Anne-Marie Søderberg

Recent research has revealed the significant role of perceived cultural differences, or cultural novelty, in shaping the intercultural experiences of diverse individuals. Yet, our understanding of how cultural novelty influences the relationship between language and cultural adjustment remains limited. This study addresses this gap by examining the moderating effect of cultural novelty on the relationship between foreign-language proficiency and cultural adjustment. Survey data from 1,092 international students in five countries were analyzed using mediation and moderated mediation analyses. The moderating effect of cultural novelty was confirmed, specifically in the host-language context, where higher cultural novelty significantly weakened the relationship between host-language proficiency and socializing with domestic students. Moreover, this research illuminates the influence of the lingocultural context on cultural adjustment. This study has important implications for higher education institutions. It demonstrates how cultural novelty can impact the ability of foreign-language proficiency to enhance student adjustment and the overall educational experience.

Research has linked cultural differences between a sojourner’s home and host country with their cultural transformation. Nonetheless, the results of empirical studies are inconclusive due to different operationalizations of cultural differences and testing among different groups of sojourners. We extend previous investigations by examining the effects of cultural novelty (i.e., the subjective perception of cultural differences) on the experience of international students (N = 1114) in Denmark, Germany, Italy, Poland, and the USA. Drawing on acculturation and social learning theories, we conceptualized a model of students’ adjustment and satisfaction taking into account cultural novelty. We tested the model through multi-group structural equation modeling (SEM) and examined the various relationships across subsamples from all five countries. We determined the significant effects of cultural novelty and a range of factors impacting students’ intercultural experience, such as their cultural intelligence, cultural background, second-language skills, time in the host country, and socialization with domestic students, and how the effects may vary by the host country. We discuss implications for future research and practice.

This study investigates Polish expatriates’ stories of encounters with local personnel in a Chinese subsidiary of a Western multinational company. A narrative analysis of the stories produced important insights into Polish-Chinese communication in an intra-subsidiary context. Low proficiency in the host language was a serious obstacle to expatriate socialization and a source of expatriates’ exclusion and social isolation in the workplace, which often led to stress, frustration, and negative attitudes toward collaboration with local personnel. Language-related issues prevented the expatriates from acquiring information from Chinese superiors, learning about problems within a team, and participating in decision-making. The findings of this case study relate to communication challenges in the Chinese subsidiary, expatriates’ accounts of how they overcame communication difficulties, and their reflections on what fostered and hampered intercultural communication.

What happens when agile methods are introduced in global outsourcing set-ups? Agile methods are designed to empower IT developers in decision-making through self-managing collocated teams. We studied how agile methods were introduced into global outsourcing from the Indian IT vendor’s perspective. We explored how agile processes in global outsourcing impacts work conditions of the Indian IT developers, and were surprised to find that agile methodologies, even after 3 years of implementation, created a stressful and inflexible work environment negatively impacting their personal lives. Many of the negative aspects of work, which agile methodologies were developed to reduce, were evident in the global agile outsourcing set-up. We propose translocality to repudiate the dichotomy of global/local reminding us that methodologies and technologies must be understood as immediately localized and situated. Translocality helps us to explain why we cannot determine the impact of global agile as a methodology independent of how it unfolds at particular sites. Instead, we must attend to concrete practices of use when evaluating the impact of new methods.

Western companies’ outsourcing of projects to emergent markets is increasingly being replaced by strategic partnerships that require close collaboration between clients and vendors. This study focuses on interorganizational boundary-spanning activities in the context of global information technology (IT) development projects from the rare perspective of Indian vendor managers in one of the world’s largest IT service companies. It draws on a qualitative study of a collaborative partnership and focuses on the key boundary spanners who are responsible for developing trustful and sustainable client relationships and coordinating highly complex projects. We analyze vendor managers’ narratives of their collaboration with a European client in a long-term project, which is presented as a strategic partnership in an outsourcing 3.0 mode. The study offers a rich and conceptualized account of those managers’ boundary-spanning activities and a context-sensitive understanding of their boundary work. The study applies Bourdieu’s concept of capital (economic, cultural, social, and symbolic) not only in its analysis of the two powerful partners but also in its discussion of the boundary-spanning activities that are reported. The analysis demonstrates the coexistence of transactive and transformative modes of collaboration in the studied case. It reveals both the importance of partner status and the impact of that status on the forms of boundary-spanning activities in which the partners engage. Finally, this study suggests new research questions that will promote an understanding of both transactive and transformative boundary spanning and the reciprocity of boundary-spanning activities between vendor and client in a global collaborative partnership.

A corporate strategy is often formulated on the executive floor at headquarters. However, in order to make it live in an organisation, middle management and employees must be involved and make sense of it. These actors thus contribute to, participate in and enact the strategy in processes where it may take on new meanings and forms. This article investigates how ‘Winning Behaviours’, a strategic concept developed on the initiative of top management at the Carlsberg Group in order to improve global integration in the multinational organisation, was recontextualised. It draws upon interviews and observations as well as documents collected at the company headquarters in Denmark and in its subsidiaries in China and Malaysia. Here, expatriate and local managers tried to give sense to the Winning Behaviours in various ways, and employees brought their own local leadership ideals into play when they tried to make sense of the preferred behaviours and turn them into daily practices. The process of creating a new strategic concept and making it live in other sociocultural contexts was facilitated by headquarters staff in the Human Resources and Communications departments, who thus played an important role as change agents in the ‘glocal’ strategy process.

Cross cultural management is often regarded as a discipline of international management focusing on cultural encounters between what are perceived as well-defined and homogeneous entities: the organization and the nation-state, and offering tools to handle cultural differences seen as sources of conflict or miscommunication. The authors argue that this approach is out of phase with the business world of today, with its transnational companies that face the challenges of the management of global knowledge networks and multicultural project teams, interacting and collaborating across boundaries using global communication technologies. The authors emphasize the need for an alternative approach which acknowledges the growing complexity of inter- and intra-organizational connections and identities, and offers theoretical concepts to think about organizations and multiple cultures in a globalizing business context.