Moehammad Gafar Yoedtadi

This study aimed to explain how journalists adopt multicultural journalism to promote harmony and tolerance in East Nusa Tenggara Province. Multicultural journalism opposes discrimination based on ethnicity, race, gender, and religion, as well as radicalism, intolerance, and exclusivism. Tolerance among NTT communities is contributed to by local wisdom, such as Nusi (cooperation), Butukila (bonding and nurturing a sense of brotherhood), Suki Toka Apa (providing support and assistance), and Muki Nena (cultivating a sense of ownership and belonging). This research employed a qualitative descriptive approach with a phenomenological methodology to explore journalists' experiences and perceptions of local wisdom influence within the NTT community on the practice of peace journalism. To explain this, this research draws on Berger and Luckmann's theory of the social construction of reality and Weber's theory of social practice. The research results demonstrated that journalists in NTT understand that a life of tolerance and harmony has long been constructed as a social reality. Journalists are agents of socialization for local wisdom values. In the context of the social construction in the reality theory, media not only represent reality but also shape it. Journalists could construct the reality of a harmonious life.

Traditional culinary products are increasingly positioned as carriers of cultural heritage, place identity, and experiential value. Lasem in Central Java, known for its cross-cultural history, offers distinctive culinary items often linked to batik (silk) and heritage tourism. In this article we propose an integrated marketing communication (IMC) strategy framework to scale Lasem traditional culinary MSMEs (beverage, snacks, ready-to-eat, ready-to-cook) from local markets to global digital platforms. Methodologically, the study is designed as a qualitative case study combining desk research, digital ethnography across Instagram, TikTok, YouTube, and marketplaces, and semi-structured interviews with MSME owners, tourism stakeholders, and customers. The proposed framework emphasizes five pillars: cultural product identity, brand storytelling, platform-specific content, trust enablers (certification, reviews, influencers), and cross-border enablement (packaging, logistics, payment). From an economic point of view, the findings indicate that packaging adaptation (USD 1.20/unit), platform fees (USD 10-181.20/unit), currently limit gross margins to 28-35%, below the 40% scalability threshold. However, strategic IMC can reduce customer acquisition costs by an estimated 25-30%. In the study we detail strategic recommendations, KPIs, and implementation stages adaptable for MSMEs and policymakers. The contribution advances a context-specific IMC model for heritage food MSMEs while supporting global competitiveness and cultural sustainability.

Popmama IDN Media is one of the leading digital platforms in Indonesia, focusing on content related to family life, pregnancy, health, lifestyle, parenting, and various other topics. The writing ability of a creative writer plays a crucial role in enhancing the quality of content, driving innovation in news delivery, and attracting readers to engage with a story every day. Reading interest is a strong and deep attention, accompanied by a feeling of pleasure in reading activities, which can invite someone and increase their interest in reading on their own accord, without coercion. Researchers aim to determine the extent to which the competence of creative writers at Popmama IDN Media influences the reading interests of Fikom Untar students. By using a quantitative approach and survey techniques, questionnaires were distributed to Fikom Untar students. Data analysis of 100 respondents using the SPSS version. 29. In the correlation coefficient results, a positive relationship is obtained. It can be said that an increase will also follow every increase in Creative Writer Competence in Reading Interest. The results of the coefficient of determination showed that Creative Writer Competence had a 58.8% effect on Reading Interest. Popmama IDN Media, adalah salah satu platform digital di Indonesia yang berfokus pada konten seputar kehidupan keluarga, kehamilan, Kesehatan, gaya hidup, parenting, dan berbagai topik lainnya. Kemampuan menulis seorang penulis kreatif berperan sangat penting untuk meningkatkan kualitas konten, inovasi dalam penyampaian berita, dan menarik minat pembaca untuk membaca sebuah berita setiap harinya. Minat baca adalah suatu perhatian yang kuat dan mendalam, juga diikuti dengan perasaan senang dengan kegiatan membaca sehingga dapat mengajak seseorang dan meningkatkan minat baca seseorang dengan kemauannya sendiri tanpa paksaan. Peneliti ingin mengetahui seberapa besar pengaruh kompetensi penulis kreatif di Popmama IDN Media terhadap minat baca mahasiswa Fikom Untar. Dengan menggunakan pendekatan kuantitatif dan dengan menggunakan teknik survei dengan cara menyebarkan kuesioner yang ditujukan kepada mahasiswa Fikom Untar. Analisis data terhadap 100 responden menggunakan aplikasi SPSS ver. 29. Pada hasil koefisien korelasi, diperoleh hubungan yang bersifat positif. Hal ini dapat dikatakan setiap kenaikan dari Kompetensi Penulis Kreatif akan diikuti juga pada kenaikan dari Minat Baca. Pada hasil koefisien determinasi, diperoleh bahwa Kompetensi Penulis Kreatif berpengaruh sebesar 58,8% terhadap Minat Baca.

Journalists at ANTV face significant challenges in maintaining news objectivity amid the rapid growth of social media and technology. This study uses a qualitative research method with a case study approach to provide an in-depth understanding of how ANTV journalists manage these challenges. Through in-depth interviews, observations, and documentation, the research found that the widespread dissemination of hoaxes on social media poses a significant challenge to information credibility. To address this, ANTv journalists conduct strict information verification using technology and field teams while upholding ethical journalistic principles such as accuracy, balance, and independence. ANTV is also committed to enhancing media literacy among the public, enabling them to critically evaluate information from various sources. Despite social media often spreading unverified information, ANTV continues to strive to maintain the integrity and quality of its news by clearly distinguishing between facts and opinions. Overall, ANTV plays a crucial role in providing accurate, verified, and objective information while combating hoaxes through media literacy education. Jurnalis ANTV menghadapi tantangan signifikan dalam menjaga objektivitas berita di tengah pesatnya perkembangan media sosial dan teknologi. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk menggambarkan secara mendalam bagaimana jurnalis ANTV mengelola tantangan tersebut. Melalui wawancara mendalam, observasi, dan dokumentasi, penelitian ini menemukan bahwa penyebaran hoaks di media sosial menjadi tantangan utama yang mempengaruhi kredibilitas informasi. Untuk mengatasi hal ini, jurnalis ANTV melakukan verifikasi informasi secara ketat menggunakan teknologi dan tim lapangan, serta mengedepankan prinsip jurnalistik yang etis seperti akurasi, keberimbangan, dan independensi. ANTV juga berkomitmen untuk meningkatkan literasi media masyarakat agar lebih kritis dalam menyaring informasi. Meskipun media sosial sering menyebarkan informasi yang belum terverifikasi, ANTV tetap berupaya mempertahankan integritas dan kualitas berita dengan memisahkan fakta dan opini. Secara keseluruhan, ANTV berperan penting dalam menyediakan informasi yang akurat, terverifikasi, dan objektif, serta memerangi hoaks melalui edukasi literasi media.

With the evolution of the digital era, the role of avatars has become increasingly important, and virtual idols have emerged as an important phenomenon in popular culture. Currently, PLAVE has become a popular virtual idol and streamer in South Korea and internationally. In this case, virtual idols often insert various symbols and signs including in MVs. PLAVE's MV "The 6th Summer" conveys the message that the desire for something more than just a dream, appreciates every moment that has been passed and the hope to do something meaningful amidst life's challenges. This study aims to determine the representation of the value of optimism in PLAVE's MV "The 6th Summer". The research method uses Roland Barthes' semiotic analysis with the meaning of denotation, connotation, and myth. The results of this study indicate that the value of optimism through visual elements in the scene and lyrics about the importance of hard work and optimism in facing life's challenges. Representation of the value of optimism that can be obtained through hard work, hope for the future, togetherness, and happiness. So that it is important to foster positive thinking in each individual in order to face obstacles in life. Dengan evolusi era digital, peran avatar menjadi semakin penting, dan virtual idol muncul sebagai fenomena penting dalam budaya populer. Saat ini, PLAVE telah menjadi idol dan streamer virtual populer di Korea Selatan dan internasional. Dalam hal ini, virtual idol sering kali menyisipkan berbagai simbol dan tanda termasuk dalam MV. MV PLAVE “The 6th Summer” ini menyampaikan pesan bahwa keinginan untuk sesuatu yang lebih dari sekedar mimpi, menghargai setiap momen-momen yang telah dilewati dan harapan untuk melakukan sesuatu yang bermakna di tengah tantangan hidup. Penelitian ini bertujuan untuk mengetahui representasi nilai optimisme dalam MV PLAVE “The 6th Summer”. Metode penelitian menggunakan analisis semiotika Roland Barthes dengan pemaknaan denotasi, konotasi, dan mitos. Hasil dari penelitian ini menunjukkan bahwa nilai optimisme melalui elemen visual pada adegan dan lirik tentang pentingnya kerja keras dan optimisme dalam menghadapi tantangan hidup. Representasi nilai optimisme yang dapat diperoleh melalui kerja keras, harapan akan masa depan, kebersamaan, dan kebahagiaan. Sehingga pentingnya menumbuhkan pemikiran positif dalam diri setiap individu agar dapat menghadapi rintangan dalam hidup.

The rise of the Korean Wave throughout the world, including in Indonesia, means companies have a great opportunity to attract consumers who are enthusiastic about K-Pop. One of the business strategies taken is to make K-Pop idol groups as models or Brand Ambassadors. An example is the collaboration between the boy group NCT Dream and Tap Cash BNI in Indonesia, which is the author's research. This research aims to determine the influence of NCT Dream as BNI's Tap Cash model on the purchasing interest of their fan community, NCTzen, in Indonesia. The research method used was quantitative by conducting a survey using a questionnaire distributed to 100 respondents who were members of the NCTzen community in Jakarta WhatsApp NCTzen – Jakarta under the auspices of KLY (KapanLagi Youniverse). Data analysis was carried out using validity tests, T tests, simple linear regression analysis, and coefficient of determination using SPSS Statistics 26. The results of the analysis show that as much as 85.7% of the variation in buying interest of NCTzen community members can be explained by the influence of NCT Dream as BNI's Tap Cash model. The remaining 14.3% was influenced by other variables not examined in this study. This research contributes to understanding the relationship between the K-Pop music industry and marketing communications through the use of K-Pop idols as models. Maraknya Korean Wave di seluruh dunia, termasuk di Indonesia membuat perusahaan memiliki peluang besar untuk menarik konsumen yang antusias terhadap K-Pop. Salah satu strategi bisnis yang diambil adalah menjadikan grup idol K-Pop sebagai model atau Brand Ambassador. Contohnya adalah kolaborasi antara boy group NCT Dream dan Tap Cash BNI di Indonesia yang merupakan penelitian penulis. Penelitian ini bertujuan untuk mengetahui pengaruh NCT Dream sebagai model Tap Cash BNI terhadap minat beli komunitas penggemar mereka, NCTzen, di Indonesia. Metode penelitian yang digunakan adalah kuantitatif dengan melakukan survei menggunakan kuesioner yang disebarkan kepada 100 responden anggota komunitas NCTzen di Jakarta WhatsApp NCTzen – Jakarta dibawah naungan KLY (KapanLagi Youniverse). Analisis data dilakukan dengan menggunakan uji validitas, uji T, analisis regresi linier sederhana, dan koefisien determinasi menggunakan SPSS Statistic 26. Hasil analisis menunjukkan bahwa sebanyak 85.7% dari variasi minat beli anggota komunitas NCTzen dapat dijelaskan oleh pengaruh NCT Dream sebagai model Tap Cash BNI. Sisanya, 14.3%, dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Penelitian ini memberikan kontribusi dalam memahami keterkaitan antara industri musik K-Pop dan komunikasi pemasaran melalui penggunaan idol K-Pop sebagai model.

One of the primary challenges faced by media companies today is the emergence of various alternative sources of information that are faster and more easily accessible to the public. Consequently, magazines, including Sunday Magazine, must adapt and develop more innovative public relations strategies to retain readers and build public trust. Public relations is a strategic effort aimed at fostering and maintaining positive relationships between an organization and its audiences. Meanwhile, corporate image refers to the public’s perception of an organization’s identity, values, and reputation. This study employs a qualitative research method using a case study approach. Data were collected through interviews with public relations practitioners of Sunday Magazine as well as followers of its Instagram account, @majalahsunday. The data were analyzed using thematic analysis and coding techniques to identify recurring patterns and themes. The findings reveal that Sunday Magazine’s public relations strategy was implemented through four stages: (1) fact-finding by monitoring the Instagram community and conducting a SWOT analysis, (2) planning through the development of brand and content guidelines, (3) communication via the publication of standardized content and inclusive two-way interactions, and (4) evaluation through ongoing monitoring of social media management and feedback for continuous improvement. Furthermore, clarity of messaging, consistency of style, visual professionalism, and prompt yet empathetic responses in crisis situations play a crucial role in maintaining the magazine’s corporate image. Salah satu tantangan utama yang dihadapi perusahaan media saat ini adalah munculnya berbagai sumber informasi alternatif yang lebih cepat dan mudah diakses oleh publik. Oleh karena itu, majalah, termasuk Sunday Magazine, harus beradaptasi dan mengembangkan strategi public relations yang lebih inovatif untuk mempertahankan pembaca sekaligus membangun kepercayaan publik. Public relations merupakan upaya strategis yang bertujuan untuk membangun dan memelihara hubungan positif antara organisasi dengan khalayaknya. Sementara itu, citra perusahaan mengacu pada persepsi publik terhadap identitas, nilai, dan reputasi organisasi. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara dengan praktisi public relations Sunday Magazine serta pengikut akun Instagram @majalahsunday. Analisis data dilakukan dengan teknik analisis tematik dan pengkodean untuk mengidentifikasi pola dan tema yang muncul. Hasil penelitian menunjukkan bahwa strategi public relations Sunday Magazine dilaksanakan melalui empat tahapan, yaitu: (1) pencarian fakta dengan memantau komunitas Instagram dan melakukan analisis SWOT, (2) perencanaan melalui penyusunan brand guidelines dan content guidelines, (3) komunikasi melalui publikasi konten yang terstandarisasi dan interaksi dua arah yang inklusif, serta (4) evaluasi dengan memantau pengelolaan media sosial dan umpan balik untuk perbaikan berkelanjutan. Selain itu, kejelasan pesan, konsistensi gaya, profesionalisme visual, serta respons cepat dan empatik dalam menghadapi krisis menjadi faktor penting dalam menjaga citra Sunday Magazine.

The role carried out by Bank Panin's marketing support has improved Bank Panin's company image itself through events and promotional activities carried out as well as offering and selling products to customers and the wider community so that the image remains positive. Through events and promotional activities such as the Panin Super Bonanza and the Rumah Idaman KPR Expo in collaboration with many vendors, partners, developers, dealers, etc, Panin Bank successfully held events aimed at these promotions by improving their company's image in the eyes of customers and the wider community. In researching this marketing support role, the author links it to the theory of Integrated Marketing Communication - IMC. This research focuses on finding out how marketing support role improve Bank Panin's company image. This research uses a qualitative approach with case study methods and discourse analysis and collects and obtains data through in-depth interviews, observation and documentation. The results of this research show that the role carried out by the Bank Panin marketing support team and other Marketing teams have succeeded in creating and improving a positive Bank Panin company image through events, promotions, offering and selling products, in the eyes of customers and the wider community. Peran yang dilakukan oleh marketing support Bank Panin telah meningkatkan citra perusahaan Bank Panin sendiri melalui kegiatan acara dan promosi yang dilakukan serta menawarkan dan menjual produk kepada nasabah dan masyarakat luas agar citra tersebut tetap terlihat positif. Melalui kegiatan acara dan promosi seperti Panin Super Bonanza dan Expo KPR Rumah Idaman yang bekerja sama dengan banyak vendor, mitra, developer, dealer, dan lain-lain, Bank Panin sukses menyelenggarakan acara yang bertujuan untuk promosi tersebut dengan meningkatkan citra perusahaan mereka di mata nasabah dan masyarakat luas. Dalam meneliti peran marketing support ini, penulis mengaitkannya dengan teori Komunikasi Pemasaran Terpadu – IMC (Integrated Marketing Communication). Penelitian ini berfokus untuk mengetahui bagaimana peran dari marketing support dalam meningkatkan citra perusahaan Bank Panin. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan mengumpulkan serta memperoleh data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa peran yang dilakukan oleh tim marketing support Bank Panin maupun tim Marketing lainnya mampu membangun dan meningkatkan citra perusahaan Bank Panin yang positif melalui acara, promosi, menawarkan dan menjual produk, dan lain-lain di mata nasabah dan masyarakat luas.

Indonesia has entered a new chapter of politics under the leadership of President Prabowo Subianto and Vice President Gibran Rakabuming Raka. The pair won unanimously in the 2024 General Election, with 58.6% of the vote, the majority of which went to young voters. Indeed, in the 2024 elections, the number of young voters aged 22-30 years was the largest group of voters. A total of 114 million voters, who are millennials and Generation Z, have proven to be able to change political policies in this country for the next 5 years. Half of these young voters are first-time voters. Before the democratic party was held, there were many doubts about the existence of these young people considering the character of Gen Z and millennials is known as an adaptive and responsive generation that will affect their attitudes and behavior. They are also known to be disinterested in political issues, but this is expected to change based on the social media content they see. As a result, issues of polarization, misinformation, and disinformation on social media loomed during the election period. This research uses the concepts of youth politics and social media engagement to achieve the goal of knowing how these young voters use social media to find information related to honest and anti- corruption leadership candidates. This research also uses a qualitative approach with a phenomenology research method and data collection as qualitative and quantitative data. The qualitative data was collected from interviews with 2 Generation Z, while quantitative data was collected sourced from distributing an online survey to 114 Generation Z regarding the use of social media for political campaigns. This refers as amplifier data. The results of the study stated that young voters are very dependent on algorithms running on social media accounts to get information about candidates to be elected in the General Election. In addition, they are also helped by the presence of For Your Page (FYP) on social media, although the content they prefer is classified as misinformation and disinformation.