Manivannan Babu
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Manivannan Babu has a total of 35 co-authors. Here are the top co-authors by number of shared publications:
Anandhi Elangovan
3 shared publicationsBrintha Rajendran
3 shared publicationsC. Hariharan
Nehru Institute of Technology, Coimbatore, Tamil Nadu, India
3 shared publicationsG. Indhumathi
Department of Commerce, Mother Teresa Women’s University, Tamilnadu, India
3 shared publicationsJ. Gayathri
Department of Commerce and Financial Studies, Bharathidasan University, Tamilnadu, India
3 shared publicationsJ. Sathya
Sri Sarada College for Women, Tamilnadu, India
3 shared publications
Latest Publications
- Open Access
- 15 July 2026
- Published by Elsevier in Supply Chain Analytics
- Vol. 15
An integrated analytical approach to consumer trust and transparency in supply chains
- 15 July 2026
- Published by Elsevier in Supply Chain Analytics
- Vol. 15
Open AccessAn integrated analytical approach to consumer trust and transparency in supply chains
- Open Access
- 13 June 2025
- Published by Elsevier in Supply Chain Analytics
- Vol. 11
A machine learning framework for classifying customer advocacy in sustainable supply chains
- 13 June 2025
- Published by Elsevier in Supply Chain Analytics
- Vol. 11
Open AccessA machine learning framework for classifying customer advocacy in sustainable supply chains
- Open Access
- 15 April 2025
- Published by EconJournals in International Review of Management and Marketing
- Vol. 15 (3) , 107-118
Enerchainability in Agriculture Supply Chain: Examining the adoption of Blockchain and its Energy Efficiency from Farmers’ Perspective
This study investigates factors influencing farmers’ acceptance of blockchain technology within the concept of “enerchainability,” which integrates energy efficiency and blockchain to enhance sustainability in the agriculture supply chain (ASC). It examines how farmers’ awareness, social networks, access to technology, and participation in agricultural training shape their behavioral intention to adopt blockchain. Data were collected through a structured survey focusing on demographic factors, social networks, and supply chain challenges. Results show that social networks, technological resources, and education significantly affect blockchain adoption. Younger, educated farmers are more receptive to the technology, while issues like reduced bargaining power and high production costs act as barriers. The study’s findings, though focused on one region, have global relevance for similar agricultural and technological contexts, offering insights into how blockchain can drive sustainability and energy efficiency. The research provides recommendations for policymakers and stakeholders, emphasizing the importance of farmer education and external support for blockchain adoption in ASC.
- 15 April 2025
- Published by EconJournals in International Review of Management and Marketing
- Vol. 15 (3) , 107-118
Open AccessEnerchainability in Agriculture Supply Chain: Examining the adoption of Blockchain and its Energy Efficiency from Farmers’ Perspective
This study investigates factors influencing farmers’ acceptance of blockchain technology within the concept of “enerchainability,” which integrates energy efficiency and blockchain to enhance sustainability in the agriculture supply chain (ASC). It examines how farmers’ awareness, social networks, access to technology, and participation in agricultural training shape their behavioral intention to adopt blockchain. Data were collected through a structured survey focusing on demographic factors, social networks, and supply chain challenges. Results show that social networks, technological resources, and education significantly affect blockchain adoption. Younger, educated farmers are more receptive to the technology, while issues like reduced bargaining power and high production costs act as barriers. The study’s findings, though focused on one region, have global relevance for similar agricultural and technological contexts, offering insights into how blockchain can drive sustainability and energy efficiency. The research provides recommendations for policymakers and stakeholders, emphasizing the importance of farmer education and external support for blockchain adoption in ASC.
- Open Access
- 17 March 2025
- Published by Elsevier in Energy Nexus
- Vol. 18
Path to sustainability: Analyzing usage intention of energy-efficient appliances
- 17 March 2025
- Published by Elsevier in Energy Nexus
- Vol. 18
Open AccessPath to sustainability: Analyzing usage intention of energy-efficient appliances
- Open Access
- 15 March 2025
- Published by Elsevier in Decision Analytics Journal
- Vol. 15
A predictive modelling approach to decoding consumer intention for adopting energy-efficient technologies in food supply chains
- 15 March 2025
- Published by Elsevier in Decision Analytics Journal
- Vol. 15
Open AccessA predictive modelling approach to decoding consumer intention for adopting energy-efficient technologies in food supply chains
- Open Access
- 31 October 2024
- Published by EconJournals in International Review of Management and Marketing
- Vol. 14 (6) , 213-222
Decoding Users’ Continuance Intentions towards Digital Financial Platforms in the Indian Economy
Indian financial sector has seen a dramatic change in recent years, with digital finance unlocking new possibilities for financial inclusion. This paper investigates the factors influencing the continuous usage intention and advocacy intention, regarding digital finance, in the Indian economy. Utilizing the Stimulus-Organism-Response (S-O-R) model, the study examines how ease of use, credibility and ubiquity (stimulus) could influence user trust, satisfaction, and engagement (organism), ultimately affecting their intention to use and recommend the service (response) continuously. Non-probability convenience sampling technique was used to select the study sample. Based on the results, features of digital financial platforms such as ease of use, credibility and ubiquity, were found to have a significant impact on user trust, satisfaction, and engagement. These factors partially mediate the stimulus and response variables. The research findings provide Digital Financial Service Providers (DFSPs) with practical guidance on creating and implementing user-centric platforms that create engagement and trust. User experience should be prioritized and making sure that platform should be accessible, easy to use and compatible with a variety of devices.
- 31 October 2024
- Published by EconJournals in International Review of Management and Marketing
- Vol. 14 (6) , 213-222
Open AccessDecoding Users’ Continuance Intentions towards Digital Financial Platforms in the Indian Economy
Indian financial sector has seen a dramatic change in recent years, with digital finance unlocking new possibilities for financial inclusion. This paper investigates the factors influencing the continuous usage intention and advocacy intention, regarding digital finance, in the Indian economy. Utilizing the Stimulus-Organism-Response (S-O-R) model, the study examines how ease of use, credibility and ubiquity (stimulus) could influence user trust, satisfaction, and engagement (organism), ultimately affecting their intention to use and recommend the service (response) continuously. Non-probability convenience sampling technique was used to select the study sample. Based on the results, features of digital financial platforms such as ease of use, credibility and ubiquity, were found to have a significant impact on user trust, satisfaction, and engagement. These factors partially mediate the stimulus and response variables. The research findings provide Digital Financial Service Providers (DFSPs) with practical guidance on creating and implementing user-centric platforms that create engagement and trust. User experience should be prioritized and making sure that platform should be accessible, easy to use and compatible with a variety of devices.
- Open Access
- 8 May 2024
- Published by EconJournals in International Journal of Energy Economics and Policy
- Vol. 14 (3) , 518-523
Determinants of Intention to Purchase Energy-Efficient Appliances: Extended Technology Acceptance Model
Energy is the most important factor for our daily lives, but traditional energy sources like coal, petroleum and gas were polluting the environment. To address this issue, people are considering energy-efficient technologies, which consume less energy and eco-friendly in nature. This paper investigates the factors influencing the intention to purchase of energy-efficient appliances in India. Utilizing the Technology Acceptance Model (TAM), the study examines how perceived ease of use, perceived usefulness, functional value, perceived cost, environmental concern affects their intention to purchase. Non-probability convenience sampling technique was applied. Based on the results, perceived ease of use, perceived usefulness, functional value, perceived cost, environmental concern positively influences the intention to purchase energy-efficient appliances. The eco-friendly purchasing behaviour has significant societal implications, including reduced carbon emissions, conservation of natural resources and environmental sustainability.
- 8 May 2024
- Published by EconJournals in International Journal of Energy Economics and Policy
- Vol. 14 (3) , 518-523
Open AccessDeterminants of Intention to Purchase Energy-Efficient Appliances: Extended Technology Acceptance Model
Energy is the most important factor for our daily lives, but traditional energy sources like coal, petroleum and gas were polluting the environment. To address this issue, people are considering energy-efficient technologies, which consume less energy and eco-friendly in nature. This paper investigates the factors influencing the intention to purchase of energy-efficient appliances in India. Utilizing the Technology Acceptance Model (TAM), the study examines how perceived ease of use, perceived usefulness, functional value, perceived cost, environmental concern affects their intention to purchase. Non-probability convenience sampling technique was applied. Based on the results, perceived ease of use, perceived usefulness, functional value, perceived cost, environmental concern positively influences the intention to purchase energy-efficient appliances. The eco-friendly purchasing behaviour has significant societal implications, including reduced carbon emissions, conservation of natural resources and environmental sustainability.
- Open Access
- 16 February 2024
- Published by Elsevier in Energy Nexus
- Vol. 13
Energy consumption by cryptocurrency: A bibliometric analysis revealing research trends and insights
- 16 February 2024
- Published by Elsevier in Energy Nexus
- Vol. 13
Open AccessEnergy consumption by cryptocurrency: A bibliometric analysis revealing research trends and insights
- Open Access
- 26 January 2024
- Published by International Academic Hub in International Journal of Applied Economics, Finance and Accounting
- Vol. 18 (2) , 282-290
Unravelling the drivers of priority sector lending for inclusive economic growth: Evidence from India
This research aims to explore the factors influencing Priority Sector Lending (PSL) in India, with a specific focus on both bank-specific and macroeconomic variables. By delving into the determinants shaping the implementation of PSL, the study seeks to understand why PSL levels have fallen below mandated targets in recent years. The study examines PSL data from 18 institutions spanning the years 2007 to 2020. The study looks at connection between factors specific to banks, macroeconomic variables, and the distribution of credit to support priority sectors using a random effects model that takes into account the different types of variables. The analysis reveals a noteworthy positive correlation between deposits and PSL. However, the study finds insignificance in the relationship between bank-specific variables and PSL. These findings shed light on the complexities surrounding meeting PSL targets, underscoring the necessity for comprehensive policy interventions, capacity-building initiatives, and improved stakeholder coordination to bolster the effectiveness of PSL. Understanding the challenges and opportunities associated with achieving PSL targets is crucial. The research underscores the need for proactive policy measures, efforts to enhance institutional capacities, and better coordination among stakeholders. Implementing these measures could significantly augment the efficacy of PSL and foster inclusive growth by ensuring financial access to underserved segments of society in India.
- 26 January 2024
- Published by International Academic Hub in International Journal of Applied Economics, Finance and Accounting
- Vol. 18 (2) , 282-290
Open AccessUnravelling the drivers of priority sector lending for inclusive economic growth: Evidence from India
This research aims to explore the factors influencing Priority Sector Lending (PSL) in India, with a specific focus on both bank-specific and macroeconomic variables. By delving into the determinants shaping the implementation of PSL, the study seeks to understand why PSL levels have fallen below mandated targets in recent years. The study examines PSL data from 18 institutions spanning the years 2007 to 2020. The study looks at connection between factors specific to banks, macroeconomic variables, and the distribution of credit to support priority sectors using a random effects model that takes into account the different types of variables. The analysis reveals a noteworthy positive correlation between deposits and PSL. However, the study finds insignificance in the relationship between bank-specific variables and PSL. These findings shed light on the complexities surrounding meeting PSL targets, underscoring the necessity for comprehensive policy interventions, capacity-building initiatives, and improved stakeholder coordination to bolster the effectiveness of PSL. Understanding the challenges and opportunities associated with achieving PSL targets is crucial. The research underscores the need for proactive policy measures, efforts to enhance institutional capacities, and better coordination among stakeholders. Implementing these measures could significantly augment the efficacy of PSL and foster inclusive growth by ensuring financial access to underserved segments of society in India.
- Open Access
- 10 November 2023
- Published by EconJournals in International Journal of Energy Economics and Policy
- Vol. 13 (6) , 344-352
Examining the Volatility of Conventional Cryptocurrencies and Sustainable Cryptocurrency during Covid-19: Based on Energy Consumption
The present study proposes to investigate the influence of the covid-19, on the adjusted closing price of the digital currency based on energy consumption during the process of mining. The study employed the secondary data analysis of top ten market capitalization of cryptocurrencies with the combination of high energy consume mechanism (proof of work) and low energy consume mechanism (proof of stake). Statistical tools like Descriptive analysis,Augmented Dickey-Fuller (ADF) test, ARCH, and GARCH models were used in the study. The present study finds that the prices of cryptocurrencies were highly volatile. This study could assist investors towards better understanding of the dynamics of the cryptocurrency market based on energy consumption which helps them to make more effective decisions, on investing cryptocurrencies with a scientific approach.
- 10 November 2023
- Published by EconJournals in International Journal of Energy Economics and Policy
- Vol. 13 (6) , 344-352
Open AccessExamining the Volatility of Conventional Cryptocurrencies and Sustainable Cryptocurrency during Covid-19: Based on Energy Consumption
The present study proposes to investigate the influence of the covid-19, on the adjusted closing price of the digital currency based on energy consumption during the process of mining. The study employed the secondary data analysis of top ten market capitalization of cryptocurrencies with the combination of high energy consume mechanism (proof of work) and low energy consume mechanism (proof of stake). Statistical tools like Descriptive analysis,Augmented Dickey-Fuller (ADF) test, ARCH, and GARCH models were used in the study. The present study finds that the prices of cryptocurrencies were highly volatile. This study could assist investors towards better understanding of the dynamics of the cryptocurrency market based on energy consumption which helps them to make more effective decisions, on investing cryptocurrencies with a scientific approach.