Current Organizations / Institutes

The organizations/institutes from the scholar's latest article

Previous Organizations / Institutes

The organizations / institutes from the scholar's other articles in the past ten years


Muhammad Rashid Ali has a total of 12 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Educators’ relationships and its impacts on students’ educational outcomes in higher educational institutions of Pakistan

    by Muhammad Rashid Ali, Muhammad Amaad Uppal, Peneluppi Jr Jose Renato, Haroon Qasim, Ahsan Shafi, Wazir Arif Hussain


  • Open Access

    An Investigation of the Determinants of Omni-Channel Trust in Pakistani Retailing Industry: Theoretical and Empirical Insights

    by Shahryar Ahmad, Zohair Uzair, Muhammad Rashid Ali

    In the ever-evolving landscape of apparel retailing, the dynamics of consumer behavior have taken center stage. This research investigates the influencing factors, including consistency, flexibility, and personalization, on Omni channel Trust. The study utilizes a quantitative research approach to analyze the relationships among these variables. This study draws on the Trust Commitment Theory. An online survey has been distributed to participants familiar with online shopping. A total of 213 responses were analyzed using PLS-SEMS. The results show the significant role of the three main dimensions of customer experience on Omni Channel Trust. The findings conclude that relationship commitment shown by facilitating customers could increase customers' trust. By exploring the complex relationships between these variables, this study seeks to provide valuable insights into the mechanisms that shape consumer behavior in apparel retailing.

  • Open Access

    Tropical Coastal Land-Use and Land Cover Changes Impact on Ecosystem Service Value during Rapid Urbanization of Benin, West Africa

    by Damien Sinonmatohou Tiando, Shougeng Hu, Xin Fan, Muhammad Rashid Ali

    West African coastal areas including the Beninese coastal zones have undergone an intensification of socio-economic activity in the last few decades that has been strongly driven by the effects of rapid urbanization. This has led to land-use and land cover changes that represent threats to the sustainability of various ecosystem functions. Such dynamics of land use and land cover changes pose challenges to coastal zone management. Correct assessment is vital for policymakers and planners to ensure efficient and sustainable use of the coastal ecosystem services, and it remains crucial to achieving sustainable coastal zone management. This study examines changes in land-use and land cover (LULC) and their impacts on ecosystem services value (ESV) fluctuations in the tropical coastal region of Benin, West Africa. We employed Globe Land 30 image data for the years 2010 and 2020, and the ESV fluctuations during the study period were evaluated using the benefit transfer approach (BTA) with corresponding local coefficients values and the GIS techniques. The results reveal that (1) in the current urbanizing coastal area, the LULC types have changed significantly, with obvious reductions in forest land and waterbodies and a considerable increase in artificial surfaces; (2) the total ESV decreased by 8.51% from USD 7.1557 million in 2010 to USD 6.5941 million in 2020; (3) the intensity of LULC in the coastal region has increased over the last 10 years; (4) regions with high land-use intensity have a high rate of ESV change; and (5) provisioning services are the greatest contributors of ESV (51% in 2010; 41% in 2020), followed by supporting services (37% in 2010; 35% in 2020) and regulating services (25% in 2010; 30% in 2020). Uncontrolled changes in LULC from forest land and waterbodies are the main causes of the loss in total ESV, necessitating urgent measures to improve the coastal ecosystem sustainability through effective planning and policies.


  • Open Access

    Teachers’ Conflict-Inducing Attitudes and Their Repercussions on Students’ Psychological Health and Learning Outcomes

    by Muhammad Rashid Ali, Badar Nadeem Ashraf, Chuanmin Shuai

    This paper studied the causes and effects of negative teacher–student relationships on students’ psychological health and educational outcomes, primarily due to negative teacher–teacher interactions. Survey data were collected from 130 faculty members and 746 students of 10 higher educational institutions located in different cities of the Punjab province of Pakistan. Path analysis was used to estimate results. The findings revealed that incivility among faculty members and higher discontent with university resources generates a conflict-inducing attitude in faculty members, which subsequently creates negative behavior in teachers towards students. It was further observed that hostile attitudes of faculty members towards students adversely affects the psychological health and educational outcomes of students at universities. These findings suggest that students’ learning processes can be improved by controlling negative teacher–teacher interactions, which has important implications for institutions of higher learning.