Andrea Mannberg

In this paper, we build on theories in psychology and economics and link positional preferences to private agents’ identification with a social group, and the social norms present in that group. The purpose of our paper is to analyze behavioral, welfare, and policy implications of a link between private agents´ social identity and a risky leisure activity. Our results suggest that, when the outcome of the positional activity is uncertain, the over-consumption result that is associated with positional preferences in a deterministic framework need not apply to all agents in a social equilibrium. The reason is that agents have incentives to act with caution in order to avoid failure when the outcome of the socially valued activity is uncertain. We also show how policy can be used to improve the welfare within a social group where the risky leisure activity is positional.

We examined the effect of emotions, associated with “powder fever”, on decision-making in avalanche terrain. Background: Skiing in avalanche terrain is a voluntary activity that exposes the participant to potentially fatal risk. Impaired decision-making in this context can therefore have devastating results, often with limited prior corrective feedback and learning opportunities. Previous research has suggested that arousal caused by emotions affects risk assessment and intentions to engage in risky behavior. We propose that powder fever may induce similar responses. Methods: We used the following two experimental methods: laboratory studies with visual visceral stimuli (ski movies) and a field study with real stimuli (skiing exciting terrain). We evaluated the effect of emotions on attention, risk assessment, and willingness to expose oneself and others to risk. Results: Both the laboratory studies and the field study showed that skiing-related stimuli had a relatively strong effect on reported emotions. However, we found very few significant effects on decision-making or assessment of risk. Conclusions: Skiing activities make people happier. However, despite the clear parallels to sexual arousal, powder fever does not appear to significantly impair decision-making in our study. More research on the effects of powder fewer on milder forms of risk-taking behavior is needed.

We test if positionality, i.e., the desire to gain social status, is associated with an increased willingness to take risk among backcountry riders. If positional preferences drive risk-taking behaviour in avalanche terrain, this is especially problematic because the stakes are high and can be fatal. Our analysis is based on data for hypothetical choices from an online survey (N = 648) in North America. We find that positional riders are significantly more likely to boast about riding bold lines, more likely to associate steep riding with social respect, and more likely to say that they would accept to ride a potentially risky line. The positionality effect is present regardless of level of avalanche training. We discuss implications for avalanche training and education.