TSTomas Santa‐Maria

Tomas Santa‐Maria

*This is an algorithmically generated author record based on publicly available information.

Current Organizations / Institutes

The organizations/institutes from the scholar's latest article

Previous Organizations / Institutes

The organizations / institutes from the scholar's other articles in the past ten years


Tomas Santa‐Maria has a total of 14 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Managing Capabilities for Achieving Net Zero via a Circular Economy: A Multilevel Framework

    by Jenni Kaipainen, Olga Dziubaniuk, Mikko Sairanen, Leena Aarikka‐Stenroos, Tomas Santa‐Maria

    Corporate management faces increasing pressure to achieve both net‐zero and circular economy (CE) goals. As organizations rarely manage this alone, they must develop novel capabilities within themselves and across their value chains and ecosystems. To explore capability development for achieveing net zero via circularity, we adopt a multilevel approach to capabilities theory. We explore an emerging innovation ecosystem and its two key value chains by interviewing 12 organizations pursuing carbon circulation in Finland. The findings are conceptualized into a framework that highlights the need for novel multilevel capabilities to achieve net zero via circularity (i) at organizational level, to improve operations, logistics, and risk management and anticipate policy development; (ii) at value‐chain level, to manage risks, sustainability, synergy exploitation and new business logic; and (iii) at ecosystem level, for systemic knowledge development, system optimization, institutional co‐creation and regionality. Managing capability development from organizational to value‐chain level involves orchestrated or dispersed knowledge‐sharing and value chain design, while at the ecosystem level, it requires a hybrid of these approaches involving knowledge‐sharing, collaborative sensemaking and institutional co‐creation. The findings advance management science and practice with insights into the diversity, allocation and foundational role of organizational‐level capabilities in developing chain‐ and ecosystem‐level capabilities.


  • From Challenges to Impact: Drivers, Barriers, and Shared Resources in Sustainability‐Oriented Corporate‐Startup Alliances

    by Tomas Santa‐Maria, Nicole Dougnac, Leandro J. Llorente‐González, Martin Geissdoerfer

    Despite the growing importance of corporate sustainability, research on strategic alliances between corporations and sustainable startups remains limited. While corporations struggle with implementing radical sustainability‐oriented innovation, sustainable startups face challenges in scaling and validation. Given their complementary resources, partnerships between these entities offer significant potential to accelerate sustainable transitions. However, existing literature has largely overlooked the distinct drivers, barriers, and shared resources that characterize sustainability‐oriented corporate‐startup alliances, focusing instead on conventional or digital‐oriented collaborations. This study addresses this gap through a multiple case study of eight sustainability‐driven corporate‐startup partnerships in Chile. Using a grounded theory approach, we identify 21 drivers, 14 barriers, and 10 shared resource types, revealing the dual role of resource acquisition and legitimacy‐building in fostering sustainable collaborations. Our findings offer new theoretical insights and practical recommendations for enhancing the success of sustainability‐oriented alliances.


  • Data-Driven Circular Business Models for a Greener Future

    by Lilia Yang, Tomas Santa Maria, Gert Breitfuss

  • Top Cited Papers
    Open Access

    Drivers and barriers for circular business model innovation

    by Martin Geissdoerfer, Tomas Santa‐Maria, Julian Kirchherr, Carla Pelzeter

    The circular economy concept is gaining traction in academia, industry and policymaking as a strategy to reduce resource depletion, waste and emissions. Many authors see business model innovation as a critical lever for the concept's implementation on the organisational level. Despite the importance of the topic, the drivers and barriers to different types of circular business model innovation remain unclear. We address this gap by comparing drivers and barriers for four generic circular business model innovation types: start‐up, diversification, transformation and acquisition. Relying on a structured comparative literature review using cross‐reference searches, we develop a theoretical framework of drivers and barriers that we apply to a multi‐case study of 21 organisations covering three of the four types, with some additional insights on the fourth. We identify 25 barriers and 10 drivers, clustered into seven categories, and outline how they distinctively affect the innovation types. Start‐ups and diversifications are more commonly driven by market and financial factors, while transformations are led by market and organisational factors. These three types are highly affected by legal and financial barriers; however, while start‐ups are more prone to face value chain challenges, incumbents are more susceptible to market and organisational barriers. Our study provides novel empirical data that validate and complement previous research and offers an additional analysis perspective in the transition towards a more sustainable and circular economy.


  • Open Access

    The Circular Sprint: Circular business model innovation through design thinking

    by Tomas Santa-Maria, Walter J.V. Vermeulen, Rupert J. Baumgartner


  • Top Cited Papers
    Open Access

    How do incumbent firms innovate their business models for the circular economy? Identifying micro‐foundations of dynamic capabilities

    by Tomas Santa‐Maria, Walter J. V. Vermeulen, Rupert J. Baumgartner

    The circular economy is promoted as a contributor to sustainable development; however, the process of circular business model innovation remains under‐explored to date, hindering its implementation. Dynamic capabilities research provides a theoretical perspective to explore how incumbent firms can innovate in rapidly changing environments. An abductive qualitative research is done through an exploratory multiple case study on 10 incumbents that implemented a circular business model innovation. We identify 26 practices, aggregated in 12 micro‐foundations of the dynamic capabilities of sensing, seizing, and reconfiguring. By integrating the few empirical studies characterizing dynamic capabilities for sustainability‐oriented business model innovation, we offer a comprehensive framework of 33 practices. This study proposes that the most relevant practices for circular business model innovation processes are adopting a lifecycle perspective, employing sustainability‐oriented instruments, ideating sustainable value propositions, developing a sustainability strategy and culture, and engaging and coordinating stakeholders in the business ecosystem. We also suggest seven particularly relevant practices for long‐term business model transformations (e.g., top management commitment), four for innovations focused on short and medium loops of the circular economy (e.g., early customer engagement), and four for long loops (e.g., business ecosystem coordination). This study corroborates and expands recent research on dynamic capabilities for sustainability‐oriented innovation and provides practitioners with a set of 33 skills, processes, procedures, and activities to be prioritized to successfully innovate their business models for the circular economy.