Antonia Gravagnuolo

Tourism is a complex economic activity all over the world shaped by distinct local resources: culture, nature, industrial heritage, urban ambiance, place-based uniqueness, and geographical accessibility. The simultaneous governance and management of economic growth motives, preservation of the cultural heritage base, and respect for nature and ecological quality calls for an evidence-based and multi-faceted policy analysis that seeks to achieve sustainable development among conflicting policy objectives in tourist areas. The present paper seeks to explore the feasibility of a sustainable balance for various heterogeneous cultural heritage areas in Europe (‘urban pilot regions’), with particular attention to sustainable local development characterized by circular economic objectives and an ecological balance strategy based on the principle of stakeholders’ co-creation. The paper addresses the knowledge gap between generic policy aims and site-specific views of actors or visitors. To that end, an extensive survey experiment was administered in the urban regions concerned, in which a wide range of relevant management issues/questions related to environmental preferences and perceptions were posed to stakeholders and visitors. The data were analyzed by means of a novel respondent-oriented multivariate statistical tool, viz. Generalized Q-Analysis, which is suitable for handling big databases with many respondents. The paper shows that the application of Generalized Q-Analysis to common survey data enriches the results from the application of a conventional Q-Analysis. Furthermore, the study also highlights that, based on the views expressed by the surveyed visitors, the tourist areas concerned are quite different from each other in attracting specific classes of visitors. Therefore, functional specialization in the tourist sector seems to be an important anchor point for effective governance of urban tourism, not only in Europe, but also elsewhere in the world.

Tourism is a complex economic activity shaped by distinct local resources: culture, nature, industrial heritage, urban ambiance, place-based uniqueness, and geographical accessibility. The simultaneous governance and management of economic growth motives, preservation of the cultural heritage base, and respect for nature and ecological quality calls for an evidence-based and multi-faceted policy analysis that seeks to achieve a sustainable development among conflicting policy objectives. The present paper seeks to explore the feasibility of a sustainable balance for various heterogeneous cultural heritage areas in Europe (‘urban pilot regions’), with particular attention for sustainable local development characterized by circular economic objectives and an ecological balance strategy based on the principle of stakeholders’ co-creation. To that end, an extensive survey experiment was administered in the urban regions concerned, in which a wide range of management issues/questions related to environmental preferences and perceptions were posed to stakeholders and visitors. The data were analyzed by means of a novel respondent-oriented multivariate statistical tool, viz. Generalized Q-Analysis, which is suitable for handling big databases with many respondents. The paper shows that the application of the Generalized Q-Analysis to common survey data enriches the results from the application of the usual Q-Analysis. Furthermore, the study also highlights that, based on the views of the surveyed visitors, the tourist areas concerned are quite different from each other in attracting specific types of visitors. Functional specialization seems to be, therefore, an important anchor point for effective governance of urban tourism.

In the context of the European Green Deal and the New European Bauhaus, circularity and sustainability have emerged as central paradigms for rethinking development models in both urban and rural areas. While most literature focuses on cities, rural villages are increasingly recognised as living laboratories where cultural heritage, landscape values, and community-based practices can support sustainable and responsible tourism. This study applies the Circular Development framework to 54 European case studies of rural regeneration, examining the interrelations among cultural heritage enhancement, sustainable tourism, circular resource management, and community engagement. Through a mixed-methods approach combining frequency and cluster analysis, the research identifies strategic domains and recurring configurations of actions, contributing to the definition of a conceptual model for the Circular Rural Village. Three pillars (Circular Tourism, Circular Land, and Circular Living) articulate how cultural identity, experiential tourism, ecological regeneration, and participatory governance can foster integrated and sustainable development. The findings offer insights for policy-makers and practitioners aiming to activate regenerative tourism and heritage-led circular transitions aligned with sustainability goals.