Nataliia Biloshkurska

We examine the importance of effective organization of logistics processes as a key factor that ensures stable operations and competitiveness of agro-industrial enterprises, especially under military challenges in Ukraine. We emphasize logistics as an integrated system that connects production, storage, transportation, and distribution of agricultural products and we show how it supports timely delivery to domestic and external markets. We highlight the importance of uninterrupted functioning of the agricultural sector because it guarantees state food security, stabilizes regional economies, and ensures the supply of essential products and resources, including delivery to frontline and remote territories affected by instability. We analyze the role of digital competence of employees in applying modern marketing management tools and in using online services and digital platforms. We argue that digital literacy directly influences managerial decision-making, communication with partners, and adaptability to rapidly changing market conditions. We define the main components of digital competence in agricultural production, including the ability to use specialized software, stable Internet access, cloud-based services, web resources, and mobile applications for farm management, monitoring, and market analysis. We further examine modern digital technologies in the agricultural sector, including geographic information systems (GIS), sensors and measuring devices, unmanned aerial vehicles (drones), robotic systems, the Internet of Things (IoT), and blockchain technologies. We show how these tools improve management efficiency, optimize production processes, and support continuous monitoring of soil conditions and crop development. We also demonstrate that these technologies increase transparency and traceability across supply chains and strengthen trust between producers, suppliers, and consumers. We conclude that we must implement innovative digital solutions as a necessary condition for improving productivity, reducing operational costs, and strengthening resilience of agricultural enterprises. We also find that digital transformation significantly enhances competitiveness of agro-industrial enterprises under modern economic changes and supports their integration into global markets.

The article conducts a comprehensive analysis of the Global Innovation Index for Ukraine with a special emphasis on how innovative development affects the socio-economic efficiency of the country in the context of a full-scale war. The study is based on the data of this index for the period from 2020 to 2025 and allows you to trace changes in key indicators reflecting the state of the innovation ecosystem of Ukraine. Despite all the military challenges, Ukraine continues to maintain the status of a country that exceeds expectations in terms of the level of innovation relative to its gross domestic product per capita. This indicates the high resilience and adaptability of the Ukrainian innovation system, which is especially evident in the areas of knowledge creation, technological achievements and business sophistication. At the same time, the war has caused significant damage to the foundations of innovative development. Investment in research and development has been significantly reduced, and the infrastructure necessary to support scientific and technological activities has deteriorated significantly. Socio-economic risks have increased: labor productivity has practically ceased to grow, and the mass emigration of qualified specialists – the so-called brain drain – has become one of the most acute problems. These factors together create serious obstacles to the preservation and development of the country’s innovation potential. The results of the study show that innovations in wartime play the role of a kind of shock absorber: they help mitigate economic losses, support the export of services, maintain a certain level of creative and technological activity, and create new opportunities for business and society to adapt. At the same time, the war is blocking the full realization of this potential, exacerbating structural problems and making long-term recovery more difficult. The findings clearly indicate the need to significantly strengthen state policy in the field of innovation as one of the key areas of post-war recovery. Without a systematic increase in funding for science, creating conditions for the return of specialists, developing partnerships with European countries, digitalizing processes and supporting key sectors (including artificial intelligence, creative industries and defense technologies), Ukraine’s innovation potential will not be able to fully become a driving force for economic growth and social stability.

The article is devoted to the analysis of the use of big data technologies to forecast key macroeconomic indicators, such as gross domestic product, inflation, unemployment and consumer consumption. In the context of rapid growth in data volumes, traditional econometric models show significant limitations due to the significant delay of official statistics and the low frequency of their updates. Large amounts of data make it possible to predict the current state of the economy in real time using dynamic factor models, Bayesian methods, lasso-type regularization and neural networks. A literature review shows that the integration of non-traditional sources – banking transactions, population mobility data, satellite imagery and search queries – significantly increases the accuracy of forecasts compared to traditional benchmarks. In particular, the Federal Reserve Bank of New York’s Staff Nowcast model shows that the gross domestic product forecast error is approaching the level of the first official release of the Bureau of Economic Analysis. Particular attention is paid to empirical results during the COVID-19 crisis, when models with large amounts of data reduced errors by 15–30%. The article discusses the problem statement, materials and methods, key results, as well as challenges related to data quality and privacy. The article concludes about the transformative potential of large amounts of data for economic policy and business. Practical recommendations for the implementation of real-time platforms and directions for further research, in particular the development of hybrid models and causal analysis, are proposed. The results of the study emphasize that large amounts of data are becoming a strategic tool for improving the efficiency and accuracy of economic forecasting in the face of growing uncertainty.

The article examines digital transformation as a strategic imperative for the development of innovative entrepreneurship in Ukraine under international economic cooperation. The purpose of the study is to substantiate the impact of digital transformation on the international cooperation of innovative firms and to develop a methodological toolkit for assessing their readiness for international digital cooperation. The methodological framework combines systemic, structural-functional, comparative, and indicator-based approaches. Drawing on recent international and Ukrainian studies, as well as analytical materials from the OECD, the European Commission, and the European Digital Innovation Hubs Network, the paper identifies four mechanisms through which digital transformation reshapes international economic cooperation: partnership-related, coordination-institutional, production-integration, and market-internationalization mechanisms. The study develops an original methodological toolkit for assessing the readiness of innovative firms for international cooperation, structured into five blocks: digital infrastructure, digital competencies and managerial capacity, innovation activity, international integration, security and organizational resilience. An integral index of readiness for international digital cooperation and an interpretation matrix are proposed, combining criteria, indicators, readiness levels, and an adaptation vector for Ukraine. The practical value of the results lies in the possibility of applying the model for firms’ self-assessment, advisory support by development institutions, and the design of targeted public policies aimed at the digital transformation of small and medium-sized enterprises.

In the modern conditions of the digital economy, the digitalization of management processes has become one of the main factors determining the competitiveness and sustainable development of enterprises. This article is devoted to a comprehensive analysis of digitalization as a systematic process of implementing digital technologies in key areas of management: decision-making, automation of operations, optimization of business processes, and interaction with partners and customers. Particular attention is paid to the evolution of scientific approaches – from the early stages of informatization to the modern focus on value creation, digital platforms, governance and next-generation financial instruments. The study is based on a systematic review of scientific literature from leading international and Chinese databases, bibliometric analysis of the main thematic areas, empirical data of Chinese companies listed on the stock exchange, and an assessment of simplified programming platforms using gray incidence analysis. The results show that the combination of social media, mobile technologies, big data analytics, cloud computing and the principles of the Fourth Industrial Revolution contributes to a significant acceleration of decision-making, reduction of operating costs, increased productivity, personalization in marketing and efficiency in personnel management. Particular emphasis is placed on the specifics of small and medium-sized enterprises, where simplified programming platforms allow you to quickly automate processes without significant development costs and IT specialists, significantly reducing the time for creating digital solutions. At the same time, the main obstacles were identified: fragmentation of initiatives, lack of digital skills, regulatory restrictions, ethical risks (algorithm bias, data privacy issues) and the need for deep adaptation of organizational culture. In an unstable, uncertain, complex, and ambiguous environment, the article emphasizes the importance of resilience as a combination of the speed of change and the preservation of stability. Practical recommendations for managers are proposed: phased implementation, pilot projects, investments in digital literacy, adherence to ethical principles, and regular evaluation of results. The study fills the gaps in the understanding of digitalization as a multifaceted process that combines technological, organizational, institutional and ethical aspects, and offers a science-based basis for strategic decision-making on the digital transformation of management at the enterprise and industry level.

The study assesses human security within sustainable regional development in Ukraine, focusing on calculating a human security index to compare economic, social, and environmental aspects of development. The methodology standardizes indicators to ensure objective evaluation and assigns weighting factors for the index. Analysis revealed significant regional disparities: Kyiv leads in economic stability, social well-being, and environmental responsibility, while Luhansk scores lowest due to socio-economic challenges. The economic component highlights the dependence of human security on income and stability, with Kyiv and Dnipro performing best. Social security is highest in Kyiv, reflecting better access to healthcare, education, and social protection, whereas Luhansk and Chernivtsi rank lowest. Environmentally, Kyiv and Dnipro lead due to significant investments in protection measures, while Western regions lag. The human security index reflects regional disparities and underscores the need for differentiated state strategies to address low-scoring regions through targeted investment and policy adjustments. Additionally, the index is a valuable tool for monitoring and evaluating sustainable development initiatives.

In today’s environment, the challenge of developing companies in a competitive environment is becoming more acute, especially in the context of rapid technological progress. Digital strategies are becoming an important tool for companies to increase their competitiveness. However, effective development strategies need to be considered to achieve sustainable success in a competitive environment. The purpose of this study is to examine the digital development strategies of firms in a competitive environment and to determine their impact on firms’ competitiveness. The object of the study is the digital development strategies of firms and the subject of the study is the impact of these strategies on the competitiveness of firms in a competitive environment. The study uses the method of analysis of scientific literature and empirical data. Through a systematic review of national and international scientific research and participation in scientific conferences, data on the development of digital strategies in the context of competition were collected and analyzed. The author analyzes current trends in the field of digital strategies for enterprise development and their impact on the competitiveness of enterprises. They also identify the main challenges and opportunities that arise in competition and identify strategic approaches for the successful implementation of digital strategies. The study concludes that an effective digital strategy for the development of a company in a competitive environment can ensure its sustained success. To put the study findings into practice, it is recommended that firms actively adopt innovative technologies, attract competent human resources, and continually adapt to changes in the competitive environment. Companies are advised to carefully study their competitive advantages, weaknesses, and market peculiarities to develop a tailor-made digital strategy aimed at enhancing their competitiveness. Companies should actively integrate advanced digital technologies such as artificial intelligence, data analytics, and the Internet of Things into their business processes to optimize operations and increase productivity. By implementing these recommendations, companies will strengthen their competitiveness and achieve sustainable success in a competitive environment.

Bangelan Tourism Village in Indonesia holds significant potential as a tourist destination that delivers both economic and social benefits to the local community. This study focuses on the role of social capital as a key factor in the success of sustainable tourism development. The theoretical framework of this research centres on social capital, which includes trust, social networks and norms as essential elements that facilitate collective action between communities and the government to achieve sustainable tourism. Social capital, in its connection to sustainable tourism, enables coordination and collaboration among local stakeholders to pursue common goals. Uniquely, this study demonstrates that community‐driven collective action, supported by social capital, is more effective than government‐initiated programmes in advancing sustainable tourism in rural Indonesia, filling a gap in the existing literature. Data were collected via questionnaires from 261 heads of households in Bangelan Tourism Village and analysed using the structural equation modelling (SEM) partial least square (PLS) method. The results indicate that social capital, represented by trust, social networks and norms, has a strong positive influence on collective action. In turn, collective action has an even stronger impact on achieving sustainable tourism. The practical implications underscore the importance of strengthening social capital to promote active community participation in tourism management, through strategies such as community training and policies that foster mutual cooperation. This research provides a significant contribution to the literature on the relationship between social capital, collective action and sustainable tourism development, offering valuable insights for policymakers seeking to strengthen social capital in support of sustainable rural tourism.

The article is aimed at exploring ways to introduce an innovative approach to the marketing of educational services. The authors analyse the current state of marketing educational services on the example of the Ukrainian market of higher education services. The main ways to ensure the competitiveness of educational services through the formation of a unique competitive advantage are assessed. The main objectives of educational marketing are defined: to provide a higher education institution with modern innovative tools for researching the demand for educational services; to develop and implement advanced concepts for providing quality educational services in the educational market, etc. A significant diversity and ambiguity or lack of a universal definition of the key concepts of educational marketing have been identified. The author’s own definition of the concept of “educational service” as a specific product that can satisfy the need of people to acquire certain knowledge, skills, abilities, and competencies for their further application in professional activities is proposed. The author also defines an educational service as a process (activity) of an educational institution to create an educational product. It is determined that educational services are transformed into human capital in the process of their use. It is proved that the effectiveness of the introduction of modern innovations in educational marketing directly depends on the processes of forming a highly competitive market for educational services, as well as on the development of its infrastructure, adaptation of legislation to European practices, and on economic, moral, other social and institutional foundations that should ensure the competitiveness of higher education institutions and have a positive impact on the development of higher education in general. Therefore, the prospects for further research by the authors will be to conduct a factor analysis of the impact of innovation activities of higher education institutions on the promotion of educational services and their further development in a competitive environment. Keywords: competitiveness, good, higher education institution, marketing environment, product of educational activity.

Aquaculture fisheries are important in developing the national fisheries sector to improve and sustain the community’s welfare. Social capital becomes community support in dealing with various problems in fishery areas. This research aims to identify the relationship between social capital and community participation in implementing the development of Soko Village as an aquaculture center in Glagah District, Lamongan Regency. The population in this study were the heads of families (households) of cultivators, with a sample of 181 families. The analysis used is the structural equation model (SEM). The result shows that the social capital of the Soko Village community consists of trust, networks, and norms. The relationship between social capital and community participation in implementing the aquaculture center development program indicates a significant positive relationship between social capital and community participation.