Yingsha Zhang
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Yingsha Zhang has a total of 27 co-authors. Here are the top co-authors by number of shared publications:
Xiang (Robert) Li
Department of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA
5 shared publications- Anne-Marie Jackson
University of Otago
2 shared publications - Bevan Erueti
Massey University
2 shared publications - Brendan Hokowhitu
The University of Queensland, Australia
2 shared publications - Isaac Warbrick
Auckland University of Technology Faculty of Health and Environmental Sciences
2 shared publications - John G. Oetzel
University of Waikato, Hamilton, New Zealand
2 shared publications
Latest Publications
- 28 October 2026
- Published by SAGE Publications in Journal of Vacation Marketing
Same stimuli, disparate roles and nature across six types of theme parks
This study investigates how the same experiential attributes play different roles in shaping visitor experience evaluations and emotional responses across six theme park types. Based on 1660 questionnaires, a theme park experience scale was developed for cross-type comparison. The findings show that the psychological characteristics of experience dimensions vary across park types in their functional roles and cognitive–affective nature. Drawing on the Kano model and the ABC model of attitudes, experience dimensions are classified by their functional roles and cognitive–affective nature. Integrating the Stimulus–Organism–Response (SOR) framework and Cognitive Appraisal Theory, this study proposes a context-dependent SOR framework, demonstrating how identical experiential attributes generate different psychological characteristics and emotional responses across environmental contexts.
- 28 October 2026
- Published by SAGE Publications in Journal of Vacation Marketing
Same stimuli, disparate roles and nature across six types of theme parks
This study investigates how the same experiential attributes play different roles in shaping visitor experience evaluations and emotional responses across six theme park types. Based on 1660 questionnaires, a theme park experience scale was developed for cross-type comparison. The findings show that the psychological characteristics of experience dimensions vary across park types in their functional roles and cognitive–affective nature. Drawing on the Kano model and the ABC model of attitudes, experience dimensions are classified by their functional roles and cognitive–affective nature. Integrating the Stimulus–Organism–Response (SOR) framework and Cognitive Appraisal Theory, this study proposes a context-dependent SOR framework, demonstrating how identical experiential attributes generate different psychological characteristics and emotional responses across environmental contexts.
- 4 November 2025
- Published by SAGE Publications in Journal of Travel Research
Tour Game-Likeness and Immersive Tourism Experience: The Role of Arousal Need and Gamification
This study provides novel insights into immersive tourism experiences by analyzing the game-like qualities of tours. It introduces and measures new concepts of Tour Game-Likeness and a corresponding index to quantify the extent to which a tour resembles an ideal game. It identifies nine game-like components in tours and explores how the degree of game-likeness influences immersive tourism experience, while also examining the moderating effects of past travel experience and arousal need, drawing on gamification and arousal theories. These relationships were compared among three types of tours with three distinct gamification modes. Results reveal that these relationships vary across different tour types, highlighting that Tour Game-Likeness, visitors’ arousal needs, and a tour’s gamification mode collectively influence visitors’ immersive tourism experience. Tours can be gamified by incorporating game-like components, and, depending on visitors’ arousal needs, tour designers can employ either active or passive gamification strategies to enhance visitors’ immersive tourism experiences.
- 4 November 2025
- Published by SAGE Publications in Journal of Travel Research
Tour Game-Likeness and Immersive Tourism Experience: The Role of Arousal Need and Gamification
This study provides novel insights into immersive tourism experiences by analyzing the game-like qualities of tours. It introduces and measures new concepts of Tour Game-Likeness and a corresponding index to quantify the extent to which a tour resembles an ideal game. It identifies nine game-like components in tours and explores how the degree of game-likeness influences immersive tourism experience, while also examining the moderating effects of past travel experience and arousal need, drawing on gamification and arousal theories. These relationships were compared among three types of tours with three distinct gamification modes. Results reveal that these relationships vary across different tour types, highlighting that Tour Game-Likeness, visitors’ arousal needs, and a tour’s gamification mode collectively influence visitors’ immersive tourism experience. Tours can be gamified by incorporating game-like components, and, depending on visitors’ arousal needs, tour designers can employ either active or passive gamification strategies to enhance visitors’ immersive tourism experiences.
- 1 March 2022
- Published by SAGE Publications in AlterNative: An International Journal of Indigenous Peoples
- Vol. 18 (1) , 104-113
Mana motuhake, Indigenous biopolitics and health
The majority of Indigenous health models do not directly acknowledge that health is a contested political space. Providing a Foucauldian analysis, this article suggests a function of biopower is to naturalise discourses such as the poor Māori health statistic to appear based on factual evidence and thus are apolitical. Employing Foucault’s triad of power—sovereign, disciplinary and biopower—to understand the genealogy of Māori health, this article proffers mana motuhake (Māori political self-governance) as an appropriate health analytic because it, first, identifies Indigenous health as political and, second, because it recognises the disempowering role that colonialism has played in relation to Māori biopolitical self-governance. Hence, we suggest Māori health will be enhanced by mana motuhake and that research underpinned by Indigenous agency and self-governance resists biopower. The article references two Ageing Well National Science Challenge–funded research projects because they innovatively fundamentalise mana motuhake and politics to Indigenous health.
- 1 March 2022
- Published by SAGE Publications in AlterNative: An International Journal of Indigenous Peoples
- Vol. 18 (1) , 104-113
Mana motuhake, Indigenous biopolitics and health
The majority of Indigenous health models do not directly acknowledge that health is a contested political space. Providing a Foucauldian analysis, this article suggests a function of biopower is to naturalise discourses such as the poor Māori health statistic to appear based on factual evidence and thus are apolitical. Employing Foucault’s triad of power—sovereign, disciplinary and biopower—to understand the genealogy of Māori health, this article proffers mana motuhake (Māori political self-governance) as an appropriate health analytic because it, first, identifies Indigenous health as political and, second, because it recognises the disempowering role that colonialism has played in relation to Māori biopolitical self-governance. Hence, we suggest Māori health will be enhanced by mana motuhake and that research underpinned by Indigenous agency and self-governance resists biopower. The article references two Ageing Well National Science Challenge–funded research projects because they innovatively fundamentalise mana motuhake and politics to Indigenous health.
- 27 April 2021
- Published by SAGE Publications in Journal of Travel Research
- Vol. 61 (2) , 314-330
Calculating Theme Parks’ Tourism Demand and Attractiveness Energy: A Reverse Gravity Model and Particle Swarm Optimization
This study proposes two new concepts/indices—tourism demand energy and tourism attractiveness energy—to measure origin-side tourism demand and destination attractiveness. Tourism demand energy and tourism attractiveness energy are estimated based on tourist visitation, travel distance, and visitor flow network relationships. A reverse gravity model was developed, and a particle swarm optimization design was adopted and revised for estimation. This study has a theme park context and uses data collected from 47,360 TripAdvisor reviews for 170 US theme parks. We determined theme park demand energy for each of 52 tourist source regions, and theme park attractiveness energy for each of the 170 theme parks. These two new concepts extend and improve measures of origin-side tourism demand and destination attractiveness. They also underscore the importance of travel distance in measuring origin-side tourism demand and destination attractiveness, offering a new perspective on the driving forces of tourism.
- 27 April 2021
- Published by SAGE Publications in Journal of Travel Research
- Vol. 61 (2) , 314-330
Calculating Theme Parks’ Tourism Demand and Attractiveness Energy: A Reverse Gravity Model and Particle Swarm Optimization
This study proposes two new concepts/indices—tourism demand energy and tourism attractiveness energy—to measure origin-side tourism demand and destination attractiveness. Tourism demand energy and tourism attractiveness energy are estimated based on tourist visitation, travel distance, and visitor flow network relationships. A reverse gravity model was developed, and a particle swarm optimization design was adopted and revised for estimation. This study has a theme park context and uses data collected from 47,360 TripAdvisor reviews for 170 US theme parks. We determined theme park demand energy for each of 52 tourist source regions, and theme park attractiveness energy for each of the 170 theme parks. These two new concepts extend and improve measures of origin-side tourism demand and destination attractiveness. They also underscore the importance of travel distance in measuring origin-side tourism demand and destination attractiveness, offering a new perspective on the driving forces of tourism.
- Open Access
- 2 October 2020
- Published by Springer Nature in BMC Geriatrics
- Vol. 20 (1) , 1-15
Kaumātua Mana Motuhake Pōi: a study protocol for enhancing wellbeing, social connectedness and cultural identity for Māori elders
Background: The Aotearoa New Zealand population is ageing accompanied by health and social challenges including significant inequities that exist between Māori and non-Māori around poor ageing and health. Although historically kaumātua (elder Māori) faced a dominant society that failed to realise their full potential as they age, Māori culture has remained steadfast in upholding elders as cultural/community anchors. Yet, many of today’s kaumātua have experienced ‘cultural dissonance’ as the result of a hegemonic dominant culture subjugating an Indigenous culture, leading to generations of Indigenous peoples compelled or forced to dissociate with their culture. The present research project, Kaumātua Mana Motuhake Pōī (KMMP) comprises two interrelated projects that foreground dimensions of wellbeing within a holistic Te Ao Māori (Māori epistemology) view of wellbeing. Project 1 involves a tuakana-teina/peer educator model approach focused on increasing service access and utilisation to support kaumātua with the greatest health and social needs. Project 2 focuses on physical activity and cultural knowledge exchange (including te reo Māori--Māori language) through intergenerational models of learning.Methods: Both projects have a consistent research design and common set of methods that coalesce around the emphasis on kaupapa kaumatua; research projects led by kaumātua and kaumātua providers that advance better life outcomes for kaumātua and their communities. The research design for each project is a mixed-methods, pre-test and two post-test, staggered design with 2–3 providers receiving the approach first and then 2–3 receiving it on a delayed basis. A pre-test (baseline) of all participants will be completed. The approach will then be implemented with the first providers. There will then be a follow-up data collection for all participants (post-test 1). The second providers will then implement the approach, which will be followed by a final data collection for all participants (post-test 2).Discussion: Two specific outcomes are anticipated from this research; firstly, it is hoped that the research methodology provides a framework for how government agencies, researchers and relevant sector stakeholders can work with Māori communities. Secondly, the two individual projects will each produce a tangible approach that, it is anticipated, will be cost effective in enhancing kaumātua hauora and mana motuhake.Trial registration: Australia New Zealand Clinical Trial Registry (ACTRN12620000316909).Registered6 March 2020.
- 2 October 2020
- Published by Springer Nature in BMC Geriatrics
- Vol. 20 (1) , 1-15
Open AccessKaumātua Mana Motuhake Pōi: a study protocol for enhancing wellbeing, social connectedness and cultural identity for Māori elders
Background: The Aotearoa New Zealand population is ageing accompanied by health and social challenges including significant inequities that exist between Māori and non-Māori around poor ageing and health. Although historically kaumātua (elder Māori) faced a dominant society that failed to realise their full potential as they age, Māori culture has remained steadfast in upholding elders as cultural/community anchors. Yet, many of today’s kaumātua have experienced ‘cultural dissonance’ as the result of a hegemonic dominant culture subjugating an Indigenous culture, leading to generations of Indigenous peoples compelled or forced to dissociate with their culture. The present research project, Kaumātua Mana Motuhake Pōī (KMMP) comprises two interrelated projects that foreground dimensions of wellbeing within a holistic Te Ao Māori (Māori epistemology) view of wellbeing. Project 1 involves a tuakana-teina/peer educator model approach focused on increasing service access and utilisation to support kaumātua with the greatest health and social needs. Project 2 focuses on physical activity and cultural knowledge exchange (including te reo Māori--Māori language) through intergenerational models of learning.Methods: Both projects have a consistent research design and common set of methods that coalesce around the emphasis on kaupapa kaumatua; research projects led by kaumātua and kaumātua providers that advance better life outcomes for kaumātua and their communities. The research design for each project is a mixed-methods, pre-test and two post-test, staggered design with 2–3 providers receiving the approach first and then 2–3 receiving it on a delayed basis. A pre-test (baseline) of all participants will be completed. The approach will then be implemented with the first providers. There will then be a follow-up data collection for all participants (post-test 1). The second providers will then implement the approach, which will be followed by a final data collection for all participants (post-test 2).Discussion: Two specific outcomes are anticipated from this research; firstly, it is hoped that the research methodology provides a framework for how government agencies, researchers and relevant sector stakeholders can work with Māori communities. Secondly, the two individual projects will each produce a tangible approach that, it is anticipated, will be cost effective in enhancing kaumātua hauora and mana motuhake.Trial registration: Australia New Zealand Clinical Trial Registry (ACTRN12620000316909).Registered6 March 2020.
- 1 August 2017
- Published by Elsevier in Tourism Management
- Vol. 61, 82-95
Does spatial layout matter to theme park tourism carrying capacity?
- 1 August 2017
- Published by Elsevier in Tourism Management
- Vol. 61, 82-95
Does spatial layout matter to theme park tourism carrying capacity?
- 6 May 2017
- Published by Taylor & Francis in Current Issues in Tourism
- Vol. 22 (8) , 967-981
The impacts of cultural values on bilateral international tourist flows: a panel data gravity model
This study explores the impacts of Hofstede’s six cultural dimensions on international tourist flows. A panel data gravity model was used to analyse bilateral tourist flows between 81 origin countries and 32 destination countries from 1995 to 2008. This model highlights cultural factors using the push and pull framework and explains their influence vis-a-vis self-image congruity theory, arousal theory, and cultural theory of risk. Results indicate that when controlling for the effects of distance, population, and GDP per capita, international tourists tend to flow out of countries with lower Power Distance, higher Individualism, lower Masculinity, higher Long-Term Orientation, and higher Indulgence. Countries with higher Individualism, lower Uncertainty Avoidance, and higher Indulgence tend to attract more international tourists. In the push and pull model, tourist source countries’ cultural values, such as low Power Distance, Individualism, Femininity, and Indulgence can be considered push factors in international travel, while destination countries’ cultural values of Individualism, Uncertainty Acceptance, and Indulgence act as pull factors. Self-image congruity theory is supported in the cultural dimension of Uncertainty Avoidance Index. Recommendations for destination marketing are made based on the findings.
- 6 May 2017
- Published by Taylor & Francis in Current Issues in Tourism
- Vol. 22 (8) , 967-981
The impacts of cultural values on bilateral international tourist flows: a panel data gravity model
This study explores the impacts of Hofstede’s six cultural dimensions on international tourist flows. A panel data gravity model was used to analyse bilateral tourist flows between 81 origin countries and 32 destination countries from 1995 to 2008. This model highlights cultural factors using the push and pull framework and explains their influence vis-a-vis self-image congruity theory, arousal theory, and cultural theory of risk. Results indicate that when controlling for the effects of distance, population, and GDP per capita, international tourists tend to flow out of countries with lower Power Distance, higher Individualism, lower Masculinity, higher Long-Term Orientation, and higher Indulgence. Countries with higher Individualism, lower Uncertainty Avoidance, and higher Indulgence tend to attract more international tourists. In the push and pull model, tourist source countries’ cultural values, such as low Power Distance, Individualism, Femininity, and Indulgence can be considered push factors in international travel, while destination countries’ cultural values of Individualism, Uncertainty Acceptance, and Indulgence act as pull factors. Self-image congruity theory is supported in the cultural dimension of Uncertainty Avoidance Index. Recommendations for destination marketing are made based on the findings.
- 1 April 2017
- Published by Elsevier in Tourism Management
- Vol. 59, 564-578
Exploring a theme park's tourism carrying capacity: A demand-side analysis
- 1 April 2017
- Published by Elsevier in Tourism Management
- Vol. 59, 564-578
Exploring a theme park's tourism carrying capacity: A demand-side analysis
- 1 November 2016
- Published by Elsevier in Annals of Tourism Research
- Vol. 61, 216-218
In Butler (1980) we trust? Typology of citer motivations
- 1 November 2016
- Published by Elsevier in Annals of Tourism Research
- Vol. 61, 216-218
In Butler (1980) we trust? Typology of citer motivations