Satyanarayana Parayitam

Purpose: Universities are increasingly focusing on nurturing students' entrepreneurial spirit, but the culture that fosters it in multicultural academic settings remains under-researched. Drawing on cultural intelligence theory (CIT), a conceptual model is developed that links local cultural orientation (LCO), a multicultural learning environment (MLE) and an entrepreneurial mindset (EM). Further, the moderating effects of intercultural sensitivity (ICS) and global thinking orientation (GTO) on the relationships were explored. Design/methodology/approach: Data were collected through a cross-sectional survey of 624 students in higher education institutions in Southern India. After checking the measurement model, the structural model was analyzed using partial least squares structural equation modeling with Smart PLS 4.1.1.7. Findings: The findings indicate that (1) LCO and MLE are positively related to entrepreneurial mindset, (2) ICS moderated the relationship between LCO and MLE, (3) GTO moderates the relationship between LCO and entrepreneurial mindset and (4) GTO moderates the relationship between MLE and entrepreneurial mindset. The findings did not show any relationship between LCO and MLE. This study underscores the importance of LCO and MLE in influencing the entrepreneurial mindset. Originality/value: The findings contribute to the CIT by illustrating the interaction effects of ICS and GTO in hypothesized relationships. This study provides useful insights for curriculum developers in academic institutions on strategies to develop entrepreneurial mindset among culturally diverse student groups. To the best of our knowledge, the conceptual model developed and tested is the first of its kind, particularly in the context of a large developing country, India.

The integration of artificial intelligence (AI) in hospitality and tourism service marketing has significantly transformed customer interactions, enabling more efficient operations and personalised...

Purpose: This study explores the connection between entrepreneurial self-efficacy (ESE) and entrepreneurial mindset, entrepreneurial knowledge, and entrepreneurial intention. Based on theory of planned behavior TPB), social cognitive theory (SCT), and self-determination theory (SDT), this study investigates the connection between entrepreneurial intention and entrepreneurial behavior. A conceptual model showing the double moderation of risk-taking and entrepreneurial competencies in strengthening the relationship between entrepreneurial intention and behavior has been tested. Design/methodology/approach: Data were collected from 392 women entrepreneurs from India. We first checked the measurement properties of the survey instrument by conducting confirmatory factor analysis. Second, the proposed hypotheses were examined through multiple regression and PROCESS macro. Findings: The analysis shows that (1) ESE, entrepreneurial mindset, and entrepreneurial knowledge are significant predictors of entrepreneurial intention, and (2) entrepreneurial intention is positively associated with entrepreneurial behavior. The results also support the finding that risk-taking and entrepreneurial competencies collectively increase the intensity of the link between entrepreneurial intention and entrepreneurial behavior. Originality/value: This three-way interaction between entrepreneurial intention, risk-taking, and entrepreneurial competencies makes a novel contribution to the burgeoning entrepreneurship literature, especially in the context of women entrepreneurs. The findings offer insights into the behavior of women entrepreneurs in India. The study highlights the theoretical contributions and offers some insights into emerging women entrepreneurs.

Purpose: This study examines how Chief Executive Officer (CEO) narcissism relates to conflict dynamics within top management teams (TMTs) and identifies the team-level conditions under which conflict's association with team effectiveness is amplified or contained. Design/methodology/approach: Integrating Upper Echelons Theory (UET) with group process theory and information processing theory, we test a moderated-mediation model using cross-sectional survey data from 115 senior TMT members, each serving as a single key informant, in mainland Chinese firms. CEO narcissism is assessed through other-ratings to reduce social desirability bias. Hypotheses are then tested using bootstrapped conditional process analyses based on composite scores. Findings: CEO narcissism is positively associated with team conflict and negatively associated with team effectiveness, with team conflict partially mediating the association. The two stages of the model behave asymmetrically. Downstream, cooperative conflict management and agreement-seeking behavior buffer the negative conflict–effectiveness association, which becomes non-significant at high levels of either moderator, and conditional process models confirm moderated mediation at this stage. Upstream, and contrary to prediction, the narcissism–conflict association becomes stronger at higher levels of team trust and decision commitment, although both conditions are associated with lower overall conflict. Originality/value: This study examines the executive team, where prior research has documented narcissism's firm-level outcomes and compositional effects but has left intra-team dynamics underexplored. It identifies team conflict as a proximal mechanism transmitting part of the CEO narcissism–effectiveness association; tests the two-stage conditional process architecture as an integrated system with indices of moderated mediation rather than piecewise; and shows the two stages are asymmetric – downstream integrative mechanisms contain conflict's damage, whereas upstream relational conditions long assumed protective coincide with lower conflict but a stronger narcissism–conflict link.

Following the resource-based view (RBV) (Barney 1991) and core capabilities (Teece, Pisano, and Shuen 1997), organizations emphasize the accumulation of human assets possessing various competencies...

The Behavioral Finance (BF) has undergone significant developments due to the transformative influence of Environmental, Social and Governance (ESG) practices. BF and Sustainable Investment (SI) are closely intertwined domains, both of which bring into line with the broader framework of ESG. Integrating BF into the field of SI expands the understanding of how psychological biases, emotional factors, and cognitive constraints influence investors decisions connected to sustainability focused assets. Despite their growing relevance, the existing literature lacks a comprehensive review that provides holistic reviewing of research integrating into these areas. To address this gap, we provide an overview of BF and SI research in Socially Responsible Investments (SRI). Using both co-citation and bibliometric-coupling analysis, we infer the thematic structure of key words of BF and SI for a period of 20 years starting from 2004 to September 2025. Additionally using performance analysis and co-occurrence analysis, we highlighted trends and research directions regarding BF and SI. Further, seven thematic clusters and coupling networks were also identified which are offering to the researchers a structured foundation to explore emerging trends and consolidate knowledge within the BF and SI field. This Bibliometric study aids in recognizing the emerging topics for research in the domain of BF and SI.

This study aims to investigate the antecedents to ‘green personal care product’ (GPCP) awareness and purchase intention. Based on the theory of planned behavior (TPB) and sustainable consumption (SC), a conceptual model is developed and tested. Data collected from 455 Gen Z consumers from India were analyzed using structural equation modeling. The results confirmed a positive association of subjective norms, perceived behavioral control (PBC), and social media influence with attitude towards GPCPs. The findings indicate that attitude and health consciousness are positively associated with awareness, which in turn leads to purchase intention. Further, the findings support the positive role of environmental consciousness in driving consumers to engage in pro-environmental behavior. This study underscores the importance of health consciousness and environmental consciousness in driving individuals to engage in green purchase behavior. The findings from this study provide valuable insights into an individual’s attitude towards GPCPs and awareness of GPCPs, especially in the context of environmental sustainability. This study recommends actionable strategies to policymakers and marketers to advertise the benefits of consuming healthy products. The implications for theory and practice are discussed.

Public-private partnerships (PPPs) have emerged as a critical mechanism for infrastructure development and sustainable growth, particularly in emerging economies such as India. However, the conditions under which stakeholder collaboration translates into sustainable development outcomes through PPP success remain underexplored. This study examines the role of stakeholders’ collaboration in driving sustainable development, with PPPs in India as the empirical context, and proposes a three-way moderated mediation model to explain this relationship. Data were collected from 280 PPP respondents using a two-wave time-lagged survey design and analyzed using PROCESS macros. The findings reveal that stakeholders’ collaboration positively influences PPP success, which in turn promotes sustainable development confirming the mediating role of PPP success. Furthermore, financial viability and contractual framework jointly moderate the collaboration and PPP success pathway, while public acceptance and legitimacy and technical and operational efficiency jointly moderate the PPP success and sustainable development pathway. These findings extend Agency Theory and New Public Management perspectives to the PPP-sustainability nexus, offering novel theoretical insights and practical implications. The three-way interactions in the conceptual model developed and tested in this paper brings novelty and contributes to the expanding literature on PPPs and infrastructure development in the Indian context.

This study aims to explore the relationship between the digital financial literacy of homestay business owners and economic sustainability. A conceptual model is developed by integrating three primary constructs—performance expectancy, effort expectancy, and facilitating conditions—from the unified theory of acceptance and use of technology (UTAUT) with digital financial literacy and FinTech use by homestay business owners. Further, the effect of FinTech use on economic sustainability is examined through the interaction between facilitating conditions and financial inclusion. Data were collected from Southern India, and hypothesized relationships were tested after checking the measurement properties of the survey instrument. The findings indicate that (i) the digital financial literacy of homestay business owners is a precursor to FinTech use, which, in turn, is positively associated with economic sustainability; (ii) digital financial literacy interacting with performance expectancy (first moderator) and effort expectancy (second moderator) significantly influenced FinTech use; and (iii) FinTech use interacting with facilitating conditions (first moderator) and financial inclusion (second moderator) increased economic sustainability. The three-way interactions in this study provide insights into the boundary conditions that increase FinTech use and economic sustainability, particularly in the context of homestay businesses. The proposed digital financial literacy and FinTech adoption model contributes to the information technology adoption research by extending the UTAUT, in which performance expectancy and effort expectancy play a vital role in FinTech adoption by homestay business owners. The three-way model developed and tested, to the best of our knowledge, is the first of its kind in the Indian context and hence makes a pivotal contribution to the advancement of the UTAUT model through its application to homestay business owners. The implications for theory and practice are discussed.