Hanna Shevchuk

Today, in the conditions of transformation of public consciousness, which is the source and driving force of changes in our society, it is the person with his needs and interests who is at the center of these changes and determines the vector of society as a whole. In the context of decentralization of power, which implies more rights and, consequently, responsibilities to local communities, their effective management requires well-considered and sound decisions. The study of the state of rural development confirms the fact that only the integrated development of regions, including communities, ensure their stability and the most efficient use of resource potential. Well-considered decisions of community leaders will promote the development of entrepreneurship in the regions and the state as a whole. Balanced tax and credit policies will provide favorable conditions for the development of small and medium-sized businesses, which involve a significant part of the state's citizens. In the future, the success of administrative reform will be determined by the extent to which local governments can effectively use the community's resource potential through a favorable local business environment, attract investment in regional development, create new jobs and develop infrastructure. Therefore, the decisions made by local governments today must be adaptive and timely, and must be based on the basic provisions of the strategy of community development and the region as a whole, be comprehensive and systematic. However, subjectivity and incompetence in decision-making by representatives of different levels of government an active demotivator for entrepreneurship, as it inhibits its development and the development of communities, respectively. Such domestic scientists as Andriychuk V., Zabolotny G., Zakharchenko V., Kaletnik G., Kubay O., Mazur A., Mesel-Veselyak V., Shinkovych A., Sabluk P. and others, determined the prerequisites for creating highly effective territorial communities. Theoretical developments and practical recommendations of these scientists were reflected in scientific works and directly in the implementation of administrative reform in our country. Scientists have created basic approaches to creating highly effective communities and their further development. However, the novelty of the issue, the lack of practical experience of local government leadership in the effective management of newly created communities and the new challenges of today, require further research on this issue. In order to increase the effectiveness of decisions at the level of territorial communities need further development and scientific substantiation of scientific and practical principles of development of territorial communities in the context of decentralization of power. According to the authors under these conditions, special attention should be paid to: the key factors that influence effective management decisions; features of building a rational organizational structure of local government; prerequisites for rational use of community resource potential; energy and food security issues, etc. This determines the relevance of this research. The results of the presented research in the monograph are made within the initiative of the Department of Administrative Management and Alternative Energy Sources of Vinnytsia National Agrarian University "Ensuring the development of territorial communities in terms of local government reform" state registration number: 0122U002096. for 2022-2024.

The development of the modern economic system is becoming increasingly dependent on the sufficient provision of quality energy resources due to the intensification and transformation of the mechanization and automation of all industries. The growth of the energy needs of society is parallel to...

The most important branch of the national economy of the country, designed to meet the needs of the population with fruits, berries, vegetables at affordable prices, is the fruit and vegetable industry. Compared with others, this industry faces more complex tasks associated not only with the need to produce products, but also as best as possible to preserve them, to make high quality food products with biologically active substances. The article is devoted to the role of marketing in the fruit and vegetable subcomplex. It has been determined that the implementation of marketing principles of doing business in the horticultural complex allows producers to respond faster to changes and increase competitiveness. The changes in the structure of filling the market of fruit and vegetable products by directions of production and marketing activities have been studied. Peculiarities of the influence of marketing communications are presented. Modern forms of marketing of fruit and vegetable industry enterprises are reflected. The paper presents the algorithm of marketing application for the fruit and vegetable industry. The purpose of scientific research is to develop a rational marketing model for the effective functioning of processing enterprises. Methodology. In the process of research and development of the rational marketing structure of production enterprises the following methods were used: methods of economic analysis, grouping, graphical method and method of comparison. Results. The article defines the main directions of building of effective functioning of competitive marketing potential of processing enterprises in market conditions. The article analyzes a number of studies of domestic scientists on the definition of the concept of "marketing of the enterprise". Science novelty. The article reveals its essence, defines the main elements of marketing potential and the importance of the need to manage the marketing potential at the processing enterprises. The main factors determining the policy of effective management of marketing potential at the enterprise have been revealed and the level of use of marketing potential at processing enterprises has been determined. The application of strategic approach to the management of marketing potential in processing enterprises is proposed. The necessity of creating cooperatives as one of the effective ways of entering the market of organically produced food to jointly solve production, social and other problems has been substantiated. Value/originality. The main scientific provisions of the article can be used in the work of enterprises involved in the processing industry.

The article describes environmental aspects of the impact of traditional energy sources on the environment. It is substantiated that energy needs and environmental problems lead to the search for alternative renewable fuels. A comparative analysis of the structure of general supply between traditional and alternative energy sources is done. The current state of production and use of traditional fuels and prospects for the production of biofuels in Ukraine are analyzed. The projected structure of the use of traditional and alternative fuels according to the Energy Strategy of Ukraine until 2035 «Safety, energy efficiency, competitiveness» is presented. The classification of biofuels is provided depending on raw materials: first, second and third generation. Unlike biofuels from crops such as sugar cane and corn (first-generation biofuels), as well as animal and vegetable wastes (second-generation), algae-derived fuels (third-generation biofuels) have many benefits. In particular, this is a greater potential for biofuel production compared to previous systems: a variety of possible fuels (biodiesel, bioethanol, biobutanol, biogas and even jet fuel); flexible production technologies. Algae cultivation technologies have been studied: especially cultivation in open reservoirs or in more advanced closed ponds and bioreactors. It is substantiated that algae are most often used for biodiesel production; a comparison of different technologies for its production is made. The foreign experience of algae biofuel production and its usage by various automobile companies and enterprises, as well as the prospects of algae biofuel production in Ukraine are presented. Despite the prospects for the production of the third-generation biofuels, there we think, that the issue of investigation has been not been studied properly by scientists and Ukrainian producers don’t have basic knowledge.

The beginning of the XXI century was marked by a transitional period in the formation of the world energy system. The issue of energy saving is characterized by significant diversity and is a necessary strategic direction for the efficient use of production capacity with optimal energy costs....