Øyvind Ihlen

Research on rhetoric and argumentation has been interested in how political discourse can be shaped by and shape particular configurations of time and place. Places themselves can be arguments in d...

The research literature on crisis communication frequently contains standard advice concerning, for instance, the importance of transparency and the need to coordinate messages during a crisis (Cla...

In an unprecedented situation of uncertainty, the COVID-19 pandemic tested the public crisis communication capacity. Using focus group data, this study analyzes public reactions to COVID-19 policies in Scandinavia. In line with the “rally around the flag” hypothesis, trust in public health authorities remained high in all three Scandinavian countries throughout the COVID-19 pandemic. We asked how people assessed the trustworthiness of authorities, and how they discussed reasons for complying with regulations and recommendations. Our findings suggest that the trustworthiness of experts and leaders was continually negotiated, manufactured, and renegotiated, producing critical and conditional trust. Willingness to and reasons for complying with measures to curb the disease were expressed and justified by participants from Sweden, Norway, and Denmark, notwithstanding the national policies consisting of harsh regulations and mild pressure.

Recent research on crisis communication has focused on the challenges of complex and protracted crises. In this essay, it is argued that such crises must be handled communicatively by putting the communication challenges, constraints and opportunities at the centre. To this end, the combination of the notions of the rhetorical situation and kairos is suggested as a keystone that provides a bottom‐up, context‐sensitive approach needed to cope with the fluid and changing situations of such crisis. Importantly, the life cycle of a protracted crisis can not only be understood in terms of physical factors (e.g., infection rates in a pandemic) but is also formed through the public's perceptions and the communicative choices of crisis communicators calling for action to mitigate or end a crisis. The rhetorical situation and kairos highlight the importance of spatial temporality, the uniqueness of the situations and the constitutive dimension of communication in a crisis. This implies the identification of the opportune moments to present a response and recognising the important ‘spaces’ between typical crisis situations.