Vitalii Lutsiak

Almond production in Ukraine is undergoing the process of formation. There is an urgent need to study the almond market in Ukraine, including the formation of production strategies. A content analysis of the scientific literature was used to single out the general approach for enterprise strategy development. With a view toward determining the regions in Ukraine with the most concentrated production of almonds, a cluster analysis was carried out. To maintain the SWOT analysis for the producers of almonds in Ukraine, a factor analysis was conducted. The incoming data for the factor analysis was obtained by surveying 98 domestic almond companies. For the development of product-based conceptual models, frequency analysis and multiple-choice analysis were applied. The main results included a conceptual model of the product portfolio, a generalized product portfolio for nut-producing enterprises in Ukraine, and a strategic approach for an almond-growing enterprise in Ukraine. Given the most promising regions for almond growing in Ukraine, the main SWOT analysis results outlined the broad prospects: lack of competition, high demand, and government support along with weak sector organization and opportunistic strategy. In addition, almond production fell under the investment production category, which was considered to require new employees.

With the aid of state institutions, which are responsible for processing, quick responses to, and issuing requests for additional assistance in resolving weighty matters, effective engagement between the public and the executive authorities should be carried out during times of war. The purpose of the study is to demonstrate the value of citizen-government contact during a war by evaluating cost of Government Contact Center services. The challenging research objectives were resolved using techniques including basic statistical analysis, comparison, content-analysis of secondary data, observation, and generalization. The economic value of interaction between citizens and executive authorities through the use of the services of the state institution Government Contact Center was substantiated.

The main goal of this study was to provide a critical analysis of the oil and fat sub-complex for deep walnut processing, to determine and compare the profitability of enterprises’ activities under different business models for implementation in the agro-food value chain. The latter was considered as an important factor for the development of the domestic market of walnuts and export opportunities. Business modeling of the enterprise activity in the oil and fat sub-complex for deep walnut processing was carried out. The stages of production and marketing activities of the enterprise from the garden planting or the purchase of the processed raw materials to the sale of the processed raw materials and products obtained from walnut processing depending on the chosen business model were considered. A comparative analysis of profitability of the enterprise activity and absolute values of income and profitability indicators under various business models of the enterprise activity were shown. The most cost-effective business-model entailed the combination of walnut production and its processing, which will provide profitability of up to 4640.32% in the 20th year of the project implementation. The results of the given study are intended for the agricultural enterprises of central region of Ukraine.

The purpose of the article is to determine the substantive component of the public relations essential characteristics, to determine the process of public relations research for organizations and to systematize the features of best research practices. Research methods. This study uses dialectical methods of processes and phenomena cognition, empirical (on the complex characteristics of the public relations research field current state), comparative analysis and synthesis (on determining ways to use public relations research to develop strategies and programs, monitoring results of program implementation and evaluation of results), system approach (to determine the internal causal, structural-functional, hierarchical, direct and feedback links of public relations research with the communication of the organization), the method of comparison (when systematizing public relations research methods), theoretical abstract and logical methods (theoretical generalizations and formulation of conclusions). Research results. The study of public relations research management development in the United States, some European countries and Ukraine revealed the main results of public relations research for the organization, the relationship of public relations research with the organization communication. Public relations research methods are systematized. Scientific novelty. Theoretical provisions on the development of communication management between organizations and stakeholders have been further developed, which are based on the identification of areas not only of actual agreement and differences, but also to determine the peculiarities of their perception of each other. Practical significance. The advantages and disadvantages of each of the considered methods of public relations research are identified, as well as the tasks to be solved with their use are set in accordance. At the same time, there are restrictions on the use of the considered methods of public relations research and suggestions are made to overcome them. Tabl.: 4. Figs.: 1. Refs.: 32.