Chulwon Kim

This study was conducted to provide basic data for preparing a development policy for the exhibition and convention industry in the future by empirically analyzing the current status of exhibition and convention holding, regional distribution, and operation status. From 2012 to 2019, China's exhibition and convention industry experienced continuous quantitative growth at an average annual rate of 8-10 % in terms of the total number of exhibitions and conventions, total exhibition area, and total quantity. However, 70% of the exhibition convention centers were distributed among the seven major regions of China, mainly in Hwadong, Hwanam, and Hwabuk. In addition, the operation rate of the exhibition and convention center was above 50% for the top seven, which was less than 2% of the total. Since 2020, due to the COVID-19 pandemic, online exhibition conventions have become an opportunity to emerge with an 11% share of the total.

This study examined the effect of four dimensions (i.e., the experience of education, entertainment, aesthetics, and escape) of the experience economy on participants’ attachment values toward tourism places in the context of the virtual Korean Wave experience during the COVID-19 pandemic. It also tested the relationship between attachment values and continuous immersion intention in virtual reality. An online survey was conducted on Asian people who experienced the Korean Wave culture, and 387 questionnaires were completed. Statistical analyses were used to establish the relationship between experiences, satisfaction, and continuous immersion intention comprising descriptive analysis, explanatory factor analyses, and multiple regression analysis. The result showed that the virtual Korean Wave (entertainment, educational, aesthetic, and escapism experience) significantly impacted participants’ attachment values. The meaningful virtual experiences would provide new insights into enhancing participants’ attachment to tourist places. There is little research examining the cultural experience and the attachment values of online users within the experience economy, despite the emergence and continuation of the novel coronavirus, which has led to many challenges in social, economic, technological, and medical systems’ lifestyles

This study examined residents’ quality of life contexts due to the mega-events (F1 Korean Grand Prix 2010 and 2018 Pyeongchang Winter Olympics) based on an insider’s perspective (emic approach). The study investigated the residents’ quality of life contexts due to hosting the mega-events, which are suitable for understanding changes in social patterns among residents. Specifically, the study investigated diverse phenomena surrounding two mega-events and their relation to the quality of life with qualitative methods of participant observation and in-depth interviews. The phenomenon for the quality of life represented socioeconomic effect, educational impact on the local community, infrastructure development, recreational and cultural experience, emotional use of life, community spirit, and direct economic exchange. The subject phenomenon of quality of life examined the Residents’ Perception of Quality of Life, Subjective Expectations and Exchange, and the Relationship Model. The relationship model shows that the mega-event host community residents’ daily life experience from the individual or collective social exchanges influences their perception of the quality of life and the areas of life. Meanwhile, the factors, including individual social interaction, recreational and cultural experience, and the emotional use of life, positively or negatively influence the residents’ perception of the quality of life. Finally, the standards and procedures of the perception of the quality of life appear different depending on the type of residents and whether they have direct economic exchange experience.

The purpose of this study is to provide the direction and theoretical basis for Zhuhai''s convention marketing strategy. The present study compares and analyzes the positioning of China''s Hong Kong, Macau, Zhuhai, and Shenzhen as convention destinations by using convention destinations preference metrics. This study was conducted using an online questionnaire and collected 232 effective responses, and ᅟᅧᆫ used the multidimensional scaling(MDS) method. The study revealed the tourism program before and after the conference meeting was the essential attribute, and there was a difference in the images of Zhuhai, Hong Kong, Macau, and Shenzhen. Zhuhai showed relatively higher preference in terms of conditions such as conference hall conditions and the destination''s attractiveness.

This study aimed to identify the relationship among perceived risk, selection, attitude, and continuance intention on camping activities during the COVID-19 era with a focus on vaccinated residents in Seoul and the Capital area. In addition, it intended to determine the mediating effect of camping attitude toward the relationship between selection attributes and continuance intention. On the basis of the existing research, a model was developed, and a survey was conducted to test the hypotheses of the current research. Data from 377 participants who were vaccinated and who experienced camping during the course of the pandemic were used to test the research hypotheses. The results revealed positive and significant associations among the effects of risk perception on selection, continuance intention, and attitude toward camping. Moreover, selection attributes toward camping have significantly influenced continuance intention and attitude. In addition, continuance intention significantly influenced attitude toward camping. Specifically, the environmental and safety factors under selection attributes exerted more effect on continuance intention and attitude. Therefore, these factors should be developed and maintained as key successful factors of camping management. Furthermore, the results illustrated that the better the selection attributes, the more positive the continuance intention, whereas the attitude exerted a mediating effect on this relationship. The findings suggested considerable insights on the role of camping during the COVID-19 era.

Achieving the three pillars of sustainable tourism development has long been debated in the literature. This study revealed that sustainability and productivity are not mutually exclusive, analyzing Templestay as part of Korea’s 1700-year-old cultural heritage. The study discussed the challenging case of fulfilling triple-bottom-line sustainable social, environmental, and economic requirements in tourism development. Templestay has enormous potential to be one of the competitive tourism products as a cultural resource, attracting visitors to local areas. The prosperity and potentiality of Templestay may offer insightful contexts to bridge the gap between a sustainable philosophy and destination productivity. The study suggests further research to investigate tourism’s ontological and epistemological nature in terms of sustainability and productivity.

This study examined the relationship between sociodemographic characteristics and leisure involvement in various meaningful activities under the political economy of aging and life course. The stepwise multiple and ordinal regression model revealed that the individual factors of older adults were significantly associated with leisure involvement: age (younger adults), gender (men), education level (higher education), perceived economic satisfaction (higher satisfaction with their financial condition), and perceived health (higher satisfaction with their health) variables were significantly related to more frequent participation in domestic leisure travel. Additionally, gender and education level were associated with leisure-time exercise; the four variables (gender, education level, economic activity, and perceived financial satisfaction) were related to leisure-time social activities. Contrary to our expectation, older adults who are older and with lower education were more likely to participate in volunteering activities. The results suggested that older adults’ sociodemographic characteristics play an essential role in leisure behavior. The extent to which these characteristics affect leisure participation varies with different types of activities and cultural contexts.

A substantial portion of the gerontological literature has been directed towards the relationship between leisure and aging, particularly with the healthy life of older adults. The concept of leisure conveys varied meanings to persons, including identifying the leisure itself, the activity’s frequency, and its value to the participant. With increased longevity, the concept of aging well and related terms (e.g., “active aging”, “successful aging”, “productive aging”, “positive aging”, “healthy aging”, and “sustainable aging”) have been emerging themes for academic fields related to gerontology, exercise promotion, health care, and leisure activities. Thus, the aging population and human leisure activities must be considered sustainable as sustainability is primarily human-centered. This study explores older adults’ perceptions of leisure and aging well and their leisure behavior at senior welfare centers using qualitative data collection and methodology. Findings suggest that four main themes emerge: unfamiliarity with the concept of leisure and leisure engagement; evolving perceptions of senior centers and leisure benefits; limited physical functioning as a major leisure constraint; perceptions of major factors for aging well. Implications for researchers and policymakers are discussed.

The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s “Museum Lates” programs and event characteristics, theoretical views of museums as cultural and creative tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. The authors employed an interpretive approach using interviews with two types of participants: event visitors and event coordinators. The findings suggest that attendees possess personal, physical, and socio-cultural motivations for participating in “Museum Lates” events. The characteristics of late events—extraordinary quality and evening-time atmosphere—produce different effects from those of current museum exhibitions held during regular operating hours. “Museum Lates” events can contribute to achieving cultural sustainability, adding a cultural construct to the traditional three pillars of sustainability.