Antanas Usas

The transition toward a digital, circular, and human-centric (Industry 5.0) economy is as much a financial and economic transformation as a technological one. Firms that build the innovation capacity to redesign how they create and capture value depend on managers and investors who allocate scarce capital under uncertainty. Yet, whether the financial support that employees perceive actually accompanies innovative behavior, or whether the human and organizational conditions surrounding it matter more, remains underexamined at the firm level, particularly in service industries. This study examines how employees’ perceptions of their organization’s financial capability and willingness to support innovation relate to innovative work behavior (IWB) and how those perceptions operate alongside perceived organizational climate (OC), using the sports economy—a large and innovation-dependent service sector—as a test case. A quantitative cross-sectional survey was conducted among 181 coaches employed in for-profit sports organizations in Lithuania. Data were analyzed using correlation and hierarchical multiple regression with demographic controls, a test of the climate–finance interaction, and diagnostic checks for common-method bias and multicollinearity. OC was positively associated with both IWB and perceived financial support for innovation. Perceived financial capability and willingness correlated with IWB at the bivariate level but added no significant variance once OC and the controls entered the model (ΔR² = 0.013, p = 0.230). The climate–finance interaction was likewise non-significant. OC remained the strongest correlate, accounting on its own for approximately 24% of the variance in IWB and for an additional 19 percentage points beyond the demographic controls. Because all measures were self-reported at a single point in time, these results are interpreted as associations rather than causal effects, and the pattern is consistent with—though does not establish—an interpretation in which perceived financial support accompanies innovative behavior only where the organizational climate already supports it. The study contributes to research on innovative work behavior, human resource management, and the human-centric premise of Industry 5.0, suggesting to managers and funders that innovation budgets are unlikely to translate into innovative behavior unless paired with motivation, learning opportunities, leadership support, and psychological safety.

This study aim is to examine how technological, social, and environmental sustainability dimensions influence citizen satisfaction with e-government services in Lithuania. As digital governance becomes central to public service delivery, understanding the role of sustainability is essential for ensuring long-term business effectiveness, trust, and user engagement. The research adopts a quantitative approach based on a survey of 412 Lithuanian citizens who actively use e-government platforms. Data were analysed using correlation, regression, and mediation techniques to evaluate relationships between sustainability dimensions, perceived value, and citizen satisfaction. The findings reveal that technological sustainability, including system stability, security, and adaptability, has the strongest positive impact on perceived value and satisfaction. Social sustainability, reflected in inclusiveness, accessibility, and citizen participation, also significantly enhances user perceptions and trust in digital services. Environmental sustainability contributes positively, particularly through reduced paper use and lower travel needs, although its effect is primarily indirect and mediated by perceived value. The results confirm that perceived value plays a key mediating role linking sustainability factors to overall citizen satisfaction. The study highlights that usability, security, reliability, and accessibility are the most critical priorities for users of digital public services. It concludes that integrating sustainability into e-government strategies strengthens citizen trust, improves service quality, and aligns digital transformation with broader social and environmental goals. The findings provide practical implications for policymakers, emphasizing the importance of sustained investment in technological infrastructure, inclusive design, and visible environmental initiatives to enhance the long-term success of e-government systems.

Cultural festivals increasingly depend on digital channels to reach audiences, which makes the allocation of limited promotional resources a recurring management problem. This study examines how digital engagement shapes visitor satisfaction and revisit intention at a cultural tourism event, using the Vilnius Pink Soup Festival as a case. Five factors (social media, public website quality, electronic word of mouth (eWOM), festival expectations, and ICT usability) are tested as predictors of visitor satisfaction and revisit intention. The decision to model visitor-level rather than adoption-level outcomes follows the human-centric premise of Industry 5.0, which motivates the choice of dependent variables but is not itself operationalized or tested. Five factors (social media, public website quality, electronic word of mouth (eWOM), festival expectations, and ICT usability) are tested as predictors of visitor satisfaction and revisit intention. A quantitative survey of 384 attendees was analyzed in IBM SPSS Statistics 29 by ordinary least squares regression on composite construct scores, with mediation tested through the PROCESS macro (Model 4) using 5000 bootstrap resamples. Four of the five factors significantly influence satisfaction, with festival expectations exerting the strongest effect, followed by social media, public website quality and electronic word of mouth; ICT usability was not significant once website quality was accounted for. Satisfaction did not mediate the relationships between these antecedents and revisit intention; with the antecedents controlled, they predicted revisit intention directly, explaining 57.5% of its variance. No ticket revenue, visitor expenditure, marketing expenditure or sponsorship income was collected, and no financial outcome is tested here. The findings are therefore reported as evidence on visitors’ response, and their financial relevance—which channels organizers might prioritize when allocating promotional budgets—is developed as a managerial implication rather than as an empirical result.

This study takes a demand-side perspective on sustainable digital government, examining how citizens perceive and value the sustainability of public digital services. The transition to a digital and circular economy places public institutions, no less than firms, under pressure to deliver digital transformation in ways that are technologically robust, socially inclusive, and environmentally responsible; whether citizens register those efforts, as well as in what order, is an open question. Framed by the human-centric logic of Industry 5.0, this study examines how three perceived sustainability dimensions of public digital services (technological, social, and environmental) shape the value citizens derive from e-government services and how that perceived value converts into satisfaction. Using a quantitative design, we surveyed 412 Lithuanian citizens who actively use e-government platforms and tested the model through correlation, multiple regression, and mediation analysis. Perceived technological sustainability showed the strongest association with perceived value and satisfaction, followed by perceived social sustainability and then perceived environmental sustainability, whose contribution is the smallest of the three and materializes chiefly where citizens recognize tangible benefits. Each dimension was measured as a single reflective composite of three self-reported items; the attribute labels used in the separate ranking exercise are not identical to these constructs and the two sets of results should not be read interchangeably. Perceived value emerges as the critical link between perceived sustainability and citizen satisfaction, and citizens rank usability, security, and reliability as their top priorities. The findings indicate a clear hierarchy in citizens’ priorities: value is generated first where systems are perceived as reliable and secure, and only then where inclusiveness and ecological benefits are visible to users. Because all constructs are perceptual, the results describe how citizens rank the sustainability attributes of public digital services, not the fiscal returns of any particular spending decision; linking these perceptions to budgetary data remains a task for future research.

This study was commenced to understand the effect of consumer satisfaction and website quality on loyalty in the Consumer to Consumer (C2C) E-Commerce business. This study used a survey method with the questionnaire as an instrument to gather the data required. As many as 400 respondents participated in this study, whereas all data was collected from those living in Lithuania and have used this website before. All data was then further processed and analysed using SPSS software. Descriptive statistics and regression analyses was used to determine website quality and satisfaction impact for consumer loyalty. After analysing all the gathered data, it can be concluded that website quality, and satisfaction positively affect customer loyalty in the C2C e-commerce business.

Thanks to constantly improving software packages, apps, and technologies themselves, creating and improving websites has become much easier. Excess or lack of information, inappropriate layout of website management, inefficiency of additional functions, excess of visual material - these are the problems faced by website users. These problems are usually not of a technological nature, so the change in technology will not determine what the user wants and what problems he faces. However, studies have ignored the fact that the type of business can affect decision outcomes (i.e., website evaluation) may also influence the perceived satisfaction and trust. This article examines consumer satisfaction and trust with services provided by the C2C websites. This study first proposes an analytical model that contains website quality indicators of consumer satisfaction and trust. Theoretical contributions and managerial implications are generated on the basis of the findings and analysis. The results showed a positive effect of website quality on consumer trust and satisfaction, which was partially mediated through consumer trust. Moreover, consumer trust had a positive association with all website quality indicators and satisfaction. The C2C website business should understand the consumer’s website quality expectations with respect to online shopping, to attract new consumers and to retain their existing consumers.

The internal service quality in an organization is a particularly important factor that determines not only the internal users (employee) satisfaction, but also their loyalty to the organization and their performance. The aim of the study is to determine the internal service quality in "Kaunas Žalgiris" football club. Methods: A qualitative methodological approach, semi-structured indepth interviews (non-probabilistic targeting). The study showed that different recipients of internal services receive services of different quality. Coaches, men's football team players, administration and service staff receive the highest quality internal services. The lowest quality internal services are received by those who do not generate income for the club - women's and youth football teams. The club should ensure that all resources are available to all football teams belonging to the club. Although "Kaunas Žalgiris" football club has created an entire pyramid for the education of young footballers, it faces a lack of loyalty from them due to quality problems of internal services provided. It is recommended that "Kaunas Žalgiris" football club solve the problems of internal service quality and develop a strategy aimed at promoting the loyalty and pride of youth teams in belonging to "Kaunas Žalgiris" organization.

Цифрова революція кардинально змінила погляд компаній на споживача. Завдяки Інтернету користувач має можливість аналізувати ціну, а іноді навіть диктувати її. З розвитком цифрових технологій з’явився кіберкористувач і кібербізнес. Спортивна індустрія є великою сферою у світі. Спорт унікальний фактором непередбачуваності. Найпопулярнішим і найбільшим видом спорту у світі є футбол, у який команди та їхні клуби отримують найбільший дохід від трансляцій, спонсорства та інших комерційних доходів. Цифрова революція дозволяє нам впроваджувати нові моделі по відношенню до споживача, а це завдання для компаній, які хочуть збільшити свою частку ринку. Смартфони та соціальні мережі вплинули на динамічний розвиток цифрового маркетингу. Мета дослідження: проаналізувати вплив цифрового маркетингу на комунікацію футбольних клубів та внести пропозиції щодо покращення комунікації. Аналіз наукової літератури показав, що цифровий маркетинг – це дуже широке поняття, яке охоплює багато різних онлайн-інструментів, таких як соціальні мережі, веб-сайти, онлайн-телебачення. Різні автори стверджують, що поява цифрового маркетингу принесла переваги як споживачам, так і бізнесу. Підприємствам стало легко зв’язатися з клієнтами, а споживачам легше шукати інформацію, і їхні потреби задовольняються. У літературі було зазначено, що існує так багато та настільки різноманітних інструментів цифрового маркетингу, що найважливішим завданням для компаній є не втрачати різноманітність інструментів із поля зору, а створити точну стратегію для своїх продуктів і використовувати надані функції. для нього. Працюючи з інструментами цифрового маркетингу, важливо не боятися експериментувати. Адже не спробувавши певний інструмент і його переваги для організації, ви не дізнаєтеся, працює він чи ні. Під час тестування інструментів або використання певного інструменту протягом тривалого часу важливо аналізувати дані. Відстежуйте, чи залучаються користувачі, який контент спонукає їх до взаємодії, що їм цікаво. Аналізуючи дані, можна прийняти рішення щодо подальших дій сфери комунікації та маркетингу.

The aim of this study was to analyze the influence of values and social environmental factors on the pro-environmental attitudes of students. A representative survey of 1161 Lithuanian schoolchildren was conducted between October and November 2020. Health was the most important value for students, and for girls, while healthcare was more important for boys. Among the ecological values, unpolluted food, clean air, and fresh water were the most important. For Lithuanian students, school does not play a decisive role in outdoor behavior compared to family, which plays a more important role in outdoor behavior, and friends are the most important influencers of outdoor behavior. Students in Lithuania have a pro-ecological outlook, which is shaped by their interest in and practice of ecology. Students of ECO schools are more responsible than students of regular schools, although they have less pro-environmental attitudes compared to students of regular schools.