Hannah R. Marriott
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Hannah R. Marriott has a total of 5 co-authors. Here are the top co-authors by number of shared publications:
Graeme McLean
University of Strathclyde
1 shared publicationMichael D. Williams
Swansea University
1 shared publication- Michael D. Williams
School of Management, Swansea University, Swansea, UK
1 shared publication - Valentina Pitardi
Surrey Business School University of Surrey Guildford UK
1 shared publication - Yogesh Kumar Dwivedi
Center for Finance and Digital Economy, King Fahd University of Petroleum & Minerals, Dhahran, Saudi Arabia
1 shared publication
Latest Publications
- 5 April 2022
- Published by Springer Nature
- p. 345-346
To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties: An Abstract
- 5 April 2022
- Published by Springer Nature
- p. 345-346
To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties: An Abstract
- 16 June 2020
- Published by Springer Nature
- p. 265-266
Modelling for Mobile: Developing the mUTAUT Model: An Abstract
- 16 June 2020
- Published by Springer Nature
- p. 265-266
Modelling for Mobile: Developing the mUTAUT Model: An Abstract
- 28 November 2018
- Published by Springer Nature
- p. 141-150
Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention
- 28 November 2018
- Published by Springer Nature
- p. 141-150
Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention
- 30 November 2017
- Published by Westburn Publishers in The Marketing Review
- Vol. 17 (3) , 337-365
Risk, privacy and security concerns in digital retail
This paper provides a review of various aspects of the digital retail environment to inform understanding of the antecedents and consequences of the main barriers towards consumer acceptance behaviour and to identify limitations in literature requiring empirical exploration. Through analysis of relevant secondary research, this paper draws on significance research findings and limitations and offers three important contributions for both academics and practitioners. First, it adds to the understanding of the roles of perceived risk, privacy and security concerns throughout the digital environment, and second, it specifically recognises limitations in risk related research within online shopping literature. Finally, it indicates the potential consequences of the barriers identified providing a framework for future consideration, which informs the development of mobile shopping platforms and facilitates the establishment of mechanisms to defuse the barriers affecting m-shopping acceptance.
- 30 November 2017
- Published by Westburn Publishers in The Marketing Review
- Vol. 17 (3) , 337-365
Risk, privacy and security concerns in digital retail
This paper provides a review of various aspects of the digital retail environment to inform understanding of the antecedents and consequences of the main barriers towards consumer acceptance behaviour and to identify limitations in literature requiring empirical exploration. Through analysis of relevant secondary research, this paper draws on significance research findings and limitations and offers three important contributions for both academics and practitioners. First, it adds to the understanding of the roles of perceived risk, privacy and security concerns throughout the digital environment, and second, it specifically recognises limitations in risk related research within online shopping literature. Finally, it indicates the potential consequences of the barriers identified providing a framework for future consideration, which informs the development of mobile shopping platforms and facilitates the establishment of mechanisms to defuse the barriers affecting m-shopping acceptance.