Linda D. Hollebeek

Purpose: Despite the benefits of autonomous vehicles (AVs) in improving consumer mobility, AV adoption remains in its infancy. Drawing on the technology acceptance model, dual-process theory, and diffusion of innovation theory, this study investigates the antecedents and consequences of consumer engagement with an AV. Design/methodology/approach: To test the hypotheses, data were collected from a sample of 355 consumers, which was analyzed using structural equation modeling. Findings: The findings reveal a positive effect of heightened perceived AV usefulness and ease of use on consumer engagement. In turn, the effects of consumer-perceived AV usefulness and ease of use on AV engagement are contingent on consumers' speed of switching intent to an AV, with this speed exerting a dual moderating effect. The findings also show that consumers who engage with an AV tend to display higher AV-related trust and a higher willingness to pay for an AV. Originality/value: This study extends the technology acceptance model by examining the moderating role of consumers' speed of switching intent on the relationships between consumer-perceived AV usefulness and ease of use, and their engagement, trust, and willingness to pay for an AV. While building on established theoretical relationships, the study offers context-specific insights into consumers' AV adoption dynamics.

Purpose: Despite growing interest in climate change engagement, its nature and dynamics remain poorly understood. Addressing this gap, we conceptualise consumers' climate change engagement (CCCE) and explore its role in enhancing sustainable consumption. Design/methodology/approach: Drawing on the knowledge–attitude–practice (KAP) model, we explore the role of enablers, including consumers' perceived knowledge and word-of-mouth (WOM) about climate change, in shaping CCCE. Using data collected from 285 respondents, we also examine the role of CCCE in shaping consumers' attitudes toward climate-friendly products and their purchase intentions. Findings: The findings reveal CCCE as a significant predictor of consumers' purchase intention for climate-friendly products. Consumers' perceived knowledge and WOM about climate change were also found to significantly drive CCCE, while perceived self-efficacy in solving environmental issues was found to moderate (i.e. augment) this effect. Originality/value: This research conceptualises consumers' climate change engagement (CCCE) and explores its role in enhancing climate-friendly, sustainable consumption from the KAP lens. The study advances the extant stock of knowledge from linear Knowledge → Behaviour models to Knowledge → Engagement → Attitude → Intention.

The ads shouldn’t be there. We get bombarded regularly by ads in our everyday lives. We pay money to play video games and escape from the daily bullshit. This is a bridge too far. They have crossed...

1. Consumer-based brand equity (CBBE) refers to the value a brand adds to a product in the minds of consumers, shaping their preferences and purchase decisions (Keller 1993). This value rests on br...

Purpose: This paper develops and empirically tests a new motivational model explaining consumers' intentions to continue sharing used goods via online platforms as a form of pro-environmental behaviour. Specifically, it introduces and conceptualizes consumers' product sharing for reuse engagement (PSRE) as an intrinsic motivational factor and examines how it interacts with extrinsic motivation in the form of economic benefits, as well as with enjoyment derived from using a sharing platform. Design/methodology/approach: The proposed model is tested using partial least squares structural equation modelling (PLS-SEM) based on survey data collected from consumers who are experienced in sharing used apparel products through a specialized online sharing platform. Findings: The results show that intrinsic motivation, operationalized as product sharing for reuse engagement, and extrinsic motivation, represented by economic benefits, exert comparable direct effects on intentions to continue sharing used goods. In addition, PSRE exerts an indirect effect through the enjoyment of the sharing process. Most importantly, the findings reveal a motivational substitution effect: as PSRE increases, the influence of extrinsic economic benefits on sharing intentions weakens, indicating that highly engaged consumers rely less on financial incentives. Originality/value: Building on sustainability and consumer engagement literature, this study introduces the novel concept of product sharing for reuse engagement in the context of pro-environmental consumption. Its primary contribution lies in the uncovering of the motivational mechanism that suggests a distinct form of interaction between intrinsic and extrinsic motivations in shaping sharing intentions. By demonstrating a negative moderating effect of PSRE on the impact of extrinsic motivation on intentions, the findings extend existing motivational theories. Furthermore, by highlighting the role of enjoyment in sustaining sharing behaviour, the study provides insights for sustainability-oriented consumer practices that use online platforms.

Recent luxury research highlights the key role of sustainability in meeting consumers' expectations. Although many brands in the champagne industry adopt environmental initiatives, their effectiveness remains mixed, yielding an important literature‐based tension. Relatedly, understanding of the importance consumers attribute to the environmental actions of brands (vs. key luxury attributes of the product) also lags behind. Addressing these gaps, this research examines how the environmental actions of brands, heritage, and perceived quality influence customer satisfaction. Drawing on a sample of 790 French consumers, our structural equation modeling findings indicate that brand quality exerts the strongest positive impact on customer satisfaction, followed by brand heritage. However, the brand's environmental actions do not have a significant direct effect on customer satisfaction. Although consumer engagement positively mediates the effects of the brand's environmental actions and brand quality on customer satisfaction, it does not mediate the effect of brand heritage on customer satisfaction. Environmental concerns positively moderate these effects. Overall, this research offers novel theoretical insights and practical guidance for managers seeking to integrate authentic environmental initiatives without compromising the core identity of luxury brands.