Dini Turipanam Alamanda

The demand for organic vegetables is continuously increasing to support healthy lifestyles that more people follow. Digital technology has facilitated this product marketing to serve a larger market, including agri-food marketing using social media that explicitly targets online communities. The growing participation in Community-Supported Agriculture (CSA) as an agricultural product direct selling initiative in Indonesia highlights the necessity to examine how customer experience, knowledge, and involvement stimulate electronic word-of-mouth (E-WOM) as a powerful promotion tool that consists of peer opinions and experiences aiming to foster sustainable consumer engagement and market expansion. This study aims to determine the effect of customer experience, product knowledge, and customer involvement on E-WoM on organic vegetable customers at an urban CSA in Bandung City that sells organic vegetables. The research employed a quantitative method with the Structural Equation Model – Partial Least Square (SEM-PLS). We sampled 60 respondents of the urban CSA customers. The results show that customer experience, product knowledge, and customer involvement significantly influence E-WoM. The research provides theoretical implications for consumer perceptions, engagement, and decision-making in shaping E-WoM impact, including practical implications on marketing organic products in online communities that support urban agricultural practices related to enhancing consumer trust, attracting new members, and promoting the sustainability of urban community-supported agriculture initiatives.

The jamu industry, the locally grown healthy beverage industry in Indonesia, embarks on the opportunity to support the consumer food lifestyle. This study examines a company producing Jamu products that uses a digital platform to market its offerings. Fluctuations in purchases have led the company to adopt a Nudge business strategy in its digital content marketing. This study surveys the role of digital nudges on consumers' purchase intentions and decisions regarding Jamu products. Nudging marketing proposes a selling technique by manipulating customer behaviour closer to the deal. This study applies a quantitative approach with a Partial Least Squares-based Structural Equation Modelling (SEM-PLS) method. Data collection techniques were conducted by surveying 124 customers of Jamu products manufactured by a Jamu company based in Bandung City. The results show that nudges do not directly influence purchasing decisions but significantly impact those decisions when mediated by purchase intention. This study contributes to digital marketing and consumer behaviour literature by providing insights into how nudging marketing can be strategically implemented to promote local and healthy food-related products in modern digital business environments.

Pemerintah Indonesia meluncurkan aplikasi PeduliLindungi pada April 2020 yang berfungsi untuk memberikan informasi terkait penanganan pandemi Covid-19. Aplikasi ini pun dapat menampilkan dokumen penting pengguna berupa sertifikat vaksin, tiket vaksinasi Covid-19, serta hasil tes terkait Covid-19. Di dalam praktiknya, kehadiran sebuah teknologi baru dapat mengundang berbagai tanggapan dan sikap dari masyarakat pengguna. Atas dasar tersebut, peneliti tertarik untuk mendalami bagaimana sikap yang muncul dari masyarakat terkait kehadiran aplikasi PeduliLindungi. Di dalam mencapai tujuan penelitian tersebut, peneliti menggunakan teknik analisis multriabut Fishbein. Populasi penelitian adalah masyarakat Kabupaten Garut pengguna aplikasi PeduliLindungi yang mengunjungi Polres Garut. Berdasarkan teknik sampling Bernoulli, didapatkan responden sebanyak 100 orang. Atribut-atribut yang digunakan sebagai kunci penelitian terdiri dari kualitas produk, fitur, desain, serta layanan pelengkap. Hasil penelitian yang didapat menunjukkan jika masyarakat memiliki sikap positif terhadap kehadiran aplikasi PeduliLindungi. Pemerintah Indonesia meluncurkan aplikasi PeduliLindungi pada April 2020 yang berfungsi untuk memberikan informasi terkait penanganan pandemi Covid-19. Aplikasi ini pun dapat menampilkan dokumen penting pengguna berupa sertifikat vaksin, tiket vaksinasi Covid-19, serta hasil tes terkait Covid-19. Di dalam praktiknya, kehadiran sebuah teknologi baru dapat mengundang berbagai tanggapan dan sikap dari masyarakat pengguna. Atas dasar tersebut, peneliti tertarik untuk mendalami bagaimana sikap yang muncul dari masyarakat terkait kehadiran aplikasi PeduliLindungi. Di dalam mencapai tujuan penelitian tersebut, peneliti menggunakan teknik analisis multriabut Fishbein. Populasi penelitian adalah masyarakat Kabupaten Garut pengguna aplikasi PeduliLindungi yang mengunjungi Polres Garut. Berdasarkan teknik sampling Bernoulli, didapatkan responden sebanyak 100 orang. Atribut-atribut yang digunakan sebagai kunci penelitian terdiri dari kualitas produk, fitur, desain, serta layanan pelengkap. Hasil penelitian yang didapat menunjukkan jika masyarakat memiliki sikap positif terhadap kehadiran aplikasi PeduliLindungi.

Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi keyakinan masyarakat Kabupaten Garut terhadap program vaksin Covid-19. Adapun metode yang digunakan pada penelitian ini adalah metode kuantitatif karena data yang didapatkan berupa angka dan berdasarkan tujuannya, penelitian ini bersifat konfirmatif. Sedangkan teknik pengumpulan data pada penelitian ini melalui studi kepustakaan dan studi lapangan yang meliputi observasi, wawancara, dan kuesioner yang disebarkan kepada 100 responden di wilayah Kabupaten Garut dengan titik pusat lokasi di Pendopo Kabupaten Garut yang merupakan sentra vaksinasi Covid-19. Penelitian ini menggunakan alat analisis SPSS dengan uji validitas Confirmatory Factor Analysis (CFA) yang tujuannya untuk menguji seberapa baik variabel atau indikator yang diukur dapat mewakili construct atau faktor yang terbentuk sebelumnya. Berdasarkan hasil penelitian ini menunjukkan bahwa dari kedua belas indikator yang diukur menggunakan uji Confirmatory Factor Analysis (CFA) dapat membentuk empat faktor yang sama dengan teori yang ada dan menghasilkan sembilan indikator yang dapat mewakili keempat faktor tersebut. Dengan demikian, dapat dikatakan bahwa faktor-faktor yang dapat mempengaruhi keyakinan masyarakat Kabupaten Garut terhadap program vaksin Covid-19 yaitu keamanan vaksin, efektivitas vaksin, efek samping vaksin dan berita hoaks.

Penelitian ini berfokus pada tingkat keberhasilan pembebasan lahan di Situ Bagendit Kabupaten Garut. Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui dan menganalisis bagaimana tingkat keberhasilan pembebasan lahan di Situ Bagendit Kabupaten Garut. Metode penelitian yang digunakan adalah metode penelitian confirmatory factor analysis menggunakan software IBM SPSS 25 dan ada empat tahap yang dilakukan. Metode pengumpulan data dilakukan dengan penyebaran kuesioner langsung kepada para pemilik lahan yang terdampak akibat pembangunan Situ Bagendit Kabupaten Garut. Metode analisis data dilakukan per subjek dengan melihat kondisi di setiap tahapan. Hasil penelitian ini menunjukan bahwa ada tiga faktor yang terbentuk dalam melihat tingkat keberhasilan pembebasan lahan Situ Bagendit Kabupaten Garut yaitu faktor 1 kebijakan pemerintah sebagai fasilitator dalam pembangunan, faktor 2 pemerintah daerah sebagai stimulator dalam pembangunan, faktor 3 partisipasi masyarakat.

Purpose: Family businesses have contributed significantly to economic growth in various countries, including Indonesia. The coronavirus disease 2019 (COVID-19) pandemic reduced the world economy and caused economic shocks in various business sectors. Women successors face significant challenges in overcoming family business problems during the COVID-19 pandemic, especially in terms of resilience, which is seen as the organization's prominent ability for sustainability in a turbulent environment. Thus, this study aims to explore women's initiatives and propose a framework for family business resilience during the COVID-19 pandemic in Indonesia.Design/methodology/approach: This study uses a qualitative method with a case study approach to explore women's initiatives in family business resilience during the COVID-19 period. Data were collected through in-depth interviews with five women's successors of family businesses in Indonesia. Triangulation was used to test data validity. Meanwhile, data analysis uses the Miles–Huberman technique: data reduction, data display and conclusion drawing/verification.Findings: This study found that women have the initiative to deal with the COVID-19 pandemic to develop and implement resilience in the family business. This study proposes a framework for factors that enhance family business resilience, including strategic decision-making (adaptive capacity, strategy renewal and appropriation capacity), strategic factors (successor motivation, successor competence and family support) and successor incremental program. Women have a long-term orientation toward the sustainability of their family businesses and can overcome various conflicts. The stereotypical view of women's leadership in family businesses has experienced a shift in which capability and competence are the main factors in recognizing women's leadership.Originality/value: This study contributes to understanding women's roles in the resilience of family businesses under extreme stress during the pandemic. This study proposes a framework for family business resilience. In addition, this study adds new insights into the specific context of managing family business systems during the COVID-19 pandemic based on the resource-based view (RBV) and strategic management approach.

Continuous development of the Indonesian agri-food retail in the past decades has shown an evolutionary way on how the buyer and seller build their interaction during the exchange transaction process. It shows the significance of beneficial buyer-seller relationships in the shifting from traditional food retailing model to modern food retailing model, including in developing economy context. The study aims to investigate the factors affecting the buyer-seller relationship concept to access the modern market from the farmer producer perspective in the setting of an emerging market. This study surveyed 75 respondents of vegetable farmer group members located in a vegetable cluster in West Java, Indonesia. An explanatory quantitative method with Confirmatory Factor Analysis (CFA)was used for the data analysis. The findings verified four primary factors that can explain the B2B buyer-seller relationship of farmers deciding to partner with modern retailers such as supermarkets, which consists of trust, loyalty, relationship commitment, and business communication. The findings propose a further understanding related to the factors that influence the buyer-seller inter-relationships in the B2B context of the agriculture sector.

ANALYSIS OF COST OPTIMIZATION OF POTATO DISTRIBUTION IN GARUT REGENCY