Marc Ziegele
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Research Interests
Marc Ziegele has a total of 96 co-authors. Here are the top co-authors by number of shared publications:
Oliver Quiring
Institut für Publizistik , Johannes Gutenberg University Mainz, Mainz, Germany
9 shared publications- Pablo Jost
Department of Communication, Johannes Gutenberg University Mainz, Germany
7 shared publications Mathias Weber
6 shared publications- Leonard Reinecke
Department of Communication, Johannes Gutenberg University Mainz
4 shared publications - Teresa K. Naab
Universität Mannheim
4 shared publications Dominique Heinbach
Department of Communication Studies, Heinrich Heine University Düsseldorf, Düsseldorf, Germany
3 shared publications
Latest Publications
- Open Access
- 26 October 2026
- Published by SAGE Publications in Journal of Language and Social Psychology
Enhancing Online Deliberation Through AI-Driven Counter-Attitudinal Interventions: Direct and Indirect Effects on Users’ Perceptions and Behavior
This study tests whether an AI-based counter-attitudinal comment recommender (AI-CAR) enhances participants’ subjective deliberative experiences and reduces incivility by restructuring the visibility of dissenting viewpoints. We analyzed three-wave data from 827 participants in a 10-day simulated digital citizens’ council in Germany. Participants discussed one of two political issues asynchronously and were randomly assigned to one of three conditions: counter-attitudinal AI recommendations, randomly selected recommendations, or no recommendations. Assignment to AI-CAR increased perceived equality of viewpoints. Higher perceived equality at wave 2 was associated with greater internal deliberation and discussion satisfaction at wave 3, controlling for their wave-2 levels. The corresponding model-based indirect effects were statistically significant, whereas comparable indirect effects were not statistically significant for randomly selected recommendations. AI-CAR did not reduce incivility in participants’ contributions. Overall, the findings highlight the potential of AI-driven structural curation to support subjective deliberative experiences, while effects on incivility remain limited.
- 26 October 2026
- Published by SAGE Publications in Journal of Language and Social Psychology
Open AccessEnhancing Online Deliberation Through AI-Driven Counter-Attitudinal Interventions: Direct and Indirect Effects on Users’ Perceptions and Behavior
This study tests whether an AI-based counter-attitudinal comment recommender (AI-CAR) enhances participants’ subjective deliberative experiences and reduces incivility by restructuring the visibility of dissenting viewpoints. We analyzed three-wave data from 827 participants in a 10-day simulated digital citizens’ council in Germany. Participants discussed one of two political issues asynchronously and were randomly assigned to one of three conditions: counter-attitudinal AI recommendations, randomly selected recommendations, or no recommendations. Assignment to AI-CAR increased perceived equality of viewpoints. Higher perceived equality at wave 2 was associated with greater internal deliberation and discussion satisfaction at wave 3, controlling for their wave-2 levels. The corresponding model-based indirect effects were statistically significant, whereas comparable indirect effects were not statistically significant for randomly selected recommendations. AI-CAR did not reduce incivility in participants’ contributions. Overall, the findings highlight the potential of AI-driven structural curation to support subjective deliberative experiences, while effects on incivility remain limited.
- Open Access
- 23 October 2026
- Published by Taylor & Francis in Political Communication
- p. 1-26
Enhancing Democratic Listening in Online Discussions: The Role of Reaction Buttons, Discussion Moderation, and Large Language Models
Political communication scholarship on citizen participation has mostly focused on the exercise of democratic voice (e.g., Theocharis & Van Deth, 2018). Especially the Internet has been hailed for ...
- 23 October 2026
- Published by Taylor & Francis in Political Communication
- p. 1-26
Open AccessEnhancing Democratic Listening in Online Discussions: The Role of Reaction Buttons, Discussion Moderation, and Large Language Models
Political communication scholarship on citizen participation has mostly focused on the exercise of democratic voice (e.g., Theocharis & Van Deth, 2018). Especially the Internet has been hailed for ...
- Open Access
- 22 September 2026
- Published by Taylor & Francis in Journal of Information Technology & Politics
- p. 1-16
AI for democratic participation? Citizens’ perceptions of problems in online participation processes and AI-based solutions
- 22 September 2026
- Published by Taylor & Francis in Journal of Information Technology & Politics
- p. 1-16
Open AccessAI for democratic participation? Citizens’ perceptions of problems in online participation processes and AI-based solutions
- Open Access
- 1 June 2026
- Published by Springer Nature
- p. 175-196
Deliberative Discussions in the Social Web (DEDIS): Using Moderation to Improve the Quality and the Effects of Online Discussions
This chapter provides an overview of the work of the junior research group DEDIS (Deliberative Discussions in the Social Web). Drawing on theories of deliberative democracy, we developed and tested innovative measures to improve the quality of citizens’ online discussions about political issues. This chapter focuses on our research on new forms of moderating online discussions and our development of computer-based moderation systems. It outlines our model of moderation effects, which suggests that moderation increases citizens’ willingness to participate in online discussions and to write engaging comments through two pathways: perceived support/sense of community and perceived discussion quality. The chapter also describes empirical evidence that such an expanded understanding of moderation and its effects improves both the quality and deliberative outcomes of online discussions. Finally, the chapter includes a brief overview of an AI-powered moderation system we developed that can help moderators efficiently identify and respond to high-quality and low-quality user comments. Overall, the work of the junior research group advances research on online deliberation and moderation and helps to formulate realistic expectations about what professional moderation can achieve.
- 1 June 2026
- Published by Springer Nature
- p. 175-196
Open AccessDeliberative Discussions in the Social Web (DEDIS): Using Moderation to Improve the Quality and the Effects of Online Discussions
This chapter provides an overview of the work of the junior research group DEDIS (Deliberative Discussions in the Social Web). Drawing on theories of deliberative democracy, we developed and tested innovative measures to improve the quality of citizens’ online discussions about political issues. This chapter focuses on our research on new forms of moderating online discussions and our development of computer-based moderation systems. It outlines our model of moderation effects, which suggests that moderation increases citizens’ willingness to participate in online discussions and to write engaging comments through two pathways: perceived support/sense of community and perceived discussion quality. The chapter also describes empirical evidence that such an expanded understanding of moderation and its effects improves both the quality and deliberative outcomes of online discussions. Finally, the chapter includes a brief overview of an AI-powered moderation system we developed that can help moderators efficiently identify and respond to high-quality and low-quality user comments. Overall, the work of the junior research group advances research on online deliberation and moderation and helps to formulate realistic expectations about what professional moderation can achieve.
- Open Access
- 13 August 2025
- Published by Center for Open Science in OSF Preprints
Investigating Annotator Bias in Comment Quality and Incivility Classification by Formal Education
Machine learning models used in algorithmic content moderation in online discussions play an increasingly important role in detecting high-quality (e.g., constructive or engaging) and uncivil (e.g., toxic, hateful, or abusive) comments. Trained on human decisions, these models risk reproducing annotator bias, particularly when the perception of such nuanced categories is influenced by social backgrounds and training data lacks sufficient representational diversity. This study investigates the potential impact of annotators’ formal education on the classification of high-quality and uncivil user comments in online discussions. Using a dataset of 13,677 German user comments annotated by crowd workers with low, medium, and high formal education, we investigate divergences in classification outcomes when classifiers are trained on data annotated by different educational groups. In addition, we assessed statistical associations between fine-grained comment features and the annotations provided by each subgroup. Our results indicate that classifiers for high-quality and uncivil comments yield significantly different results when trained on data labeled by annotators with varying educational backgrounds. Furthermore, comment features used in traditional operationalizations of deliberative quality (e.g., solution proposals, additional knowledge) and incivility (e.g., vulgarity, accusation of lying) are more strongly associated with annotations by crowd annotators with medium and high formal education. We argue that such group-specific differences should be considered when developing machine learning models in both practice and research to reflect a more inclusive understanding of valuable and norm-violating user contributions to online discussions.
- 13 August 2025
- Published by Center for Open Science in OSF Preprints
Open AccessInvestigating Annotator Bias in Comment Quality and Incivility Classification by Formal Education
Machine learning models used in algorithmic content moderation in online discussions play an increasingly important role in detecting high-quality (e.g., constructive or engaging) and uncivil (e.g., toxic, hateful, or abusive) comments. Trained on human decisions, these models risk reproducing annotator bias, particularly when the perception of such nuanced categories is influenced by social backgrounds and training data lacks sufficient representational diversity. This study investigates the potential impact of annotators’ formal education on the classification of high-quality and uncivil user comments in online discussions. Using a dataset of 13,677 German user comments annotated by crowd workers with low, medium, and high formal education, we investigate divergences in classification outcomes when classifiers are trained on data annotated by different educational groups. In addition, we assessed statistical associations between fine-grained comment features and the annotations provided by each subgroup. Our results indicate that classifiers for high-quality and uncivil comments yield significantly different results when trained on data labeled by annotators with varying educational backgrounds. Furthermore, comment features used in traditional operationalizations of deliberative quality (e.g., solution proposals, additional knowledge) and incivility (e.g., vulgarity, accusation of lying) are more strongly associated with annotations by crowd annotators with medium and high formal education. We argue that such group-specific differences should be considered when developing machine learning models in both practice and research to reflect a more inclusive understanding of valuable and norm-violating user contributions to online discussions.
- 31 March 2025
- Published by Springer Nature
- p. 129-154
Integration oder Spaltung?
- Open Access
- 1 January 2025
- Published by Association for Computational Linguistics (ACL)
- p. 7-16
Supporting Online Discussions: Integrating AI Into the adhocracy+ Participation Platform To Enhance Deliberation
Maike Behrendt, Stefan Sylvius Wagner, Mira Warne, Jana Leonie Peters, Marc Ziegele, Stefan Harmeling. Proceedings of the Fourth Workshop on Bridging Human-Computer Interaction and Natural Language Processing (HCI+NLP). 2025.
- 1 January 2025
- Published by Association for Computational Linguistics (ACL)
- p. 7-16
Open AccessSupporting Online Discussions: Integrating AI Into the adhocracy+ Participation Platform To Enhance Deliberation
Maike Behrendt, Stefan Sylvius Wagner, Mira Warne, Jana Leonie Peters, Marc Ziegele, Stefan Harmeling. Proceedings of the Fourth Workshop on Bridging Human-Computer Interaction and Natural Language Processing (HCI+NLP). 2025.
- 17 June 2024
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 68 (4) , 519-537
Which Perceived Opinion Climates Influence the Participation in Online Political Discussions?
- 17 June 2024
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 68 (4) , 519-537
Which Perceived Opinion Climates Influence the Participation in Online Political Discussions?
- Open Access
- 29 October 2023
- Published by Elsevier in Computers in Human Behavior Reports
- Vol. 12
How algorithmically curated online environments influence users’ political polarization: Results from two experiments with panel data
- 29 October 2023
- Published by Elsevier in Computers in Human Behavior Reports
- Vol. 12
Open AccessHow algorithmically curated online environments influence users’ political polarization: Results from two experiments with panel data
- Open Access
- 1 January 2023
- Published by Nomos Verlag in Medien & Kommunikationswissenschaft
- Vol. 71 (3-4) , 266-284
Vom Netz genommen. Die Auswirkungen von Deplatforming auf die Online-Kommunikation der extremen Rechten auf Telegram am Beispiel der Identitären Bewegung
In unserem Beitrag untersuchen wir am Beispiel der Identitären Bewegung die Auswirkungen von Deplatforming – dem Sperren von Akteuren auf sozialen Netzwerken – auf die Online-Kommunikation von politisch rechten bzw. rechtsextremen Akteuren. Mittels quantitativer Inhaltsanalyse wurde die Kommunikation von zwei Akteuren der Identitären Bewegung auf Telegram vor und nach der Sperrung dieser Akteure auf Twitter untersucht. Vergleiche zwischen den Zeiträumen vor und nach der Sperrung erfolgten hinsichtlich der Kommunikationsfrequenz, der Postreichweite, des Kommunikationsstils und der inhaltlichen Radikalität. Zugrunde liegen der aktuelle Forschungsstand in diesem Themenfeld sowie Theorien von Repressionen, der Gegenöffentlichkeit und des Konzeptes der Dangerous Speech. Es zeigt sich, dass der Kommunikationsumfang nach der Sperrung abnimmt, die Reichweite des Telegramkanals wächst, der kommunikative Stil weitgehend konstant bleibt und eine inhaltliche Radikalisierung nur partiell zu beobachten ist. In our paper, we use the Identitarian Movement as an example to investigate the effects of deplatforming – blocking actors on social networks – on the online communication of politically right-wing or far-right actors. Using quantitative content analysis, the communication of two actors of the Identitarian Movement on Telegram was examined before and after the blocking of these actors on Twitter. Comparisons were made between the pre- and post-blocking periods in terms of communication frequency, post reach, communication style, and radicalness of the content. Our analysis is based on the current state of research in this topic area as well as on theories of repression, counter-publics, and the concept of Dangerous Speech. Our results show that the frequency of the actors' communication decreased after the blocking. The reach of the telegram channels increased, the communicative style remained largely constant, and a radicalization of content could only be observed partially.
- 1 January 2023
- Published by Nomos Verlag in Medien & Kommunikationswissenschaft
- Vol. 71 (3-4) , 266-284
Open AccessVom Netz genommen. Die Auswirkungen von Deplatforming auf die Online-Kommunikation der extremen Rechten auf Telegram am Beispiel der Identitären Bewegung
In unserem Beitrag untersuchen wir am Beispiel der Identitären Bewegung die Auswirkungen von Deplatforming – dem Sperren von Akteuren auf sozialen Netzwerken – auf die Online-Kommunikation von politisch rechten bzw. rechtsextremen Akteuren. Mittels quantitativer Inhaltsanalyse wurde die Kommunikation von zwei Akteuren der Identitären Bewegung auf Telegram vor und nach der Sperrung dieser Akteure auf Twitter untersucht. Vergleiche zwischen den Zeiträumen vor und nach der Sperrung erfolgten hinsichtlich der Kommunikationsfrequenz, der Postreichweite, des Kommunikationsstils und der inhaltlichen Radikalität. Zugrunde liegen der aktuelle Forschungsstand in diesem Themenfeld sowie Theorien von Repressionen, der Gegenöffentlichkeit und des Konzeptes der Dangerous Speech. Es zeigt sich, dass der Kommunikationsumfang nach der Sperrung abnimmt, die Reichweite des Telegramkanals wächst, der kommunikative Stil weitgehend konstant bleibt und eine inhaltliche Radikalisierung nur partiell zu beobachten ist. In our paper, we use the Identitarian Movement as an example to investigate the effects of deplatforming – blocking actors on social networks – on the online communication of politically right-wing or far-right actors. Using quantitative content analysis, the communication of two actors of the Identitarian Movement on Telegram was examined before and after the blocking of these actors on Twitter. Comparisons were made between the pre- and post-blocking periods in terms of communication frequency, post reach, communication style, and radicalness of the content. Our analysis is based on the current state of research in this topic area as well as on theories of repression, counter-publics, and the concept of Dangerous Speech. Our results show that the frequency of the actors' communication decreased after the blocking. The reach of the telegram channels increased, the communicative style remained largely constant, and a radicalization of content could only be observed partially.