Bijay Prasad Kushwaha

Given our extensive presence online, consumers are increasingly concerned about information confidentiality and risks of potential misuse of personal data by organisations. Interestingly, consumers' beliefs about data privacy are often inconsistent with their actual disclosure behaviours, yielding to a so‐called privacy paradox; an important yet not well‐understood phenomenon, particularly, from an online consumer behavioural perspective. Building on and synthesising prior work, the current study explores the combined effect of general privacy orientation, perceived benefits, consumer sensitivity about information sharing and trust on behavioural intention and ultimately on disclosure behaviour. A total of 652 valid responses were collected using purposive sampling. The empirical data were analysed using Partial Least Squares Structural Equation Modelling (PLS‐SEM) with SmartPLS version 4.0. Results demonstrate that individuals concerned about their privacy often express negative intentions, yet in their actual behaviour, they nonetheless choose to share personal information with sellers. Furthermore, we find that perceived benefits, information sensitivity and trust have a positive impact on individuals' intention to share information, with privacy calculus and trust playing a further mediating role guiding the relationship between privacy concerns and behavioural intention. Finally, we complement the literature by proposing a scale to assess the informational privacy paradox phenomenon in an e‐commerce context. Implications for theory and managerial practice are discussed.

Digital transformation is concerned with digitalizing the whole organization and business processes. Despite the increasing recognition of its value, family businesses (FBs) often face significant challenges in their digital transformation journey due to unique structural and cultural attributes. This study employs the Interpretive Structural Modeling (ISM) technique to develop a framework that identifies and categorizes barriers hindering digital transformation in FBs in India. The research draws from extensive literature and expert insights, employing the ISM methodology to establish the interrelationships among these barriers. The MICMAC (Matriced Impacts Croisés Multiplication Appliquée à un Classement) approach categorizes these barriers by their influence and dependence. By identifying 12 critical barriers, the study aims to provide practical guidance for managers of FBs to prioritize digitalization efforts and streamline their digital transformation process. Further, this research reveals that the primary barriers to digital transformation in FBs are employees' resistance to change and data privacy and security concerns. The implications for research, practice, and society are discussed to bridge the gap between theory and practice and support effective digital transformation strategies for FBs.

Purpose: To investigate the possibility of virtual reality (VR) and other immersive technologies to solve the paradox of tourism, whereby its growth endangers the natural and cultural heritage it fosters by reconciling ecological preservation with the tourist experience. Design/methodology/approach: The antecedents-decisions-outcomes (ADO) framework was used to review the literature systematically. High-impact articles (A*, A and B ranked journals as per the ABDC) were obtained from the Scopus and Web of Science databases using the keywords VR and sustainable tourism. Findings: The review established 71 distinct antecedents, grouped them into five broad categories and created a relational map that depicted the interconnections between antecedents, decisions and outcomes. The findings indicate that VR technologies have the potential to enrich visitor experiences while at the same time minimize the environmental impact and provide tourism stakeholders with new approaches to sustainable development. Practical implications: This study suggests stakeholders need to look beyond technological adoption and care more about the ethical and equitable dissemination of VR experiences. VR is not a substitute for actual travel but a supporting strategy capable of reorganizing tourist behavior, raising awareness and contributing to more sustainable tourist practices. Originality/value: This research makes an original contribution by critically reviewing the existing literature on the use of VR and immersive technologies in sustainable tourism from the ADO framework perspective, establishing important antecedents and their implications for decisions and outcomes and demonstrating how these technologies can be used to respond to the fundamental contradictions in the development of tourism.