Manuel Morales-Serazzi
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Research Subjects
Research Interests
Manuel Morales-Serazzi has a total of 7 co-authors. Here are the top co-authors by number of shared publications:
- Ismael Barros-Contreras
Universidad Austral de Chile
2 shared publications - Jesús Manuel Palma-Ruiz
Universidad Autónoma de Chihuahua
2 shared publications - Angel Torres-Toukoumidis
Social Science Knowledge and Human Behavior Department, Universidad Politécnica Salesiana, Cuenca, Ecuador
1 shared publication Mercedes Martos-Partal
Multidisciplinary Institute for Enterprise (IME), University of Salamanca, Salamanca, Spain
1 shared publication- Mercedes Martos-Partal
Universidad de Salamanca
1 shared publication Óscar González-Benito
Multidisciplinary Institute for Enterprise (IME), University of Salamanca, Salamanca, Spain
1 shared publication
Latest Publications
- 9 September 2026
- Published by Emerald Publishing in Academia Revista Latinoamericana de Administración
- p. 1-25
How does familiness drive knowledge accumulation in family firms? PLS-SEM and NCA insights on the role of family essence
Purpose: This study explores how familiness – comprising family involvement (power and intergenerational experience) and family essence – shapes knowledge accumulation in family firms. Using the dynamic capabilities framework, it distinguishes between internal and external knowledge to examine how structural and cultural dimensions of familiness interact with organizational learning. Special emphasis is placed on family essence as a potential moderator or necessary condition. The research addresses gaps in the literature by highlighting the interplay of relational and structural resources, particularly in emerging markets where family firms must navigate both tradition and innovation to remain competitive. Design/methodology/approach: Data were collected from 142 unlisted family firms in Chile. Partial least squares structural equation modeling (PLS-SEM) was used to assess the influence of family involvement and family essence on internal and external knowledge accumulation. To complement the SEM findings, necessary condition analysis (NCA) was conducted using the CR-FDH method, based on latent variable scores exported from SmartPLS and processed in RStudio. This dual-method approach enabled the identification of both sufficient and necessary conditions for knowledge accumulation, providing a more comprehensive understanding of the conditions under which familiness enables learning processes in family firms. Findings: Intergenerational experience enhances internal knowledge accumulation by fostering tacit knowledge sharing across generations. Family essence significantly influences both internal and external learning, serving as a cultural mechanism that promotes trust, cohesion and absorptive capacity. Although family power does not directly affect external learning, its positive impact emerges when combined with strong family essence. NCA confirms that family essence is a necessary condition for both forms of knowledge accumulation. These findings show that familiness is not inherently effective; its impact depends on the relational context and internal alignment of resources, positioning it as a dynamic and contingent driver of learning. Research limitations/implications: First, it is a cross-sectional study, which makes it difficult to observe dynamic phenomena such as familiness. This limitation restricts the ability to capture the temporal evolution of intergenerational learning mechanisms. Second, the study employed a questionnaire-based method, which – though commonly used – is subject to common method bias. Third, from a methodological perspective, we acknowledge that our model does not explicitly address potential endogeneity concerns. Although this risk may not substantially affect our findings, we recognize that cross-sectional designs like the present one are exposed to biases such as reverse causality or omitted variables. Practical implications: This study provides family business managers with useful insights into how to manage their family-based resources – the interplay of resources – to foster more effective knowledge accumulation. In particular, managers need to understand that knowledge accumulation is closely related to the specific family resources engaged in the business. This understanding will help them cultivate a collaborative environment for knowledge exchange, especially tacit knowledge, derived from both family and non-family members. Managers should foster a climate of trust and commitment that facilitates interaction between family members and organizational staff, offering the necessary incentives to encourage knowledge creation, transfer and articulation within the family firm. Originality/value: This study offers a novel relational view of familiness by integrating structural (power, experience) and cultural (essence) dimensions within a dynamic capabilities framework. It advances theory by identifying family essence as both a relational enabler and a necessary condition for knowledge accumulation. Methodologically, the combination of PLS-SEM and NCA provides new insights into the sufficiency and necessity of family firm resources – an underexplored area in family business research. Contextually, the focus on Chilean firms extends theoretical applications to Latin American markets, demonstrating how family cohesion can convert structural resources into dynamic capabilities in non-Western settings.
- 9 September 2026
- Published by Emerald Publishing in Academia Revista Latinoamericana de Administración
- p. 1-25
How does familiness drive knowledge accumulation in family firms? PLS-SEM and NCA insights on the role of family essence
Purpose: This study explores how familiness – comprising family involvement (power and intergenerational experience) and family essence – shapes knowledge accumulation in family firms. Using the dynamic capabilities framework, it distinguishes between internal and external knowledge to examine how structural and cultural dimensions of familiness interact with organizational learning. Special emphasis is placed on family essence as a potential moderator or necessary condition. The research addresses gaps in the literature by highlighting the interplay of relational and structural resources, particularly in emerging markets where family firms must navigate both tradition and innovation to remain competitive. Design/methodology/approach: Data were collected from 142 unlisted family firms in Chile. Partial least squares structural equation modeling (PLS-SEM) was used to assess the influence of family involvement and family essence on internal and external knowledge accumulation. To complement the SEM findings, necessary condition analysis (NCA) was conducted using the CR-FDH method, based on latent variable scores exported from SmartPLS and processed in RStudio. This dual-method approach enabled the identification of both sufficient and necessary conditions for knowledge accumulation, providing a more comprehensive understanding of the conditions under which familiness enables learning processes in family firms. Findings: Intergenerational experience enhances internal knowledge accumulation by fostering tacit knowledge sharing across generations. Family essence significantly influences both internal and external learning, serving as a cultural mechanism that promotes trust, cohesion and absorptive capacity. Although family power does not directly affect external learning, its positive impact emerges when combined with strong family essence. NCA confirms that family essence is a necessary condition for both forms of knowledge accumulation. These findings show that familiness is not inherently effective; its impact depends on the relational context and internal alignment of resources, positioning it as a dynamic and contingent driver of learning. Research limitations/implications: First, it is a cross-sectional study, which makes it difficult to observe dynamic phenomena such as familiness. This limitation restricts the ability to capture the temporal evolution of intergenerational learning mechanisms. Second, the study employed a questionnaire-based method, which – though commonly used – is subject to common method bias. Third, from a methodological perspective, we acknowledge that our model does not explicitly address potential endogeneity concerns. Although this risk may not substantially affect our findings, we recognize that cross-sectional designs like the present one are exposed to biases such as reverse causality or omitted variables. Practical implications: This study provides family business managers with useful insights into how to manage their family-based resources – the interplay of resources – to foster more effective knowledge accumulation. In particular, managers need to understand that knowledge accumulation is closely related to the specific family resources engaged in the business. This understanding will help them cultivate a collaborative environment for knowledge exchange, especially tacit knowledge, derived from both family and non-family members. Managers should foster a climate of trust and commitment that facilitates interaction between family members and organizational staff, offering the necessary incentives to encourage knowledge creation, transfer and articulation within the family firm. Originality/value: This study offers a novel relational view of familiness by integrating structural (power, experience) and cultural (essence) dimensions within a dynamic capabilities framework. It advances theory by identifying family essence as both a relational enabler and a necessary condition for knowledge accumulation. Methodologically, the combination of PLS-SEM and NCA provides new insights into the sufficiency and necessity of family firm resources – an underexplored area in family business research. Contextually, the focus on Chilean firms extends theoretical applications to Latin American markets, demonstrating how family cohesion can convert structural resources into dynamic capabilities in non-Western settings.
- 18 July 2023
- Published by Elsevier in International Journal of Information Management
- Vol. 73, 102683
A new perspective of BDA and information quality from final users of information: A multiple study approach
- 18 July 2023
- Published by Elsevier in International Journal of Information Management
- Vol. 73, 102683
A new perspective of BDA and information quality from final users of information: A multiple study approach
- Open Access
- 3 August 2022
- Published by MDPI AG in Journal of Open Innovation: Technology, Market, and Complexity
- Vol. 8 (3) , 135
Knowledge Integration and Organisational Performance of Data Analytics in the Family Business
This study addressed the connection between the organisational performance of data analytics and the elements that contribute to knowledge integration (KI) in family businesses under the scope of the knowledge-based view theory. The conceptual model was validated based on the responses of 135 directors of Chilean family firms by using a partial least squares–structural equation modeling (PLS-SEM) methodology. The results show a relationship between the three components of KI and their impact on the organisational performance of data analytics, in addition to the moderating effects of both the quality of information and the information alignment within the proposed model. Our findings contribute data analytics to the family business literature and support organisational management by encouraging cooperation and the sharing of information and expertise among family members.
- 3 August 2022
- Published by MDPI AG in Journal of Open Innovation: Technology, Market, and Complexity
- Vol. 8 (3) , 135
Open AccessKnowledge Integration and Organisational Performance of Data Analytics in the Family Business
This study addressed the connection between the organisational performance of data analytics and the elements that contribute to knowledge integration (KI) in family businesses under the scope of the knowledge-based view theory. The conceptual model was validated based on the responses of 135 directors of Chilean family firms by using a partial least squares–structural equation modeling (PLS-SEM) methodology. The results show a relationship between the three components of KI and their impact on the organisational performance of data analytics, in addition to the moderating effects of both the quality of information and the information alignment within the proposed model. Our findings contribute data analytics to the family business literature and support organisational management by encouraging cooperation and the sharing of information and expertise among family members.
- Open Access
- 5 March 2021
- Published by SAGE Publications in BRQ Business Research Quarterly
- Vol. 26 (3) , 196-215
Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ between agents is a determining factor in the success of the ability to data analytics, this study focuses on examining this concept and its causes, specifically the resources related to data analytics that influence DIQ. The results of the surveys carried out with the IT and marketing managers of 95 companies in Spain, analyzed with a comparative methodological approach (dyadic), reveal the sources of the discrepancy, namely, the quality of the data, the technological capabilities, the talent, Chief Executive Officer (CEO) support, and alignment of the data plan with the marketing plan. JEL CLASSIFICATION M31; M15; D82; L10
- 5 March 2021
- Published by SAGE Publications in BRQ Business Research Quarterly
- Vol. 26 (3) , 196-215
Open AccessAchieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information
This study proposes as a key cause of the high failure rates in the implementation of analytical projects for marketing decisions, the discrepancy in the information quality (DIQ) perceived between producers (information technology [IT]) and users (marketing) of knowledge. Given that the DIQ between agents is a determining factor in the success of the ability to data analytics, this study focuses on examining this concept and its causes, specifically the resources related to data analytics that influence DIQ. The results of the surveys carried out with the IT and marketing managers of 95 companies in Spain, analyzed with a comparative methodological approach (dyadic), reveal the sources of the discrepancy, namely, the quality of the data, the technological capabilities, the talent, Chief Executive Officer (CEO) support, and alignment of the data plan with the marketing plan. JEL CLASSIFICATION M31; M15; D82; L10