SRShikha Rana

Shikha Rana

*This is an algorithmically generated author record based on publicly available information.

Current Organizations / Institutes

The organizations/institutes from the scholar's latest article

Previous Organizations / Institutes

The organizations / institutes from the scholar's other articles in the past ten years


Shikha Rana has a total of 6 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Exploring the Determinants of Digital Innovation Adoption in Indian Family‐Owned Enterprises: A Case‐Based Study

    by Minisha Gupta, Shikha Rana

    The current study aims to identify the key determinants of the adoption of digital innovations and applications in family businesses using a case analysis‐based qualitative research method. It explores the process used by these business houses to initiate and implement smart technologies to improve their business operations, suffice the customers dynamic expectations, extend their market share, and inhibit innovative practices. This paper shares insights about the major areas such as the digitalization of trade activities, e‐commerce practices, green marketing, and using data analytics for strategizing and decision‐making activities. While investigating the implementation of digital technologies like online payment systems, the use of social media platforms for advertising, and smart 3D design technology, and so forth the paper also unravels the determinants of adopting digitally innovated technologies in family businesses such as resistance from employees, financial constraints, and the inability to blend modern technologies within traditional organizational setting. The study highlights the changing dimensions in Indian business firms while sharing the practical and theoretical implications for business leaders, next‐generation family business successors, and futuristic researchers.


  • Exploring student adoption of ChatGPT: an extended UTAUT2 framework analysis using structural equation modeling

    by Shikha Rana, Pratibha Rai

    Purpose: This study aims to highlight the factors impacting the adoption intention and adoption behavior of ChatGPT by students in Indian higher education, utilizing the Unified Theory of Acceptance and Use of Technology (extended UTAUT2) model.Design/methodology/approach: A quantitative study adopting a cross-sectional survey was utilized to gather data online from 402 students from various Indian universities. The data has been analysed using the structural equation modelling technique AMOS 23.Findings: The result revealed that adoption intention is positively influenced by extended UTAUT2 variables. Further, adoption behaviour of ChatGPT is positively influenced by adoption intention.Practical implications: The study has implications for students, HEIs administrators, teachers and policy makers.Originality/value: In contrast to previous studies, the current study fills the empirical and knowledge gap taking into consideration the extended UTAUT2 and ChatGPT usage and adoption by students in the Indian higher education sector and desired research findings do not exist in view of utilizing extended UTAUT2 for assessing AI-based model ChatGPT adoption behavior by students.


  • Exploring the student perspectives on the barriers of online learning during the COVID-19 pandemic: a qualitative study using interpretative phenomenological analysis

    by Shikha Rana

    Purpose: The present study aims to gauge the perspectives of students on the difficulties they faced during online learning during the outbreak of coronavirus disease 2019 (COVID-19) through the interpretative phenomenological analysis (IPA) technique.Design/methodology/approach: The current study employed IPA, and it was conducted among the students enrolled for professional courses in the government, private and deemed-to-be universities in Uttarakhand, India, using semi-structured interviews for the purpose of data collection.Findings: The findings have been grouped under five parts referred to as “superordinate themes” or “barriers” which comprises learning in an online class environment, online learning in the home environment, student–teacher relationship in online learning, technical hindrances in online learning and health issues in online learning. These superordinate themes were further grouped under sub-themes.Research limitations/implications: The present study focused on the students of various private, public and deemed-to-be universities of the Uttarakhand region and represents the higher education sector only and did not tap the primary, secondary and vocational education. The students of academic courses or degree courses like arts, commerce, basic sciences and humanities, etc. were not included in the research study. Hence, the study lacks generalizability.Practical implications: The research findings of the present study have implications for higher education institutions (HEIs), teachers, students and policymakers.Originality/value: The present study addresses the methodological gap by offering a new line of research where IPA has been used as the methodology to determine the barriers of online learning in the COVID-19 situation, and to the best of the authors’ knowledge, none of the studies have used it so far to ascertain the barriers to online learning from the student perspective.


  • Coping With Deviant Workplace Behavior Through Employee Participation

    by Shikha Rana, Anchal Pathak

    In the present study an attempt has been made to explore the relationship and impact of employee participation on deviant workplace behaviors in the banking sector. For the purpose of data collection, 100 respondents of managerial level were selected from five public sector banks operating in the NCT (National Capital Territory) Delhi. Regression and correlation analysis was performed on the data to empirically test the hypothesized relationship between the two variables. It was concluded in the study that employee participation had a significant negative impact on deviant workplace behavior, which further infers that workplace deviance would decrease with the increase in employee participation rate and vice-versa.

  • Performance Appraisal Techniques Across Various Sectors in India

    by Shikha Rana

    In recent times competitive and outperforming employees are of the utmost requirement for the success and sustenance of any organization. Organizations hire employees to achieve long-term and short-term goals so that they can get an edge over competitors and can meet the challenges posed by the continuously changing environment. Therefore, employees strive hard and give their level best to the organization and prove their worth by showing exemplary performance. At this juncture it becomes really important for the employers to know the exact level of employee performance as every employee differs in skills, abilities, and competence. This chapter discusses the concept, development of performance appraisal, and techniques of performance appraisal that are used across various sectors in India.


  • Managing Organizations Through Employee Engagement

    by Shikha Rana

    Recently, a lot of research is being conducted espousing the role of employees in achieving growth and sustainability. Everyday organizations are confronted with unforeseen changes in the form of innovations, competition, and legal compliances. These factors may hinder the organizational growth. Research studies have shown that employees play a crucial and important role in the long-term success of the organization as overall performance is a result of employees' enhanced productivity, which is an outcome of motivation, satisfaction, and engagement. An employee is said to be engaged if he/she attains the objectives, stays committed with the organization, and represents the company. High engagement of an employee with the organization leads to various organizational outcomes like high productivity and profitability, customer satisfaction, and reduced turnover of employees. The chapter explicates the concept of employee engagement and its drivers and relevance in the current scenario. Furthermore, various practices implemented by Indian organizations have also been discussed in the chapter.


  • An Overview of Employer Branding With Special Reference to Indian Organizations

    by Shikha Rana, Ravindra Sharma

    Talent acquisition is the most crucial activity an organization goes through. The reasons for its criticality are not just confined to the cost and time involved in recruiting talent but also matching the right incumbents at the right place and at the right time along with the organizational fit are the most essential factors to deal with. Nowadays, organizations are working in VUCA (volatile, uncertainty, complexity, and ambiguity) environment that seeks a lot in terms of employee performance. Employer branding was initiated by Ambler and Barrow (1990) with an aim to attract and retain the best talent through various activities, and the contemporary research has proven that if branding of the organization is done in an effective manner then it retains the best talent; further, it enhances job engagement and motivation. The present chapter elaborates the concept of employer branding, benefits, and importance of employer branding. Recent surveys and trends of employer branding in Indian organizations have also been discussed.


  • Performance Appraisal Techniques Across Various Sectors in India

    by Shikha Rana

    In recent times competitive and outperforming employees are of the utmost requirement for the success and sustenance of any organization. Organizations hire employees to achieve long-term and short-term goals so that they can get an edge over competitors and can meet the challenges posed by the continuously changing environment. Therefore, employees strive hard and give their level best to the organization and prove their worth by showing exemplary performance. At this juncture it becomes really important for the employers to know the exact level of employee performance as every employee differs in skills, abilities, and competence. This chapter discusses the concept, development of performance appraisal, and techniques of performance appraisal that are used across various sectors in India.


  • An Overview of Employer Branding With Special Reference to Indian Organizations

    by Shikha Rana, Ravindra Sharma

    Talent acquisition is the most crucial activity an organization goes through. The reasons for its criticality are not just confined to the cost and time involved in recruiting talent but also matching the right incumbents at the right place and at the right time along with the organizational fit are the most essential factors to deal with. Nowadays, organizations are working in VUCA (volatile, uncertainty, complexity, and ambiguity) environment that seeks a lot in terms of employee performance. Employer branding was initiated by Ambler and Barrow (1990) with an aim to attract and retain the best talent through various activities, and the contemporary research has proven that if branding of the organization is done in an effective manner then it retains the best talent; further, it enhances job engagement and motivation. The present chapter elaborates the concept of employer branding, benefits, and importance of employer branding. Recent surveys and trends of employer branding in Indian organizations have also been discussed.