Hussein Moselhy Sayed Ahmed

This research studies the dynamic aspects of housing prices in the metropolises that are categorized by a significant degree of globalization. The degree of causality and co-movement between the macroeconomic uncertainty, stock, and housing market is assessed using the wavelet coherency technique. Moreover, the volatility spillover’s existence throughout the market of housing is examined in the domain of time-frequency by employing a recent technique that includes merging a time-varying parameter vector autoregression approach with wavelet decomposition. The findings indicate that the international business grouping in a restricted metropolis number that serves as “international hubs” abandons the domestic housing markets vulnerable to volatility spillover and global shocks. The empirical assessment proposed that the association between the stock market and real estate on the one side and ambiguity and real estate on the other side exaggerates throughout the time of disturbance. The co-movement and causality association turn up generally in the long and medium run periods. The indication imparted in the research proposes that policymakers cannot disregard the probability that global shocks to housing markets may influence the local markets. From this perspective, tools of macroprudential regulation may target dwindling off the accidental influence of housing market internationalization, for instance, the synchronization of housing price shock, specifically when these shocks arise in the cities that are also significant financial hubs.

The impact of terrorism on economic growth has received widespread attention, whereas the linkage between terrorism and innovation remains underexplored mainly as it provides mixed findings in the existing literature. This study contributes to the existing literature by investigating the various channels, such as trade openness, foreign direct investment (FDI), and domestic investment through which terrorism affects innovation. Moreover, it contributes to the literature by using the Panel ARDL model, which has not been used in the given context. To this end, we analyze panel data from 57 nations from 1985 to 2023, by using the Panel ARDL model, and panel quantile regression methods. Our findings indicate that terrorism has significant negative effects on innovation activities. The Panel ARDL results reveal that terrorism has a significant negative impact on innovation in both the short and long run, with trade openness, FDI, and domestic investment serving as crucial mediating channels. These results highlight that a stable economic environment is crucial in innovation-related activities, as terrorism creates a significant barrier to investment and trade.

This research aims to find out and analyze the impact of team's identification congruence between football celebrity and fans on fans' attitudes towards credibility of the celebrity, advertising, and brand in a sample of four major fans groups via social media. A quantitative approach was applied through a questionnaire of 377 football fans in an Egyptian league that was distributed, collected and statistically analyzed. The findings revealed that the fans' attitudes towards credibility of the spokesperson, advertising, and brand are statistically and significantly affected by team's identification congruence between football celebrity and fans. The most vital recommendation of this research is that: team's identification congruence between football celebrity and fans should be taken into consideration before designing the advertising.

This research aims to find out and analyze the impact of team's identification congruence between football celebrity and fans on fans' attitudes towards credibility of the celebrity, advertising, and brand in a sample of four major fans groups via social media. A quantitative approach was applied through a questionnaire of 377 football fans in an Egyptian league that was distributed, collected and statistically analyzed. The findings revealed that the fans' attitudes towards credibility of the spokesperson, advertising, and brand are statistically and significantly affected by team's identification congruence between football celebrity and fans. The most vital recommendation of this research is that: team's identification congruence between football celebrity and fans should be taken into consideration before designing the advertising.

This article analyzes the impact of customer churn factors on improving the customer loyalty towards telecommunication service providers in Egypt. To accomplish this, a descriptive method is used. 1500 unique e-mails of customers of telecommunication service providers who have used telecommunication services of these providers were randomly selected. With a 25.6% response rate, the questionnaires were distributed through email and self-administered for data collection. Linear regression analysis was used on the responses. The results showed that there is a statistically significant relationship between customer churn factors and customer loyalty to improve factors and increase loyalty achievement to the telecommunication service providers in Egypt, The implications of the study are that the providers should better manage their relationships with the customers as a competitive policy in the telecommunication service marketplace. It can do that by customer churn management to decrease churn rate and increase customer loyalty.

This article aims to determine and analyze the impact of E-IMC on improving the positioning towards commercial banks in Egypt, and loyalty as well. To accomplish these objectives, a descrptive method is used. 360 customers of commercial banks in Egypt are randomly selected, which were selected for having used the internet service of these banks. The total response rate was 86.4%. The results showed that this a statistically significant relationship between E-IMC and the mental image of the customers towards the organizations to improve their image and increase the achievement of loyalty to the brand in the commercial banks. Examining the results, a reliable model has been found in managing the mental image of the organizations with their customers.

Viral marketing has become a conduit for today's organizations and an important pillar for managing the organization and a source that enhances its competitiveness and creates new opportunities for organizations through which they are trying to achieve competitive advantages to obtain new market shares. So, this study provides insight into how social network influence on purchasing decision through viral marketing and knowledge sharing on social networking sites (SNSs). By using the sample from 650 Egyptian college students - who spend more time on SNSs, this study investigates the relationship among the use of SNSs, users' social relationships, online word-of-mouth, and knowledge sharing. Therefore, this paper is working on the study of the impact of viral marketing through social networks on consumer buying decisions, and working on the development of a proposed model to measure this effect.

The purpose of this article is to illustrate the advantages of intelligent software agent technologies in order to facilitate the location and customization of appropriate marketing education resources, as well as to foster collaboration between individuals within digital environments. In order to do this, this article discusses how such intelligent and interactive software can translate into a better educational environment for marketing curriculum, particularly e-marketing courses. The authors present a conceptual model for managing marketing training and education using intelligent software agent, based on extant literature. So, this article presents some initial test of the proposed model of ISAME usage in marketing education in e-marketing class.

With one of the most interesting developments in the information age is the emergence of the Internet technology in education where the teaching and learning process play a major role. The education world is experiencing a change not just in terms of curriculum but also in terms of approaches to teaching and learning strategies. These changes in learning strategies from traditional to dynamic strategies based on the use of information technology create a learner centered learning environment. The most important role of an instructor in an online environment is a high degree of interactivity and participation. This means designing and conducting learning activities that result in engagement with the subject matter and with fellow learners using proper pedagogical approaches are very important.The development of e-Learning in the sciences in general and in mathematics in particular has not met the general expectations. The instructional design of the teaching of mathematics incorporates the elements on mathematical approaches, hierarchy of teaching, interactive multimedia, systematically designed and developed teaching and learning modules and sub modules, and holistic development of students OO (Object-Oriented) analysis and design techniques were developed to help in the modeling of business, the analysis of requirements and the design software. With the rapid growth of OO technology, a number of techniques in OO have been developed and integrated. UML was designed to bring together the best feature of a number of analysis and design techniques and notations to produce an industry standard.The unified modeling language (UML) is an effective and popular notation which is used to capture high-level designs for software systems. However, one aspect of software system design which is not typically captured in a UML document is a record of the likely (or desired) rate of performance of the major activities of the system. When this information is not included in the initial UML description of a system it increases the likelihood that the performance of the software system being developed will not be considered until very late in the software development process.