Gobinda Roy

This study aims to examine the growing role of eco-consciousness and eco-activity-based learning in the eco-service quality model and their effect on tourist engagement behaviour in ecotourism destinations. Based on the regression and FsQCA analysis on online travel reviews, the result shows a significant impact of eco-service quality on tourist satisfaction, further leading to their engagement behaviour in revisit, recommendation, and learning engagement. Interestingly, the result reveals that tourists’ eco-consciousness significantly stimulates their revisit engagement in ecotourism destinations. Furthermore, eco-activity-based learning also significantly moderates the relationship between the eco-tangible dimension (physical facilities provided in the ecolodges or hotels that are safe and sound for the environment) and tourists’ satisfaction. Theoretically, this study adds value to ecotourism literature by extending tourist engagement from psychological (satisfaction) to behavioural engagement (revisit, recommendation, learning engagement). Furthermore, using the S-O-R theory, this study highlights the stimuli of tourist satisfaction and subsequent behavioural responses through tourist engagement behaviour in the ecotourism context.

Purpose: The purpose of this study is to conduct a systematic study of important research trends and published electronic word of mouth (eWOM) studies over the past 20 years in the emerging economy. This research is designed to identify the key areas of eWOM based on the Antecedents-Consequence-Intervention (ACI) framework. This paper is also aimed to analyze the current research status of each WOM area and critically review each area for developing future research directions.Design/methodology/approach: 616 articles were selected from 112 journals for in-depth review analysis. For the systematic review of articles, an ACI framework was adopted. This paper used systematic review analysis methodology to critically analyze important research studies in each area of the ACI framework with a set of research questions.Findings: Results identify six significant areas of eWOM, i.e. WOM antecedents, outcomes, senders, receivers, eWOM platform and eWOM management representing the whole environment. The result highlights increasing research interest on mixed eWOM and rich eWOM content and market-level source credibility factors. Research also identifies research gaps based on the ACI framework.Originality/value: Analyzing the recent trends in the eWOM environment with the SLR approach and linking these trends to the ACI framework with a future research agenda in the emerging market indicated a pioneering attempt in eWOM research.