Ana Merchán-Clavellino
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Research Subjects
Research Interests
Ana Merchán-Clavellino has a total of 46 co-authors. Here are the top co-authors by number of shared publications:
- Jose Ramón Alameda-Bailén
Basic Psychology Area, Department of Clinical and Experimental Psychology, University of Huelva, 21007 Huelva, Spain
7 shared publications - Antonio Zayas
Department of Psychology, Faculty of Education Sciences, University of Cádiz, Puerto Real, Spain
5 shared publications - Daniel Barredo Ibáñez
Universidad de Sevilla
5 shared publications - Rocío Guil
Department of Psychology, University of Cadiz, Cadiz, Spain
5 shared publications Concha Martínez-García
Universidad de Huelva
4 shared publications- María Pilar Salguero-Alcañiz
Basic Psychology Area, Department of Clinical and Experimental Psychology, University of Huelva, 21007 Huelva, Spain
4 shared publications
Latest Publications
- 31 March 2026
- Published by SAGE Publications in Media International Australia
Predictive models of suicidal ideation in Spanish children: the impact of online media usage (lurkers, sharers, and interactors)
The growing presence of social media in children's everyday lives has intensified concerns about its relationship with mental health. This study examines how differentiated patterns of online media use are associated with suicidal ideation (SI) among Spanish children aged 10 to 15, incorporating direct cybervictimization (DCV) and age within a moderated mediation model. A nonexperimental, cross-sectional design was implemented using data from a nationally representative survey conducted in Spain (N = 804). Based on reported attitudes and uses of media and technology, three user profiles were identified through exploratory factor analysis: lurkers, characterized by predominantly passive consumption of online content; sharers, defined by the creation and public distribution of content; and interactors, whose activity centers on reciprocal exchanges with online contacts. The analysis confirmed differentiated associations across profiles. For sharers and interactors, the link with SI operated mainly through higher levels of DCV. Among lurkers, a direct association with SI was observed. Age exerted a limited moderating role within the model. Taken together, these findings underscore the importance of distinguishing between participation profiles and exposure to online aggression when examining SI in childhood, rather than relying solely on aggregate measures of social media use.
- 31 March 2026
- Published by SAGE Publications in Media International Australia
Predictive models of suicidal ideation in Spanish children: the impact of online media usage (lurkers, sharers, and interactors)
The growing presence of social media in children's everyday lives has intensified concerns about its relationship with mental health. This study examines how differentiated patterns of online media use are associated with suicidal ideation (SI) among Spanish children aged 10 to 15, incorporating direct cybervictimization (DCV) and age within a moderated mediation model. A nonexperimental, cross-sectional design was implemented using data from a nationally representative survey conducted in Spain (N = 804). Based on reported attitudes and uses of media and technology, three user profiles were identified through exploratory factor analysis: lurkers, characterized by predominantly passive consumption of online content; sharers, defined by the creation and public distribution of content; and interactors, whose activity centers on reciprocal exchanges with online contacts. The analysis confirmed differentiated associations across profiles. For sharers and interactors, the link with SI operated mainly through higher levels of DCV. Among lurkers, a direct association with SI was observed. Age exerted a limited moderating role within the model. Taken together, these findings underscore the importance of distinguishing between participation profiles and exposure to online aggression when examining SI in childhood, rather than relying solely on aggregate measures of social media use.
- Open Access
- 29 February 2024
- Published by Asociacion Espanola de Investigacion de la Comunicacion (AE-IC) in Revista de la Asociación Española de Investigación de la Comunicación
- Vol. 11 (21)
El inmovilismo corporal y social del universo femenino en las portadas de las revistas femeninas españolas de alta gama. Una comparativa entre 2014 y 2021
Este artículo aborda la problemática del inmovilismo corporal y social al que se ve sometido el universo femenino en las portadas de las revistas femeninas de alta gama españolas. En pro de su análisis se ha implementado una metodología no experimental, con un enfoque longitudinal, a través de dos cortes evaluativos en un período de siete años −2014 y 2021− que ha permitido examinar y constatar la existencia de dicho inmovilismo a pesar de observarse una fractura mínima y sutil que parece introducir cuerpos de féminas no normativos que superen una talla 36, a la par que parece desprenderse del recurso de la desnudez para ensalzar el cuerpo de la mujer; sin embargo, el patrón corporal restrictivo (P.C.E.) se mantiene y extiende a lo largo de la muestra y se apropia y asocia a un universo femenino en el que la mujer abandona el ámbito del hogar, pero queda excluida del laboral, una faceta que vendría asociada a su capacidad de crecimiento personal, cognitivo e intelectual, que es inexistente, a la par que sigue siendo extremadamente femenina, pasiva, sensual y narcisista, sin obviar que todas sus cotas de seguridad se basan en su preciada corporalidad.
- 29 February 2024
- Published by Asociacion Espanola de Investigacion de la Comunicacion (AE-IC) in Revista de la Asociación Española de Investigación de la Comunicación
- Vol. 11 (21)
Open AccessEl inmovilismo corporal y social del universo femenino en las portadas de las revistas femeninas españolas de alta gama. Una comparativa entre 2014 y 2021
Este artículo aborda la problemática del inmovilismo corporal y social al que se ve sometido el universo femenino en las portadas de las revistas femeninas de alta gama españolas. En pro de su análisis se ha implementado una metodología no experimental, con un enfoque longitudinal, a través de dos cortes evaluativos en un período de siete años −2014 y 2021− que ha permitido examinar y constatar la existencia de dicho inmovilismo a pesar de observarse una fractura mínima y sutil que parece introducir cuerpos de féminas no normativos que superen una talla 36, a la par que parece desprenderse del recurso de la desnudez para ensalzar el cuerpo de la mujer; sin embargo, el patrón corporal restrictivo (P.C.E.) se mantiene y extiende a lo largo de la muestra y se apropia y asocia a un universo femenino en el que la mujer abandona el ámbito del hogar, pero queda excluida del laboral, una faceta que vendría asociada a su capacidad de crecimiento personal, cognitivo e intelectual, que es inexistente, a la par que sigue siendo extremadamente femenina, pasiva, sensual y narcisista, sin obviar que todas sus cotas de seguridad se basan en su preciada corporalidad.
- 2 September 2023
- Published by SAGE Publications in Studies in Psychology: Estudios de Psicología
- Vol. 44 (2-3) , 485-506
Mediation of emotional intelligence in resilient coping and depression in adverse conditions: study in home confinement of the COVID-19 health crisis ( Mediación de la inteligencia emocional en el afrontamiento resiliente y la depresión en condiciones adversas: estudio en confinamiento domiciliario durante la emergencia sanitaria COVID-19 )
- 2 September 2023
- Published by SAGE Publications in Studies in Psychology: Estudios de Psicología
- Vol. 44 (2-3) , 485-506
Mediation of emotional intelligence in resilient coping and depression in adverse conditions: study in home confinement of the COVID-19 health crisis ( Mediación de la inteligencia emocional en el afrontamiento resiliente y la depresión en condiciones adversas: estudio en confinamiento domiciliario durante la emergencia sanitaria COVID-19 )
- Open Access
- 31 August 2023
- Published by MDPI AG in Healthcare
- Vol. 11 (17) , 2445
Youth Dating Violence, Behavioral Sensitivity, and Emotional Intelligence: A Mediation Analysis
Intimate partner violence is a multidimensional phenomenon encompassing psychological, physical, and sexual components. Violence in young couples is common in our society. This kind of violence is usually bidirectional, which adds to its complexity. This study aimed to explore how victimization (in three dimensions: non-abuse, technical mistreatment, and mistreatment) and perpetration (in two dimensions: non-perpetrator and perpetrator) are related to the BIS (Behavioral Inhibition System)/BAS (Behavioral Approach System), and it also evaluated if the dimensions of emotional intelligence (EI) (emotional attention, clarity, and regulation) mediate this relationship. Violence was evaluated in 272 young volunteer participants, as well as BIS/BAS behavioral sensitivity and perceived emotional intelligence. The correlations between these variables were analyzed, and a mediation analysis was also conducted. The results show that victimization (of the sexual and coercive type) was associated with less BAS activation, while victimization (of the sexual, humiliation, and detachment types) was associated with less BIS activity. All types of victimization were associated with less EI, specifically with less emotional clarity. Aggression (of the sexual, humiliation, detachment, and coercion types) was related to lower BAS and higher BIS sensitivity. Detachment aggression was associated with low emotional clarity. In conclusion, relationships between victimization and perpetration are evidenced in terms of BIS/BAS sensitivity and EI. Specifically, the dimension of EI emotional clarity acts as a mediator of BIS activation in victims of detachment.
- 31 August 2023
- Published by MDPI AG in Healthcare
- Vol. 11 (17) , 2445
Open AccessYouth Dating Violence, Behavioral Sensitivity, and Emotional Intelligence: A Mediation Analysis
Intimate partner violence is a multidimensional phenomenon encompassing psychological, physical, and sexual components. Violence in young couples is common in our society. This kind of violence is usually bidirectional, which adds to its complexity. This study aimed to explore how victimization (in three dimensions: non-abuse, technical mistreatment, and mistreatment) and perpetration (in two dimensions: non-perpetrator and perpetrator) are related to the BIS (Behavioral Inhibition System)/BAS (Behavioral Approach System), and it also evaluated if the dimensions of emotional intelligence (EI) (emotional attention, clarity, and regulation) mediate this relationship. Violence was evaluated in 272 young volunteer participants, as well as BIS/BAS behavioral sensitivity and perceived emotional intelligence. The correlations between these variables were analyzed, and a mediation analysis was also conducted. The results show that victimization (of the sexual and coercive type) was associated with less BAS activation, while victimization (of the sexual, humiliation, and detachment types) was associated with less BIS activity. All types of victimization were associated with less EI, specifically with less emotional clarity. Aggression (of the sexual, humiliation, detachment, and coercion types) was related to lower BAS and higher BIS sensitivity. Detachment aggression was associated with low emotional clarity. In conclusion, relationships between victimization and perpetration are evidenced in terms of BIS/BAS sensitivity and EI. Specifically, the dimension of EI emotional clarity acts as a mediator of BIS activation in victims of detachment.
- Open Access
- 1 October 2021
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 18 (19) , 10372
Development and Validation of the Psychotherapeutic Effectiveness Attribution Questionnaire (PEAQ-12) in a Spanish Population
In recent decades, the study of psychotherapy effectiveness has been one of the pillars of clinical research because of its implication for therapeutic cure. However, although many studies have focused their interest on the patient’s perception, there are no instruments oriented to the study of psychotherapists’ attributions of effectiveness: to what factors psychotherapists attribute responsibility for the cure of the therapies they provide. The present study aimed to develop and validate an instrument for assessing the attribution of the effectiveness of psychotherapy in a population of 69 psychotherapists of different theoretical orientations. After an initial process of inter-judge content validation, 12 items were selected for validation in the targeted population, adequately fulfilling the quality requirements in the validity–reliability tests, and grouped into four factors after principal component analysis. These factors were as follows: (1) therapeutic alliance enhancers; (2) psychotherapist emotional characteristics; (3) therapy-specific variables; and (4) facilitators of patient engagement with therapy. This four-factor structure also showed a good fit for the fit indices checked in confirmatory factor analysis. In summary, we can conclude that the Psychotherapeutic Effectiveness Attribution Questionnaire (PEAQ-12) developed in our research can be helpful if tested on a larger number of individuals. The results can be replicated in other populations of psychotherapists.
- 1 October 2021
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 18 (19) , 10372
Open AccessDevelopment and Validation of the Psychotherapeutic Effectiveness Attribution Questionnaire (PEAQ-12) in a Spanish Population
In recent decades, the study of psychotherapy effectiveness has been one of the pillars of clinical research because of its implication for therapeutic cure. However, although many studies have focused their interest on the patient’s perception, there are no instruments oriented to the study of psychotherapists’ attributions of effectiveness: to what factors psychotherapists attribute responsibility for the cure of the therapies they provide. The present study aimed to develop and validate an instrument for assessing the attribution of the effectiveness of psychotherapy in a population of 69 psychotherapists of different theoretical orientations. After an initial process of inter-judge content validation, 12 items were selected for validation in the targeted population, adequately fulfilling the quality requirements in the validity–reliability tests, and grouped into four factors after principal component analysis. These factors were as follows: (1) therapeutic alliance enhancers; (2) psychotherapist emotional characteristics; (3) therapy-specific variables; and (4) facilitators of patient engagement with therapy. This four-factor structure also showed a good fit for the fit indices checked in confirmatory factor analysis. In summary, we can conclude that the Psychotherapeutic Effectiveness Attribution Questionnaire (PEAQ-12) developed in our research can be helpful if tested on a larger number of individuals. The results can be replicated in other populations of psychotherapists.
- Open Access
- 22 August 2021
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 18 (16) , 8837
Emotional Intelligence as a Mediator between Subjective Sleep Quality and Depression during the Confinement Due to COVID-19
In March of 2020, as a consequence of the health crisis caused by the SARS-CoV-2 (COVID-19) virus, the State of Alarm and home confinement of the entire population was imposed in Spain. It is foreseeable that this exceptional situation will have psychological effects on citizens. In this work, the impact of confinement on perceived sleep quality and depression is evaluated through questionnaires, as well as the mediating role of Emotional Intelligence (EI) in this relationship. Our results show, firstly, higher prevalence of depressive symptoms in women and young people associated with poorer perceived sleep quality, and secondly, that Emotional Intelligence intervenes as a mediator in this relationship through three different pathways. Worse perceived quality of sleep causes a greater number of depressive symptoms. In addition, this direct relationship may be enhanced by the mediating role of Emotional Intelligence, which we can express in three different ways: low perceived sleep quality and high emotional attention lead to greater depression; low perceived sleep quality and low emotional clarity increase greater symptoms of depression; and low perceived sleep quality together with low clarity and low emotional repair increase levels of depression. Therefore, we can conclude that improving the skills involved in Emotional Intelligence might increase perceived sleep quality, and thus reduce depressive symptoms, which in turn may improve the quality of life.
- 22 August 2021
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 18 (16) , 8837
Open AccessEmotional Intelligence as a Mediator between Subjective Sleep Quality and Depression during the Confinement Due to COVID-19
In March of 2020, as a consequence of the health crisis caused by the SARS-CoV-2 (COVID-19) virus, the State of Alarm and home confinement of the entire population was imposed in Spain. It is foreseeable that this exceptional situation will have psychological effects on citizens. In this work, the impact of confinement on perceived sleep quality and depression is evaluated through questionnaires, as well as the mediating role of Emotional Intelligence (EI) in this relationship. Our results show, firstly, higher prevalence of depressive symptoms in women and young people associated with poorer perceived sleep quality, and secondly, that Emotional Intelligence intervenes as a mediator in this relationship through three different pathways. Worse perceived quality of sleep causes a greater number of depressive symptoms. In addition, this direct relationship may be enhanced by the mediating role of Emotional Intelligence, which we can express in three different ways: low perceived sleep quality and high emotional attention lead to greater depression; low perceived sleep quality and low emotional clarity increase greater symptoms of depression; and low perceived sleep quality together with low clarity and low emotional repair increase levels of depression. Therefore, we can conclude that improving the skills involved in Emotional Intelligence might increase perceived sleep quality, and thus reduce depressive symptoms, which in turn may improve the quality of life.
- Open Access
- 8 June 2021
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 18 (12) , 6190
Confinement Situation of the Spanish Population during the Health Crisis of COVID-19: Resilience Mediation Process in the Relationship of Dispositional Optimism and Psychological Well-Being
The pandemic generated by COVID-19 is one of the most complex challenges humanity has faced in recent years. This study aims to explore the levels of dispositional optimism, resilience and psychological well-being in the sociodemographic and economic situation produced during the state of alarm and to investigate the resilience mediation between optimism and psychological well-being. The sample included 566 volunteers from Spain (73.5% women; M = 40.2 years, SD = 12.8). An ad hoc questionnaire was applied to request socioeconomic data and dispositional optimism (LOT-R). Resilience and psychological well-being were, respectively, evaluated by the Ryff scale and the Wagnild and Young scale. The results show that older and people with higher educational levels are more optimistic and have better psychological well-being. Well-being is also greater in married, divorced and widowed people and in those who have lived in outdoor spaces. However, those with spaced housing were more optimistic. Finally, it was found that the most optimistic people have better psychological well-being and that this is increased by the mediation process exercised by the ability to overcome adversity, provided age and educational level are controlled. It can be concluded that the design of preventive programs focused on improving strengths, positive emotions and skills in the population would be convenient to protect mental health.
- 8 June 2021
- Published by MDPI AG in International Journal of Environmental Research and Public Health
- Vol. 18 (12) , 6190
Open AccessConfinement Situation of the Spanish Population during the Health Crisis of COVID-19: Resilience Mediation Process in the Relationship of Dispositional Optimism and Psychological Well-Being
The pandemic generated by COVID-19 is one of the most complex challenges humanity has faced in recent years. This study aims to explore the levels of dispositional optimism, resilience and psychological well-being in the sociodemographic and economic situation produced during the state of alarm and to investigate the resilience mediation between optimism and psychological well-being. The sample included 566 volunteers from Spain (73.5% women; M = 40.2 years, SD = 12.8). An ad hoc questionnaire was applied to request socioeconomic data and dispositional optimism (LOT-R). Resilience and psychological well-being were, respectively, evaluated by the Ryff scale and the Wagnild and Young scale. The results show that older and people with higher educational levels are more optimistic and have better psychological well-being. Well-being is also greater in married, divorced and widowed people and in those who have lived in outdoor spaces. However, those with spaced housing were more optimistic. Finally, it was found that the most optimistic people have better psychological well-being and that this is increased by the mediation process exercised by the ability to overcome adversity, provided age and educational level are controlled. It can be concluded that the design of preventive programs focused on improving strengths, positive emotions and skills in the population would be convenient to protect mental health.
- Open Access
- 15 December 2020
- Published by Frontiers Media SA in Frontiers in Psychology
- Vol. 11, 595713
Breast Cancer and Resilience: The Controversial Role of Perceived Emotional Intelligence
Cancer is a chronic disease that causes the most deaths in the world, being a public health problem nowadays. Even though breast cancer affects the daily lives of patients, many women become resilient after the disease, decreasing the impact of the diagnosis. Based on a positive psychology approach, the concept of co-vitality arises understood as a set of socio-emotional competencies that enhance psychological adaptation. In this sense, emotional intelligence is one of the main protective factors associated with resilience. However, it is not always as beneficial as it seems, and can lead to collateral effects on psychological adjustment. Given this controversy, this study aims to find the specific processes through which the dimensions of Perceived Emotional Intelligence (PEI) (Emotional Attention, Emotional Clarity, and Mood Repair) can act as a risk or protective factor in the development of resilience. The total sample was 167 women (Age: M = 43.26; SD = 12.43), 46.7% were breast cancer survivors, and 53.3% were healthy controls. The selection of women with breast cancer carries out randomly, recruited through the Oncology Units. The sample completed measures of resilience and PEI, through Resilience Scale (Wagnild and Young, 1993) and TMMS-24 (Salovey et al., 1995). The results showed that breast cancer survivors showed higher age and greater levels of resilience and mood repair than healthy women. The mediation analysis revealed that breast cancer survival and PEI predicted 28% of the variance of resilience. The direct effects showed that emotional clarity and mood repair increased resilience levels. Although breast cancer did not predict resilience directly, it does through mood repair by an indirect process. Besides, the analysis showed that emotional attention played a role in vulnerability, decreasing mood repair, and resilience. These research support theories that point to a possible dark side of PEI, thus, a great level of emotional attention makes dark the positive effect of mood repair and personal growth if a clear perception of emotions does not complement it. These results provide empirical support concerning the need to work complementary each dimension of PEI to avoid unwanted effects on intrapersonal adjustment.
- 15 December 2020
- Published by Frontiers Media SA in Frontiers in Psychology
- Vol. 11, 595713
Open AccessBreast Cancer and Resilience: The Controversial Role of Perceived Emotional Intelligence
Cancer is a chronic disease that causes the most deaths in the world, being a public health problem nowadays. Even though breast cancer affects the daily lives of patients, many women become resilient after the disease, decreasing the impact of the diagnosis. Based on a positive psychology approach, the concept of co-vitality arises understood as a set of socio-emotional competencies that enhance psychological adaptation. In this sense, emotional intelligence is one of the main protective factors associated with resilience. However, it is not always as beneficial as it seems, and can lead to collateral effects on psychological adjustment. Given this controversy, this study aims to find the specific processes through which the dimensions of Perceived Emotional Intelligence (PEI) (Emotional Attention, Emotional Clarity, and Mood Repair) can act as a risk or protective factor in the development of resilience. The total sample was 167 women (Age: M = 43.26; SD = 12.43), 46.7% were breast cancer survivors, and 53.3% were healthy controls. The selection of women with breast cancer carries out randomly, recruited through the Oncology Units. The sample completed measures of resilience and PEI, through Resilience Scale (Wagnild and Young, 1993) and TMMS-24 (Salovey et al., 1995). The results showed that breast cancer survivors showed higher age and greater levels of resilience and mood repair than healthy women. The mediation analysis revealed that breast cancer survival and PEI predicted 28% of the variance of resilience. The direct effects showed that emotional clarity and mood repair increased resilience levels. Although breast cancer did not predict resilience directly, it does through mood repair by an indirect process. Besides, the analysis showed that emotional attention played a role in vulnerability, decreasing mood repair, and resilience. These research support theories that point to a possible dark side of PEI, thus, a great level of emotional attention makes dark the positive effect of mood repair and personal growth if a clear perception of emotions does not complement it. These results provide empirical support concerning the need to work complementary each dimension of PEI to avoid unwanted effects on intrapersonal adjustment.
- Open Access
Perception of the Attributes of Sherry Wine and Its Consumption in Young People in the South of Spain
The wine with the designation of origin “Jerez-Xerez-Sherry” is one of the most produced in Spain and with a greater volume of exports abroad. This study analyzes the preferences of Sherry Wine and its different varieties, based on gender and knowledge and interest in the world of wine. Similarly, the influence of the attributes of Sherry Wine on its choice and consumption is investigated. For this purpose, 1502 participants (1407 wine consumers) were recruited; among the consumers, 58.5% are women, and 74.3% have little knowledge of wine (Mean age 22.6; SD = 3.07; range 18–30). Data collection was done through an online survey. The results reveal that among the types of wines from Sherry, the Fino and the Manzanilla are the most chosen. The young people who have the highest consumption of wine are those who have the most prior knowledge of wine. Also, these young people attribute their choice of wine to intrinsic factors, and even women and connoisseurs are more important in this type of dimension. But the importance of the attributes differs according to the types of wines (Fino/Cream—flavor, Palo Cortado/Pedro Ximénez—color, Amontillado/Manzanilla—price and Oloroso—prizes). These findings will allow establishing measures for their promotion, as well as for the design and specific sales strategies for each type of wine.
Open AccessPerception of the Attributes of Sherry Wine and Its Consumption in Young People in the South of Spain
The wine with the designation of origin “Jerez-Xerez-Sherry” is one of the most produced in Spain and with a greater volume of exports abroad. This study analyzes the preferences of Sherry Wine and its different varieties, based on gender and knowledge and interest in the world of wine. Similarly, the influence of the attributes of Sherry Wine on its choice and consumption is investigated. For this purpose, 1502 participants (1407 wine consumers) were recruited; among the consumers, 58.5% are women, and 74.3% have little knowledge of wine (Mean age 22.6; SD = 3.07; range 18–30). Data collection was done through an online survey. The results reveal that among the types of wines from Sherry, the Fino and the Manzanilla are the most chosen. The young people who have the highest consumption of wine are those who have the most prior knowledge of wine. Also, these young people attribute their choice of wine to intrinsic factors, and even women and connoisseurs are more important in this type of dimension. But the importance of the attributes differs according to the types of wines (Fino/Cream—flavor, Palo Cortado/Pedro Ximénez—color, Amontillado/Manzanilla—price and Oloroso—prizes). These findings will allow establishing measures for their promotion, as well as for the design and specific sales strategies for each type of wine.
- Open Access
- 30 January 2020
- Published by Universidad Complutense de Madrid (UCM) in Comunicación y Género
- Vol. 3 (1) , 61-70
La identificación de las mujeres españolas con los anuncios de las revistas de alta gama
Este estudio indaga en la percepción que la población femenina posee acerca del patrón corporal imperante en la publicidad de las revistas femeninas de alta gama españolas. Los resultados apuntan que este sector enaltece en sus páginas publicitarias a modelos que exhiben patrones corporales restrictivos, PCE, que se establecen como paradigma del ideal del cuerpo femenino al que debe anhelar semejarse la mujer actual. Un PCE asentado en los siguientes parámetros: talla ≤36, altura ≥170 centímetros y somatotipo ectomorfo, y al que se asocian atributos corporales que hacen referencia a la etnia blanca, tonalidades claras en ojos y cabello, una melena larga, la eterna juventud y la perfección corpórea.
- 30 January 2020
- Published by Universidad Complutense de Madrid (UCM) in Comunicación y Género
- Vol. 3 (1) , 61-70
Open AccessLa identificación de las mujeres españolas con los anuncios de las revistas de alta gama
Este estudio indaga en la percepción que la población femenina posee acerca del patrón corporal imperante en la publicidad de las revistas femeninas de alta gama españolas. Los resultados apuntan que este sector enaltece en sus páginas publicitarias a modelos que exhiben patrones corporales restrictivos, PCE, que se establecen como paradigma del ideal del cuerpo femenino al que debe anhelar semejarse la mujer actual. Un PCE asentado en los siguientes parámetros: talla ≤36, altura ≥170 centímetros y somatotipo ectomorfo, y al que se asocian atributos corporales que hacen referencia a la etnia blanca, tonalidades claras en ojos y cabello, una melena larga, la eterna juventud y la perfección corpórea.