Nor Azila Mohd Noor

In response to the increasing global emphasis on sustainability, electric vehicles (EVs) have emerged as promising alternative vehicles. Grounded in the Value–Attitude–Behaviour (VAB) model and the Theory of Planned Behaviour (TPB), this study investigates Malaysian consumers’ intention to choose EVs as their preferred mode of transportation. Specifically, the study explores the relationships between price, maintenance cost, infrastructure readiness, consumer attitudes, and purchase intention. Moreover, it examines the mediating role of consumer attitude in the relationships between price, maintenance cost, and infrastructure readiness with the intention to purchase EVs. A total of 252 respondents from Malaysia participated in the study, with data collected using a proportionate stratified sampling technique. Out of the seven hypotheses tested, six were supported. The findings reveal that maintenance cost, infrastructure readiness, and attitude have significant positive relationships with consumers’ intention to purchase EVs. The results further indicate that consumer attitude mediates the relationship between price, maintenance cost, and infrastructure readiness with the intention to purchase EVs. Theoretically, this study contributes to the existing body of knowledge by developing a framework that integrates value-based antecedents with attitudinal and behavioural outcomes. Practically, the findings provide valuable insights for marketers and policymakers to formulate effective strategies and policies that can accelerate EV adoption.

In response to the increasing global emphasis on sustainability, electric vehicles (EVs) have emerged as a promising alternative vehicles. Grounded in the Value-Attitude-Behviour (VAB) model and the Theory of Planned Behaviour (TPB), this study investigates Malaysian consumers’ intention to choose EVs as their preferred mode of transportation. Specifically, the study explores the relationships between price, maintenance cost, infrastructure readiness, consumer attitudes, and purchase intention. Moreover, it examines the mediating role of consumer attitude in the relationships between price, maintenance cost, and infrastructure readiness with the intention to purchase EVs. Data were collected from 252 respondents in Malaysia, using a proportionate stratified sampling method. Out of the seven hypotheses tested, six were supported. The findings reveal that maintenance cost, infrastructure readiness, and attitude have significant positive relationships with consumers’ intention to purchase EVs. The results further indicate that consumer attitude mediates the relationship between price, maintenance cost, and infrastructure readiness with the intention to purchase EVs. Theoretically, this study contributes to the existing body of knowledge by developing a framework that integrates value-based antecedents with attitudinal and behavioral outcomes. Practically, the findings provide valuable insights for marketers and policymakers to formulate effective strategies and policies that can accelerate EV adoption.

In response to the rising demand for sustainable transportation, electric vehicles (EVs) are increasingly regarded as viable alternatives to conventional vehicles. This study investigates the intention of Malaysian consumers to choose EVs as their preferred mode of transportation. Consumption values were conceptualized as a multi-dimensional construct comprising functional value, symbolic value, emotional value, novelty value, and conditional value. This study examines the relationships between these consumption values, consumer attitudes, and intention to purchase EVs. In addition, this study also examines the mediating role of attitude and the moderating role of infrastructure readiness. Data were gathered using a proportionate stratified sampling method from 264 respondents in Klang Valley, Malaysia. Of the twelve (12) hypotheses tested, four (4) were supported. The analysis indicates positive relationship between attitude and emotional value with consumers’ intention to purchase EVs. Consumers’ attitudes mediate the relationship between functional value, emotional value, and intention to purchase EVs. Infrastructure readiness does not moderate the relationship between consumers’ attitudes towards EVs and their purchase intentions. This study enhances the existing knowledge of consumers’ multifaceted value views about EVs and offers practical guidance for marketers and serves as a reference for policymakers to improve the marketability of EVs.

This study investigates the influence of digitalised content strategies on customer churn reduction through the mediating role of Brand Attractiveness, focusing on the retail industry and targeting Millennial consumers in Klang Valley, Malaysia. Guided by the Stimulus-Organism-Response (S-O-R) framework, the research examines the effects of Augmented Reality, Mobile Apps, Online Communities, Social Media, and Virtual Reality on Brand Attractiveness and subsequent customer churn reduction. A quantitative, cross-sectional research design was employed. Primary data were collected via an online survey from 306 Millennial respondents using a structured questionnaire. Partial Least Squares Structural Equation Modelling (PLS-SEM) through SmartPLS 4 was utilised to analyse the measurement and structural models, with bootstrapping (10,000 resamples) used for mediation analysis to ensure the robustness of the results. The findings indicate that Mobile Apps, Online Communities, and Virtual Reality exert significant positive effects on Brand Attractiveness, whereas Augmented Reality exhibits no significant direct or mediating effects. Social Media engagement shows a statistically significant but practically negligible mediation effect on customer churn reduction. Furthermore, Brand Attractiveness significantly mediates the relationships between key digital strategies and churn reduction, highlighting its central role. These outcomes offer critical insights for retail managers seeking to reduce customer churn by enhancing Brand Attractiveness through well-designed digital touchpoints. Future research should adopt longitudinal approaches and consider integrating emerging technologies, such as AI and blockchain, to extend the model across diverse retail settings and demographic segments.

In response to the rising demand for sustainable transportation, electric vehicles (EVs) are increasingly regarded as viable alternatives to conventional vehicles. This study investigates the behavioural intention of Malaysian consumers to choose EVs as their preferred mode of transportation. Consumption values were conceptualized as a multi-dimensional construct comprising functional value, symbolic value, emotional value, novelty value, and conditional value. This study examines the relationships between these consumption values, consumer attitudes, and behavioural intention to purchase EVs. In addition, this study also examines the mediating role of attitude and the moderating role of infrastructure readiness. Data were gathered using a systematic sampling method from 264 respondents in Klang Valley, Malaysia. Of the 17 hypotheses tested, six were supported. The analysis indicates positive relationships between emotional value and functional value with consumers' attitudes towards EVs, as well as with behavioural intention to purchase EVs. Consumers' attitudes mediate the relationship between functional value, emotional value, and behavioural intention to purchase EVs. Infrastructure readiness does not moderate the relationship between consumers' attitudes towards EVs and their purchase behaviour intentions. This study enhances the existing knowledge of consumers’ multifaceted value views about EVs and offers practical guidance for marketers and serves as a reference for policymakers to improve the marketability of EVs.

This study aims to determine a comprehensive bibliometric analysis of online purchase behavior and identify research trends in the field. This paper uses biblioMagika®, OpenRefine, and VOSveiwers to help determine the process of bibliometric analysis. This paper provides the results of online purchase behavior trends with the publication trends, the most active and influential authors, publications by institutions and countries, the author’s keyword analysis, and themes of online purchase behavior. The study also explores the application of key theoretical frameworks such as the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Theory of Planned Behavior (TPB), Stimulus-Organism-Response (SOR) framework, and Expectation Confirmation Theory (ECT) in understanding online purchase behavior. The research data was solely from the Scopus database. The findings provide a detailed overview of online purchase behavior, offering emerging scholars valuable insights into current trends and helping to address gaps in the literature. Additionally, the study highlights the field's multidisciplinary nature, drawing attention to its diverse applications and relevance across various sectors. This research contributes to a deeper understanding of online purchase behavior, fostering subconscious awareness of its implications across multiple industries. By mapping the research landscape, the study not only aids academics in identifying key areas of focus but also underscores the growing importance of this field in both academic and practical contexts. Ultimately, this research is a foundational resource for future research and encourages further exploration into the evolving dynamics of online purchase behavior.

Fostering organizational commitment among employees continues to be a major challenge among employers, as the level of commitment is generally linked to the level of satisfaction an employee has with their job. The objectives of the present study are to examine the relationship between job stress and the organizational commitment of employees and to determine the moderating influence of job satisfaction on the relationship between job stress and organizational commitment. An empirical quantitative approach using a survey method was utilized, involving 112 employees who work at various palm oil plantations in Malaysia. The sampling method used is convenience sampling, which is based on respondents’ ease of access, geographical proximity, availability and willingness to participate. The data were analyzed using the partial least squares structural equation modelling approach. The result showed that job stress is negatively related to organizational commitment, while job satisfaction does not moderate the relationship between job stress and organizational commitment. These research results provide practical guidelines for management practices in the palm oil industry. The current study promotes the management of palm estate states or smallholder plantations to employ strategies that reduce job stress among the employees, which, in turn, will boost the organizational commitment of the employees to the organization. Suggestions for future research are also elaborated on.

This paper examines the relationship between social and environmental sustainability and workers’ well-being as well as the mediation role of affective organizational commitment for those relationships through social exchange and stakeholder theories. A questionnaire was used to collect data from 112 workers employed in palm oil plantations in Malaysia. Structural equation modeling was then applied to examine the hypotheses. Findings show that social and environmental sustainability positively relates to workers’ well-being. We also found that affective commitment positively mediates social and environmental sustainability relationships with workers’ well-being. Our research findings have practical implications for various stakeholders, such as investors, policymakers, and managers in the palm oil industry. Our results highlight the importance of addressing the well-being of workers and the sustainability factors in palm oil plantations. This study suggests a widened perspective on sustainability factors and well-being which allows professionals to evaluate and enhance sustainability across their operations in a more comprehensive manner.

Purpose: The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career intention of Malaysian undergraduate business students. Theoretical framework: Using Ajzen’s (1991) Theory of Planned Behavior (TPB) as the underpinning theoretical framework, this study hypothesized that students’ intent to pursue a career in retailing are influenced by the three independent variables in TPB (attitude, subjective norm, and perceived behavioral control) and the additional variable of knowledge. Methodology: Data were collected via an online survey among a sample of 316 undergraduate business students from three public universities in Malaysia. Structural equation modelling approach was used to assess the strength of the hypothesized relationships of the proposed model simultaneously via the two-stage model building process. Findings: Results indicate that students’ attitude, subjective norm, and knowledge significantly predicted students’ intent to pursue a career in retailing, but perceived behavioral control surprisingly did not. All the four explanatory variables in TPB explained about 76 percent of the variance in behavioral intention to pursue a retail career. Research, Practical & Social implications: Findings of this study clearly supports the applicability of the TPB in predicting students’ intent to pursue a career in retailing. Results obtained can serve as a basis for future works in this area. This study also offers implications for educators and industry practitioners to foster retail career intentions among students. Originality: This study is a pioneering attempt to test the applicability of the TPB as a theoretical framework to predict university students’ retail career intention.