Ahasanul Haque

The study proposes a new Islamic model for advertising agencies that embraces a normative perspective framed by Maqasid Al-Shari’ah. The phenomenological research design was adopted through semi-structured interviews carried out on 25 advertising industry practitioners and academicians well-versed in Maqasid Al-Shariah. The findings reveal that advertising agencies applied various Maqasid Al-Shari’ah principles in their codes of conduct, but they did not adhere to the same set of standards whilst academics recommended that Maqasid Al-Shari’iah elements be embedded in a standardised code of conduct and implemented in an ecosystem that ensures professionalism and sustainability. The study is significant as it examined both advertising agency and academic perspectives giving birth to the Model of the Implementation of the Advertising Codes of Conduct using Maqasid Al-Shari’ah that visualises how best to implement Maqasid Al-Shari’ah.

This study investigates the impact of Shariah empowering, community health, and shariah compliant hospitals on maqasid al-Shariah in Malaysia. The research aims to align Islamic financial institutions' aims with the Sustainable Development Goals (SDGs) and promote Maqasid Shariah-driven Islamic financing. Shariah-compliant community health systems are based on primary and secondary sources of Islamic law, legal maxims, norms, models, and basic necessity. Medical treatments have both positive and negative outcomes, and a balance between these should be maintained. The merging of Shariah and medicine can prevent and preserve illnesses such as hypertension, coronary artery disease, and diabetes. Understanding the basic principles of Shariah, halal and haram, mumalah, quality in Islam, and establishing Islamic core values within the organization are also essential. The Malaysian government faces challenges in managing government hospitals due to high patient volumes and dissatisfaction with the level of care provided. Private hospitals offer benefits such as reduced wait times, clean atmospheres, and more amenities. However, they are expensive and require more healthcare professionals. This research aims to examine the sequence of maqasid al-Shariah and its development based on requirements, and proposes the hypothesis that there is a positive impact of a Shariah-compliant hospital and maqasid al-shariah. This study used SPSS-23 and AMOS-SEM for statistical analysis. The demographic profile of the respondents was 131 male (50.97%) and 126 female (49.03%). The exploratory factor analysis was conducted using principal component analysis and the varimax rotation method. The measuring model was developed to evaluate the validity of all exogenous and endogenous variables in the fitness-tested model, with the dependent variable being maqsood al-shariah. The study conducted a reliability test using Cronbach's alpha and AMOS software to evaluate construct reliability and validity. The findings suggest that improving shariah-compliant hospital and community health initiatives can foster maqsood al-shariah while advancing Sustainable Development Goals.

HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.

The progress of mobile technology has undergone substantial development in recent years, leading to the emergence of new and creative ideas. This paper investigates the factors influencing consumers' intentions to use mobile commerce in Malaysia. The DeLone and McLean updated information system success model served as the basis for this study's proposed model. A convenience sampling method was employed to collect 310 surveys from smartphone owners who conduct mobile commerce activities in Malaysia. A “two-stage structural equation modeling” (SEM) technique assessed the research model and the study's assumptions. The findings revealed that “information quality”, “service quality”, “system quality”, and “trust” significantly influence consumers' “intention to use mobile commerce in Malaysia”. The findings further reveal that “system quality” is the strongest factor influencing the “intention to use mobile commerce in Malaysia”. Therefore, the research outcomes will benefit academicians, researchers, policymakers, and practitioners in the mobile commerce industry in Malaysia. To the best of the authors’ knowledge, this is the first empirical study that expanded the “information system success model” by including “trust” in the context of Malaysian mobile commerce users’ “intentions”. However, further research is recommended to explore the factors influencing consumers' “intention to use mobile commerce in Malaysia”.

Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling significant progress in customer engagement, personalization, and operational efficiency. The retail sector has been at the forefront of the AI revolution, adopting AI technologies extensively to transform consumer interactions, supply chain management, and business performance. Given its early adoption of AI, the retail industry serves as an essential case context for investigating the broader implications of AI for consumer behavior. Drawing on 404 articles published between 2000 and 2023, this study presents a comprehensive bibliometric and content analysis of AI applications in retail marketing. The analysis used VOSviewer (1.6.20.0 version) and Bibliometrix (version 4.3.1) to identify important contributors, top institutions, and key publication sources. Co-occurrence keyword and co-citation analyses were used to map intellectual networks and highlight emerging themes. Additionally, a focused content analysis of 50 recent articles was selected based on their relevance, timeliness, and citation influence. It revealed six primary research streams: (1) consumer behavior, (2) AI in retail marketing, (3) business performance, (4) sustainability, (5) supply chain management, and (6) trust. These streams were categorized through thematic relevance and theoretical significance, emphasizing AI’s impact on the retail sector. The contributions of this study are twofold. Theoretically, it integrates existing research on AI in retail marketing and outlines future research in areas such as AI’s role in the domain of consumer behavior. From an empirical standpoint, the study highlights how AI can be applied to enhance customer experiences and improve business operations.