Current Organizations / Institutes

The organizations/institutes from the scholar's latest article

Previous Organizations / Institutes

The organizations / institutes from the scholar's other articles in the past ten years


Anish Yousaf has a total of 21 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Understanding Supply Chain Resilience in Technology‐Based Innovations in MSMEs . The Role of Techno‐Insecurity, Innovation Orientation, and Employee Resilience in Supporting the Orientation of Key Decision‐Makers

    by Ronnie Figueiredo, Anish Yousaf, Maria Emília Camargo, Mohammad Soliman

    There is a paucity of empirical research exploring the antecedents and underlying dynamics that contribute to enhancing supply chain resilience among digital service Small and Medium Enterprises (SMEs) Micro‐, Small and Medium‐sized Enterprises and (MSMEs). The current study has threefold objectives: (a) explore the effect of employee resilience on innovation orientation and techno‐insecurity, (b) examine how techno‐insecurity influences innovation orientation and SCR, and (c) assess the impact of innovation orientation on SCR. We used supply chain resilience theory to empirically investigate these objectives in the context of digital services SMEs and MSMEs in Brazil. Data was collected from 442 senior managers working in the Brazilian digital services firms in the field of technology‐based innovation and analyzed in two phases. In phase 1, PLS‐SEM was done using SmartPLS 3 software followed by an artificial neural network (ANN) analysis using IBM SPSS 29 in stage 2. Results suggest techno‐insecurity and innovation orientation as significant predictors of supply chain resilience in digital service firms. Also, findings provide empirical evidence suggesting that resilient employees are better equipped to mitigate the negative impacts of techno‐insecurity, as opposed to previous findings, and contribute to a resilient supply chain. The findings provide valuable insights for supply chain practitioners and contribute to the broader understanding of resilience within the digital service firms in modern supply chain management.


  • The past, present, and future of travel and tourism literature: Insights from a bibliometric review

    by Anish Yousaf, Babak Taheri, Rishi Dwesar, Martin Gannon

    Purpose – This study identifies and maps the past, present, and future of travel and tourism literature by drawing insights from a bibliometric analysis of papers from the Scopus database. The study has two objectives: (i) to explore and identify the different theoretical characteristic of extant travel and tourism literature, (ii) to identify emerging research trends, gaps, and potential future research areas in travel and tourism literature. Methodology/Design/Approach - Meta-data for 15,647 peer-reviewed articles, published across 2104 journals, was downloaded from Scopus, with the bibliometric software VOSviewer used to analyze, map, and visualize publication trends therein. Findings – Analysis revealed the identification of burgeoning research areas, setting agendas for future work within the travel and tourism domain. To understand the evolution of key research themes over time in travel and tourism, we identified major and minor themes using a period-wise thematic analysis. Originality of the research – By analysing publication patterns, collaboration networks, and citation impact, we provide a comprehensive overview of knowledge dissemination and collaborative dynamics within the travel and tourism community. Our study also provides a significant contextual contributions to travel and tourism literature by exploring the evolution of dominant themes and their temporal growth.


  • Open Access

    Impact of managerial skills and ties on business model innovation: the role of exploitative and explorative learning

    by Makhmoor Bashir, M. Muzamil Naqshbandi, Anish Yousaf

    Purpose: Research in the area of business model innovation (BMI) has focused on theoretical and exploratory discussions, thereby creating a lack of empirical evidence on the role of top management in BMI. The current study focuses on this research gap and provides empirical evidence by studying the impact of top managers’ managerial skills, managerial ties and entrepreneurial skills on BMI. It also seeks to explore the mediating influence of explorative and exploitative learning.Design/methodology/approach: Data were collected from 200 respondents from top multinational firms in India covering six sectors, which was analyzed using structural equation modeling.Findings: The findings reveal significant positive relationships of BMI with managerial skills, entrepreneur skills and managerial ties, and these relationships are found to be mediated by exploitative and explorative learning.Practical implications: Given the increasing importance of BMI to organizational success, the study has highlighted that top managers’ skills and ties favorably influence BMI. Organizations can make related investments in training and capacity building by instituting appropriate programs in their organizations. In addition, organizations can exercise caution during recruitment by recruiting and selecting managers in top management teams who excel in managerial skills.Originality/value: This study is one of the few to validate a comprehensive measurement model that highlights the influence of managerial skills, entrepreneur skills and managerial ties on BMI, explaining these associations with the mediating role of exploitative and explorative learning.


  • Consumer responses to the failure of self-service banking technology: moderating role of failure stability

    by Nedra Bahri Ammari, Abir Hsouna, Mounia Benabdallah, Anish Yousaf, Abhishek Mishra

    Purpose: The purpose of this study is to investigate the impact of dissatisfaction and anger, driven by the failure of the self-service technology of banks, on customers' post-purchase behavioural reactions, such as complaints, negative word-of-mouth (NWOM) and supplier change. The stability of the failure is proposed to moderate these relationships. Design/methodology/approach: The proposed research model was tested through data collected from an online survey of a Tunisian sample of 300 respondents, using the scenario method. Findings: The study validates the positive impact of dissatisfaction on anger and negative word-of-mouth, as well as that of anger on complaint behaviour and negative word-of-mouth. The relation between dissatisfaction and negative word-of-mouth is mediated by anger. When the failure is stable, dissatisfied users of the self-service technology seek to enhance their negative word-of-mouth and supplier change. The results also show that the stability of the failure enhances the effect of anger on complaint behaviour. Practical implications: Banks should invest efforts to accelerate the recovery of services to reduce consumer dissatisfaction and anger and prevent adverse behavioural outcomes. Further, they need to ensure that failures are not repeated, as failure stability activates some otherwise non-significant behavioural outcomes, like supplier change. Originality/value: Previous works have focused on the impact of dissatisfaction and negative emotions for interpersonal services, but very few works have come to associate dissatisfaction, anger, complaint, negative word-of-mouth and supplier change in an integrative framework for an self-service technology failure.


  • Open Access

    Understanding Factors Influencing Elderly Diabetic Patients’ Continuance Intention to Use Digital Health Wearables: Extending the Technology Acceptance Model (TAM)

    by Ashfaq Ahmad, Tareq Rasul, Anish Yousaf, Umer Zaman

    Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh, this study investigated the factors that influenced the existing elderly users’ continuance intention to use this technology. The Technology Acceptance Model (TAM) has been used here as a theoretical basis. A model using structural equation modelling was developed for the elderly diabetic patients’ continuance intention to use digital health wearables. Survey-based data were collected in Bangladesh from 223 diabetic patients aged sixty years and older. This study found that all six constructs, namely, perceived usefulness (β = 0.183), perceived ease of use (β = 0.165), perceived irreplaceability (β = 0.138), perceived credibility (β = 0.165), compatibility (β = 0.285) and social influence (β = 0.226) had a positive influence on elderly diabetic patients’ continuance intention to use digital health wearables. Along with the theoretical contributions, the findings of this study can be used by developers of digital health wearables, manufacturers, marketers and health practitioners in developing better strategies to increase the elderly diabetic patients’ continuance intention to use this technology.


  • Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations

    by Anish Yousaf, Insha Amin, Anil Gupta

    Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at conceptually addressing this important issue and present a modified framework for developing and measuring the customer-based brand equity of tourist destinations using Keller (2001). Design – Extensive literature review was done and 84 articles published in the domain of brand-equity in tourism and related areas were downloaded from various known databases to support arguments. In addition, UNWTO reports were also used. Cooper (1980) guidelines were used for exploring relevant articles. Findings – It is argued that the first step for building strong brand-equity of destination starts with identification of destination’ salience followed by destination performance and destination imagery, destination judgements and feelings, and destination brand resonance. Consequences of having high brand-equity are also discussed. Originality – The tourist based brand-equity pyramid is the very first framework which is using Keller (2001) for explaining sustainable brand-equity formation of tourist’s destinations. Current framework not only give a deep understanding of how to build brand-equity of destinations but also on how to develop strong, emotional bonds with the tourists and hence sustaining the brand-equity.