Ye Ye

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Agricultural livestreaming often struggles to convert viewers from passive spectators into active co-creators of value. Guided by Social Cognitive Theory, this study examines whether and how viewers’ psychological engagement functions as the consumer-side mechanism that links perceived livestream cues to product-centered participation. A structural model was developed integrating streamer characteristics (i.e., credibility, likability, rural identity salience), product attributes (i.e., information, quality, cost-value ratio), and scene features (i.e., authenticity, transparency). Data from a survey of 479 Chinese viewers underwent analysis via PLS-SEM. Findings indicate that all cues except likability exert a substantial effect on psychological engagement, with rural identity salience and scene transparency demonstrating the most pronounced impacts. Psychological engagement substantially predicts four forms of customer participation in value co-creation behaviors: information seeking, information sharing, responsible behavior, and personal interaction, with the first two exhibiting the largest effect sizes. Findings extend Social Cognitive Theory to agri-product commerce by showing that cognitive and affective engagement connects environmental cues to customer participation in value co-creation. Identity-based and scene-based signals carry greater weight than interpersonal warmth in credence-dominant contexts, highlighting a credibility-over-charisma pattern. Practically, the study recommends identity performance by grassroots streamers, scene-transparent storytelling that viewers can verify on camera, clear cost–value communication, and platform features that support multi-angle on-site visuals and real-time interaction.

Purpose: This study aims to examine the intergenerational transmission of ethnic culture among the Yao minority in China, focusing on how rapid societal changes and modernization impact cultural identity maintenance. The research seeks to understand the perspectives of different generations of Yao individuals regarding their traditional culture, external influences and ethnic identity. The study aims to identify factors that facilitate or hinder cultural transmission, assess the effectiveness of current cultural preservation efforts and uncover potential strategies for maintaining ethnic identity in a rapidly changing society. Additionally, the research investigates the role of traditional elements, such as ethnic clothing, in connecting younger generations to their cultural heritage.Design/methodology/approach: This study employed a qualitative approach using grounded theory methodology to explore the intergenerational transmission of Yao ethnic culture in China. In-depth, semi-structured interviews were conducted with 30 Yao individuals representing different generations. Participants were purposively selected from two Yao villages in southern China. Data collection also included researcher observations and memos. Interviews were conducted in Chinese, translated to English and analyzed using NVivo12 software. The analysis followed the grounded theory approach of open, axial and selective coding. Triangulation was achieved through discussions with participants' peers and family members. Ethical considerations included obtaining informed consent, ensuring participant anonymity and securing institutional review board approval.Findings: The study revealed three distinct generational attitudes towards Yao culture: rejection among older generations, semi-openness in middle-aged groups and initiated closeness in younger generations. Despite government policies supporting population growth, ethnic identity is not effectively transmitted across generations. Economic disparities between Yao communities and external society significantly influence cultural preservation, with younger generations prioritizing economic opportunities over traditional practices. However, traditional Yao clothing emerged as a potential link between younger individuals and their cultural heritage, offering a promising avenue for cultural preservation. The research also highlighted the impact of education, technology and media on shaping attitudes towards traditional culture and external influences across different age groups.Originality/value: This study provides insights into the cultural transmission within the Yao minority in China, a previously understudied ethnic group. It uniquely examines the interplay between economic development, government policies and intergenerational attitudes in shaping ethnic identity maintenance. The research reveals an unexpected potential for traditional clothing to serve as a bridge between younger generations and their cultural heritage, offering a fresh perspective on cultural preservation strategies. By identifying distinct generational attitudes towards cultural identity, this study contributes valuable knowledge to the fields of ethnic studies, cultural anthropology and social psychology, while also informing policymaking for minority cultural preservation in rapidly modernizing societies.

Parkinson’s disease (PD) is characterized by microglia activation that leads to neuroinflammation. Heat shock transcription factor 1 (HSF1) is known to exert neuroprotective effects on neurodegenerative diseases. This study sought to analyse the role and mechanism of HSF1 in PD-induced...

Culture has largely benefited from the invention and use of the Internet. With the change of society and lifestyle, the culture with its characteristics created by Chinese peoples, especially the traditional culture of some ethnic groups, has gradually disappeared, especially the emergence of the Internet of Things has exacerbated the phenomenon of cultural disappearance. This study investigates the cultural inheritance concepts of Yao junior high school students in the context of the Internet through a questionnaire survey of Yao and Han junior high school students in six dimensions: ethnic quality, family environment, ethnic traditional history, ethnic activities, and ethnic identity. The study found that respondents were generally interested in minority culture, but they lacked effective communication with their elders, and traditional minority culture was not well passed on between the two generations. The study suggests that fathers, as the leading cultural transmitters, should be more open to new things to maintain good communication with their offspring to ensure the effective transmission of traditional minority cultures. Secondly, information building among government departments, families, and schools to inherit and promote traditional culture will effectively promote the transmission of Yao ethnic culture.

Shopping cart abandonment remains a challenge for many e-retailers despite the continued growth of the e-commerce industry worldwide. However, the issue of online shopping cart abandonment (OSCA) has not been explored extensively in the literature. Grounded by the stimulus-organism-response (S-O-R) model, this study explores a sequential mediation model comprising consumers' wait for lower prices as an antecedent, hesitation at checkout and OSCA as mediators, perceived transaction inconvenience as a moderator, and decision to buy from a land-based retailer (DBLR) as an outcome. An online questionnaire was designed and distributed to 883 online consumers in Mainland China. Partial least squares-structural equation modeling (PLS-SEM) was employed to analyze the survey data. The results show that waiting for lower prices positively influences hesitation at checkout, and subsequently, impacts both OSCA and DBLR. Hesitation at checkout and OSCA play sequential mediating roles in the framework path. In addition, perceived transaction inconvenience strengthens the relationship between waiting for lower prices and hesitation at checkout. Overall, this study contributes to theory and serves as a guideline for e-retailers in reducing the OSCA rate.

A laboratory device storage management system was developed and designed for the problems of open laboratory equipment borrowing and returning processes. This system is composed of embedded system and web-based system, and the data transmission uses TCP protocol. For the borrowing and returning of instruments and equipment, the system has designed a finite state machine to enable the instrument to transfer equipment information between the storage cabinet and the borrower, which improves the working efficiency. The system adopts the method of automatically sending email prompts to remind the borrower to return the instruments and equipment in time, and additionally the Gantt chart information display in the web to intuitively view the current borrowing situation of the instrument equipment. The use of this system makes the process of borrowing and returning instruments and equipments more convenient, and responds to the current paperless, energy-saving and emission-reduction policies, and also reduces the chance of errors when instruments and equipment are borrowed. The promotion and use of the laboratory device storage management system will effectively solve the problem of "borrowing and returning of open laboratory instruments and equipment".

Cytotoxic T-lymphocyte associated protein 4 (CTLA-4) and programmed cell death 1 (PD-1) are well-known key immune checkpoints that play a crucial dampening effect on regulating T-cell homeostasis and self-tolerance. In this study, we aimed to evaluate the association between immune checkpoints (CTLA-4 and PD-1) and Posner-Schlossman syndrome (PSS) in a southern Chinese population. A total of 137 patients with PSS and 139 healthy controls from a southern Chinese population were recruited. Five single nucleotide polymorphisms (SNPs) of CTLA-4 (rs733618, rs4553808, rs5742909, rs231775, and rs3087243) and five SNPs of PD-1 (rs10204525, rs2227981, rs2227982, rs41386349, and rs36084323) were genotyped by SNaPshot technique. Soluble CTLA-4 (sCTLA-4) and soluble PD-1 (sPD-1) were determined by ELISA and antibody array assay, respectively. The frequencies of T allele at rs733618 and A allele at rs231775 of CTLA-4 were significantly higher in PSS patients than in healthy controls (corrected p (P_c) = 0.037; P_c = 0.044, respectively). The haplotype frequencies of CACGG haplotype (rs733618-rs4553808-rs5742909-rs231775-rs3087243) of CTLA-4 and TGAGC haplotype (rs10204525-rs2227981-rs2227982-rs41386349-rs36084323) of PD-1 in the PSS group was significantly lower than those in the control group (P_c = 0.015, p = 0.034, respectively). Circulating plasma levels of sCTLA-4 and sPD-1 in PSS patients were significantly higher than those in controls (all p < 0.001). The present study suggests that CTLA-4 and PD-1 genetic polymorphisms are associated with the susceptibility to PSS in a southern Chinese population. The upregulated circulating plasma protein levels of sCTLA-4 and sPD-1 might provide some hints regarding the dysfunction of immune checkpoints in PSS during the active status.

Zhong-Yong thinking is seen as an indigenous concept that best fits the Chinese context and guides people’s actions and decisions. However, its influence on business and management remains unclear and less studied, with little understanding of both theoretical and practical lenses. This paper synthesizes 41 articles by systematic review and employs the TCCM framework (theory, context, characteristics, and methodology) to evaluate research on the role of Zhong-Yong thinking in business and management. It also distinguishes between studies using Zhong-Yong thinking as a moderating variable and as an independent variable. The study develops two conceptual frameworks as the basis for future research to explore Zhong-Yong thinking and ten related themes.