Tai-Yi Yu

Public understanding of complex sustainability concepts like life cycle assessment (LCA) is crucial for promoting environmentally responsible consumption yet remains a significant educational challenge. This study introduces and evaluates Paper Goes Green, a competitive board game designed to make abstract LCA principles tangible and personally relevant. The game simulates the paper production chain, compelling players to make strategic decisions about resource allocation, production pathways (conventional vs. green), and waste management to fulfill paper orders. Through a single-group pre-test/post-test design with 85 participants (25 environmental educators and 60 public members), the game’s efficacy was assessed. Paired-sample t-tests revealed significant improvements in participants’ perceived knowledge of green chemistry/LCA (pre-game mean 2.05, post-game 3.24 on a 5-point scale, p < 0.001), pro-environmental attitudes (3.38 to 4.22, p < 0.001), and behavioral intentions toward green consumption (3.97 to 4.44, p < 0.001). These gains correspond to medium-to-large effect sizes (Cohen’s d = 0.94 for knowledge, 0.70 for attitude, 0.71 for behavior), indicating substantial practical impact. Qualitative feedback further highlighted the game’s engaging and thought-provoking nature. Notably, specific design features—such as immediate feedback, player control, and interactivity—were identified as key contributors to learning, fostering systems thinking in players. These findings suggest that Paper Goes Green is a promising educational tool for translating complex environmental science into an engaging, impactful learning experience. The game effectively bridges the gap between abstract concepts and real-world consumer choices, fostering life cycle thinking and empowering players to make greener choices in their daily lives.

Purpose: The purpose of this study was to present an integrated perspective for developing a mediation and moderation hypothesis model aimed at identifying key attributes that influence intentions toward sustainable behavior. This research provides empirical evidence for predicting tourist behaviors by synthesizing sustainability marketing, environmental attitudes, and the marketing strategies of sustainable tourism destinations. Design/methodology/approach: After completing the initial questionnaire draft, three experienced experts in tourism, hospitality, and sustainability were chosen to review and provide feedback on any problematic or unclear items. The final sample consisted of 563 participants. Findings: The data are analyzed by structural equation modeling (SEM), and the results show that information seeking moderates the links between sustainability marketing, environmental attitudes, marketing strategies in sustainable tourism destinations, and tourists’ behavioral intentions. Therefore, seeking information about tourists is crucial for forming suitable environmental attitudes, effective marketing strategies, and stronger behavioral intentions. Additionally, the study investigates how sustainability marketing relates to behavioral intentions. It is found that sustainability marketing indirectly impacts tourist behavioral intentions, either through environmental attitudes or marketing strategies. Practical implications: Environmental attitudes strongly predict behavioral intentions. Future research and managers may seek effective environmental marketing strategies to promote sustainability in tourism. Furthermore, integrating sustainability concepts into destinations can facilitate eco-friendly tourism activities and marketing strategies featuring green images and products. Originality/value: This study identifies the pivotal role of information seeking which can shape tourists' environmental attitudes. This in turn strengthens their behavioral intentions. Organizations can then use this information to guide the development of more targeted and effective marketing strategies. This research offers valuable insights for both academics and practitioners by highlighting the importance of integrating sustainability principles into tourism destinations, promoting eco-friendly tourism behaviors, and crafting marketing strategies that align with green images and products.

This research collects corporate social responsibility (CSR) reports from stock exchange companies in Taiwan and employs text mining technologies to analyze the relationship and document similarity between CSR reports from various industries and the Sustainable Development Goals (SDGs). The methods used include natural language processing (NLP), TF-IDF weighting, principal component analysis (PCA), and document similarity assessment. The study applies sub-items of selected SDG terms to screen feature words, build the TF-IDF matrix, analyze the CSR report contents using PCA, and utilize cosine similarity to compare the similarity between CSR reports and SDG sub-items. A total of 225 feature words were identified based on SDG sub-items, with the top 60 feature words (26.7%) accounting for 77.9% of the total TF-IDF weights, aligning with the Pareto principle. Analyzing 370 CSR reports from selected stock exchange companies (0050 ETF), unique and representative feature words and explained variations were identified. Each rotated principal component allowed the identification of corresponding SDG sub-items through specific feature words. The high diversity of feature words resulted in low and unique explained variance for each rotated principal component. Document similarity comparisons between CSR reports and SDG sub-items revealed confidence levels indicating the degree of alignment between CSR reports and SDG sub-items. For the natural language segmentation process and automatic document classification of CSR reports, the assistance of domain experts is recommended to ensure accurate and consistent segmentation and classification results.

Purpose: This study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a fundamental attribute of effective marketing strategy that consequently improves tourism service quality, as represented by service attractiveness.Design/methodology/approach: In the current study, data was collected from 313 tourism and hospitality firms. To test the model, this study applied structural equation modeling (SEM) to investigate the relationships among environmental strategy, SMC, supplier trust and service attractiveness in a mediation-moderation setting.Findings: The results indicate that the multiple mediation effects of environmental strategy may indirectly influence tourist attractiveness through SMC and tourism services. The two-way moderating effects reveal that supplier trust and socialization strengthen the service attractiveness development process, while three-way interaction discovered that socialization and supplier trust positively moderate the relationships between tourism services and service attractiveness.Originality/value: Sustainable strategy is a future trend for tourism business management; however, unknown to most is the role of marketing and environmental strategy in tourism business due to lack of integration with concepts in marketing strategy, with the multidimensionality of tourism services, and with the function of trust and socialization, critically undermining analyses of service attractiveness. This paper combines corporate sustainability and sustainability marketing methods to explore how an environmental strategy can improve tourism services and enhance a destination's attractiveness based on a mediation-moderation mechanism.