Hong-Hee Lee
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Hong-Hee Lee has a total of 17 co-authors. Here are the top co-authors by number of shared publications:
- So Ra Park
Department of Business, Chonnam National University, Kwangju 61186, Republic of Korea
3 shared publications - Byeonghwa Park
Valdosta State University, Valdosta, USA
2 shared publications - Suk-Ki Hong
Department of Management, Dankook University, Yongin, South Korea
2 shared publications - Sung Tae Kim
Greehey School of Business, St. Mary’s University, San Antonio, TX 78228, USA
2 shared publications - Dae Geun Kim
Department of Entrepreneurship, Keimyung University, Daegu 42403, Republic of Korea
1 shared publication - Ji-Yong Jeon
Department of Management, Dankook University, Yongin, South Korea
1 shared publication
Latest Publications
- 25 August 2026
- Published by Springer Nature in Service Business
- Vol. 20 (3) , 19
Interactivity and enjoyment in U.S. live-streaming service encounters: how digital services shape user experience
- 25 August 2026
- Published by Springer Nature in Service Business
- Vol. 20 (3) , 19
Interactivity and enjoyment in U.S. live-streaming service encounters: how digital services shape user experience
- 5 December 2025
- Published by Springer Nature in Service Business
- Vol. 19 (4) , 26
Exploring the relationships among online-to-offline (O2O) customers’ perceived justice, post-recovery satisfaction, and repurchase intention
- 5 December 2025
- Published by Springer Nature in Service Business
- Vol. 19 (4) , 26
Exploring the relationships among online-to-offline (O2O) customers’ perceived justice, post-recovery satisfaction, and repurchase intention
- 20 March 2025
- Published by Springer Nature in Service Business
- Vol. 19 (2) , 1-16
Leveraging AI in arts: a case study of music creating venture EnterArts
- 20 March 2025
- Published by Springer Nature in Service Business
- Vol. 19 (2) , 1-16
Leveraging AI in arts: a case study of music creating venture EnterArts
- Open Access
- 1 January 2025
- Published by SAGE Publications in Sage Open
- Vol. 15 (1)
Pathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups
A key performance variable for entrepreneurs’ success is their satisfaction with their startup. However, there is limited research identifying the path to entrepreneurial satisfaction and even less research suggesting the enhancement of entrepreneurial success. Our study investigates self-leadership’s role in increasing self-efficacy and entrepreneurial satisfaction levels. To achieve this, we independently used behavior awareness and volition, task motivation, and constructive cognition—three sub-variables of self-leadership—as predictors and self-efficacy as a mediator. We tested the customer interactor mode for its role as a moderator in the relationship between self-efficacy and the final dependent, entrepreneurial satisfaction. Our results indicate that all self-leadership variables are positively related to self-efficacy. Also, self-efficacy predicts entrepreneurial satisfaction. However, the influence of task motivation on self-efficacy is only marginal, and different modes of customer interaction do not influence self-efficacy’s impact on satisfaction.
- 1 January 2025
- Published by SAGE Publications in Sage Open
- Vol. 15 (1)
Open AccessPathways to Entrepreneurial Satisfaction: Unpacking the Contributions of Self-Leadership, Self-Efficacy, and Customer Interaction in Korean Startups
A key performance variable for entrepreneurs’ success is their satisfaction with their startup. However, there is limited research identifying the path to entrepreneurial satisfaction and even less research suggesting the enhancement of entrepreneurial success. Our study investigates self-leadership’s role in increasing self-efficacy and entrepreneurial satisfaction levels. To achieve this, we independently used behavior awareness and volition, task motivation, and constructive cognition—three sub-variables of self-leadership—as predictors and self-efficacy as a mediator. We tested the customer interactor mode for its role as a moderator in the relationship between self-efficacy and the final dependent, entrepreneurial satisfaction. Our results indicate that all self-leadership variables are positively related to self-efficacy. Also, self-efficacy predicts entrepreneurial satisfaction. However, the influence of task motivation on self-efficacy is only marginal, and different modes of customer interaction do not influence self-efficacy’s impact on satisfaction.
- Top Cited Papers
- 7 February 2022
- Published by Springer Nature in Service Business
- Vol. 16 (1) , 77-98
Research trends in digital transformation in the service sector: a review based on network text analysis
Digital transformation has influenced value chain operations of both manufacturing and service firms. This study examined digital transformation in the service sector through network text analysis of 330 related articles published during the past 10 years. The selected papers’ keyword link relations were analyzed to create network maps of research topics, ranging from traditional to emerging ideas of researchers. Dominant research topics and their clusters were identified using centrality and community analyses, and research trends were identified. The results of this study will help researchers and practitioners in the relevant fields capture the overall picture of the field.
- 7 February 2022
- Published by Springer Nature in Service Business
- Vol. 16 (1) , 77-98
Top Cited PapersResearch trends in digital transformation in the service sector: a review based on network text analysis
Digital transformation has influenced value chain operations of both manufacturing and service firms. This study examined digital transformation in the service sector through network text analysis of 330 related articles published during the past 10 years. The selected papers’ keyword link relations were analyzed to create network maps of research topics, ranging from traditional to emerging ideas of researchers. Dominant research topics and their clusters were identified using centrality and community analyses, and research trends were identified. The results of this study will help researchers and practitioners in the relevant fields capture the overall picture of the field.
- Open Access
- 5 February 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (3) , 1836
Green Supply Chain Management Efforts of First-Tier Suppliers on Economic and Business Performances in the Electronics Industry
Green supply chain management (GSCM) has a necessary goal of performing a firm’s social and environmental responsibilities, and SMEs employ GSCM practices with constrained resources. SMEs need to determine which areas they need to concentrate their limited resources to result in positively noticeable economic outcomes. This study aims to identify what GSCM practices would influence economic and business profitability for first-tier suppliers in the electronics industry. Specifically, this examines whether internal environmental management (IEM), green purchasing (GP), cooperation with customers (CC), and eco-design (ECO) have a role in enhancing an organization’s economic performance (ECP) and business performance (BP). Survey data from 193 South Korean electronics firms were collected to test the proposed model. The survey responses were analyzed using structural equation modeling (SEM). The results of the present study showed that IEM, CC, and ECO of the responding SMEs had direct positive influences on ECP. Moreover, economic performance has a statistically significant influence on BP. However, GP did not show a significant relationship with ECP. This study investigated first-tier suppliers within the electronics industry and identified what GSCM practices would be important in improving the performances of SME manufacturing companies.
- 5 February 2022
- Published by MDPI AG in Sustainability
- Vol. 14 (3) , 1836
Open AccessGreen Supply Chain Management Efforts of First-Tier Suppliers on Economic and Business Performances in the Electronics Industry
Green supply chain management (GSCM) has a necessary goal of performing a firm’s social and environmental responsibilities, and SMEs employ GSCM practices with constrained resources. SMEs need to determine which areas they need to concentrate their limited resources to result in positively noticeable economic outcomes. This study aims to identify what GSCM practices would influence economic and business profitability for first-tier suppliers in the electronics industry. Specifically, this examines whether internal environmental management (IEM), green purchasing (GP), cooperation with customers (CC), and eco-design (ECO) have a role in enhancing an organization’s economic performance (ECP) and business performance (BP). Survey data from 193 South Korean electronics firms were collected to test the proposed model. The survey responses were analyzed using structural equation modeling (SEM). The results of the present study showed that IEM, CC, and ECO of the responding SMEs had direct positive influences on ECP. Moreover, economic performance has a statistically significant influence on BP. However, GP did not show a significant relationship with ECP. This study investigated first-tier suppliers within the electronics industry and identified what GSCM practices would be important in improving the performances of SME manufacturing companies.
- Open Access
- 27 October 2021
- Published by MDPI AG in Sustainability
- Vol. 13 (21) , 11874
The Effects of Green SCM Implementation on Business Performance in SMEs: A Longitudinal Study in Electronics Industry
The evolution of green supply chain management (GSCM) in small and medium-sized enterprises (SMEs) remains underexplored in the literature. Specifically, this study assesses the changes in the effects of GSCM implementation on employee job satisfaction, operational and relational efficiency, and business performance of SMEs that serve as suppliers to large buying firms. The present study collected survey data from 193 electronics manufacturers in South Korea twice in a seven-year time gap, evaluated the reliability and the validity of individual measures, and employed structural equation modeling (SEM) to test the model hypotheses. The results commonly found in the two studies with the time gap are (1) the positive effects of GSCM implementation on employee job satisfaction and operational and relational efficiency, (2) the positive effects of both operational and relational efficiency on business performance, and (3) the positive relationship between operational efficiency and relationship efficiency. Moreover, the positive effect of employee job satisfaction on business performance is found only in the latter study (Study II). The results suggest that GSCM implementation is a critical factor for SME suppliers to establish sustainable long-term relationships with buying firms in the electronics industry, and it also helps manufacturers improve employee job satisfaction and operational efficiency over time. The present study is believed to enhance an understanding of key factors in association with GSCM that positively influences the business performance of SME suppliers.
- 27 October 2021
- Published by MDPI AG in Sustainability
- Vol. 13 (21) , 11874
Open AccessThe Effects of Green SCM Implementation on Business Performance in SMEs: A Longitudinal Study in Electronics Industry
The evolution of green supply chain management (GSCM) in small and medium-sized enterprises (SMEs) remains underexplored in the literature. Specifically, this study assesses the changes in the effects of GSCM implementation on employee job satisfaction, operational and relational efficiency, and business performance of SMEs that serve as suppliers to large buying firms. The present study collected survey data from 193 electronics manufacturers in South Korea twice in a seven-year time gap, evaluated the reliability and the validity of individual measures, and employed structural equation modeling (SEM) to test the model hypotheses. The results commonly found in the two studies with the time gap are (1) the positive effects of GSCM implementation on employee job satisfaction and operational and relational efficiency, (2) the positive effects of both operational and relational efficiency on business performance, and (3) the positive relationship between operational efficiency and relationship efficiency. Moreover, the positive effect of employee job satisfaction on business performance is found only in the latter study (Study II). The results suggest that GSCM implementation is a critical factor for SME suppliers to establish sustainable long-term relationships with buying firms in the electronics industry, and it also helps manufacturers improve employee job satisfaction and operational efficiency over time. The present study is believed to enhance an understanding of key factors in association with GSCM that positively influences the business performance of SME suppliers.
- Open Access
- 29 September 2021
- Published by MDPI AG in Sustainability
- Vol. 13 (19) , 10852
Developing Sustainable Competitive Strategies in the Beauty Service Industry: A SWOT-AHP Approach
The purpose of this study is to provide concrete growth strategies and practical development methods in the beauty service industry. This study consists of a SWOT (Strength, Weakness, Opportunity, Threat) analysis from the literature review and in-depth interviews with experts of the beauty service industry in South Korea. The Analytic Hierarchy Process (AHP) is applied to the finalized SWOT matrix to incorporate experts’ ideas. The combined high priority factors present four types of strategic alternatives: Strength–Opportunity (SO), Strength–Threat (ST), Weakness–Opportunity (WO), and Weakness–Threat (WT). This study applies an environmental analysis framework from the management strategy field to construct a sophisticated SWOT matrix. Furthermore, this study quantifies the importance of SWOT components through AHP to determine priorities to lay the groundwork for timely and sustainable strategy development in the beauty service industry. Based on the SWOT-AHP analysis, this study suggests that beauty service companies should pay attention to the lack of profitability and employee stress with high turnover rates caused by poor working conditions and emotional labor. In addition, the Korean government should gradually shift away from the lack of an effective legal system to grow the beauty industry.
- 29 September 2021
- Published by MDPI AG in Sustainability
- Vol. 13 (19) , 10852
Open AccessDeveloping Sustainable Competitive Strategies in the Beauty Service Industry: A SWOT-AHP Approach
The purpose of this study is to provide concrete growth strategies and practical development methods in the beauty service industry. This study consists of a SWOT (Strength, Weakness, Opportunity, Threat) analysis from the literature review and in-depth interviews with experts of the beauty service industry in South Korea. The Analytic Hierarchy Process (AHP) is applied to the finalized SWOT matrix to incorporate experts’ ideas. The combined high priority factors present four types of strategic alternatives: Strength–Opportunity (SO), Strength–Threat (ST), Weakness–Opportunity (WO), and Weakness–Threat (WT). This study applies an environmental analysis framework from the management strategy field to construct a sophisticated SWOT matrix. Furthermore, this study quantifies the importance of SWOT components through AHP to determine priorities to lay the groundwork for timely and sustainable strategy development in the beauty service industry. Based on the SWOT-AHP analysis, this study suggests that beauty service companies should pay attention to the lack of profitability and employee stress with high turnover rates caused by poor working conditions and emotional labor. In addition, the Korean government should gradually shift away from the lack of an effective legal system to grow the beauty industry.
- Open Access
- 14 October 2020
- Published by Springer Nature in International Journal of Quality Innovation
- Vol. 6 (1) , 1-14
Logistics integration in the supply chain: a resource dependence theory perspective
Firms have strategically used cooperative linkages to establish competitiveness. In this study, we incorporated the resource dependency theory view to assess how trust, satisfaction, and commitment affect firms’ decisions on logistics integration. Also, we examined the link between logistics integration and supply chain performance. The study collected data from 250 South Korean manufacturers for analysis. The results revealed positive impacts of trust, satisfaction, and commitment on logistics integration between manufacturing firms and logistics service providers that enhances logistics service capabilities of the firms. Furthermore, our study showed that building a strategic relationship for logistics services helps the manufacturing firms improve their business and operations performances in their supply chain. Implications and suggestions for future research are discussed.
- 14 October 2020
- Published by Springer Nature in International Journal of Quality Innovation
- Vol. 6 (1) , 1-14
Open AccessLogistics integration in the supply chain: a resource dependence theory perspective
Firms have strategically used cooperative linkages to establish competitiveness. In this study, we incorporated the resource dependency theory view to assess how trust, satisfaction, and commitment affect firms’ decisions on logistics integration. Also, we examined the link between logistics integration and supply chain performance. The study collected data from 250 South Korean manufacturers for analysis. The results revealed positive impacts of trust, satisfaction, and commitment on logistics integration between manufacturing firms and logistics service providers that enhances logistics service capabilities of the firms. Furthermore, our study showed that building a strategic relationship for logistics services helps the manufacturing firms improve their business and operations performances in their supply chain. Implications and suggestions for future research are discussed.
- Open Access
- 30 May 2020
- Published by Springer Nature in International Journal of Quality Innovation
- Vol. 6 (1) , 1-12
Convergence strategy and innovation capability of the classic art industry
Arts management is the field related to business operations of arts organizations, specifically production, fundraising, policy and administration, public relations, marketing, etc. The main characteristic of the field of art is that it requires talented people as the main input for value creation, and this requires effective management of resources and processes. The purpose of this study is to investigate the potential of a convergence strategy for improving the sustainability of the opera industry by focusing on operama, a new genre created through the fusion of opera and drama. Through the convergence of the two different industries, operama has been able to communicate the philosophy and artistic values of classic art to the public more effectively. This study proposes how classic art industries can be positively reinvented by adopting various convergence strategies.
- 30 May 2020
- Published by Springer Nature in International Journal of Quality Innovation
- Vol. 6 (1) , 1-12
Open AccessConvergence strategy and innovation capability of the classic art industry
Arts management is the field related to business operations of arts organizations, specifically production, fundraising, policy and administration, public relations, marketing, etc. The main characteristic of the field of art is that it requires talented people as the main input for value creation, and this requires effective management of resources and processes. The purpose of this study is to investigate the potential of a convergence strategy for improving the sustainability of the opera industry by focusing on operama, a new genre created through the fusion of opera and drama. Through the convergence of the two different industries, operama has been able to communicate the philosophy and artistic values of classic art to the public more effectively. This study proposes how classic art industries can be positively reinvented by adopting various convergence strategies.