as the implementation of cutting-edge technologies aimed at optimising production processes in line with environmental standards.

Purpose. The paper aims to explore the relationships between biogas production capacity, economic, technological, and natural-resource factors, and electricity consumption in the agricultural sector of Ukraine and the EU countries. Methodology / approach. The study uses fixed effects panel econometric models to account for temporal and institutional heterogeneity in the data. The investigation is conducted for Ukraine and the EU countries, such as Germany, France, Italy, and Poland. The research is based on correlation and regression analysis using econometric modelling. The model includes indicators such as agricultural export and import, farmland area, crop and livestock production volumes, and the installed capacity of biogas plants. The Box-Cox transformation, normality tests (Jarque-Bera and Shapiro-Wilk), multicollinearity, and homoscedasticity tests (Breusch-Pagan and White) were applied to validate the model. Results. The modelling results for Ukraine indicate considerable potential for reducing electricity consumption in the agro-industrial sector through the development of biogas technologies. In this context, sustainable reduction scenarios are proposed for Ukraine based on investments in renewable energy. Observations for several EU countries with high biogas production levels suggest a tendency toward lower agricultural energy intensity; however, this relationship should be interpreted with caution, as it requires further empirical verification. A negative and statistically significant coefficient for Poland indicates that, under comparable levels of biogas-based electricity generation and export intensity, Poland’s agricultural sector tends to consume less electricity than the benchmark country (Germany), potentially reflecting more favourable structural or technological conditions for energy efficiency. Originality / scientific novelty. The novelty lies in developing and empirically validating a comprehensive model for assessing the impact of agribusiness on electricity consumption, with a specific focus on the role of biogas. Unlike existing studies, this article integrates economic, technological, and energy indicators to measure the complex interactions affecting energy consumption in agriculture. Practical value / implications. The results can inform energy management policies in agriculture, particularly in supporting renewable energy integration. The findings are relevant for government agencies, local authorities, agribusinesses, and international stakeholders in developing strategies for sustainable rural energy transitions and enhancing energy security.

Many brands worldwide are increasingly focusing on sustainable development to reduce their environmental impact and contribute to social well-being. Initiatives such as using recycled materials, adopting renewable energy sources, and implementing fair labour practices are becoming more common among brands aiming to be environmentally and socially responsible. By incorporating sustainability into their core values and business practices, these brands attract environmentally conscious consumers and play a crucial role in developing a green planet for future generations. The purpose of the work is to study the structurally meaningful environment of the categories of brands and sustainable consumption and to analyse the patterns and trends of scientific publications devoted to the implementation of the principles of sustainable development by brands and the promotion of sustainable consumption. The chapter will conduct a bibliometric data analysis reflecting the number and subject of scientific publications on sustainable development's economic, social and environmental components. This analysis may shed light on important areas of focus, emerging topics, and potential future research directions in this field.

Implementation of SDG 2030 requires a systemic nature and the formation of an environmentally responsible attitude towards the environment and economic activity in society and the business sector. Considering this, studying the theoretical and applied conditions of the convergence of sustainable energy policy and environmental responsibility is essential. The bibliometric analysis was used using the VOSviewer software and the investigation period was 1990-2022. Applying the main keywords (“environmental responsibility” and “energy policy”), more than 63,214 scientific publications were found in the Scopus base. The results of the co-citation indicate a growing trend in publications devoted to environmental responsibility and energy policy, and seven clusters of scientific research areas were outlined over the selected period. The significant cluster (more than 17,000 categories) contains the conservation of natural sources, corporate social responsibility, and energy conservation categories. The co-occurrence analysis outlined the popular keywords: Environmental responsibility with 151 occurrences, 144 links strength and sustainable development with 89 occurrences and 50 links strength. Zhang C. is the author with China’s affiliation and the significant collaboration indicators, 122 citations. Countries with considerable citations represent the academic environment: China (2,051 citation), the USA (1,254), Great Britain (501), and Germany (506).

Modern conditions for transforming the business environment in the context of implementing sustainable development goals, decarbonising the economy, and ensuring climate neutrality determine the need to implement effective measures at the level of individual enterprises. External challenges determine the urgency of strengthening enterprises' green competitive advantages and forming an integral level of green competitiveness. The paper offers a methodological basis for the long-term forecasting of enterprises' green competitiveness levels. The key object of the research is a set of companies representing the machine building, agriculture, and food industries, as strategic branches of Ukraine’s economy. The period of 2020–2028 was chosen as the interval for foresight. The application of autoregressive integrated ARIMA modelling by means of the non-linear least squares method made it possible to determine transformation vectors, marketing determinants, and target orientations for increasing the integral level of green competitiveness. The assessment of the results showed that the leading enterprises in the optimistic scenario are PJSC "SVF Agrotron" (agro-industrial complex), where the predictive value of green competitiveness is 0.84; PJSC "Wimm-Bill-Dunn Ukraine" (food industry), for which the predictive value is 0.73; and PJSC "Motor Sich" (mechanical engineering), for which the predictive value of green competitiveness is 0.74. The results of the evaluation revealed the leading enterprises according to the optimistic scenario for the agro-industrial complex, food industry, and mechanical engineering. The research substantiates the claim that the priorities of the strategy for increasing the level of green competitiveness and the relevant determinants of its implementation should be determined considering the transformation scenarios of its level.