Elif Üstündağlı Erten

Despite the crucial role that social support relationships play in coping with crises, there is limited knowledge on how social capital-based resources function in compliance with measures during the COVID-19 crisis, given the complex effects created by the conditions of the support relationship. Synthesizing the capital perspective with the protection motivation approach, this study addresses the negative and positive capital effects in the capital-preventive behavior relationship by examining the role of individual and social resource-based factors in the adaptation of profiles based on support relationships. Results revealed five profiles based on social support relationship conditions. In particular, low compliance commitment was seen in the family-intensive profile, where the support relationship was reciprocal and characterized by strong family ties, similar to the profile without a support relationship. The fact that factors based on social resources are common risk factors in profiles with support relationships with more groups implies that these groups may be more open to social capital effects. The results emphasize that factors related to individual or social resources should be taken into account according to capital potential in the management of crises that require collective action.

Complaint management is a crucial strategic instrument utilized by businesses to recognize and eliminate customer discontentment, with the aim of retaining customers, enhancing profitability, and augmenting service quality perceptions

Public relations, which has traditionally been used by corporations, is now being observed as a strategy within the activist realm. Activist organizations employ public relations (PR) strategies while advocating for a cause, while institutions utilize PR research to manage their interactions with activists. Hence, the precise definition, extent, and limitations of activist public relations remain ambiguous. This study examines activism as a social movement in relation to public relations (PR) to represent the convergence and divergence of interactions between corporate and social perspectives, as well as the reciprocal development of activism and PR. The study revealed that legitimacy and visibility, framing the issue, networking, crafting the message, resource enhancement, actions and implementations, communication media and tools, transformation and restructuring, and measuring effectiveness are the primary public relations tools that are effective for including different actors and movements with increasing awareness and responsibility. Request access from your librarian to read this chapter's full text.

In this study, information-seeking behavior during the initial quarantine period of the COVID-19 pandemic in Turkey is examined, and predictors of information-seeking are analyzed through the synthesis of Information Repertoire and Protection Motivation Theory approaches. Based on data collected from 2283 participants representing Turkey, the study reveals the changing impact of the need based on information types, information sources, and protection motivation components according to the channels through which information is sought. The results demonstrate that, in addition to the importance of the information need, perceived severity, response efficacy, and perceived susceptibility motivate information seeking. Furthermore, perceptions of the competence of the social environment motivate information seeking, highlighting the role of social context in information seeking. The results underline the need for policies to strengthen the effectiveness of official actors providing information in line with search dynamics in disaster communication and to design messages that are sensitive to social context. Request access from your librarian to read this chapter's full text.

Household energy consumption is influenced by a variety of factors, including climate, demographics, and socio-economic conditions. This study is a review based on clustering analysis of data from the 2019 Household Budget Survey in Turkey, and explores the role of dwelling structure, household habits, and possessions as indicators of energy patterns and preferences within distinct household groups contributing to Sustainable Development Goals 1, 7, and 12. The data analysis identifies three distinct clusters with specific features that set them apart. The Urban Majority cluster represents densely populated urban areas where natural gas is a preferred fuel source, and parquet and ceramic tiles are common flooring materials. The Deprived-like Remote Residents cluster portrays areas with less access to natural gas, where wood and coal are frequently used for heating, and the Urban Comfort-Seekers cluster highlights urban areas with high comfort levels, featuring natural gas, floor heating, and various amenities. These clusters reflect energy consumption patterns and social aspects related to poverty and habits. They indicate that Turkey’s energy preferences are closely linked to accessibility, user-friendliness, and affordability. Urban households prioritize comfort, while rural areas are more resource-constrained, and contextual factors like location and possessions play a vital role in energy preferences.

Bu çalışmada bir politik tutumun göstergesi olan söylemlerin reklamlarda kullanıldığı durumunda tüketicilerin hangi mekanizmalarla pozisyon aldığı incelenmiştir. Bu durumun marka ile ilgili görüşlere nasıl yansıdığı da ele alınmaktadır. Araştırma tanımlayıcı bir araştırma olup, Filli Boya’nın 2017 ve 2018’deki 8 Mart Kadınlar Günü reklamlarına Twitter üzerinden yapılan yorumlar analiz edilmiştir. Araştırma bulguları, tüketicilerin politik ve protest tüketici kimlikleri etrafında olumlu ve olumsuz görüşlerde itme ve çekme mekanizmasıyla kümeleştiğini ortaya koymaktadır. Çalışmanın özgün değerini, olumlu görüşlerin olumsuz görüşlerden daha etkili olduğu ve dolayısıyla da markanın politik söylemlere taraf olmasının stratejik bir katkı sağladığının ortaya koyulması oluşturmaktadır.

This study aims to reveal how the new concepts and marketing practices, which have recently been trendy topics in the marketing literature, are perceived by the marketing managers as the target audience practitioners. The research is exploratory and adopts a phenomenological method. With purposeful sampling, data were obtained from 14 marketing managers through semi-structured in-depth interviews and analyzed with the grounded theory approach. Research findings show that marketing knowledge has two important effects on marketing managers: the interaction between academic knowledge and marketing practitioners and the interaction among marketing practitioners. Education - especially post-graduate education - is an important element that determines the direction of this interaction. While the practitioners with post-graduate degrees keep less distance with academic knowledge, the ones without post-graduate degrees use marketing with basic tools like price, promotion and underestimate knowledge. Having academic knowledge is seen as an important means of status and social discrimination in the relationship among marketing managers. As an original finding of the study, academic language is the tool that most clearly reveals this distinction. Although the distance between theory and practice is preserved despite the critical literature in this field, the individual requests of managers towards knowledge allow this gap to be diminished..

Purpose: In this study, it is aimed to examine do-it-yourself (DIY) practices from sustainable and entrepreneurship perspectives and to understand how transformation mechanism works in between altruistic and utilitarian tendencies in shared economy market conditions. Meaning, material and competency of practice theory will be indicative in explaining transformation of existing practices, how practice is transformed and diffused in market ecosystem through the introduction of new objects and opportunities to better understand how values and meanings change.Design/methodology/approach: This study is a phenomenological research interested in explaining contingency of sustainability in between altruistic and market conditions in shared economy ecosystem through DIY practices. The sample of this study is made up of 15 participants actively carrying out DIY activities. Data is analysed with MAXQDA Analytics Pro 2018 program through grounded coding technique.Findings: DIYers' relationship with market results them to create roles subject to their dependence on altruistic values of sustainability and their stance to anti-consumption in between alternative and mainstream economy. When they converge to the market, DIY activities turn into medium of marketing activities. When they diverge from the market, they become “transformers” embracing principles of shared economy. Contingency appears depending on three conditions: one is related with active participation in DIY or market practices. Second is related with occupation status that DIYers have. Third is related with competence that active DIYers have.Research limitations/implications: This study is aimed only at active participants. Therefore, it is possible to see the effects of altruistic and market behaviour more clearly. However, this group represents a minor group that will make it possible to comment on a small group. This is one of the limitations of this study.Originality/value: In the study, proximity and distance to mainstream market condition are taken as the basis and market structure is taken as an agent. By this way, DIYers' activities evaluated not only from social and economical perspective but also their transformation compared to capitalist market conditions challenging altruistic values of DIY, sustainability and sharing economy. Thus, this study is evaluating sustainability, shared economy and DIY not as an entity but as a process.

Identifying the “religion–ethnicity–well-being” nexus as an understudied topic in marketing and consumer behavior research, we propose three main trajectories for future research: Firstly, given the politics of religions, there is a need for studying societies that suffer from and are affected by religioethnic tensions and also different types of risks that threaten people’s well-being in such contexts. Secondly, future research should investigate how and why markets may generate and mediate religioethnic prejudices and antagonism that put society’s well-being at risk. Thirdly, with the upsurge of transcultural alternative religiosities/spiritualities, researchers should examine how through the processes of religious hybridization and hybrid consumption people change their existing consumption patterns and how alternative religiosities/spiritualities influence their sense of well-being, particularly in contexts where religious shifts are contested.