Juliana Aida Abu Bakar

In animation creation, animation character design occupies an extremely important position. To impress the audience, an animated film can't rely entirely on a good story, but also on molding excellent animated characters. Its designers can use a variety of artistic expressions to shape the characteristics of animation character design, such as the character's expression, clothing, hand design, and so on. So that it has a distinctive personality, unique appearance, and unique action characteristics, to leave a deep impression on the audience. Through literature analysis and theoretical integration, the importance and evolution of character design in Chinese 3D animation are explored, and how traditional culture is integrated into modern animation character design is analysed. The results show that combining traditional culture and animation design can enhance the cultural value and market competitiveness of Chinese animation.

As an important carrier of cultural communication and artistic expression, animation has gradually formed a unique style and charm in the process of development in China. Cultural elements in Chinese animation character design not only give characters distinct personalities and rich meanings, but also build a bridge of emotional resonance and cultural inheritance between audiences and works. An in-depth study of this topic helps to explore the potential of Chinese animation and improve its influence in the domestic and international cultural markets. This study aims to explore the application of cultural elements in Chinese animation character design, in order to enhance cultural expression and global communication. A systematic literature review (SLR) was conducted to collect and analyze relevant studies from 1945 to 2024. The review summarizes how cultural elements function in visual presentation, narrative structure, and cultural communication. The findings show that cultural elements play a significant role in shaping character identity, strengthening emotional connection, and conveying values. However, existing research still faces problems such as vague classification and a lack of empirical studies. This study deepens the understanding of the role of cultural elements in character design and provides theoretical and practical references for animation creators. It also promotes the global dissemination and recognition of Chinese culture through animation.

Introduction: Augmented Reality (AR) advertising has significantly influenced digital marketing by providing immersive and engaging consumer experiences. This article explores the evolution and implications of AR technology in advertising through a comprehensive literature review of publications from 2009 to 2024. Methods: The review categorizes various AR applications and investigates their theoretical foundations, methodologies, trends, and key findings related to immersive capabilities in advertising. Key aspects such as interactivity, personalization, and sensory engagement are examined to assess their influence on consumer interactions.Results: The findings indicate that AR advertising has garnered substantial academic attention over the past decade and a half. It has been recognized for its transformative potential in consumer-brand interactions, particularly in sectors like retail, entertainment, and tourism, which have pioneered the use of AR to create impactful experiences. However, the review also highlights gaps in existing research regarding AR’s immersive effects across different cultural contexts and the incorporation of cutting-edge technologies, including AI. Conclusions: The synthesis of existing studies positions immersion as a critical factor in the evolution of AR advertising strategies. The article advances the discourse on AR in marketing and suggests pathways for future research to enhance understanding of AR's effects and capabilities in various contexts.

Introduction: The impact of immersive design in interactive advertising focuses on how visuals in Virtual Reality (VR) and interactive elements influence user engagement. With the growing adoption of immersive technologies, advertisers seek innovative ways to enhance ad performance and optimize user interaction. A high grade of Deep Learning (DL) was used towards the enhancement and prediction of advertisement (ad) performances yet the limitations include insufficient consideration of dynamic user behavior, challenges in analyzing complex multi-modal ad content, and difficulties in generalizing findings across diverse ad formats and user demographics. Objective: The research aims to develop a model that analyzes and predicts the impact of immersive design elements in VR interactive advertising on user engagement. The goal is to leverage innovative DL approaches to focalizing advertising efficiency and improving results of interactions with users. Method: A novel Momentum Search-Driven Intelligent ResNet Architecture (MS-IRA) is proposed, combining an enhanced ResNet model with momentum-based optimization techniques. The dataset comprises engagement measurements, including clicks, time spent, and conversion rates throughout multiple types of ads, as well as interactive and visual ads. Through enhanced persistent associations, the IRA technique improves the feature extraction, and preprocessing enabling it possible to recognize complicated trends in immersive VR ads. Furthermore, by adjusting parameters, MS accelerates up training, assuring faster convergence and improved modeling correctness.Result: The suggested MS-IRA approach accurately facilitates the optimization of immersive advertising designs and improves the interactive advertising efficiency and user interaction results by improving the convergence and model accuracy (AUC with 0.98) in predicting user engagement and ad effectiveness. Conclusion: By leveraging DL techniques, the research offers valuable insights into immersive design strategies, contributing to the evolution of interactive advertising and user-centered engagement approaches.

The Asian CHI symposium is an annual event organized by researchers and practitioners in Asia. The symposium aims to bring together both early-career and senior HCI academia and UX practitioners from industries in Asia and bring about cross-exchange of information and transfer of knowledge in a multidisciplinary environment and multi-socio-economic aspects of HCI research and also foster social ties and collaboration in the field of HCI. Beyond showcasing the latest Asian-inspired HCI work and those focusing on incorporating Asian sociocultural factors in their design, implementation, evaluation, and improvement, the Asian CHI Symposium 2023 is a sandbox for academically rigorous discourse platform for both HCI academic and UX practitioners to present their latest research findings and solutions that reflect the expansion of HCI theory and applications towards culturally inclusive design for diverse audiences in Asia. In addition to circulating ideas and envisioning future research in HCI, this symposium aims to foster social networks among academics (researchers and students) and practitioners and grow a research community from Asia.

This paper aims to describe how Human-Computer Interaction (HCI) is taught at academic and also how UI-UX is practiced in industry in Malaysia by a group of panelists from HCI academic and also industry UX practitioners from Malaysia. In addition, the authors also briefly describe how HCI and UI-UX is supported at the National Fourth Industrial Revolution (4IR) Policy in Malaysia. This workshop paper is presented at SEACHI 2022: International Southeast Asia CHI 2022 Workshop as part of the ACM CHI2022 conference.