Monika Jedynak

Jak tworzyć innowacje, które odpowiadają na rzeczywiste potrzeby ludzi i instytucji? Jak połączyć wiedzę naukową, doświadczenie praktyków oraz perspektywę użytkowników? Odpowiedzią może być living lab – otwarty ekosystem współpracy, w którym badania, eksperymentowanie i wdrażanie rozwiązań odbywają się w rzeczywistych warunkach. Książka przedstawia koncepcję uczelnianych living labów jako podejścia badawczego, modelu organizacyjnego i przestrzeni współtworzenia innowacji. Łączy refleksję teoretyczną i metodologiczną z doświadczeniami projektu „Campus Living Lab. Useful Research HUB” realizowanego na Uniwersytecie Jagiellońskim, pokazując, jak kampus może stać się żywym laboratorium wspólnego rozwiązywania wyzwań społecznych, środowiskowych i organizacyjnych. Publikacja prezentuje różnorodne modele funkcjonowania living labów, metody angażowania interesariuszy oraz studia przypadków dotyczące m.in. bioróżnorodności, błękitno-zielonej infrastruktury, dostępności przestrzeni publicznej i neuroróżnorodności. Nie pomija przy tym trudności związanych z interdyscyplinarną współpracą, ograniczeniami instytucjonalnymi oraz nieprzewidywalnością procesów innowacyjnych. To książka dla badaczy, osób zarządzających uczelniami, przedstawicieli administracji publicznej, organizacji społecznych i biznesu, a także wszystkich, którzy chcą rozwijać innowacje poprzez współpracę, eksperymentowanie i uczenie się w działaniu.

Purpose: The aim of the research was to develop a methodological framework for coding data from social media. Design/methodology/approach: The research is based on netnography, a qualitative research approach that combines online observation, digital traces, and elicitation techniques to study online phenomena. Findings: Our study identified five key challenges in coding social media data (1) social media posts often function as coherent, multifaceted units of meaning, rather than discrete words or isolated sentences; (2)multi-Coding Necessity: Posts frequently convey multiple messages, necessitating simultaneous assignment of several codes to a single post unlike traditional coding practices that emphasize isolating individual meanings; (3) Iterative Codebook Development: Creating a reliable coding framework required up few rounds of refinement, highlighting the need for iterative development processes; (4) Lower Inter-Rater Agreement: Agreement levels among coders were lower than typically expected in conventional coding. Achieving a 75% agreement rate required extensive discussion and refinement; (5) Importance of Multiple Raters: Engaging more than two coders significantly improved the methodological rigor of the codebook development. Research limitations/implications: The dataset was limited to firm–stakeholder interactions. Different dynamics might present other coding challenges. The exemplary dataset was relatively small and manageable. Larger datasets may require different sampling and coding strategies, limiting the direct transferability of our framework. Our framework was developed inductively from a single case. A synthesis of coding practices across multiple netnographic studies could further refine a literature-informed methodology. Existing studies rarely report coding procedures in detail, limiting opportunities for comparison or replication. Our framework focuses on textual data. However, visual and audiovisual elements in social media play an increasingly important role and warrant further methodological development. Practical implications: We encourage researchers to treat entire posts as the basic unit of coding and allow for multiple codings to reflect the complexity of social media discourse. The actual process of developing a codebook should involve multiple coders and several rounds of iteration and discussion. A codebook can facilitate automated content analysis across larger data sets, increasing scalability while maintaining methodological rigor. Our recommendations provide a foundation for future guidance and best practices in digital qualitative research. Originality/value: This study contributes a novel and structured framework for coding qualitative social media data – a methodological gap in the current netnographic literature. It offers practical strategies for addressing key challenges in coding complex digital content. By highlighting the limitations of traditional coding approaches to social media data, the study develops methodological guidelines useful to researchers and sets the stage for future research on the dataset.

Purpose: The aim of this article was to identify differences in the emotional tone of verbal messages published on the Facebook accounts of selected companies within the fashion industry, focusing on organizations with an active presence on this platform. Design/methodology/approach: The sentiment analysis was conducted using the CLARIN software suite. Over a three-month period in 2023, companies’ posts and users’ comments were collected and analyzed. Sentiments were categorized into six groups: ambiguous statements, strong and weak negative statements, strong and weak positive statements, and neutral statements. Analysis was performed at sentence, document, and aspect levels, employing both lexicon-based methods and machine learning. Findings: The results showed a preponderance of strong positive sentiment among the messages seen on the social media channels of the companies analyzed. Research limitations/implications: The study was limited to a three-month data collection period and focused exclusively on organizations within the fashion industry with an active Facebook presence, which may limit the generalizability of the findings to other industries or platforms. Originality/value: This study contributes to the understanding of how corporate communication on social media impacts its users, offering insights specifically into sentiment dynamics within the fashion industry.

Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how organizational identity is constructed in a digital environment. We used a bibliometric visual analysis to provide a comprehensive overview of the field. We ran a co-occurrence of words analysis to identify central and peripheral themes. Findings: Organizational identity and digital organizational identity seem to be topics detached from mainstream research. Most of the literature has adopted the individual level of analysis and left other levels of analysis unattended, including the organizational level in particular. We see this gap as a major theoretical and empirical vacuum in the existing literature. Implications & Recommendations: We identified a research gap regarding the lack of research on the construction of organizational identity in the digital environment at various levels of analysis. We also found that scholars did not devote attention to the micro level of analysis, i.e. individual interactions such as posts, tweets, etc. although it may be instrumental to the construction of an organization’s digital identity. Contribution & Value Added: The article contributes to research on organizational identity shaped in the digital world, especially from the perspective of social media. We show gaps in existing approaches and levels of analysis.

Wybuch pandemii COVID-19 wywołał istotne zmiany w organizacjach, nie tylko na polu sposobu funkcjonowania, zmian stosowanych modeli biznesowych, przeobrażenia strategii czy konieczności stosowania nowych form komunikacji z interesariuszami. Znane dotychczas zjawiska uległy przeobrażeniu, a istniejące pojęcia wymagają rewizji stosowanych definicji bądź stworzenia nowych. Celem artykułu jest próba opracowania definicji cyfrowej tożsamości organizacji. Począwszy od analizy pojęcia tożsamości organizacyjnej, zidentyfikowania nieciągłości cyfrowej i konceptualizacji pojęcia. Obrana tematyka zdeterminowała metodę badawczą w postaci analizy tekstu uzupełnionej systematycznym przeglądem literatury. W wyniku badań udało się ustalić, że cyfrowa tożsamość organizacji nie powstaje wskutek procesu ucyfrowienia, a stanowi zupełnie nową kategorie pojęciową.

Purpose: The purpose of this paper is to identify the development of the digital transformation literature and to the systematic literature review methodology.Design/methodology/approach: The authors run a systematic literature review, followed by a rigorous thematic analysis of both academic and grey literature dataset, in order to develop a conceptual map of organizations' digital transformation. The authors aggregate the concepts and topics identified across the literature to find that they overwhelmingly tackle digital business models. At the same time, the authors identify a major blind spot resulting from ignoring the organization itself as a unit of analysis.Findings: The findings show that developing a digital theory of the organization or the theory of digitally transformed organization is a major challenge to management researchers. The analysis exposed numerous research gaps that can be helpful for future research directions.Originality/value: Digital transformation research enjoys an increasingly rapid rise to recognition across many academic disciplines and strongly impacts the management domain. adopt the view that published documents reflect the collective understanding of a phenomenon. This paper contributes to filtering the digital transformation literature, clarify complex relation between digital transformations of organizations and identify the key blind points.

Contemporary organizations operate in an increasingly turbulent environment that generates not only predictable changes, but also “black swans”. Winning organisations must be agile, flexible and constantly learning. Changes in the management system cover each of its components, from strategy, through systems, processes, structure, staff, organisational culture and other elements. The management science follow changes both in business environment and in management of organisations. The most important trends are described and new theories emerge. The monograph includes 29 articles written by 50 authors presenting different theoretical and empirical studies. In five parts of that book the most important challenges and trends concerning strategie management; modern approaches, methods and measures in management; sustainability and CSR; HR Management; and other were indicated. We believe that content of that book leads us to better understanding challenges and trends of contemporary organisations and management.

Social media and CSR – systematic literature review

Systematic Review of The Literature on Supplier Code of Conduct

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